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The Future of the Wine Market in Brazil, to 2016

Published By :

Canadean

Published Date : Mar 2012

Category :

Alcoholic Beverages

No. of Pages : 41 Pages

Synopsis

  • Future of the Wine Market in Brazil, to 2016 is the result of Canadeans extensive market research covering the Wine market in Brazil.
  • The report presents detailed analysis on the Wine consumption trends in Brazil, covering historic and forecast Wine consumption volume and value at market and category level, brand share data.
  • This report brings together Canadean Intelligence\'s research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

The report provides the latest, highly detailed information on dynamics in Brazilian Wine market, providing marketers with the essential information to understand their own, and their competitors, position in the market and the information to accurately identify where to compete in the future.

Scope

  • This report provides authoritative and granular details of the Wine markets in Brazil; and in doing so fill the gaps in marketers understanding of market trends and the components of change causing them.
  • Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
  • The report accounts for volume and value changes, and brand dynamics.

ReasonsToBuy

  • The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Wine market in Brazil.
  • Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands data, to give unparalleled insight into the market.

Key Highlights

  • Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.
  • Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.
  • Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their childrens behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research

2 Brazil Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 200616
2.3 Wine Consumption by Category Overview

3 Brazil Still Wine Market
3.1 Still Wine Market by Color
3.1.1 Market Dynamics by Color
3.1.2 Wine Consumption by Color Type
3.2 Still Wine Market by Price Segment
3.2.1 Market Dynamics by Price Segment
3.2.2 Wine Consumption by Price Segment
3.3 Still Wine by Brands

4 Brazil Sparkling Wine Market
4.1 Sparkling Wine Consumption, 200616
4.2 Sparkling Wine by Brands

5 Brazil Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
5.4 Fortified Wine by Brands

6 Appendix

7 Methodology
7.1 About Canadean
7.2 Disclaimer

List of Table


Table 1: Volume Units for Wine Market
Table 2: Brazil Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 3: Brazil Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 4: Brazil Per-capita Wine Consumption (liters/head & Y-o-Y growth), 200616
Table 5: Brazil Wine Consumption (Liters m), by Category, 200611
Table 6: Brazil Wine Consumption (Liters m), by Category, 201116
Table 7: Brazil Wine Consumption, Market Shares (% vol) by Category, 200616
Table 8: Brazil Per-capita Wine Consumption (liters/head & Y-o-Y growth), 200616
Table 9: Brazil Still Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by color
Table 10: Brazil Wine Consumption (Liters m), by color, 200611
Table 11: Brazil Wine Consumption (Liters m), by color, 201116
Table 12: Brazil Wine Consumption by color (% vol), 200616
Table 13: Brazil Still Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 14: Brazil Still Wine Consumption (Liters m), by Price Segment, 200611
Table 15: Brazil Still Wine Consumption (Liters m), by Price Segment, 201116
Table 16: Brazil Still Wine Consumption by Price Segment (% vol), 200616
Table 17: Brazil Still Wine Consumption (Liters m), by the Top brands, 200811
Table 18: Brazil Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption (liters/head), 200616
Table 19: Brazil Sparkling Wine Consumption by the Top brands (Liters m), 200811
Table 20: Brazil Sparkling Wine Consumption by the Top brands, (% vol), 200811
Table 21: Brazil Fortified Wine Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Category
Table 22: Brazil Fortified Wine Consumption (Liters m), 200616
Table 23: Brazil Fortified Wine Consumption (Liters m), by Category, 200611
Table 24: Brazil Fortified Wine Consumption (Liters m), by Category, 201116
Table 25: Brazil Fortified Wine Consumption by Category, (% vol), 200616
Table 26: Brazil Port Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 27: Brazil Sherry Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 28: Brazil Vermouth Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 29: Brazil Fortified Wine Consumption (Liters m), by alcoholic strength, 200611
Table 30: Brazil Fortified Wine Consumption (Liters m), by alcoholic strength, 201116
Table 31: Brazil Fortified Wine Consumption by Top brands (Liters m), 200811
Table 32: Brazil Total Wine Consumption (Liters m), 200616
Table 33: Brazil Total Wine Consumption (Liters m), 200616
Table 34: Brazil Standard Wine Consumption (Liters m), 200611
Table 35: Brazil Standard Wine Consumption (Liters m), 201116
Table 36: Brazil Still Wine Brands by Consumption (Liters m), 200811
Table 37: Brazil Sparkling Wine Brands by Consumption (Liters m), 200811
Table 38: Brazil Fortified Wine Consumption (Liters m), by Category, 200611
Table 39: Brazil Fortified Wine Consumption (Liters m), by Category, 201116
Table 40: Brazil Still Wine Consumption by Color (Liters m), 200611
Table 41: Brazil Still Wine Consumption by Color (Liters m), 201116
Table 42: Brazil Wine Consumption by Price Segment (Liters m), 200611
Table 43: Brazil Wine Consumption by Price Segment (Liters m), 201116

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Wine Market Dynamics, by Category, 200616
Figure 3: Brazil Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 4: Brazil Per-capita Wine Consumption (liters/head & Y-o-Y growth), 200616
Figure 5: Brazil Wine Consumption (% vol), by Category, 2011
Figure 6: Brazil Wine Consumption (Liters m) by Category, 200616
Figure 7: Brazil Wine Consumption Market Shares (% vol) by Category, 200616
Figure 8: Brazil Still Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 9: Brazil Still Wine Market Dynamics, by Color, 200616
Figure 10: Brazil Still Wine Consumption (Liters m), by color 200616
Figure 11: Brazil Wine Consumption by color (% vol), 200616
Figure 12: Brazil - White Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 13: Brazil - Red Wine Consumption (Liters m) Growth (Y-o-Y), 200616
Figure 14: Brazil - Rose Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 15: Brazil Wine Market Dynamics by Price Segment, 200616
Figure 16: Brazil Still Wine Consumption (Liters m), by Price Segment, 200616
Figure 17: Brazil Still Wine Consumption (Liters m), by Price Segment, 200616
Figure 18: Brazil Still Wine Brands (Liters m), 200811
Figure 19: Brazil Sparkling Wine Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 20: Brazil Fortified Wine Market Dynamics, by Category, 200616
Figure 21: Brazil Fortified Wine Consumption (Liters mm) and Growth (Y-o-Y), 200616
Figure 22: Brazil Fortified Wine Consumption (Liters m) by Category, 200616
Figure 23: Fortified Wine Consumption by Category (% vol), 200616
Figure 24: Port Wine Consumption (Liters m) and Growth (Y-o-Y),, 200611
Figure 25: Sherry Consumption (Liters m, %) and Growth (Y-o-Y), 200611
Figure 26: Vermouth Consumption (Liters m) and Growth (Y-o-Y), 200611
Figure 27: Brazil Fortified Wine Brands (Liters m), 200811

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