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The Premium Beer Market 2013

Published By :

Canadean

Published Date : Oct 2013

Category :

Beer

No. of Pages : 176 Pages


Product Synopsis

This report provides an overview of the market for premium beer and the drivers behind the growth in the category                       .  

Introduction and Landscape

Why was the report written?

Defining premium is potentially a very contentious issue.                 

What is the current market landscape and what is changing?

Premium beers have consistently outperformed the overall market.  On a global scale Premium beers are growing at 3.6% (5 year CAGR), compared to the overall market growth of 1.8%.    

What are the key drivers behind recent market changes?

Premium beer drinkers tend not to be those most severely affected by a reduction in spending power, and, as belts are tightened, consumers seek better value for money, and are prepared to spend a little extra for what they perceive as a superior product.   

What makes this report unique and essential to read?

This report uses Canadean’s unique price segmentation methodology to define premium beers and builds upon Canadean’s granular data researched by “on-the-ground” analysts.  
Key Features and Benefits

  • This report provides readers with an excellent way of gaining an understanding of the dynamics and structure of premium beer category worldwide.  Data includes volumes from 2008 to 2012 plus provisional data for 2013.
  • This report uses a Canadean's unique price segmentation methodology to define premium beers, and also focuses on the Premium International Lager Segment (PILS)
  • This report provides data and analysis of the performance of both domestic and international premium brands.
  • This report profiles the premiumisation  strategies of the five leading global brewing groups.

Key Market Issues

  • Defining premium is potentially a very contentious issue. The simple use of the word premium on a label or in a brand name does not in itself confer premium attributes on a product.  The concept of premium is ultimately subjective in the mind of the consumer, but can be distilled to the 5 P’s:
  • Premium beers have consistently outperformed the overall market.  On a global scale Premium beers are growing at 3.6% (5 year CAGR), compared to the overall market growth of 1.8%.                  
  • Faced with slowing growth rates in mature markets, the imperative for all major international brewing groups is to increase margins through premiumisation of their portfolios.  Premium brands make up a significant proportion of most brewers volumes. However their strategies vary considerably.
Table of Content

Executive Summary 
Premium Beer 
Note:  
Defining Premium  
Canadean's Price Segmentation Methodology 
The Premium International Lager Segment (PILS)  
Premium Trends  
Market Survey  
Market Survey 
Nigeria  
China  
Hong Kong  
India  
Indonesia 
Japan  
Malaysia  
Philippines  
Singapore  
South Korea  
Taiwan  
Thailand  
Vietnam 
Australia  
Bulgaria  
Croatia  
Czech Republic 
Estonia  
Hungary  
Latvia  
Lithuania  
Poland  
Romania  
Russia  
Serbia 
Slovakia  
Slovenia 
Turkey  
Ukraine  
Argentina  
Brazil 
Chile 
Colombia 
Costa Rica  
El Salvador  
uatemala  
Honduras  
Mexico  
Nicaragua  
Panama  
Venezuela 
Canada  
USA  
Austria 
Belgium  
Denmark  
Finland  
France  
Germany  
Greece  
Ireland  
Italy  
Netherlands  
Norway  
Portugal  
Spain  
Sweden  
Switzerland  
United Kingdom 
Company Survey  
Leading Brewers Premium Beer Strategies  
A-BInBev 
Carlsberg  
Heineken  
Molson Coors  
SABMiller   
Methodology and Product Definitions

List of Table


Table 1: Premium Beer Volumes by Region, 2008 - 2013  
Table 2: Nigeria Premium Beer Growth, 2008-2013  
Table 3: Leading Premium International Lager Brands in Nigeria, 2008 - 2013   
Table 4: China Premium Beer Growth, 2008-2013  
Table 5: Leading Domestic Premium Lager Brands in China, 2008 - 2013 
Table 6: Leading Premium International Lager Brands in China, 2008 - 2013  
Table 7: Hong Kong Premium Beer Growth, 2008-2013  
Table 8: Leading Premium International Lager Brands in Hong Kong, 2008 - 2013  
Table 9: India Premium Beer Growth, 2008-2013  
Table 10: Leading Domestic Premium Lager Brands in India, 2008 - 2013  
Table 11: Leading Premium International Lager Brands in India, 2008 - 2013  
Table 12: Indonesia Premium Beer Growth, 2008-2013  
Table 13: Leading Premium International Lager Brands in Indonesia, 2008 - 2013  
Table 14: Japan Premium Beer Growth, 2008-2013  
Table 15: Leading Domestic Premium Lager Brands in Japan, 2008 - 2013  
Table 16: Leading Premium International Lager Brands in Japan, 2008 - 2013  
Table 17: Malaysia Premium Beer Growth, 2008-2013  
Table 18: Leading Domestic Premium Lager Brands in Malaysia, 2008 - 2013  
Table 19: Leading Premium International Lager Brands in Malaysia, 2008 - 2013  
Table 20: Philippines Premium Beer Growth, 2008-2013  
Table 21: Leading Domestic Premium Brands in the Philippines, 2008 - 2013  
Table 22: Leading Premium International Lager Brands in the Philippines, 2008 - 2013  
Table 23: Singapore Premium Beer Growth, 2008-2013  
Table 24: Leading Domestic Premium Lager Brands in Singapore, 2008 - 2013  
Table 25: Leading Premium International Lager Brands in Singapore, 2008 - 2013  
Table 26: South Korea Premium Beer Growth, 2008-2013  
Table 27: Leading Domestic Premium Lager Brands in South Korea, 2008 - 2013  
Table 28: Leading Premium International Lager Brands in South Korea, 2008 - 2013 
Table 29: Taiwan Premium Beer Growth, 2008-2013  
Table 30: Leading Domestic Premium Lager Brands in Taiwan, 2008 - 2013  
Table 31: Leading Premium International Lager Brands in Taiwan, 2008 - 2013  
Table 32: Thailand Premium Beer Growth, 2008-2013  
Table 33: Leading Domestic Premium Lager Brands in Thailand, 2008 - 2013  
Table 34: Leading Premium International Lager Brands in Thailand, 2008 - 2013  
Table 35: Vietnam Premium Beer Growth, 2008-2013  
Table 36: Leading Domestic Premium Lager Brands in Vietnam, 2008 - 2013  
Table 37: Leading Premium International Lager Brands in Vietnam, 2008 - 2013  
Table 38: Australia Premium Beer Growth, 2008-2013  
Table 39: Leading Domestic Premium Lager Brands in Australia, 2008 - 2013  
Table 40: Leading Premium International Lager Brands in Australia, 2008 - 2013  
Table 41: Bulgaria Premium Beer Growth, 2008-2013  
Table 42: Leading Domestic Premium Lager Brands in Bulgaria, 2008 - 2013  
Table 43: Leading Premium International Lager Brands in Bulgaria, 2008 - 2013  
Table 44: Croatia Premium Beer Growth, 2008-2013  
Table 45: Leading Premium International Lager Brands in Croatia, 2008 - 2013  
Table 46: Czech Republic Premium Beer Growth, 2008-2013  
Table 47: Leading Domestic Premium Lager Brands in Czech Republic, 2008 - 2013  
Table 48: Leading Premium International Lager Brands in Czech Republic, 2008 - 2013  
Table 49: Estonia Premium Beer Growth, 2008-2013  
Table 50: Leading Domestic Premium Lager Brands in Estonia, 2008 - 2013  
Table 51: Leading Premium International Lager Brands in Estonia, 2008 - 2013  
Table 52: Hungary Premium Beer Growth, 2008-2013 
Table 53: Leading Domestic Premium Lager Brands in Hungary, 2008 - 2013  
Table 54: Leading Premium International Lager Brands in Hungary, 2008 - 2013  
Table 55: Latvia Premium Beer Growth, 2008-2013  
Table 56: Leading Domestic Premium Lager Brands in Latvia, 2008 - 2013  
Table 57: Leading Premium International Lager Brands in Latvia, 2008 - 2013  
Table 58: Lithuania Premium Beer Growth, 2008-2013  
Table 59: Leading Domestic Premium Lager Brands in Lithuania, 2008 - 2013  
Table 60: Leading Premium International Lager Brands in Lithuania, 2008 - 2013  
Table 61: Poland Premium Beer Growth, 2008-2013  
Table 62: Leading Domestic Premium Lager Brands in Poland, 2008 - 2013  
Table 63: Leading Premium International Lager Brands in Poland, 2008 - 2013  
Table 64: Romania Premium Beer Growth, 2008-2013  
Table 65: Leading Domestic Premium Lager Brands in Romania, 2008 - 2013  
Table 66: Leading Premium International Lager Brands in Romania, 2008 - 2013  
Table 67: Russia Premium Beer Growth, 2008-2013 . 
Table 68: Leading Domestic Premium Lager Brands in Russia, 2008 - 2013 
Table 69: Leading Premium International Lager Brands in Russia, 2008 - 2013  
Table 70: Serbia Premium Beer Growth, 2008-2013  
Table 71: Leading Premium International Lager Brands in Serbia, 2008 - 2013  
Table 72: Slovakia Premium Beer Growth, 2008-2013 
Table 73: Leading Domestic Premium Beer Brands in Slovakia, 2008 - 2013  
Table 74: Leading Premium International Lager Brands in Slovakia, 2008 - 2013  
Table 75: Slovenia Premium Beer Growth, 2008-2013  
Table 76: Leading Domestic Premium Lager Brands in Slovenia, 2008 - 2013  
Table 77: Leading Premium International Lager Brands in Slovenia, 2008 - 2013  
Table 78: Turkey Premium Beer Growth, 2008-2013  
Table 79: Leading Domestic Premium Lager Brands in Turkey, 2008 - 2013  
Table 80: Leading Premium International Lager Brands in Turkey, 2008 - 2013  
Table 81: Ukraine Premium Beer Growth, 2008-2013  
Table 82: Leading Domestic Premium Lager Brands in Ukraine, 2008 - 2013  
Table 83: Leading Premium International Lager Brands in Ukraine, 2008 - 2013  
Table 84: Argentina Premium Beer Growth, 2008-2013 . 
Table 85: Leading Domestic Premium Lager Brands in Argentina, 2008 - 2013  
Table 86: Leading Premium International Lager Brands in Argentina, 2008 - 2013  
Table 87: Brazil Premium Beer Growth, 2008-2013  
Table 88: Leading Domestic Premium Lager Brands in Brazil, 2008 - 2013  
Table 89: Leading Premium International Lager Brands in Brazil, 2008 - 2013  
Table 90: Chile Premium Beer Growth, 2008-2013  
Table 91: Leading Domestic Premium Lager Brands in Chile, 2008 - 2013  
Table 92: Leading Premium International Lager Brands in Chile, 2008 - 2013 . 
Table 93: Colombia Premium Beer Growth, 2008-2013  
Table 94: Leading Domestic Premium Lager Brands in Colombia, 2008 - 2013  
Table 95: Leading Premium International Lager Brands in Colombia, 2008 - 2013  
Table 96: Costa Rica Premium Beer Growth, 2008-2013  
Table 97: Leading Domestic Premium Lager Brands in Costa Rica, 2008 - 2013 
Table 98: Leading Premium International Lager Brands in Costa Rica, 2008 - 2013  
Table 99: El Salvador Premium Beer Growth, 2008-2013  
Table 100: Leading Domestic Premium Lager Brands in El Salvador, 2008 - 2013  
Table 101: Leading Premium International Lager Brands in El Salvador, 2008 - 2013  
Table 102: Guatemala Premium Beer Growth, 2008-2013  
Table 103: Leading Domestic Premium Lager Brands in Guatemala, 2008 - 2013  
Table 104: Leading Premium International Lager Brands in Guatemala, 2008 - 2013  
Table 105: Honduras Premium Beer Growth, 2008-2013  
Table 106: Leading Premium International Lager Brands in Honduras, 2008 - 2013  
Table 107: Mexico Premium Beer Growth, 2008-2013  
Table 108: Leading Domestic Premium Lager Brands in Mexico, 2008 - 2013  
Table 109: Leading Premium International Lager Brands in Mexico, 2008 - 2013  
Table 110: Nicaragua Premium Beer Growth, 2008-2013  
Table 111: Leading Domestic Premium Lager Brands in Nicaragua, 2008 - 2013  
Table 112: Leading Premium International Lager Brands in Nicaragua, 2008 - 2013  
Table 113: Panama Premium Beer Growth, 2008-2013  
Table 114: Leading Domestic Premium Lager Brands in Panama, 2008 - 2013  
Table 115: Leading Premium International Lager Brands in Panama, 2008 - 2013  
Table 116: Venezuela Premium Beer Growth, 2008-2013  
Table 117: Leading Domestic Premium Lager Brands in Venezuela, 2008 - 2013  
Table 118: Leading Premium International Lager Brands in Venezuela, 2008 - 2013 
Table 119: Canada Premium Beer Growth, 2008-2013  
Table 120: Leading Domestic Premium Lager Brands in Canada, 2008 - 2013  
Table 121: Leading Premium International Lager Brands in Canada, 2008 - 2013  
Table 122: USA Premium Beer Growth, 2008-2013  
Table 123: Leading Domestic Premium Lager Brands in the USA, 2008 - 2013  
Table 124: Leading Premium International Lager Brands in the USA, 2008 - 2013  
Table 125: Austria Premium Beer Growth, 2008-2013  
Table 126: Leading Domestic Premium Lager Brands in Austria, 2008 - 2013   
Table 127: Leading Premium International Lager Brands in Austria, 2008 - 2013  
Table 128: Belgium Premium Beer Growth, 2008-2013  
Table 129: Leading Domestic Premium Lager  Brands in Belgium, 2008 - 2013  
Table 130: Leading Premium International Lager Brands in Belgium, 2008 - 2013  
Table 131: Denmark Premium Beer Growth, 2008-2013  
Table 132: Leading Domestic Premium Lager  Brands in Denmark, 2008 - 2013 
Table 133: Leading Premium International Lager Brands in Denmark, 2008 - 2013  
Table 134: Finland Premium Beer Growth, 2008-2013  
Table 135: Leading Domestic Premium Lager  Brands in Finland, 2008 - 2013  
Table 136: Leading Premium International Lager Brands in Finland, 2008 - 2013  
Table 137: France Premium Beer Growth, 2008-2013  
Table 138: Leading Domestic Premium Lager  Brands in France, 2008 - 2013  
Table 139: Leading Premium International Lager Brands in France, 2008 - 2013  
Table 140: Germany Premium Beer Growth, 2008-2013  
Table 141: Leading Domestic Premium Lager  Brands in Germany, 2008 - 2013 
Table 142: Leading Premium International Lager Brands in Germany, 2008 - 2013  
Table 143: Greece Premium Beer Growth, 2008-2013  
Table 144: Leading Domestic Premium Lager  Brands in Greece, 2008 - 2013  
Table 145: Leading Premium International Lager Brands in Greece, 2008 - 2013  
Table 146: Ireland Premium Beer Growth, 2008-2013  
Table 147: Leading Domestic Premium Lager  Brands in Ireland, 2008 - 2013  
Table 148: Leading Premium International Lager Brands in Ireland, 2008 - 2013  
Table 149: Italy Premium Beer Growth, 2008-2013 . 
Table 150: Leading Domestic Premium Lager  Brands in Italy, 2008 - 2013 . 
Table 151: Leading Premium International Lager Brands in Italy, 2008 - 2013  
Table 152: Netherlands Premium Beer Growth, 2008-2013  
Table 153: Leading Domestic Premium Lager  Brands in the Netherlands, 2008 - 2013  
Table 154: Leading Premium International Lager Brands in the Netherlands, 2008 - 2013  
Table 155: Norway Premium Beer Growth, 2008-2013  
Table 156: Leading Domestic Premium Lager  Brands in Norway, 2008 - 2013  
Table 157: Leading Premium International Lager Brands in Norway, 2008 - 2013  
Table 158: Portugal Premium Beer Growth, 2008-2013  
Table 159: Leading Domestic Premium Lager  Brands in Portugal, 2008 - 2013  
Table 160: Leading Premium International Lager Brands in Portugal, 2008 - 2013  
Table 161: Spain Premium Beer Growth, 2008-2013  
Table 162: Leading Domestic Premium Lager  Brands in Spain, 2008 - 2013  
Table 163: Leading Premium International Lager Brands in Spain, 2008 - 2013  
Table 164: Sweden Premium Beer Growth, 2008-2013  
Table 165: Leading Domestic Premium Lager  Brands in Sweden, 2008 - 2013  
Table 166: Leading Premium International Lager Brands in Sweden, 2008 - 2013  
Table 167: Switzerland Premium Beer Growth, 2008-2013  
Table 168: Leading Domestic Premium Lager  Brands in Switzerland, 2008 - 2013  
Table 169: Leading Premium International Lager Brands in Switzerland, 2008 - 2013 . 
Table 170: United Kingdom Premium Beer Growth, 2008-2013  
Table 171: Leading Domestic Premium Lager  Brands in the UK, 2008 - 2013  
Table 172: Leading Premium International Lager Brands in the UK, 2008 - 2013  
Table 173: Premium Beer as a % of Total Volume, 2012  
Table 174: Leading PILS Brands, 2008 - 2013  
Table 175: A-BInBev - Premium Lager as % of Total Portfolio, 2012

List of Chart


Chart 1: Premium Beer Volumes by Region, 2008-2013 . 
Chart 2: Nigeria Trends in Premium Beer, 2008-2013.  
Chart 3: Nigeria Leading Premium International Lager Brands, 2006-2013  
Chart 4: China Trends in Premium Beer, 2008-2013.   
Chart 5: China - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 7: Hong Kong Trends in Premium Beer, 2008-2013   
Chart 8: Hong Kong - Leading Premium International Lager Brands, 2006-2013   
Chart 9: India Trends in Premium Beer, 2008-2013  
Chart 10: India - Leading Domestic Premium Lager Brands, 2006-2013 .  
Chart 11: India - Leading Premium International Lager Brands, 2006-2013   
Chart 12: Indonesia Trends in Premium Beer, 2008-2013 . 
Chart 13: Indonesia - Leading Premium International Lager Brands, 2006-2013  
Chart 14: Japan Trends in Premium Beer, 2008-2013   
Chart 15: Japan - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 16: Japan - Leading Premium International Lager Brands, 2006-2013 
Chart 17: Malaysia Trends in Premium Beer, 2008-2013  
Chart 18: Malaysia - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 19: Malaysia - Leading Premium International Lager Brands, 2006-2013  
Chart 20: Philippines Trends in Premium Beer, 2008-2013  
Chart 21: Philippines - Leading Domestic Premium Brands, 2006-2013  
Chart 22: Philippines - Leading Premium International Lager Brands, 2006-2013  
Chart 23: Singapore Trends in Premium Beer, 2008-2013  
Chart 24: Singapore - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 25: Singapore - Leading Premium International Lager Brands, 2006-2013  
Chart 26: South Korea Trends in Premium Beer, 2008-2013 
Chart 27: South Korea - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 28: South Korea - Leading Premium International Lager Brands, 2006-2013  
Chart 29: Taiwan Trends in Premium Beer, 2008-2013  
Chart 30: Taiwan - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 31: Taiwan - Leading Premium International Lager Brands, 2006-2013  
Chart 32: Thailand Trends in Premium Beer, 2008-2013  
Chart 33: Thailand - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 34: Thailand - Leading Premium International Lager Brands, 2006-2013  
Chart 35: Vietnam Trends in Premium Beer, 2008-2013  
Chart 36: Vietnam - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 37: Vietnam - Leading Premium International Lager Brands, 2006-2013  
Chart 38: Australia Trends in Premium Beer, 2008-2013  
Chart 39: Australia - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 40: Australia - Leading Premium International Lager Brands, 2006-2013  
Chart 41: Bulgaria Trends in Premium Beer, 2008-2013  
Chart 42: Bulgaria - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 43: Bulgaria - Leading Premium International Lager Brands, 2006-2013  
Chart 44: Croatia Trends in Premium Beer, 2008-2013  
Chart 45: Croatia - Leading Premium International Lager Brands, 2006-2013  
Chart 46: Czech Republic Trends in Premium Beer, 2008-2013  
Chart 47: Czech Republic - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 48: Czech Republic - Leading Premium International Lager Brands, 2006-2013  
Chart 49: Estonia Trends in Premium Beer, 2008-2013  
Chart 50: Estonia - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 51: Estonia - Leading Premium International Lager Brands, 2006-2013  
Chart 52: Hungary Trends in Premium Beer, 2008-2013  
Chart 53: Hungary - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 54: Hungary - Leading Premium International Lager Brands, 2006-2013  
Chart 55: Latvia Trends in Flavored Beer and Beer Mixes 2008-2013  
Chart 56: Latvia - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 57: Latvia - Leading Premium International Lager Brands, 2006-2013  
Chart 58: Lithuania Trends in Premium Beer, 2008-2013  
Chart 59: Lithuania - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 60: Lithuania - Leading Premium International Lager Brands, 2006-2013 
Chart 61: Poland Trends in Premium Beer, 2008-2013  
Chart 62: Poland - Leading Domestic Premium Lager Brands, 2006-2013 
Chart 63: Poland - Leading Premium International Lager Brands, 2006-2013  
Chart 64: Romania Trends in Flavored Beer and Beer Mixes, 2008-2013  
Chart 65: Romania - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 66: Romania - Leading Premium International Lager Brands, 2006-2013  
Chart 67: Russia Trends in Premium Beer, 2008-2013 . 
Chart 68: Russia - Leading Domestic Premium Lager Brands, 2006-2013 
Chart 69: Russia - Leading Premium International Lager Brands, 2006-2013  
Chart 70: Serbia Trends in Premium Beer, 2008-2013 
Chart 71: Serbia - Leading Premium International Lager Brands, 2006-2013 . 
Chart 72: Slovakia Trends in Premium Beer, 2008-2013  
Chart 73: Slovakia - Leading Domestic Premium Beer Brands, 2006-2013  
Chart 74: Slovakia - Leading Premium International Lager Brands, 2006-2013  
Chart 75: Slovenia Trends in Premium Beer, 2008-2013  
Chart 76: Slovenia - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 77: Slovenia - Leading Premium International Lager Brands, 2006-2013  
Chart 78: Turkey Trends in Premium Beer, 2008-2013  
Chart 79: Turkey - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 80: Turkey - Leading Premium International Lager Brands, 2006-2013  
Chart 81: Ukraine Trends in Premium Beer, 2008-2013  
Chart 82: Ukraine - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 83: Ukraine - Leading Premium International Lager Brands, 2006-2013  
Chart 84: Argentina Trends in Premium Beer, 2008-2013  
Chart 85: Argentina - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 86: Argentina - Leading Premium International Lager Brands, 2006-2013  
Chart 87: Brazil Trends in Premium Beer, 2008-2013  
Chart 88: Brazil - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 89: Brazil - Leading Premium International Lager Brands, 2006-2013  
Chart 90: Chile Trends in Premium Beer, 2008-2013  
Chart 91: Chile - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 92: Chile - Leading Premium International Lager Brands, 2006-2013  
Chart 93: Colombia Trends in Premium Beer, 2008-2013  
Chart 94: Colombia - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 95: Colombia - Leading Premium International Lager Brands, 2006-2013  
Chart 96: Costa Rica Trends in Premium Beer, 2008-2013  
Chart 97: Costa Rica - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 98: Costa Rica - Leading Premium International Lager Brands, 2006-2013  
Chart 99: El Salvador Trends in Premium Beer, 2008-2013  
Chart 100: El Salvador - Leading Domestic Premium Lager Brands, 2006-2013 
Chart 101: El Salvador - Leading Premium International Lager Brands, 2006-2013  
Chart 102: Guatemala Trends in Premium Beer, 2008-2013  
Chart 103: Guatemala - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 104: Guatemala - Leading Premium International Lager Brands, 2006-2013  Chart 105: Honduras Trends in Premium Beer, 2008-2013 
Chart 106: Honduras - Leading Premium International Lager Brands, 2006-2013 . 
Chart 107: Mexico Trends in Premium Beer, 2008-2013  
Chart 108: Mexico - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 109: Mexico - Leading Premium International Lager Brands, 2006-2013  
Chart 110: Nicaragua Trends in Premium Beer, 2008-2013  
Chart 111: Nicaragua - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 112: Nicaragua - Leading Premium International Lager Brands, 2006-2013  
Chart 113: Panama Trends in Premium Beer, 2008-2013  
Chart 114: Panama - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 115: Panama - Leading Premium International Lager Brands, 2006-2013  
Chart 116: Venezuela Trends in Premium Beer, 2008-2013  
Chart 117: Venezuela - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 118: Venezuela - Leading Premium International Lager Brands, 2006-2013  
Chart 119: Canada Trends in Premium Beer, 2008-2013  
Chart 120: Canada - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 121: Canada - Leading Premium International Lager Brands, 2006-2013 
Chart 122: USA Trends in Premium Beer, 2008-2013 
Chart 123: USA - Leading Domestic Premium  Lager Brands, 2006-2013  
Chart 124: USA - Leading Premium International Lager Brands, 2006-2013  
Chart 125: Austria Trends in Premium Beer, 2008-2013  
Chart 126: Austria - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 127: Austria - Leading Premium International Lager Brands, 2006-2013  
Chart 128: Belgium Trends in Premium Beer, 2008-2013  
Chart 129: Belgium - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 130: Belgium - Leading Premium International Lager Brands, 2006-2013  
Chart 131: Denmark Trends in Premium Beer, 2008-2013 
Chart 132: Denmark - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 133: Denmark - Leading Premium International Lager Brands, 2006-2013   
Chart 134: Finland Trends in Premium Beer, 2008-2013  
Chart 135: Finland - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 136: Finland - Leading Premium International Lager Brands, 2006-2013  
Chart 137: France Trends in Premium Beer, 2008-2013  
Chart 138: France - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 139: France - Leading Premium International Lager Brands, 2006-2013  
Chart 140: Germany Trends in Premium Beer, 2008-2013  
Chart 141: Germany - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 142: Germany - Leading Premium International Lager Brands, 2006-2013  
Chart 143: Greece Trends in Premium Beer, 2008-2013  
Chart 144: Greece - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 145: Greece - Leading Premium International Lager Brands, 2006-2013  
Chart 146: Ireland Trends in Premium Beer, 2008-2013  
Chart 147: Ireland - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 148: Ireland - Leading Premium International Lager Brands, 2006-2013  
Chart 149: Italy Trends in Premium Beer, 2008-2013  
Chart 150: Italy - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 151: Italy - Leading Premium International Lager Brands, 2006-2013  
Chart 152: Netherlands Trends in Premium Beer, 2008-2013  
Chart 153: Netherlands - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 154: Netherlands - Leading Premium International Lager Brands, 2006-2013  
Chart 155: Norway Trends in Premium Beer, 2008-2013  
Chart 156: Norway - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 157: Norway - Leading Premium International Lager Brands, 2006-2013  
Chart 158: Portugal Trends in Premium Beer, 2008-2013  
Chart 159: Portugal - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 160: Portugal - Leading Premium International Lager Brands, 2006-2013  
Chart 161: Spain Trends in Premium Beer, 2008-2013  
Chart 162: Spain - Leading Domestic Premium Lager Brands, 2006-2013 
Chart 163: Spain - Leading Premium International Lager Brands, 2006-2013  
Chart 164: Sweden Trends in Premium Beer, 2008-2013  
Chart 165: Sweden - Leading Domestic Premium Lager Brands, 2006-2013  
Chart 166: Sweden - Leading Premium International Lager Brands, 2006-2013  
Chart 167: Switzerland Trends in Premium Beer, 2008-2013  
Chart 168: Switzerland - Leading Domestic Premium Lager Brands,  2006-2013  
Chart 169: Switzerland - Leading Premium International Lager Brands, 2006-2013  
Chart 170: United Kingdom Trends in Premium Beer, 2008-2013  
Chart 171: UK - Leading Domestic Premium Lager Brands,  2006-2013  
Chart 172: UK - Leading Premium International Lager Brands, 2006-2013 . 
Chart 173: Premium Lager in A-BInBev Portfolio  
Chart 174: Premium Lager in Carlsberg Portfolio  
Chart 175: Premium Lager in Heineken Portfolio  
Chart 176: Premium Lager in Molson Coors Portfolio  
Chart 177: Premium Lager in SABMiller Portfolio

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