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The German Bakery and Cereals Market: What Consumers Eat and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Bakery Products

No. of Pages : 135 Pages


Product Synopsis

This report provides the results for the Bakery and Cereals market in Germany from Canadean\'s unique, highly detailed study of consumers\' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Bakery and Cereals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Bakery and Cereals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Consumption patterns have been affected, even though Bakery and Cereals are considered essential items. However, as consumer confidence increases proportionally to economic recovery, consumption should increase. Being able to identity these pockets of growth early, and the trends behind them, is essential.

What are the key drivers behind recent market changes?

Consumers\' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Baking Ingredients, Baking Mixes, Bread andRolls, Cakes, Pastries and Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • The Mid-Lifers age group in Germany has the lowest proportion of consumers of Baking Ingredients. This is surprising as this is the age group that probably bakes most for their children and grand-children, who have the next highest consumption proportions in the Kids and Babies and Tweens and Early Teens categories. Marketers need to focus on these groups in order to maintain and increase demand for their products.
  • The Bakery and Cereals market in Germany is dominated by Bread andRolls, which has the majority value share and is more than two times the size of the next largest category. Any increase in consumption frequency or number of consumers within this category is going to have a large positive effect on this market.
  • The population split between Males and Females in Germany is fairly even; however, Males consume a far higher proportion of Energy Bars than Females. Energy Bars are often consumed as a quick, high energy snack before or after exercise or as a meal replacement. Marketers should focus on this gender imbalance to improve uptake of their products.

Key Highlights

  • Almost half of consumers of Bakery and Cereals products in Germany indicate that Indulgence influences this decision. This is supported by the significant proportions of the value of each Bakery and Cereals category that can also be attributed to Indulgence. Targeting this influence is therefore essential to the success of this market.
  • Urban dwellers consume Dough Products disproportionately. One of the main components of Dough Products is Pizza bases; this is not a traditional German food so is more appropriate for an Urban cosmopolitan consumer. In order to improve the value of this market, marketers need to encourage consumption in the relatively large Rural market.
  • Private Label products have significant shares across all categories in the Bakery and Cereals market in Germany. With the exception of one or two national brands in each category, the remainder of the market is fragmented. This leaves room for Private Label shares to grow. In order to retain their shares marketers of these smaller brands need to differentiate their products in some way, making them a more difficult target for Private Label competition.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Bakery and Cereals Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread and Rolls
3.2.4 Cakes, Pastries and Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
3.3 Behavioral Trends and Market Value
3.3.1 Baking Ingredients
3.3.2 Baking Mixes
3.3.3 Bread and Rolls
3.3.4 Cakes, Pastries and Sweet Pies
3.3.5 Cereal Bars
3.3.6 Cereals
3.3.7 Cookies (sweet Biscuits)
3.3.8 Dough Products
3.3.9 Energy Bars
3.3.10 Morning Goods
3.3.11 Savory Biscuits

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Baking Ingredients
4.1.2 Baking Mixes
4.1.3 Bread and Rolls
4.1.4 Cakes, Pastries and Sweet Pies
4.1.5 Cereal Bars
4.1.6 Cereals
4.1.7 Cookies (sweet Biscuits)
4.1.8 Dough Products
4.1.9 Energy Bars
4.1.10 Morning Goods
4.1.11 Savory Biscuits
4.2 Consumer Profiles by Product Category
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread and Rolls
4.2.4 Cakes, Pastries and Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Bakery and Cereals Brand Choice and Private Label Consumer Penetration
5.2.1 Baking Ingredients
5.2.2 Baking Mixes
5.2.3 Bread and Rolls
5.2.4 Cakes, Pastries and Sweet Pies
5.2.5 Cereal Bars
5.2.6 Cereals
5.2.7 Cookies (sweet Biscuits)
5.2.8 Dough Products
5.2.9 Energy Bars
5.2.10 Morning Goods
5.2.11 Savory Biscuits

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Bakery and Cereals
6.1.2 Baking Ingredients
6.1.3 Baking Mixes
6.1.4 Bread and Rolls
6.1.5 Cakes, Pastries and Sweet Pies
6.1.6 Cereal Bars
6.1.7 Cereals
6.1.8 Cookies (sweet Biscuits)
6.1.9 Dough Products
6.1.10 Energy Bars
6.1.11 Morning Goods
6.1.12 Savory Biscuits

7 Consumption Impact: Market Valuation
7.1 Bakery and Cereals Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Bakery and Cereals Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Bakery and Cereals Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Bakery and Cereals
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Baking Ingredients
8.2.2 Retail Share by Volume - Baking Mixes
8.2.3 Retail Share by Volume - Bread and Rolls
8.2.4 Retail Share by Volume - Cakes, Pastries and Sweet Pies
8.2.5 Retail Share by Volume - Cereal Bars
8.2.6 Retail Share by Volume - Cereals
8.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
8.2.8 Retail Share by Volume - Dough Products
8.2.9 Retail Share by Volume - Energy Bars
8.2.10 Retail Share by Volume - Morning Goods
8.2.11 Retail Share by Volume - Savory Biscuits
8.3 Profiles of End-Consumers of Bakery and Cereals, by Retailer Used
8.3.1 Aldi
8.3.2 Coop (DE)
8.3.3 Dirk Rossmann Gmbh
8.3.4 dm-Drogeriemarkt Gmbh + Co.KG
8.3.5 Edeka
8.3.6 Globus
8.3.7 Lekkerland Gmbh and Co. KG
8.3.8 Metro Group
8.3.9 Norma
8.3.10 Rewe Group
8.3.11 Schwarz Group
8.3.12 Tengelmann
8.3.13 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: Germany Survey Respondent profile (weighted), 2012
Table 4: Germany Bakery and Cereals Value Share (%), by Age Groups, 2012
Table 5: Germany Bakery and Cereals Value Share (%), by Gender, 2012
Table 6: Germany Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Germany Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Germany Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Table 9: Germany Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Table 10: Germany Baking Ingredients Consumer Group Share (% market value), 2012
Table 11: Germany Baking Mixes Consumer Group Share (% market value), 2012
Table 12: Germany Bread and Rolls Consumer Group Share (% market value), 2012
Table 13: Germany Cakes, Pastries and Sweet Pies Consumer Group Share (% market value), 2012
Table 14: Germany Cereal Bars Consumer Group Share (% market value), 2012
Table 15: Germany Cereals Consumer Group Share (% market value), 2012
Table 16: Germany Cookies (sweet Biscuits) Consumer Group Share (% market value), 2012
Table 17: Germany Dough Products Consumer Group Share (% market value), 2012
Table 18: Germany Energy Bars Consumer Group Share (% market value), 2012
Table 19: Germany Morning Goods Consumer Group Share (% market value), 2012
Table 20: Germany Savory Biscuits Consumer Group Share (% market value), 2012
Table 21: Germany Total Baking Ingredients Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Germany Total Baking Mixes Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Germany Total Bread and Rolls Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: Germany Total Cakes, Pastries and Sweet Pies Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 25: Germany Total Cereal Bars Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 26: Germany Total Cereals Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 27: Germany Total Cookies (sweet Biscuits) Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 28: Germany Total Dough Products Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 29: Germany Total Energy Bars Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 30: Germany Total Morning Goods Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 31: Germany Total Savory Biscuits Value (euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 32: Germany Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: Germany Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: Germany Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: Germany Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: Germany Bread and Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: Germany Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: Germany Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 39: Germany Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 40: Germany Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 41: Germany Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 42: Germany Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 43: Germany Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 44: Germany Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 45: Germany Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 46: Germany Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 47: Germany Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 48: Germany Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 49: Germany Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 50: Germany Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 51: Germany Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 52: Germany Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 53: Germany Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 54: Germany Baking Ingredients Consumer Profiles (% consumers by sub-group), 2012
Table 55: Germany Baking Mixes Consumer Profiles (% consumers by sub-group), 2012
Table 56: Germany Bread and Rolls Consumer Profiles (% consumers by sub-group), 2012
Table 57: Germany Cakes, Pastries and Sweet Pies Consumer Profiles (% consumers by sub-group), 2012
Table 58: Germany Cereal Bars Consumer Profiles (% consumers by sub-group), 2012
Table 59: Germany Cereals Consumer Profiles (% consumers by sub-group), 2012
Table 60: Germany Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2012
Table 61: Germany Dough Products Consumer Profiles (% consumers by sub-group), 2012
Table 62: Germany Energy Bars Consumer Profiles (% consumers by sub-group), 2012
Table 63: Germany Morning Goods Consumer Profiles (% consumers by sub-group), 2012
Table 64: Germany Savory Biscuits Consumer Profiles (% consumers by sub-group), 2012
Table 65: Germany Bakery and Cereals Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 66: Germany Baking Ingredients Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 67: Germany Baking Mixes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 68: Germany Bread and Rolls Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 69: Germany Cakes, Pastries and Sweet Pies Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 70: Germany Cereal Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 71: Germany Cereals Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 72: Germany Cookies (sweet Biscuits) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 73: Germany Dough Products Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 74: Germany Energy Bars Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 75: Germany Morning Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 76: Germany Savory Biscuits Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 77: Germany Bakery and Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 78: Germany Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 79: Germany Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 80: Germany Bread and Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 81: Germany Cakes, Pastries and Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 82: Germany Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 83: Germany Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 84: Germany Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 85: Germany Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 86: Germany Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 87: Germany Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 88: Germany, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 89: Germany Bakery and Cereals Market Value (euro million), by Category, 2012
Table 90: Germany Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 91: Germany Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 92: Germany Bakery and Cereals Market Value (US$ million), by Category, 2012
Table 93: Germany Bakery and Cereals Expenditure Per Capita (euro), by Category, 2012
Table 94: Germany Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Table 95: Germany Bakery and Cereals Expenditure Per Household (euro), by Category
Table 96: Germany Bakery and Cereals Expenditure Per Household (US$), by Category
Table 97: Germany Bakery and Cereals Market Volume (Kg m), by Category, 2012
Table 98: Germany Bakery and Cereals Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 99: Germany Bakery and Cereals Consumption Per Household (Kg m / Households m), by Category, 2012
Table 100: Germany Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 101: Germany Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 102: Germany Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 103: Germany Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 104: Germany Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 105: Germany Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 106: Germany Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 107: Germany Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 108: Germany Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 109: Germany Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 110: Germany Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 111: Germany Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 112: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 113: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Coop (DE) (% by Subgroup, as tracked by the Survey), 2012
Table 114: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Dirk Rossmann Gmbh (% by Subgroup, as tracked by the Survey), 2012
Table 115: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From dm-Drogeriemarkt Gmbh + Co.KG (% by Subgroup, as tracked by the Survey), 2012
Table 116: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Edeka (% by Subgroup, as tracked by the Survey), 2012
Table 117: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Globus (% by Subgroup, as tracked by the Survey), 2012
Table 118: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Lekkerland Gmbh and Co. KG (% by Subgroup, as tracked by the Survey), 2012
Table 119: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2012
Table 120: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Norma (% by Subgroup, as tracked by the Survey), 2012
Table 121: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2012
Table 122: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2012
Table 123: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup, as tracked by the Survey), 2012
Table 124: Germany: Profile of Bakery and Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: Germany Bakery and Cereals Value Share (%), by Age Groups, 2012
Figure 3: Germany Bakery and Cereals Value Share (%), by Gender, 2012
Figure 4: Germany Bakery and Cereals Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Germany Bakery and Cereals Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Germany Bakery and Cereals Value Share (%) by Wealth Groups, 2012
Figure 7: Germany Bakery and Cereals Value Share (%) by Busy Lives Groups, 2012
Figure 8: Germany Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Germany Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Germany Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Germany Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Germany Bread and Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Germany Bread and Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Germany Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Germany Cakes, Pastries and Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Germany Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Germany Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Germany Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Germany Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Germany Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Germany Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Germany Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 23: Germany Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 24: Germany Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 25: Germany Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 26: Germany Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 27: Germany Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 28: Germany Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 29: Germany Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 30: Germany Bakery and Cereals Market Value (US$ million), by Category, 2012
Figure 31: Germany Bakery and Cereals Expenditure Per Capita (US$), by Category, 2012
Figure 32: Germany Bakery and Cereals Expenditure Per Household (US$), by Category
Figure 33: Germany Bakery and Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 34: Germany Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 35: Germany Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 36: Germany Bread and Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 37: Germany Cakes, Pastries and Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 38: Germany Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 39: Germany Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 40: Germany Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 41: Germany Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 42: Germany Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 43: Germany Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 44: Germany Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2012

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