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The Future of the Spirits Market in Italy, to 2016

Published By :

Canadean

Published Date : Mar 2012

Category :

Alcoholic Beverages

No. of Pages : 241 Pages

Synopsis

  • Future of the Spirits Market in Italy, to 2016 is the result of Canadeans extensive market research covering the Spirits market in Italy.
  • The report presents detailed analysis on the Spirits consumption trends in Italy, covering historic and forecast Spirits consumption volume and value at market and category level, brand share , and distribution channel data.
  • This report brings together Canadean Intelligence\'s research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

The report provides the latest, highly detailed information on dynamics in Italian Spirits market, providing marketers with the essential information to understand their own, and their competitors, position in the market and the information to accurately identify where to compete in the future.

Scope

  • This report provides authoritative and granular details of the Spirits markets in Italy; and in doing so fill the gaps in marketers understanding of market trends and the components of change causing them.
  • Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
  • The report accounts for volume and value changes, and brand dynamics, and distribution channal data.

ReasonsToBuy

  • The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer detailed insight into the trends and dynamics affecting Spirits market in Italy.
  • Custom segmentation of the market provides unique views and insights for marketers on the value, volume, brands , distribution channel data to give unparalleled insight into the market.

Key Highlights

  • Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.
  • Detailed product sales segmentation (for both volumes and values) are provided, including brand data at the product category level.
  • Future forecasts allow the companies to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their childrens behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research

2 Italy Spirits Market Overview
2.1 Market Dynamics by Volume
2.1.1 Overall Spirits Consumption, 200616
2.1.2 Per-capita Spirits consumption, 200616
2.1.3 Overall Spirits Market Growth Dynamics by Volume
2.1.4 Spirits Consumption by Category, 200616
2.1.5 Spirits Consumption Trends and Forecasts
2.1.6 Italy Spirits Consumption by Price Segment, 200616
2.1.7 Italy Spirits Consumption by Alcoholic Strength, 200616
2.1.8 Spirits distribution Off and On-premise Trade, 200616
2.1.9 Overall Off-premise Spirits Consumption by Category, 200616
2.1.10 Overall On-premise Spirits Consumption by Category, 200616
2.2 Market Dynamics by Value
2.2.1 Overall Spirits Market Value, 200616
2.2.2 Spirits Per-capita Spend, 200616
2.2.3 Overall Spirits Growth Dynamics by Market Value
2.2.4 Spirits Market Value by Category, 201116
2.2.5 Spirits Market Value - Trends and Forecasts

3 Italy Brandy Market Analysis
3.1 Brandy Market Growth Dynamics (Volume Analysis), 200616
3.2 Brandy Market Consumption Analysis, 200616
3.2.1 Brandy Market Volume Analysis, 200616
3.2.2 Brandy Market Value Analysis, 200616
3.3 Brandy Consumption by Major Brands (Top 10)
3.4 Brandy Consumption by Channels
3.4.1 Brandy Consumption by Channel, 200616
3.4.2 Brandy Off-premise Consumption, 200616
3.4.3 Brandy On-premise Consumption, 200616
3.5 Brandy Consumption by Price Segment, 200616
3.6 Brandy Consumption by Alcoholic Strength, 200616
3.7 Brandy Consumption by Segments, 200616
3.8 Armagnac Consumption Analysis
3.8.1 Armagnac Consumption, 200616
3.8.2 Armagnac Consumption by Price Segment, 200616
3.8.3 Armagnac Consumption by Alcoholic Strength, 200616
3.9 Cognac Consumption Analysis
3.9.1 Cognac Consumption, 200616
3.9.2 Cognac Consumption by Price Segment, 200616
3.9.3 Cognac Consumption by Alcoholic Strength, 200616
3.1 Other Brandy Consumption Analysis
3.10.1 Other Brandy Consumption, 200616
3.10.2 Other Brandy Consumption by Price Segment, 200616
3.10.3 Other Brandy Consumption by Alcoholic Strength, 200616

4 Italy Gin & Genever Market Analysis
4.1 Gin & Genever Market Consumption Analysis, 200616
4.1.1 Gin & Genever Market Volume Analysis, 200616
4.1.2 Gin & Genever Market Value Analysis, 200616
4.2 Gin & Genever Consumption by Major Brands (Top 10)
4.3 Gin & Genever Consumption by Channels
4.3.1 Gin & Genever Consumption by Channel, 200616
4.3.2 Gin & Genever Off-premise Consumption, 200616
4.3.3 Gin & Genever On-premise Consumption, 200616
4.4 Gin & Genever Consumption by Price Segment, 200616
4.5 Gin & Genever Consumption by Alcoholic Strength, 200616

5 Italy Liqueurs & Cocktails Market Analysis
5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 200616
5.2 Liqueurs & Cocktails Market Consumption Analysis, 200616
5.2.1 Liqueurs & Cocktails Market Volume Analysis, 200616
5.2.2 Liqueurs & Cocktails Market Value Analysis, 200616
5.3 Liqueurs & Cocktails Consumption by Major Brands (Top 10)
5.4 Liqueurs & Cocktails Consumption by Channels
5.4.1 Liqueurs & Cocktails Consumption by Channel, 200616
5.4.2 Liqueurs & Cocktails Off-premise Consumption, 200616
5.4.3 Liqueurs & Cocktails On-premise Consumption, 200616
5.5 Liqueurs & Cocktails Consumption by Price Segment, 200616
5.6 Liqueurs & Cocktails Consumption by Alcoholic Strength, 200616
5.7 Liqueurs & Cocktails Consumption by Segments, 200616
5.8 Cream Liqueurs Consumption Analysis
5.8.1 Cream Liqueurs Consumption, 200616
5.8.2 Cream Liqueurs Consumption by Price Segment, 200616
5.8.3 Cream Liqueurs Consumption by Alcoholic Strength, 200616
5.9 Fruit Liqueurs Consumption Analysis
5.9.1 Fruit Liqueurs Consumption, 200616
5.9.2 Fruit Liqueurs Consumption by Price Segment, 200616
5.9.3 Fruit Liqueurs Consumption by Alcoholic Strength, 200616
5.1 Other Liqueurs Consumption Analysis
5.10.1 Other Liqueurs Consumption, 200616
5.10.2 Other Liqueurs Consumption by Price Segment, 200616
5.10.3 Other Liqueurs Consumption by Alcoholic Strength, 200616

6 Italy Rum & Cane Spirits Market Analysis
6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 200616
6.2 Rum & Cane Spirits Market Consumption Analysis, 200616
6.2.1 Rum & Cane Spirits Market Volume Analysis, 200616
6.2.2 Rum & Cane Spirits Market Value Analysis, 200616
6.3 Rum & Cane Spirits Consumption by Major Brands (Top 10)
6.4 Rum & Cane Spirits Consumption by Channels
6.4.1 Rum & Cane Spirits Consumption by Channel, 200616
6.4.2 Rum & Cane Spirits Off-premise Consumption, 200616
6.4.3 Rum & Cane Spirits On-premise Consumption, 200616
6.5 Rum & Cane Spirits Consumption by Price Segment, 200616
6.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 200616
6.7 Rum & Cane Spirits Consumption by Segments, 200616
6.8 Dark Rum Consumption Analysis
6.8.1 Dark Rum Consumption, 200616
6.8.2 Dark Rum Consumption by Price Segment, 200616
6.8.3 Dark Rum Consumption by Alcoholic Strength, 200616
6.9 Light Rum Consumption Analysis
6.9.1 Light Rum Consumption, 200616
6.9.2 Light Rum Consumption by Price Segment, 200616
6.9.3 Light Rum Consumption by Alcoholic Strength, 200616

7 Italy Specialty Spirits Market Analysis
7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 200616
7.2 Specialty Spirits Market Consumption Analysis, 200616
7.2.1 Specialty Spirits Market Volume Analysis, 200616
7.2.2 Specialty Spirits Market Value Analysis, 200616
7.3 Specialty Spirits Consumption by Major Brands (Top 10)
7.4 Specialty Spirits Consumption by Channels
7.4.1 Specialty Spirits Consumption by Channel, 200616
7.4.2 Specialty Spirits Off-premise Consumption, 200616
7.4.3 Specialty Spirits On-premise Consumption, 200616
7.5 Specialty Spirits Consumption by Price Segment, 200616
7.6 Specialty Spirits Consumption by Alcoholic Strength, 200616
7.7 Specialty Spirits Consumption by Segments, 200616
7.8 Other Specialty Consumption Analysis
7.8.1 Other Specialty Consumption, 200616
7.8.2 Other Specialty Consumption by Price Segment, 200616
7.8.3 Other Specialty Consumption by Alcoholic Strength, 200616
7.9 Raki Consumption Analysis
7.9.1 Raki Consumption, 200616
7.9.2 Raki Consumption by Alcoholic Strength, 200616

8 Italy Tequila & Mezcal Market Analysis
8.1 Tequila & Mezcal Market Consumption Analysis, 200616
8.1.1 Tequila & Mezcal Market Volume Analysis, 200616
8.1.2 Tequila & Mezcal Market Value Analysis, 200616
8.2 Tequila & Mezcal Consumption by Major Brands (Top 10)
8.3 Tequila & Mezcal Consumption by Channels
8.3.1 Tequila & Mezcal Consumption by Channel, 200616
8.3.2 Tequila & Mezcal Off-premise Consumption, 200616
8.3.3 Tequila & Mezcal On-premise Consumption, 200616
8.4 Tequila & Mezcal Consumption by Price Segment, 200616
8.5 Tequila & Mezcal Consumption by Alcoholic Strength, 200616

9 Italy Vodka Market Analysis
9.1 Vodka Market Growth Dynamics (Volume Analysis), 200616
9.2 Vodka Market Consumption Analysis, 200616
9.2.1 Vodka Market Volume Analysis, 200616
9.2.2 Vodka Market Value Analysis, 200616
9.3 Vodka Consumption by Major Brands (Top 10)
9.4 Vodka Consumption by Channels
9.4.1 Vodka Consumption by Channel, 200616
9.4.2 Vodka Off-premise Consumption, 200616
9.4.3 Vodka On-premise Consumption, 200616
9.5 Vodka Consumption by Price Segment, 200616
9.6 Vodka Consumption by Alcoholic Strength, 200616
9.7 Vodka Consumption by Segments, 200616
9.8 Unflavored Vodka Consumption Analysis
9.8.1 Unflavored Vodka Consumption, 200616
9.8.2 Unflavored Vodka Consumption by Price Segment, 200616
9.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 200616
9.9 Flavored Vodka Consumption Analysis
9.9.1 Flavored Vodka Consumption, 200616
9.9.2 Flavored Vodka Consumption by Price Segment, 200616
9.9.3 Flavored Vodka Consumption by Alcoholic Strength, 200616

10 Italy Whisk(e)y Market Analysis
10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 200616
10.2 Whisk(e)y Market Consumption Analysis, 200616
10.2.1 Whisk(e)y Market Volume Analysis, 200616
10.2.2 Whisk(e)y Market Value Analysis, 200616
10.3 Whisk(e)y Consumption by Major Brands (Top 10)
10.4 Whisk(e)y Consumption by Channels
10.4.1 Whisk(e)y Consumption by Channel, 200616
10.4.2 Whisk(e)y Off-premise Consumption, 200616
10.4.3 Whisk(e)y On-premise Consumption, 200616
10.5 Whisk(e)y Consumption by Price Segment, 200616
10.6 Whisk(e)y Consumption by Alcoholic Strength, 200616
10.7 Whisk(e)y Consumption by Segments, 200616
10.8 American Whisk(e)y Consumption Analysis
10.8.1 American Whisk(e)y Consumption, 200616
10.8.2 American Whisk(e)y Consumption by Price Segment, 200616
10.8.3 American Whisk(e)y Consumption by Alcoholic Strength, 200616
10.9 Canadian Whisk(e)y Consumption Analysis
10.9.1 Canadian Whisk(e)y Consumption, 200616
10.9.2 Canadian Whisk(e)y Consumption by Price Segment, 200616
10.9.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 200616
10.1 Irish Whisk(e)y Consumption Analysis
10.10.1 Irish Whisk(e)y Consumption, 200616
10.10.2 Irish Whisk(e)y Consumption by Price Segment, 200616
10.10.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 200616
10.11 Scotch Whisk(e)y Consumption Analysis
10.11.1 Scotch Whisk(e)y Consumption, 200616
10.11.2 Scotch Whisk(e)y Consumption by Price Segment, 200616
10.11.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 200616

11 Appendix

12 Methodology
12.1 About Canadean
12.2 Disclaimer

List of Table


Table 1: Volume Units for Spirits Market
Table 2: Italy Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 3: Italy Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 200616
Table 4: Italy Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by volume
Table 5: Italy Spirits Consumption (Liters m) by Category, 200611
Table 6: Italy Spirits Consumption (Liters m) by Category, 201116
Table 7: Italy Spirits Consumption by Category Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 8: Italy Spirits Consumption (Liters m) by Price Segment, 200611
Table 9: Italy Spirits Consumption (Liters m) by Price Segment, 201116
Table 10: Italy Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 11: Italy Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 12: Spirits Consumption (Liters m) by Sales Channel, 200616
Table 13: Italy Off-premise Spirits Consumption (Liters m) by Category, 200611
Table 14: Italy Off-premise Spirits Consumption (Liters m) by Category, 201116
Table 15: Italy On-premise Spirits Consumption (Liters m) by Category, 200611
Table 16: Italy On-premise Spirits Consumption (Liters m) by Category, 201116
Table 17: Italy Spirits Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 18: Italy Spirits Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 19: Italy Spirits Market Value (USD m) and Growth (Y-o-Y), 200611
Table 20: Italy Spirits Market Value (USD m) and Growth (Y-o-Y), 201116
Table 21: Italy Per-capita Spirits Spend (EUR/head & Y-o-Y growth), 200616
Table 22: Italy Per-capita Spirits Spend (USD/head & Y-o-Y growth), 200616
Table 23: Italy Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (EUR m 2016), by category, by market value
Table 24: Italy Spirits Market Value (EUR m) by Category, 200611
Table 25: Italy Spirits Market Value (EUR m) by Category, 201116
Table 26: Italy Spirits Market Value (USD m) by Category, 200611
Table 27: Italy Spirits Market Value (USD m) by Category, 201116
Table 28: Italy Spirits Market Value (EUR m) by Category Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 29: Italy Spirits Market Value (USD m) by Category Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 30: Italy Brandy Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 31: Italy Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 32: Italy Brandy Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 33: Italy Brandy Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 34: Italy Brandy Market Value (USD m) and Growth (Y-o-Y), 200611
Table 35: Italy Brandy Market Value (USD m) and Growth (Y-o-Y), 201116
Table 36: Italy Brandy Consumption by Major Brands (Liters m), 200811
Table 37: Italy Brandy Consumption (Liters m) by Channel, 200611
Table 38: Italy Brandy Consumption (Liters m) by Channel, 201116
Table 39: Italy Brandy Off-premise Consumption (Liters m), 200616
Table 40: Italy Brandy On-premise Consumption (Liters m), 200616
Table 41: Italy Brandy Consumption (Liters m) by Price Segment, 200611
Table 42: Italy Brandy Consumption (Liters m) by Price Segment, 201116
Table 43: Italy Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 44: Italy Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 45: Italy Brandy Consumption (Liters m) by Segments, 200611
Table 46: Italy Brandy Consumption (Liters m) by Segments, 201116
Table 47: Italy Armagnac Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 48: Italy Armagnac Consumption (Liters m) by Price Segment, 200611
Table 49: Italy Armagnac Consumption (Liters m) by Price Segments, 201116
Table 50: Italy Armagnac Consumption (Liters m) by Alcoholic Strength, 200611
Table 51: Italy Armagnac Consumption (Liters m) by Alcoholic Strength, 201116
Table 52: Italy Cognac Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 53: Italy Cognac Consumption (Liters m) by Price Segment, 200611
Table 54: Italy Cognac Consumption (Liters m) by Price Segments, 201116
Table 55: Italy Cognac Consumption (Liters m) by Alcoholic Strength, 200611
Table 56: Italy Cognac Consumption (Liters m) by Alcoholic Strength, 201116
Table 57: Italy Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 58: Italy Other Brandy Consumption (Liters m) by Price Segment, 200611
Table 59: Italy Other Brandy Consumption (Liters m) by Price Segments, 201116
Table 60: Italy Other Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 61: Italy Other Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 62: Italy Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 63: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 64: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 65: Italy Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 200611
Table 66: Italy Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 201116
Table 67: Italy Gin & Genever Consumption by Major Brands (Liters m), 200811
Table 68: Italy Gin & Genever Consumption (Liters m) by Channel, 200611
Table 69: Italy Gin & Genever Consumption (Liters m) by Channel, 201116
Table 70: Italy Gin & Genever Off-premise Consumption (Liters m), 200616
Table 71: Italy Gin & Genever On-premise Consumption (Liters m), 200616
Table 72: Italy Gin & Genever Consumption (Liters m) by Price Segment, 200611
Table 73: Italy Gin & Genever Consumption (Liters m) by Price Segment, 201116
Table 74: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 200611
Table 75: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 201116
Table 76: Italy Liqueurs & Cocktails Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 77: Italy Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 78: Italy Liqueurs & Cocktails Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 79: Italy Liqueurs & Cocktails Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 80: Italy Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 200611
Table 81: Italy Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 201116
Table 82: Italy Liqueurs & Cocktails Consumption by Major Brands (Liters m), 200811
Table 83: Italy Liqueurs & Cocktails Consumption (Liters m) by Channel, 200611
Table 84: Italy Liqueurs & Cocktails Consumption (Liters m) by Channel, 201116
Table 85: Italy Liqueurs & Cocktails Off-premise Consumption (Liters m), 200616
Table 86: Italy Liqueurs & Cocktails On-premise Consumption (Liters m), 200616
Table 87: Italy Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 200611
Table 88: Italy Liqueurs & Cocktails Volume (Liters m) by Price Segment, 201116
Table 89: Italy Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 200611
Table 90: Italy Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 201116
Table 91: Italy Liqueurs & Cocktails Consumption (Liters m) by Segments, 200611
Table 92: Italy Liqueurs & Cocktails Consumption (Liters m) by Segments, 201116
Table 93: Italy Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 94: Italy Cream Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 95: Italy Cream Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 96: Italy Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 97: Italy Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 98: Italy Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 99: Italy Fruit Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 100: Italy Fruit Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 101: Italy Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 102: Italy Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 103: Italy Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 104: Italy Other Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 105: Italy Other Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 106: Italy Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 107: Italy Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 108: Italy Rum & Cane Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 109: Italy Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 110: Italy Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 111: Italy Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 112: Italy Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 200611
Table 113: Italy Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 201116
Table 114: Italy Rum & Cane Spirits Consumption by Major Brands (Liters m), 200811
Table 115: Italy Rum & Cane Spirits Consumption (Liters m) by Channel, 200611
Table 116: Italy Rum & Cane Spirits Consumption (Liters m) by Channel, 201116
Table 117: Italy Rum & Cane Spirits Off-premise Consumption (Liters m), 200616
Table 118: Italy Rum & Cane Spirits On-premise Consumption (Liters m), 200616
Table 119: Italy Rum & Cane Spirits Consumption (Liters m) by Price Segment, 200611
Table 120: Italy Rum & Cane Spirits Consumption (Liters m) by Price Segment, 201116
Table 121: Italy Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 122: Italy Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 123: Italy Rum & Cane Spirits Consumption (Liters m) by Segments, 200611
Table 124: Italy Rum & Cane Spirits Consumption (Liters m) by Segments, 201116
Table 125: Italy Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 126: Italy Dark Rum Consumption (Liters m) by Price Segment, 200611
Table 127: Italy Dark Rum Consumption (Liters m) by Price Segments, 201116
Table 128: Italy Dark Rum Consumption (Liters m) by Alcoholic Strength, 200611
Table 129: Italy Dark Rum Consumption (Liters m) by Alcoholic Strength, 201116
Table 130: Italy Light Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 131: Italy Light Rum Consumption (Liters m) by Price Segment, 200611
Table 132: Italy Light Rum Consumption (Liters m) by Price Segments, 201116
Table 133: Italy Light Rum Consumption (Liters m) by Alcoholic Strength, 200611
Table 134: Italy Light Rum Consumption (Liters m) by Alcoholic Strength, 201116
Table 135: Italy Specialty Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 136: Italy Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 137: Italy Specialty Spirits Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 138: Italy Specialty Spirits Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 139: Italy Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 200611
Table 140: Italy Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 201116
Table 141: Italy Specialty Spirits Consumption by Major Brands (Liters m), 200811
Table 142: Italy Specialty Spirits Consumption (Liters m) by Channel, 200611
Table 143: Italy Specialty Spirits Consumption (Liters m) by Channel, 201116
Table 144: Italy Specialty Spirits Off-premise Consumption (Liters m), 200616
Table 145: Italy Specialty Spirits On-premise Consumption (Liters m), 200616
Table 146: Italy Specialty Spirits Consumption (Liters m) by Price Segment, 200611
Table 147: Italy Specialty Spirits Consumption (Liters m) by Price Segment, 201116
Table 148: Italy Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 149: Italy Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 150: Italy Specialty Spirits Consumption (Liters m) by Segments, 200611
Table 151: Italy Specialty Spirits Consumption (Liters m) by Segments, 201116
Table 152: Italy Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 153: Italy Other Specialty Consumption (Liters m) by Price Segment, 200611
Table 154: Italy Other Specialty Consumption (Liters m) by Price Segments, 201116
Table 155: Italy Other Specialty Consumption (Liters m) by Alcoholic Strength, 200611
Table 156: Italy Other Specialty Consumption (Liters m) by Alcoholic Strength, 201116
Table 157: Italy Raki Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 158: Italy Raki Consumption (Liters m) by Alcoholic Strength, 200611
Table 159: Italy Raki Consumption (Liters m) by Alcoholic Strength, 201116
Table 160: Italy Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 161: Italy Tequila & Mezcal Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 162: Italy Tequila & Mezcal Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 163: Italy Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 200611
Table 164: Italy Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 201116
Table 165: Italy Tequila & Mezcal Consumption by Major Brands (Liters m), 200811
Table 166: Italy Tequila & Mezcal Consumption (Liters m) by Channel, 200611
Table 167: Italy Tequila & Mezcal Consumption (Liters m) by Channel, 201116
Table 168: Italy Tequila & Mezcal Off-premise Consumption (Liters m), 200616
Table 169: Italy Tequila & Mezcal On-premise Consumption (Liters m), 200616
Table 170: Italy Tequila & Mezcal Consumption (Liters m) by Price Segment, 200611
Table 171: Italy Tequila & Mezcal Consumption (Liters m) by Price Segment, 201116
Table 172: Italy Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 200611
Table 173: Italy Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 201116
Table 174: Italy Vodka Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 175: Italy Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 176: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 177: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 178: Italy Vodka Market Value (USD m) and Growth (Y-o-Y), 200611
Table 179: Italy Vodka Market Value (USD m) and Growth (Y-o-Y), 201116
Table 180: Italy Vodka Consumption by Major Brands (Liters m), 200811
Table 181: Italy Vodka Consumption (Liters m) by Channel, 200611
Table 182: Italy Vodka Consumption (Liters m) by Channel, 201116
Table 183: Italy Vodka Off-premise Consumption (Liters m), 200616
Table 184: Italy Vodka On-premise Consumption (Liters m), 200616
Table 185: Italy Vodka Consumption (Liters m) by Price Segment, 200611
Table 186: Italy Vodka Consumption (Liters m) by Price Segment, 201116
Table 187: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 188: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 189: Italy Vodka Consumption (Liters m) by Segments, 200611
Table 190: Italy Vodka Consumption (Liters m) by Segments, 201116
Table 191: Italy Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 192: Italy Unflavored Vodka Consumption (Liters m) by Price Segment, 200611
Table 193: Italy Unflavored Vodka Consumption (Liters m) by Price Segments, 201116
Table 194: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 195: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 196: Italy Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 197: Italy Flavored Vodka Consumption (Liters m) by Price Segment, 200611
Table 198: Italy Flavored Vodka Consumption (Liters m) by Price Segments, 201116
Table 199: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 200: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 201: Italy Whisk(e)y Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 202: Italy Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 203: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 200611
Table 204: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 201116
Table 205: Italy Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 200611
Table 206: Italy Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 201116
Table 207: Italy Whisk(e)y Consumption by Major Brands (Liters m), 200811
Table 208: Italy Whisk(e)y Consumption (Liters m) by Channel, 200611
Table 209: Italy Whisk(e)y Consumption (Liters m) by Channel, 201116
Table 210: Italy Whisk(e)y Off-premise Consumption (Liters m), 200616
Table 211: Italy Whisk(e)y On-premise Consumption (Liters m), 200616
Table 212: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 213: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 201116
Table 214: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 215: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 216: Italy Whisk(e)y Consumption (Liters m) by Segments, 200611
Table 217: Italy Whisk(e)y Consumption (Liters m) by Segments, 201116
Table 218: Italy American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 219: Italy American Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 220: Italy American Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 221: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 222: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 223: Italy Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 224: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 225: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 226: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 227: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 228: Italy Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 229: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 230: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 231: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 232: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 233: Italy Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 234: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 235: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 236: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 237: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 238: Italy Spirits Consumption (Liters m), 200611
Table 239: Italy Spirits Consumption (Liters m), 201116
Table 240: Italy Spirits Consumption (Liters m) by Category, 200611
Table 241: Italy Spirits Consumption (Liters m) by Category, 201116
Table 242: Italy Off-premise Spirits Consumption (Liters m) by Category, 200611
Table 243: Italy Off-premise Spirits Consumption (Liters m) by Category, 201116
Table 244: Italy On-premise Spirits Consumption (Liters m) by Category, 200611
Table 245: Italy On-premise Spirits Consumption (Liters m) by Category, 201116
Table 246: Italy Spirits Market Value (EUR m), 200611
Table 247: Italy Spirits Market Value (EUR m), 201116
Table 248: Italy Spirits Market Value (EUR m) by Category, 200611
Table 249: Italy Spirits Market Value (EUR m) by Category, 201116
Table 250: Italy Spirits Off-premise Market Value (EUR m) by Category, 200611
Table 251: Italy Spirits Off-premise Market Value (EUR m) by Category, 201116
Table 252: Italy Spirits On-premise Market Value (EUR m) by Category, 200611
Table 253: Italy Spirits On-premise Market Value (EUR m) by Category, 201116
Table 254: Italy Brandy Volume (Liters m) by Price Segment, 200611
Table 255: Italy Brandy Volume (Liters m) by Price Segment, 201116
Table 256: Italy Gin & Genever Volume (Liters m) by Price Segment, 200611
Table 257: Italy Gin & Genever Volume (Liters m) by Price Segment, 201116
Table 258: Italy Liqueurs & Cocktails Volume (Liters m) by Price Segment, 200611
Table 259: Italy Liqueurs & Cocktails Volume (Liters m) by Price Segment, 201116
Table 260: Italy Rum & Cane Spirits Volume (Liters m) by Price Segment, 200611
Table 261: Italy Rum & Cane Spirits Volume (Liters m) by Price Segment, 201116
Table 262: Italy Specialty Spirits Volume (Liters m) by Price Segment, 200611
Table 263: Italy Specialty Spirits Volume (Liters m) by Price Segment, 201116
Table 264: Italy Tequila & Mezcal Volume (Liters m) by Price Segment, 201116
Table 265: Italy Vodka Volume (Liters m) by Price Segment, 200611
Table 266: Italy Vodka Volume (Liters m) by Price Segment, 201116
Table 267: Italy Whisk(e)y Volume (Liters m) by Price Segment, 200611
Table 268: Italy Whisk(e)y Volume (Liters m) by Price Segment, 201116
Table 269: Italy Brandy Volume (Liters m) by Alcoholic Strength, 200611
Table 270: Italy Brandy Volume (Liters m) by Alcoholic Strength, 201116
Table 271: Italy Gin & Genever Volume (Liters m) by Alcoholic Strength, 200611
Table 272: Italy Gin & Genever Volume (Liters m) by Alcoholic Strength, 201116
Table 273: Italy Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 200611
Table 274: Italy Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 201116
Table 275: Italy Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 200611
Table 276: Italy Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 277: Italy Specialty Spirits Volume (Liters m) by Alcoholic Strength, 200611
Table 278: Italy Specialty Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 279: Italy Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 200611
Table 280: Italy Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 281: Italy Vodka Volume (Liters m) by Alcoholic Strength, 200611
Table 282: Italy Vodka Volume (Liters m) by Alcoholic Strength, 201116
Table 283: Italy Whisk(e)y Volume (Liters m) by Alcoholic Strength, 200611
Table 284: Italy Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 201116

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 3: Italy Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 200616
Figure 4: Italy Spirits Market Dynamics, by Volume 200616
Figure 5: Italy Spirits Consumption (Liters m) by Category, 200616
Figure 6: Italy Spirits Consumption by Category Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 7: Italy Spirits Consumption (Liters m) by Price Segment, 200616
Figure 8: Italy Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 9: Spirits Distribution Off and On-premise Trade, 200616
Figure 10: Italy Off-premise Spirits Consumption (Liters m) by Category, 200616
Figure 11: Italy On-premise Spirits Consumption (Liters m) by Category, 200616
Figure 12: Italy Spirits Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 13: Italy Per-capita Spirits Consumption (EUR/head & Y-o-Y growth), 200616
Figure 14: Italy Spirits Market Dynamics, by Category, by Market Value 200616
Figure 15: Italy Spirits Market Value (EUR m) by Category, 200616
Figure 16: Italy Spirits Market Value (EUR m) by Category Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 17: Italy Brandy Market Dynamics by Segments, 200616
Figure 18: Italy Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 19: Italy Brandy Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 20: Italy Brandy Consumption by Major Brands (Liters m), 200811
Figure 21: Italy Brandy Consumption (Liters m) by Channel, 200616
Figure 22: Italy Brandy Off-premise Consumption (Liters m), 200616
Figure 23: Italy Brandy On-premise Consumption (Liters m), 200616
Figure 24: Italy Brandy Consumption (Liters m) by Price Segment, 200616
Figure 25: Italy Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 26: Italy Brandy Consumption (Liters m) by Segments, 200616
Figure 27: Italy Armagnac Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 28: Italy Armagnac Consumption (Liters m) by Price Segment, 200616
Figure 29: Italy Armagnac Consumption (Liters m) by Alcoholic Strength, 200616
Figure 30: Italy Cognac Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 31: Italy Cognac Consumption (Liters m) by Price Segment, 200616
Figure 32: Italy Cognac Consumption (Liters m) by Alcoholic Strength, 200616
Figure 33: Italy Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 34: Italy Other Brandy Consumption (Liters m) by Price Segment, 200616
Figure 35: Italy Other Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 36: Italy Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 37: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 38: Italy Gin & Genever Consumption by Major Brands (Liters m), 200811
Figure 39: Italy Gin & Genever Consumption (Liters m) by Channel, 200616
Figure 40: Italy Gin & Genever Off-premise Consumption (Liters m), 200616
Figure 41: Italy Gin & Genever On-premise Consumption (Liters m), 200616
Figure 42: Italy Gin & Genever Consumption (Liters m) by Price Segment, 200616
Figure 43: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 200616
Figure 44: Italy Liqueurs & Cocktails Market Dynamics by Segments, 200616
Figure 45: Italy Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 46: Italy Liqueurs & Cocktails Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 47: Italy Liqueurs & Cocktails Consumption by Major Brands (Liters m), 200811
Figure 48: Italy Liqueurs & Cocktails Consumption (Liters m) by Channel, 200616
Figure 49: Italy Liqueurs & Cocktails Off-premise Consumption (Liters m), 200616
Figure 50: Italy Liqueurs & Cocktails On-premise Consumption (Liters m), 200616
Figure 51: Italy Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 200616
Figure 52: Italy Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 200616
Figure 53: Italy Liqueurs & Cocktails Consumption (Liters m) by Segments, 200616
Figure 54: Italy Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 55: Italy Cream Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 56: Italy Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 57: Italy Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 58: Italy Fruit Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 59: Italy Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 60: Italy Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 61: Italy Other Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 62: Italy Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 63: Italy Rum & Cane Spirits Market Dynamics by Segments, 200616
Figure 64: Italy Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 65: Italy Rum & Cane Spirits Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 66: Italy Rum & Cane Spirits Consumption by Major Brands (Liters m), 200811
Figure 67: Italy Rum & Cane Spirits Consumption (Liters m) by Channel, 200616
Figure 68: Italy Rum & Cane Spirits Off-premise Consumption (Liters m), 200616
Figure 69: Italy Rum & Cane Spirits On-premise Consumption (Liters m), 200616
Figure 70: Italy Rum & Cane Spirits Consumption (Liters m) by Price Segment, 200616
Figure 71: Italy Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 72: Italy Rum & Cane Spirits Consumption (Liters m) by Segments, 200616
Figure 73: Italy Light Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 74: Italy Dark Rum Consumption (Liters m) by Price Segment, 200616
Figure 75: Italy Dark Rum Consumption (Liters m) by Alcoholic Strength, 200616
Figure 76: Italy Light Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 77: Italy Light Rum Consumption (Liters m) by Price Segment, 200616
Figure 78: Italy Light Rum Consumption (Liters m) by Alcoholic Strength, 200616
Figure 79: Italy Specialty Spirits Market Dynamics by Segments, 200616
Figure 80: Italy Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 81: Italy Specialty Spirits Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 82: Italy Specialty Spirits Consumption by Major Brands (Liters m), 200811
Figure 83: Italy Specialty Spirits Consumption (Liters m) by Channel, 200616
Figure 84: Italy Specialty Spirits Off-premise Consumption (Liters m), 200616
Figure 85: Italy Specialty Spirits On-premise Consumption (Liters m), 200616
Figure 86: Italy Specialty Spirits Consumption (Liters m) by Price Segment, 200616
Figure 87: Italy Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 88: Italy Specialty Spirits Consumption (Liters m) by Segments, 200616
Figure 89: Italy Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 90: Italy Other Specialty Consumption (Liters m) by Price Segment, 200616
Figure 91: Italy Other Specialty Consumption (Liters m) by Alcoholic Strength, 200616
Figure 92: Italy Raki Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 93: Italy Raki Consumption (Liters m) by Alcoholic Strength, 200616
Figure 94: Italy Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 95: Italy Tequila & Mezcal Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 96: Italy Tequila & Mezcal Consumption by Major Brands (Liters m), 200811
Figure 97: Italy Tequila & Mezcal Consumption (Liters m) by Channel, 200616
Figure 98: Italy Tequila & Mezcal Off-premise Consumption (Liters m), 200616
Figure 99: Italy Tequila & Mezcal On-premise Consumption (Liters m), 200616
Figure 100: Italy Tequila & Mezcal Consumption (Liters m) by Price Segment, 200616
Figure 101: Italy Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 200616
Figure 102: Italy Vodka Market Dynamics by Segments, 200616
Figure 103: Italy Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 104: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 105: Italy Vodka Consumption by Major Brands (Liters m), 200811
Figure 106: Italy Vodka Consumption (Liters m) by Channel, 200616
Figure 107: Italy Vodka Off-premise Consumption (Liters m), 200616
Figure 108: Italy Vodka On-premise Consumption (Liters m), 200616
Figure 109: Italy Vodka Consumption (Liters m) by Price Segment, 200616
Figure 110: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 111: Italy Vodka Consumption (Liters m) by Segments, 200616
Figure 112: Italy Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 113: Italy Unflavored Vodka Consumption (Liters m) by Price Segment, 200616
Figure 114: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 115: Italy Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 116: Italy Flavored Vodka Consumption (Liters m) by Price Segment, 200616
Figure 117: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 118: Italy Whisk(e)y Market Dynamics by Segments, 200616
Figure 119: Italy Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 120: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 200616
Figure 121: Italy Whisk(e)y Consumption by Major Brands (Liters m), 200811
Figure 122: Italy Whisk(e)y Consumption (Liters m) by Channel, 200616
Figure 123: Italy Whisk(e)y Off-premise Consumption (Liters m), 200616
Figure 124: Italy Whisk(e)y On-premise Consumption (Liters m), 200616
Figure 125: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 126: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 127: Italy Whisk(e)y Consumption (Liters m) by Segments, 200616
Figure 128: Italy American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 129: Italy American Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 130: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 131: Italy Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 132: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 133: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 134: Italy Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 135: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 136: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 137: Italy Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 138: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 139: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616

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