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The Future of the Spirits Market in Portugal, to 2016

Published By :

Canadean

Published Date : Mar 2012

Category :

Alcoholic Beverages

No. of Pages : 214 Pages


Synopsis

  • The Future of the Spirits Market in Portugal, to 2016 is the result of Canadeans extensive market research covering the Spirits market in Portugal.
  • The report presents detailed analysis on the Spirits consumption trends in Portugal, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data.
  • This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

Why was the report written?
" This report provides authoritative and granular detail of the Spirits market in Portugal; and in doing so fill the gaps in marketers understanding of market trends and the components of change causing them. 
Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
Marketers account for volume changes, brand dynamics and distribution trends."

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending and the consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns how consumers changes in behaviour have affected total volumes, brands selected and type of products chosen.

What makes this report unique and essential to read?
The report provides the latest, highly detailed information on dynamics in the Portuguese Spirits market, providing marketers with the essential information to understand their own, and their competitors, position in the market and the information to accurately identify where to compete in the future.

Scope

  • Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.
  • Detailed product sales segmentation for volumes is provided, including brand data and sales by distribution channel, at the product category level.
  • Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

ReasonsToBuy
  • The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia
  • Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 2016.
1.3 Summary Methodology

2 Portugal Spirits Market Overview
2.1 Market Dynamics by Volume
2.1.1 Overall Spirits Consumption, 200616
2.1.2 Per-capita Spirits consumption, 200616
2.1.3 Overall Spirits Market Growth Dynamics by Volume
2.1.4 Spirits Consumption by Category, 200616
2.1.5 Spirits Consumption Trends and Forecasts
2.1.6 Portugal Spirits Consumption by Price Segment, 200616
2.1.7 Portugal Spirits Consumption by Alcoholic Strength, 200616
2.1.8 Spirits distribution Off and On-premise Trade, 200616
2.1.9 Overall Off-premise Spirits Consumption by Category, 200616
2.1.10 Overall On-premise Spirits Consumption by Category, 200616

3 Portugal Brandy Market Analysis
3.1 Brandy Market Growth Dynamics (Volume Analysis), 200616
3.2 Brandy Market Consumption Analysis, 200616
3.2.1 Brandy Market Volume Analysis, 200616
3.3 Brandy Consumption by Channels
3.3.1 Brandy Consumption by Channel, 200616
3.3.2 Brandy Off-premise Consumption, 200616
3.3.3 Brandy On-premise Consumption, 200616
3.4 Brandy Consumption by Price Segment, 200616
3.5 Brandy Consumption by Alcoholic Strength, 200616
3.6 Brandy Consumption by Segments, 200616
3.7 Armagnac Consumption Analysis
3.7.1 Armagnac Consumption, 200616
3.7.2 Armagnac Consumption by Price Segment, 200616
3.7.3 Armagnac Consumption by Alcoholic Strength, 200616
3.8 Cognac Consumption Analysis
3.8.1 Cognac Consumption, 200616
3.8.2 Cognac Consumption by Price Segment, 200616
3.8.3 Cognac Consumption by Alcoholic Strength, 200616
3.9 Fruit Brandy Consumption Analysis
3.9.1 Fruit Brandy Consumption, 200616
3.9.2 Fruit Brandy Consumption by Price Segment, 200616
3.9.3 Fruit Brandy Consumption by Alcoholic Strength, 200616
3.1 Other Brandy Consumption Analysis
3.10.1 Other Brandy Consumption, 200616
3.10.2 Other Brandy Consumption by Price Segment, 200616
3.10.3 Other Brandy Consumption by Alcoholic Strength, 200616

4 Portugal Gin & Genever Market Analysis
4.1 Gin & Genever Market Consumption Analysis, 200616
4.1.1 Gin & Genever Market Volume Analysis, 200616
4.2 Gin & Genever Consumption by Channels
4.2.1 Gin & Genever Consumption by Channel, 200616
4.2.2 Gin & Genever Off-premise Consumption, 200616
4.2.3 Gin & Genever On-premise Consumption, 200616
4.3 Gin & Genever Consumption by Price Segment, 200616
4.4 Gin & Genever Consumption by Alcoholic Strength, 200616

5 Portugal Liqueurs & Cocktails Market Analysis
5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 200616
5.2 Liqueurs & Cocktails Market Consumption Analysis, 200616
5.2.1 Liqueurs & Cocktails Market Volume Analysis, 200616
5.3 Liqueurs & Cocktails Consumption by Channels
5.3.1 Liqueurs & Cocktails Consumption by Channel, 200616
5.3.2 Liqueurs & Cocktails Off-premise Consumption, 200616
5.3.3 Liqueurs & Cocktails On-premise Consumption, 200616
5.4 Liqueurs & Cocktails Consumption by Price Segment, 200616
5.5 Liqueurs & Cocktails Consumption by Alcoholic Strength, 200616
5.6 Liqueurs & Cocktails Consumption by Segments, 200616
5.7 Cream Liqueurs Consumption Analysis
5.7.1 Cream Liqueurs Consumption, 200616
5.7.2 Cream Liqueurs Consumption by Price Segment, 200616
5.7.3 Cream Liqueurs Consumption by Alcoholic Strength, 200616
5.8 Fruit Liqueurs Consumption Analysis
5.8.1 Fruit Liqueurs Consumption, 200616
5.8.2 Fruit Liqueurs Consumption by Price Segment, 200616
5.8.3 Fruit Liqueurs Consumption by Alcoholic Strength, 200616
5.9 Other Liqueurs Consumption Analysis
5.9.1 Other Liqueurs Consumption, 200616
5.9.2 Other Liqueurs Consumption by Price Segment, 200616
5.9.3 Other Liqueurs Consumption by Alcoholic Strength, 200616

6 Portugal Rum & Cane Spirits Market Analysis
6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 200616
6.2 Rum & Cane Spirits Market Consumption Analysis, 200616
6.2.1 Rum & Cane Spirits Market Volume Analysis, 200616
6.3 Rum & Cane Spirits Consumption by Channels
6.3.1 Rum & Cane Spirits Consumption by Channel, 200616
6.3.2 Rum & Cane Spirits Off-premise Consumption, 200616
6.3.3 Rum & Cane Spirits On-premise Consumption, 200616
6.4 Rum & Cane Spirits Consumption by Price Segment, 200616
6.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 200616
6.6 Rum & Cane Spirits Consumption by Segments, 200616
6.7 Dark Rum Consumption Analysis
6.7.1 Dark Rum Consumption, 200616
6.7.2 Dark Rum Consumption by Price Segment, 200616
6.7.3 Dark Rum Consumption by Alcoholic Strength, 200616
6.8 Light Rum Consumption Analysis
6.8.1 Light Rum Consumption, 200616
6.8.2 Light Rum Consumption by Price Segment, 200616
6.8.3 Light Rum Consumption by Alcoholic Strength, 200616

7 Portugal Specialty Spirits Market Analysis
7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 200616
7.2 Specialty Spirits Market Consumption Analysis, 200616
7.2.1 Specialty Spirits Market Volume Analysis, 200616
7.3 Specialty Spirits Consumption by Channels
7.3.1 Specialty Spirits Consumption by Channel, 200616
7.3.2 Specialty Spirits Off-premise Consumption, 200616
7.3.3 Specialty Spirits On-premise Consumption, 200616
7.4 Specialty Spirits Consumption by Price Segment, 200616
7.5 Specialty Spirits Consumption by Alcoholic Strength, 200616
7.6 Specialty Spirits Consumption by Segments, 200616
7.7 Other Specialty Consumption Analysis
7.7.1 Other Specialty Consumption, 200616
7.7.2 Other Specialty Consumption by Price Segment, 200616
7.7.3 Other Specialty Consumption by Alcoholic Strength, 200616
7.8 Ouzo Consumption Analysis
7.9 Raki Consumption Analysis
7.9.1 Raki Consumption, 200616
7.9.2 Raki Consumption by Price Segment, 200616
7.9.3 Raki Consumption by Alcoholic Strength, 200616

8 Portugal Tequila & Mezcal Market Analysis
8.1 Tequila & Mezcal Market Consumption Analysis, 200616
8.1.1 Tequila & Mezcal Market Volume Analysis, 200616
8.2 Tequila & Mezcal Consumption by Channels
8.2.1 Tequila & Mezcal Consumption by Channel, 200616
8.2.2 Tequila & Mezcal Off-premise Consumption, 200616
8.2.3 Tequila & Mezcal On-premise Consumption, 200616
8.3 Tequila & Mezcal Consumption by Price Segment, 200616
8.4 Tequila & Mezcal Consumption by Alcoholic Strength, 200616

9 Portugal Vodka Market Analysis
9.1 Vodka Market Growth Dynamics (Volume Analysis), 200616
9.2 Vodka Market Consumption Analysis, 200616
9.2.1 Vodka Market Volume Analysis, 200616
9.3 Vodka Consumption by Channels
9.3.1 Vodka Consumption by Channel, 200616
9.3.2 Vodka Off-premise Consumption, 200616
9.3.3 Vodka On-premise Consumption, 200616
9.4 Vodka Consumption by Price Segment, 200616
9.5 Vodka Consumption by Alcoholic Strength, 200616
9.6 Vodka Consumption by Segments, 200616
9.7 Unflavored Vodka Consumption Analysis
9.7.1 Unflavored Vodka Consumption, 200616
9.7.2 Unflavored Vodka Consumption by Price Segment, 200616
9.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 200616
9.8 Flavored Vodka Consumption Analysis
9.8.1 Flavored Vodka Consumption, 200616
9.8.2 Flavored Vodka Consumption by Price Segment, 200616
9.8.3 Flavored Vodka Consumption by Alcoholic Strength, 200616

10 Portugal Whisk(e)y Market Analysis
10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 200616
10.2 Whisk(e)y Market Consumption Analysis, 200616
10.2.1 Whisk(e)y Market Volume Analysis, 200616
10.3 Whisk(e)y Consumption by Channels
10.3.1 Whisk(e)y Consumption by Channel, 200616
10.3.2 Whisk(e)y Off-premise Consumption, 200616
10.3.3 Whisk(e)y On-premise Consumption, 200616
10.4 Whisk(e)y Consumption by Price Segment, 200616
10.5 Whisk(e)y Consumption by Alcoholic Strength, 200616
10.6 Whisk(e)y Consumption by Segments, 200616
10.7 American Whisk(e)y Consumption Analysis
10.7.1 American Whisk(e)y Consumption, 200616
10.7.2 American Whisk(e)y Consumption by Price Segment, 200616
10.7.3 American Whisk(e)y Consumption by Alcoholic Strength, 200616
10.8 Canadian Whisk(e)y Consumption Analysis
10.8.1 Canadian Whisk(e)y Consumption, 200616
10.8.2 Canadian Whisk(e)y Consumption by Price Segment, 200616
10.8.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 200616
10.9 Irish Whisk(e)y Consumption Analysis
10.9.1 Irish Whisk(e)y Consumption, 200616
10.9.2 Irish Whisk(e)y Consumption by Price Segment, 200616
10.9.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 200616
10.1 Scotch Whisk(e)y Consumption Analysis
10.10.1 Scotch Whisk(e)y Consumption, 200616
10.10.2 Scotch Whisk(e)y Consumption by Price Segment, 200616
10.10.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 200616

11 Appendix

12 Methodology
12.1 About Canadean
12.2 Disclaimer

List of Table


Table 1: Portugal Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 2: Portugal Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 200616
Table 3: Portugal Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by volume
Table 4: Portugal Spirits Consumption (Liters m) by Category, 200611
Table 5: Portugal Spirits Consumption (Liters m) by Category, 201116
Table 6: Portugal Spirits Consumption by Category Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 7: Portugal Spirits Consumption (Liters m) by Price Segment, 200611
Table 8: Portugal Spirits Consumption (Liters m) by Price Segment, 201116
Table 9: Portugal Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 10: Portugal Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 11: Spirits Consumption (Liters m) by Sales Channel, 200616
Table 12: Portugal Off-premise Spirits Consumption (Liters m) by Category, 200611
Table 13: Portugal Off-premise Spirits Consumption (Liters m) by Category, 201116
Table 14: Portugal On-premise Spirits Consumption (Liters m) by Category, 200611
Table 15: Portugal On-premise Spirits Consumption (Liters m) by Category, 201116
Table 16: Portugal Brandy Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 17: Portugal Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 18: Portugal Brandy Consumption (Liters m) by Channel, 200611
Table 19: Portugal Brandy Consumption (Liters m) by Channel, 201116
Table 20: Portugal Brandy Off-premise Consumption (Liters m), 200616
Table 21: Portugal Brandy On-premise Consumption (Liters m), 200616
Table 22: Portugal Brandy Consumption (Liters m) by Price Segment, 200611
Table 23: Portugal Brandy Consumption (Liters m) by Price Segment, 201116
Table 24: Portugal Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 25: Portugal Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 26: Portugal Brandy Consumption (Liters m) by Segments, 200611
Table 27: Portugal Brandy Consumption (Liters m) by Segments, 201116
Table 28: Portugal Armagnac Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 29: Portugal Armagnac Consumption (Liters m) by Price Segment, 200611
Table 30: Portugal Armagnac Consumption (Liters m) by Price Segments, 201116
Table 31: Portugal Armagnac Consumption (Liters m) by Alcoholic Strength, 200611
Table 32: Portugal Armagnac Consumption (Liters m) by Alcoholic Strength, 201116
Table 33: Portugal Cognac Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 34: Portugal Cognac Consumption (Liters m) by Price Segment, 200611
Table 35: Portugal Cognac Consumption (Liters m) by Price Segments, 201116
Table 36: Portugal Cognac Consumption (Liters m) by Alcoholic Strength, 200611
Table 37: Portugal Cognac Consumption (Liters m) by Alcoholic Strength, 201116
Table 38: Portugal Fruit Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 39: Portugal Fruit Brandy Consumption (Liters m) by Price Segment, 200611
Table 40: Portugal Fruit Brandy Consumption (Liters m) by Price Segments, 201116
Table 41: Portugal Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 42: Portugal Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 43: Portugal Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 44: Portugal Other Brandy Consumption (Liters m) by Price Segment, 200611
Table 45: Portugal Other Brandy Consumption (Liters m) by Price Segments, 201116
Table 46: Portugal Other Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 47: Portugal Other Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 48: Portugal Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 49: Portugal Gin & Genever Consumption (Liters m) by Channel, 200611
Table 50: Portugal Gin & Genever Consumption (Liters m) by Channel, 201116
Table 51: Portugal Gin & Genever Off-premise Consumption (Liters m), 200616
Table 52: Portugal Gin & Genever On-premise Consumption (Liters m), 200616
Table 53: Portugal Gin & Genever Consumption (Liters m) by Price Segment, 200611
Table 54: Portugal Gin & Genever Consumption (Liters m) by Price Segment, 201116
Table 55: Portugal Gin & Genever Consumption (Liters m) by Alcoholic Strength, 200611
Table 56: Portugal Gin & Genever Consumption (Liters m) by Alcoholic Strength, 201116
Table 57: Portugal Liqueurs & Cocktails Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 58: Portugal Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 59: Portugal Liqueurs & Cocktails Consumption (Liters m) by Channel, 200611
Table 60: Portugal Liqueurs & Cocktails Consumption (Liters m) by Channel, 201116
Table 61: Portugal Liqueurs & Cocktails Off-premise Consumption (Liters m), 200616
Table 62: Portugal Liqueurs & Cocktails On-premise Consumption (Liters m), 200616
Table 63: Portugal Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 200611
Table 64: Portugal Liqueurs & Cocktails Volume (Liters m) by Price Segment, 201116
Table 65: Portugal Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 200611
Table 66: Portugal Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 201116
Table 67: Portugal Liqueurs & Cocktails Consumption (Liters m) by Segments, 200611
Table 68: Portugal Liqueurs & Cocktails Consumption (Liters m) by Segments, 201116
Table 69: Portugal Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 70: Portugal Cream Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 71: Portugal Cream Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 72: Portugal Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 73: Portugal Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 74: Portugal Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 75: Portugal Fruit Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 76: Portugal Fruit Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 77: Portugal Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 78: Portugal Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 79: Portugal Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 80: Portugal Other Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 81: Portugal Other Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 82: Portugal Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 83: Portugal Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 84: Portugal Rum & Cane Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 85: Portugal Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 86: Portugal Rum & Cane Spirits Consumption (Liters m) by Channel, 200611
Table 87: Portugal Rum & Cane Spirits Consumption (Liters m) by Channel, 201116
Table 88: Portugal Rum & Cane Spirits Off-premise Consumption (Liters m), 200616
Table 89: Portugal Rum & Cane Spirits On-premise Consumption (Liters m), 200616
Table 90: Portugal Rum & Cane Spirits Consumption (Liters m) by Price Segment, 200611
Table 91: Portugal Rum & Cane Spirits Consumption (Liters m) by Price Segment, 201116
Table 92: Portugal Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 93: Portugal Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 94: Portugal Rum & Cane Spirits Consumption (Liters m) by Segments, 200611
Table 95: Portugal Rum & Cane Spirits Consumption (Liters m) by Segments, 2011-16
Table 96: Portugal Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 97: Portugal Dark Rum Consumption (Liters m) by Price Segment, 200611
Table 98: Portugal Dark Rum Consumption (Liters m) by Price Segments, 201116
Table 99: Portugal Dark Rum Consumption (Liters m) by Alcoholic Strength, 200611
Table 100: Portugal Dark Rum Consumption (Liters m) by Alcoholic Strength, 201116
Table 101: Portugal Light Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 102: Portugal Light Rum Consumption (Liters m) by Price Segment, 200611
Table 103: Portugal Light Rum Consumption (Liters m) by Price Segments, 201116
Table 104: Portugal Light Rum Consumption (Liters m) by Alcoholic Strength, 200611
Table 105: Portugal Light Rum Consumption (Liters m) by Alcoholic Strength, 201116
Table 106: Portugal Specialty Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 107: Portugal Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 108: Portugal Specialty Spirits Consumption (Liters m) by Channel, 200611
Table 109: Portugal Specialty Spirits Consumption (Liters m) by Channel, 201116
Table 110: Portugal Specialty Spirits Off-premise Consumption (Liters m), 200616
Table 111: Portugal Specialty Spirits On-premise Consumption (Liters m), 200616
Table 112: Portugal Specialty Spirits Consumption (Liters m) by Price Segment, 200611
Table 113: Portugal Specialty Spirits Consumption (Liters m) by Price Segment, 201116
Table 114: Portugal Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 115: Portugal Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 116: Portugal Specialty Spirits Consumption (Liters m) by Segments, 200611
Table 117: Portugal Specialty Spirits Consumption (Liters m) by Segments, 201116
Table 118: Portugal Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 119: Portugal Other Specialty Consumption (Liters m) by Price Segment, 200611
Table 120: Portugal Other Specialty Consumption (Liters m) by Price Segments, 201116
Table 121: Portugal Other Specialty Consumption (Liters m) by Alcoholic Strength, 200611
Table 122: Portugal Other Specialty Consumption (Liters m) by Alcoholic Strength, 201116
Table 123: Portugal Raki Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 124: Portugal Raki Consumption (Liters m) by Price Segment, 200611
Table 125: Portugal Raki Consumption (Liters m) by Price Segments, 201116
Table 126: Portugal Raki Consumption (Liters m) by Alcoholic Strength, 200611
Table 127: Portugal Raki Consumption (Liters m) by Alcoholic Strength, 201116
Table 128: Portugal Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 129: Portugal Tequila & Mezcal Consumption (Liters m) by Channel, 200611
Table 130: Portugal Tequila & Mezcal Consumption (Liters m) by Channel, 201116
Table 131: Portugal Tequila & Mezcal Off-premise Consumption (Liters m), 200616
Table 132: Portugal Tequila & Mezcal On-premise Consumption (Liters m), 200616
Table 133: Portugal Tequila & Mezcal Consumption (Liters m) by Price Segment, 200611
Table 134: Portugal Tequila & Mezcal Consumption (Liters m) by Price Segment, 201116
Table 135: Portugal Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 200611
Table 136: Portugal Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 201116
Table 137: Portugal Vodka Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 138: Portugal Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 139: Portugal Vodka Consumption (Liters m) by Channel, 200611
Table 140: Portugal Vodka Consumption (Liters m) by Channel, 201116
Table 141: Portugal Vodka Off-premise Consumption (Liters m), 200616
Table 142: Portugal Vodka On-premise Consumption (Liters m), 200616
Table 143: Portugal Vodka Consumption (Liters m) by Price Segment, 200611
Table 144: Portugal Vodka Consumption (Liters m) by Price Segment, 201116
Table 145: Portugal Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 146: Portugal Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 147: Portugal Vodka Consumption (Liters m) by Segments, 200611
Table 148: Portugal Vodka Consumption (Liters m) by Segments, 201116
Table 149: Portugal Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 150: Portugal Unflavored Vodka Consumption (Liters m) by Price Segment, 200611
Table 151: Portugal Unflavored Vodka Consumption (Liters m) by Price Segments, 201116
Table 152: Portugal Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 153: Portugal Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 154: Portugal Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 155: Portugal Flavored Vodka Consumption (Liters m) by Price Segment, 200611
Table 156: Portugal Flavored Vodka Consumption (Liters m) by Price Segments, 201116
Table 157: Portugal Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 158: Portugal Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 159: Portugal Whisk(e)y Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 160: Portugal Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 161: Portugal Whisk(e)y Consumption (Liters m) by Channel, 200611
Table 162: Portugal Whisk(e)y Consumption (Liters m) by Channel, 201116
Table 163: Portugal Whisk(e)y Off-premise Consumption (Liters m), 200616
Table 164: Portugal Whisk(e)y On-premise Consumption (Liters m), 200616
Table 165: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 166: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 201116
Table 167: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 168: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 169: Portugal Whisk(e)y Consumption (Liters m) by Segments, 200611
Table 170: Portugal Whisk(e)y Consumption (Liters m) by Segments, 201116
Table 171: Portugal American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 172: Portugal American Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 173: Portugal American Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 174: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 175: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 176: Portugal Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 177: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 178: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 179: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 180: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 181: Portugal Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 182: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 183: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 184: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 185: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 186: Portugal Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 187: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 188: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 189: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 190: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 191: Portugal Spirits Consumption (Liters m), 200611
Table 192: Portugal Spirits Consumption (Liters m), 201116
Table 193: Portugal Spirits Consumption (Liters m) by Category, 200611
Table 194: Portugal Spirits Consumption (Liters m) by Category, 201116
Table 195: Portugal Off-premise Spirits Consumption (Liters m) by Category, 200611
Table 196: Portugal Off-premise Spirits Consumption (Liters m) by Category, 201116
Table 197: Portugal On-premise Spirits Consumption (Liters m) by Category, 200611
Table 198: Portugal On-premise Spirits Consumption (Liters m) by Category, 201116
Table 199: Portugal Brandy Volume (Liters m) by Price Segment, 200611
Table 200: Portugal Brandy Volume (Liters m) by Price Segment, 201116
Table 201: Portugal Gin & Genever Volume (Liters m) by Price Segment, 200611
Table 202: Portugal Gin & Genever Volume (Liters m) by Price Segment, 201116
Table 203: Portugal Liqueurs & Cocktails Volume (Liters m) by Price Segment, 200611
Table 204: Portugal Liqueurs & Cocktails Volume (Liters m) by Price Segment, 201116
Table 205: Portugal Rum & Cane Spirits Volume (Liters m) by Price Segment, 200611
Table 206: Portugal Rum & Cane Spirits Volume (Liters m) by Price Segment, 201116
Table 207: Portugal Specialty Spirits Volume (Liters m) by Price Segment, 200611
Table 208: Portugal Specialty Spirits Volume (Liters m) by Price Segment, 201116
Table 209: Portugal Tequila & Mezcal Volume (Liters m) by Price Segment, 200611
Table 210: Portugal Tequila & Mezcal Volume (Liters m) by Price Segment, 201116
Table 211: Portugal Vodka Volume (Liters m) by Price Segment, 200611
Table 212: Portugal Vodka Volume (Liters m) by Price Segment, 201116
Table 213: Portugal Whisk(e)y Volume (Liters m) by Price Segment, 200611
Table 214: Portugal Whisk(e)y Volume (Liters m) by Price Segment, 201116
Table 215: Portugal Brandy Volume (Liters m) by Alcoholic Strength, 200611
Table 216: Portugal Brandy Volume (Liters m) by Alcoholic Strength, 201116
Table 217: Portugal Gin & Genever Volume (Liters m) by Alcoholic Strength, 200611
Table 218: Portugal Gin & Genever Volume (Liters m) by Alcoholic Strength, 201116
Table 219: Portugal Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 200611
Table 220: Portugal Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 201116
Table 221: Portugal Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 200611
Table 222: Portugal Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 223: Portugal Specialty Spirits Volume (Liters m) by Alcoholic Strength, 200611
Table 224: Portugal Specialty Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 225: Portugal Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 200611
Table 226: Portugal Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 227: Portugal Vodka Volume (Liters m) by Alcoholic Strength, 200611
Table 228: Portugal Vodka Volume (Liters m) by Alcoholic Strength, 201116
Table 229: Portugal Whisk(e)y Volume (Liters m) by Alcoholic Strength, 200611
Table 230: Portugal Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 201116

List of Chart


Figure 1: Portugal Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 2: Portugal Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 200616
Figure 3: Portugal Spirits Market Dynamics, by Volume 200616
Figure 4: Portugal Spirits Consumption (Liters m) by Category, 200616
Figure 5: Portugal Spirits Consumption by Category Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Portugal Spirits Consumption (Liters m) by Price Segment, 200616
Figure 7: Portugal Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 8: Spirits Distribution Off and On-premise Trade, 200616
Figure 9: Portugal Off-premise Spirits Consumption (Liters m) by Category, 200616
Figure 10: Portugal On-premise Spirits Consumption (Liters m) by Category, 200616
Figure 11: Portugal Brandy Market Dynamics by Segments, 200616
Figure 12: Portugal Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 13: Portugal Brandy Consumption (Liters m) by Channel, 200616
Figure 14: Portugal Brandy Off-premise Consumption (Liters m), 200616
Figure 15: Portugal Brandy On-premise Consumption (Liters m), 200616
Figure 16: Portugal Brandy Consumption (Liters m) by Price Segment, 200616
Figure 17: Portugal Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 18: Portugal Brandy Consumption (Liters m) by Segments, 200616
Figure 19: Portugal Armagnac Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 20: Portugal Armagnac Consumption (Liters m) by Price Segment, 200616
Figure 21: Portugal Armagnac Consumption (Liters m) by Alcoholic Strength, 200616
Figure 22: Portugal Cognac Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 23: Portugal Cognac Consumption (Liters m) by Price Segment, 200616
Figure 24: Portugal Cognac Consumption (Liters m) by Alcoholic Strength, 200616
Figure 25: Portugal Fruit Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 26: Portugal Fruit Brandy Consumption (Liters m) by Price Segment, 200616
Figure 27: Portugal Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 28: Portugal Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 29: Portugal Other Brandy Consumption (Liters m) by Price Segment, 200616
Figure 30: Portugal Other Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 31: Portugal Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 32: Portugal Gin & Genever Consumption (Liters m) by Channel, 200616
Figure 33: Portugal Gin & Genever Off-premise Consumption (Liters m), 200616
Figure 34: Portugal Gin & Genever On-premise Consumption (Liters m), 200616
Figure 35: Portugal Gin & Genever Consumption (Liters m) by Price Segment, 200616
Figure 36: Portugal Gin & Genever Consumption (Liters m) by Alcoholic Strength, 200616
Figure 37: Portugal Liqueurs & Cocktails Market Dynamics by Segments, 200616
Figure 38: Portugal Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 39: Portugal Liqueurs & Cocktails Consumption (Liters m) by Channel, 200616
Figure 40: Portugal Liqueurs & Cocktails Off-premise Consumption (Liters m), 200616
Figure 41: Portugal Liqueurs & Cocktails On-premise Consumption (Liters m), 200616
Figure 42: Portugal Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 200616
Figure 43: Portugal Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 200616
Figure 44: Portugal Liqueurs & Cocktails Consumption (Liters m) by Segments, 200616
Figure 45: Portugal Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 46: Portugal Cream Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 47: Portugal Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 48: Portugal Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 49: Portugal Fruit Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 50: Portugal Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 51: Portugal Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 52: Portugal Other Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 53: Portugal Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 54: Portugal Rum & Cane Spirits Market Dynamics by Segments, 200616
Figure 55: Portugal Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 56: Portugal Rum & Cane Spirits Consumption (Liters m) by Channel, 200616
Figure 57: Portugal Rum & Cane Spirits Off-premise Consumption (Liters m), 200616
Figure 58: Portugal Rum & Cane Spirits On-premise Consumption (Liters m), 200616
Figure 59: Portugal Rum & Cane Spirits Consumption (Liters m) by Price Segment, 200616
Figure 60: Portugal Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 61: Portugal Rum & Cane Spirits Consumption (Liters m) by Segments, 200616
Figure 62: Portugal Dark Rum Consumption (Liters m) and Growth (year on year), 200616
Figure 63: Portugal Dark Rum Consumption (Liters m) by Price Segment, 200616
Figure 64: Portugal Dark Rum Consumption (Liters m) by Alcoholic Strength, 200616
Figure 65: Portugal Light Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 66: Portugal Light Rum Consumption (Liters m) by Price Segment, 200616
Figure 67: Portugal Light Rum Consumption (Liters m) by Alcoholic Strength, 200616
Figure 68: Portugal Specialty Spirits Market Dynamics by Segments, 200616
Figure 69: Portugal Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 70: Portugal Specialty Spirits Consumption (Liters m) by Channel, 200616
Figure 71: Portugal Specialty Spirits Off-premise Consumption (Liters m), 200616
Figure 72: Portugal Specialty Spirits On-premise Consumption (Liters m), 200616
Figure 73: Portugal Specialty Spirits Consumption (Liters m) by Price Segment, 200616
Figure 74: Portugal Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 75: Portugal Specialty Spirits Consumption (Liters m) by Segments, 200616
Figure 76: Portugal Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 77: Portugal Other Specialty Consumption (Liters m) by Price Segment, 200616
Figure 78: Portugal Other Specialty Consumption (Liters m) by Alcoholic Strength, 200616
Figure 79: Portugal Raki Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 80: Portugal Raki Consumption (Liters m) by Price Segment, 200616
Figure 81: Portugal Raki Consumption (Liters m) by Alcoholic Strength, 200616
Figure 82: Portugal Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 83: Portugal Tequila & Mezcal Consumption (Liters m) by Channel, 200616
Figure 84: Portugal Tequila & Mezcal Off-premise Consumption (Liters m), 200616
Figure 85: Portugal Tequila & Mezcal On-premise Consumption (Liters m), 200616
Figure 86: Portugal Tequila & Mezcal Consumption (Liters m) by Price Segment, 200616
Figure 87: Portugal Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 200616
Figure 88: Portugal Vodka Market Dynamics by Segments, 200616
Figure 89: Portugal Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 90: Portugal Vodka Consumption (Liters m) by Channel, 200616
Figure 91: Portugal Vodka Off-premise Consumption (Liters m), 200616
Figure 92: Portugal Vodka On-premise Consumption (Liters m), 200616
Figure 93: Portugal Vodka Consumption (Liters m) by Price Segment, 200616
Figure 94: Portugal Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 95: Portugal Vodka Consumption (Liters m) by Segments, 200616
Figure 96: Portugal Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 97: Portugal Unflavored Vodka Consumption (Liters m) by Price Segment, 200616
Figure 98: Portugal Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 99: Portugal Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 100: Portugal Flavored Vodka Consumption (Liters m) by Price Segment, 200616
Figure 101: Portugal Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 102: Portugal Whisk(e)y Market Dynamics by Segments, 200616
Figure 103: Portugal Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 104: Portugal Whisk(e)y Consumption (Liters m) by Channel, 200616
Figure 105: Portugal Whisk(e)y Off-premise Consumption (Liters m), 200616
Figure 106: Portugal Whisk(e)y On-premise Consumption (Liters m), 200616
Figure 107: Portugal Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 108: Portugal Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 109: Portugal Whisk(e)y Consumption (Liters m) by Segments, 200616
Figure 110: Portugal American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 111: Portugal American Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 112: Portugal American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 113: Portugal Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 114: Portugal Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 115: Portugal Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 116: Portugal Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 117: Portugal Irish Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 118: Portugal Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 119: Portugal Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 120: Portugal Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 121: Portugal Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616

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