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The Italian Bakery and Cereals Market: What Consumers Eat and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Bakery Products

No. of Pages : 130 Pages


Product Synopsis

This report provides the results for the Bakery and Cereals market in Italy from Canadean\'s unique, highly detailed study of consumers\' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Bakery and Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Bakery and Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

The weak Italian economy has forced consumers to evaluate and possibly alter their consumption patterns of many products, including Bakery and Cereals. This has made it essential to understand what pockets of growth might exist and whether they represent value or volume opportunities. Knowing the key consumer groups and key trends affecting the market are fundamental to achieving this level of market understanding.

What are the key drivers behind recent market changes?

Consumers\' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Baking Ingredients, Baking Mixes, Bread andRolls, Cakes, Pastries and Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Consumption frequency analysis reveals that half of Older Consumers are non-users of Cereals, with other age groups also recording low overall consumption. This is very high in relation to other European markets, indicating that suppliers in Italy need to find new consumers of their products.
  • The Bakery and Cereals market is dominated by the Bread and Rolls category, which alone constitutes46% of the market by value. This is almost 1.5 times the size of the second-largest category Cakes, Pastries and Sweet Pies.
  • Morning goods are the preferred breakfast in Italy, with over 60% of both men and women recording Heavy frequency consumption. Marginally, more men than women record Medium frequency consumption, the second most common consumption frequency.

Key Highlights

  • The large Older Consumers age group dominates the Bakery and Cereals market, with a 29% value share of the market gained by accounting for 33% of the population. The disparity between these numbers shows that the age group hasn\'t reached its full potential.
  • The Better value for money trend affects 23% of the Bread and Rolls market, highlighting potential limits for products marketed on price.
  • Private labels have a 34% penetration rate in Dough Products and27% in Bread and Rolls markets. In contrast retailers only have a 5% Penetration in Baking Mixes and Morning Goods, indicating that they must increase investment in these areas if they want to grow their market Penetration to levels the Dough Products and Bread and Rolls product categories show are possible.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes
3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars
4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits

7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Share by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Bakery and Cereals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Baking Ingredients
8.2.2 Retail Share by Volume - Baking Mixes
8.2.3 Retail Share by Volume - Bread and Rolls
8.2.4 Retail Share by Volume - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume - Cereal Bars
8.2.6 Retail Share by Volume - Cereals
8.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume - Dough Products
8.2.9 Retail Share by Volume - Energy Bars
8.2.10 Retail Share by Volume - Morning Goods
8.2.11 Retail Share by Volume - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 Auchan
8.3.2 Carrefour
8.3.3 Conad
8.3.4 Coop Italia
8.3.5 Esselunga
8.3.6 Eurospin
8.3.7 Sisa
8.3.8 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: Italy Survey Respondent profile (weighted), 2012
Table 4: Italy Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 5: Italy Bakery and Cereals Value Share (%), by Gender, 2012
Table 6: Italy Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Italy Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Italy Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 9: Italy Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 10: Italy Baking Ingredients Consumer Group Share (% market value), 2012
Table 11: Italy Baking Mixes Consumer Group Share (% market value), 2012
Table 12: Italy Bread and Rolls Consumer Group Share (% market value), 2012
Table 13: Italy Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 14: Italy Cereal Bars Consumer Group Share (% market value), 2012
Table 15: Italy Cereals Consumer Group Share (% market value), 2012
Table 16: Italy Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 17: Italy Dough Products Consumer Group Share (% market value), 2012
Table 18: Italy Energy Bars Consumer Group Share (% market value), 2012
Table 19: Italy Morning Goods Consumer Group Share (% market value), 2012
Table 20: Italy Savory Biscuits Consumer Group Share (% market value), 2012
Table 21: Italy Total Baking Ingredients Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Italy Total Baking Mixes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Italy Total Bread and Rolls Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: Italy Total Cakes, Pastries and Sweet Pies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: Italy Total Cereal Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: Italy Total Cereals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: Italy Total Cookies (sweet Biscuits) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: Italy Total Dough Products Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: Italy Total Energy Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: Italy Total Morning Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: Italy Total Savory Biscuits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 32: Italy Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: Italy Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: Italy Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: Italy Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: Italy Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: Italy Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: Italy Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 39: Italy Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 40: Italy Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 41: Italy Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 42: Italy Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 43: Italy Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 44: Italy Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 45: Italy Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 46: Italy Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 47: Italy Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 48: Italy Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 49: Italy Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 50: Italy Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 51: Italy Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 52: Italy Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 53: Italy Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 54: Italy Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 55: Italy Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 56: Italy Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 57: Italy Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 58: Italy Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 59: Italy Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 60: Italy Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 61: Italy Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 62: Italy Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 63: Italy Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 64: Italy Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 65: Italy Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 66: Italy Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: Italy Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: Italy Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: Italy Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: Italy Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: Italy Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: Italy Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 73: Italy Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: Italy Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: Italy Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: Italy Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 77: Italy Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: Italy, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: Italy, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: Italy, Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: Italy, Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: Italy, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: Italy, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: Italy, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: Italy, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: Italy, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: Italy, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: Italy, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 89: Italy Bakery and Cereals Market Value (Euro million), by Category, 2012
Table 90: Italy Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 91: Italy Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 92: Italy Bakery and Cereals Market Share (US$ million), by Category, 2012
Table 93: Italy Bakery and Cereals Expenditure Per Capita (Euro), by Category, 2012
Table 94: Italy Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Table 95: Italy Bakery and Cereals Expenditure Per Household (Euro), by Category
Table 96: Italy Bakery and Cereals Expenditure Per Household (US$), by Category
Table 97: Italy Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 98: Italy Bakery and Cereals Consumption Per Capita (Kg / Population), by Category, 2012
Table 99: Italy Bakery and Cereals Consumption Per Household (Kg / Households), by Category, 2012
Table 100: Italy Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 101: Italy Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 102: Italy Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 103: Italy Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 104: Italy Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 105: Italy Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 106: Italy Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 107: Italy Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 108: Italy Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 109: Italy Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 110: Italy Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 111: Italy Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 112: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 113: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 114: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2012
Table 115: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2012
Table 116: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2012
Table 117: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2012
Table 118: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2012
Table 119: Italy: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: Italy Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: Italy Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: Italy Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Italy Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Italy Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: Italy Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: Italy Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Italy Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Italy Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Italy Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Italy Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Italy Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Italy Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Italy Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Italy Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Italy Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Italy Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Italy Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Italy Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Italy Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Italy Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: Italy Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: Italy Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: Italy Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: Italy Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: Italy Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: Italy Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: Italy Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: Italy Bakery and Cereals Market Share (US$ million), by Category, 2012
Figure 31: Italy Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: Italy Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: Italy Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 34: Italy Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 35: Italy Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 36: Italy Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 37: Italy Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 38: Italy Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 39: Italy Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 40: Italy Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 41: Italy Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 42: Italy Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 43: Italy Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 44: Italy Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012

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