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The Spanish Bakery and Cereals Market: What Consumers Eat and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Bakery Products

No. of Pages : 123 Pages


Product Synopsis

This report provides the results for the Bakery and Cereals market in Spain from Canadean\'s unique, highly detailed study of consumers\' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Bakery and Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends, consumer groups, and market data which shows the exact size of consumer groups, how much of the Bakery and Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

The weak Spanish economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Bakery and Cereals. This has made it essential to understand what pockets of growth might exist and whether they represent value or volume opportunities. Knowing the key consumer groups and key trends affecting the market are fundamental to achieving this level of market understanding.

What are the key drivers behind recent market changes?

Consumers\' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Baking Ingredients, Baking Mixes, Bread and Rolls, Cakes, Pastries and Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer Penetration for brands and private labels based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Consumption of Cereals is highest among Kids and Babies and Tweens and Early Teens as parents ensure their children eat a healthy breakfast. Consumption declines substantially among Early Young Adults, that subsequently improves as consumers get older and become more health conscious.
  • The Bakery and Cereals market is dominated by the Bread and Rolls category, which alone constitutes half of the market by value in Spain, and is nearly three times the size of the second-largest market, Cakes, Pastries and Sweet Pies.
  • Men have a 53% value share of the Spanish Bakery and Cereals market despite accounting for only 49% of the population. This suggests that men are more likely to purchase premium products than women.

Key Highlights

  • Consumption frequency analysis reveals that Older Consumers account for a third of the total Bakery and Cereals market in Spain. The aging population means that this market share will increase alongside growth in the size of the Older Consumers age group.
  • Not only do a large proportion of Spanish consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
  • Private labels have a presence in more than half of the Energy Bars market by volume, highlighting the strong challenge private labels are presenting to brands in the Bakery and Cereals market in Spain. The weak state of the Spanish economy is likely to increase the appeal of private labels to consumers.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes
3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars
4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits

7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Bakery and Cereals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Baking Ingredients
8.2.2 Retail Share by Volume - Baking Mixes
8.2.3 Retail Share by Volume - Bread and Rolls
8.2.4 Retail Share by Volume - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume - Cereal Bars
8.2.6 Retail Share by Volume - Cereals
8.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume - Dough Products
8.2.9 Retail Share by Volume - Energy Bars
8.2.10 Retail Share by Volume - Morning Goods
8.2.11 Retail Share by Volume - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 Auchan
8.3.2 Carrefour
8.3.3 Schwarz Group
8.3.4 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: Spain Survey Respondent profile (weighted), 2012
Table 4: Spain Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 5: Spain Bakery and Cereals Value Share (%), by Gender, 2012
Table 6: Spain Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Spain Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Spain Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 9: Spain Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 10: Spain Baking Ingredients Consumer Group Share (% market value), 2012
Table 11: Spain Baking Mixes Consumer Group Share (% market value), 2012
Table 12: Spain Bread and Rolls Consumer Group Share (% market value), 2012
Table 13: Spain Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 14: Spain Cereal Bars Consumer Group Share (% market value), 2012
Table 15: Spain Cereals Consumer Group Share (% market value), 2012
Table 16: Spain Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 17: Spain Dough Products Consumer Group Share (% market value), 2012
Table 18: Spain Energy Bars Consumer Group Share (% market value), 2012
Table 19: Spain Morning Goods Consumer Group Share (% market value), 2012
Table 20: Spain Savory Biscuits Consumer Group Share (% market value), 2012
Table 21: Spain Total Baking Ingredients Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Spain Total Baking Mixes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Spain Total Bread and Rolls Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: Spain Total Cakes, Pastries and Sweet Pies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: Spain Total Cereal Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: Spain Total Cereals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: Spain Total Cookies (sweet Biscuits) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: Spain Total Dough Products Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: Spain Total Energy Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: Spain Total Morning Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: Spain Total Savory Biscuits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 32: Spain Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: Spain Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: Spain Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: Spain Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: Spain Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: Spain Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: Spain Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 39: Spain Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 40: Spain Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 41: Spain Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 42: Spain Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 43: Spain Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 44: Spain Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 45: Spain Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 46: Spain Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 47: Spain Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 48: Spain Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 49: Spain Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 50: Spain Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 51: Spain Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 52: Spain Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 53: Spain Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 54: Spain Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 55: Spain Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 56: Spain Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 57: Spain Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 58: Spain Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 59: Spain Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 60: Spain Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 61: Spain Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 62: Spain Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 63: Spain Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 64: Spain Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 65: Spain Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 66: Spain Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: Spain Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: Spain Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: Spain Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: Spain Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: Spain Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: Spain Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 73: Spain Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: Spain Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: Spain Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: Spain Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 77: Spain Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: Spain, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: Spain, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: Spain, Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: Spain, Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: Spain, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: Spain, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: Spain, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: Spain, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: Spain, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: Spain, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: Spain, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 89: Spain Bakery and Cereals Market Value (Euro million), by Category, 2012
Table 90: Spain Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 91: Spain Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 92: Spain Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 93: Spain Bakery and Cereals Expenditure Per Capita (Euro), by Category, 2012
Table 94: Spain Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Table 95: Spain Bakery and Cereals Expenditure Per Household (Euro), by Category
Table 96: Spain Bakery and Cereals Expenditure Per Household (US$), by Category
Table 97: Spain Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 98: Spain Bakery and Cereals Consumption Per Capita (Kg / Population), by Category, 2012
Table 99: Spain Bakery and Cereals Consumption Per Household (Kg / Households), by Category, 2012
Table 100: Spain Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 101: Spain Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 102: Spain Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 103: Spain Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 104: Spain Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 105: Spain Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 106: Spain Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 107: Spain Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 108: Spain Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 109: Spain Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 110: Spain Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 111: Spain Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 112: Spain: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 113: Spain: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 114: Spain: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2012
Table 115: Spain: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: Spain Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: Spain Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: Spain Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Spain Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Spain Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: Spain Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: Spain Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Spain Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Spain Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Spain Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Spain Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Spain Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Spain Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Spain Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Spain Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Spain Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Spain Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Spain Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Spain Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Spain Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Spain Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: Spain Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: Spain Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: Spain Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: Spain Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: Spain Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: Spain Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: Spain Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: Spain Bakery and Cereals Market Value (US$ million), by Category, 2012
Figure 31: Spain Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: Spain Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: Spain Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 34: Spain Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 35: Spain Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 36: Spain Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 37: Spain Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 38: Spain Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 39: Spain Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 40: Spain Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 41: Spain Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 42: Spain Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 43: Spain Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 44: Spain Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012

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