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The Future of the Wine Market in Italy, to 2016

Published By :

Canadean

Published Date : Mar 2012

Category :

Alcoholic Beverages

No. of Pages : 66 Pages

Synopsis

  • Future of the Wine Market in Italy, to 2016 is the result of Canadeans extensive market research covering the Wine market in Italy.
  • The report presents detailed analysis on the Wine consumption trends in Italy, covering historic and forecast Wine consumption volume and value at market and category level, brand share data.
  • This report brings together Canadean Intelligence\'s research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

The report provides the latest, highly detailed information on dynamics in Italian Wine market, providing marketers with the essential information to understand their own, and their competitors, position in the market and the information to accurately identify where to compete in the future.

Scope

  • This report provides authoritative and granular details of the Wine markets in Italy; and in doing so fill the gaps in marketers understanding of market trends and the components of change causing them.
  • Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
  • The report accounts for volume and value changes, and brand dynamics.

ReasonsToBuy

  • The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Italy.
  • Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights

  • Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.
  • Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.
  • Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their childrens behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research

2 Italy Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 200616
2.3 Wine Consumption by Category Overview

3 Italy Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Country of Origin
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands

4 Italy Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 200616
4.2 Sparkling Wine by Country of Origin
4.2.1 Sparkling Wine Consumption by Country of Origin, 200616
4.2.2 Market Share of Sparkling Wine by Country of Origin, 200616
4.3 Sparkling Wine by Brands

5 Italy Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
5.4 Fortified Wine by Brands

6 Appendix

7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Table


Table 1: Volume Units for Wine Market
Table 2: Italy Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 4: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 200616
Table 5: Italy Wine Consumption (Liters m), by Category, 200611
Table 6: Italy Wine Consumption (Liters m), by Category, 201116
Table 7: Italy Wine Consumption, Market Shares (% vol) by Category, 200616
Table 8: Italy Still Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 9: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 200616
Table 10: Italy Still Wine Consumption by Country of Origin (% vol), 200616
Table 11: Italy Still Wine Consumption (Liters m), by Country of Origin, 200611
Table 12: Italy Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 200711
Table 13: Italy Still Wine Consumption (Liters m), by Country of Origin, 201116
Table 14: Italy Still Wine Consumption Growth (Y-o-Y), by Country of Origin, 201116
Table 15: Italy Still Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Color
Table 16: Italy Wine Consumption (Liters m), by Color, 200611
Table 17: Italy Wine Consumption (Liters m), by Color, 201116
Table 18: Italy Wine Consumption by Color (% vol), 200616
Table 19: Italy Still Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 20: Italy Still Wine Consumption (Liters m), by Price Segment, 200611
Table 21: Italy Still Wine Consumption (Liters m), by Price Segment, 201116
Table 22: Italy Still Wine Consumption by Price Segment (% vol), 200616
Table 23: Italy Still Wine Consumption (Liters m), by the Top brands, 200811
Table 24: Italy Sparkling Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 25: Italy Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 200616
Table 26: Italy Sparkling Wine Consumption (Liters m), by Country of Origin, 200611
Table 27: Italy Sparkling Wine Consumption (Liters m), by Country of Origin, 201116
Table 28: Italy Sparkling Wine Consumption by Country of Origin (% vol), 200616
Table 29: Italy Sparkling Wine Consumption by the Top brands (Liters m), 200811
Table 30: Italy Sparkling Wine Consumption by the Top brands, (% vol), 200811
Table 31: Italy Fortified Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 32: Italy Fortified Wine Consumption (Liters m), 200616
Table 33: Italy Fortified Wine Consumption (Liters m), by Category, 200611
Table 34: Italy Fortified Wine Consumption (Liters m), by Category, 201116
Table 35: Italy Fortified Wine Consumption by Category, (% vol), 200616
Table 36: Italy Port Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 37: Italy Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 38: Italy Madeira & Marsala Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 39: Italy Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 40: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 200611
Table 41: Italy Fortified Wine Consumption (Liters m), by Alcoholic Strength, 201116
Table 42: Italy Fortified Wine Consumption by Top Brands (Liters m), 200811
Table 43: Italy Total Wine Consumption (Liters m), 200616
Table 44: Italy Total Wine Consumption (Liters m), 200616
Table 45: Italy Standard Wine Consumption (Liters m), 200611
Table 46: Italy Standard Wine Consumption (Liters m), 201116
Table 47: Italy Still Wine Brands by Consumption (Liters m), 200811
Table 48: Italy Sparkling Wine Brands by Consumption (Liters m), 200811
Table 49: Italy Still Wine Consumption (Liters m) by Country of Origin, 200611
Table 50: Italy Still Wine Consumption (Liters m) by Country of Origin, 201116
Table 51: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 200611
Table 52: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 201116
Table 53: Italy Fortified Wine Consumption (Liters m), by Category, 200611
Table 54: Italy Fortified Wine Consumption (Liters m), by Category, 201116
Table 55: Italy Still Wine Consumption by Color (Liters m), 200611
Table 56: Italy Still Wine Consumption by Color (Liters m), 201116
Table 57: Italy Wine Consumption by Price Segment (Liters m), 200611
Table 58: Italy Wine Consumption by Price Segment (Liters m), 201116

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Wine Market Dynamics, by Category, 200616
Figure 3: Italy Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 4: Italy Per-capita Wine Consumption (liters/head & Y-o-Y growth), 200616
Figure 5: Italy Wine Consumption (% vol), by Category, 2011
Figure 6: Italy Wine Consumption (Liters m) by Category, 200616
Figure 7: Italy Wine Consumption Market Shares (% vol) by Category, 200616
Figure 8: Italy Still Wine Market Dynamics, by Category, 200616
Figure 9: Italy Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 10: Italy Still Wine Consumption (Liters m) by Country of Origin, 200616
Figure 11: Italy Still Wine Consumption by Country of Origin (% vol), 200616
Figure 12: Italy: Australian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 13: Italy: Chilean Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 14: Italy: French Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 15: Italy: German Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 16: Italy: Italian Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 17: Italy: Other Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 18: Italy: Portuguese Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 19: Italy: Spanish Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 20: Italy Still Wine Market Dynamics, by Color, 200616
Figure 21: Italy Still Wine Consumption (Liters m), by Color 200616
Figure 22: Italy Wine Consumption by Color (% vol), 200616
Figure 23: Italy - White Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 24: Italy - Red Wine Consumption (Liters m) Growth (Y-o-Y), 200616
Figure 25: Italy - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 26: Italy Wine Market Dynamics by Price Segment, 200616
Figure 27: Italy Still Wine Consumption (Liters m), by Price Segment, 200616
Figure 28: Italy Still Wine Consumption (Liters m), by Price Segment, 200616
Figure 29: Italy Still Wine Brands (Liters m), 200811
Figure 30: Italy Sparkling Wine Market Dynamics, by Category, 200616
Figure 31: Italy Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 32: Italy Sparkling Wine Consumption (Liters m) by Country of Origin, 200616
Figure 33: Italy Sparkling Wine Consumption by Country of Origin (% vol), 200616
Figure 34: Italy Fortified Wine Market Dynamics, by Category, 200616
Figure 35: Italy Fortified Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 36: Italy Fortified Wine Consumption (Liters m) by Category, 200616
Figure 37: Fortified Wine Consumption by Category (% vol), 200616
Figure 38: Port Wine Consumption (Liters m) and Growth (Y-o-Y),, 200611
Figure 39: Sherry Consumption (Liters m) and Growth (Y-o-Y), 200611
Figure 40: Madeira & Marsala Consumption (Liters m) and Growth (Y-o-Y), 200611
Figure 41: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 200611
Figure 42: Italy Fortified Wine Brands (Liters m), 200811

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