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The Future of the Spirits Market in Austria, to 2016

Published By :

Canadean

Published Date : Mar 2012

Category :

Alcoholic Beverages

No. of Pages : 214 Pages

Synopsis

  • The Future of the Spirits Market in Austria, to 2016 is the result of Canadeans extensive market research covering the Spirits market in Austria.
  • The report presents detailed analysis on the Spirits consumption trends in Austria, historic and forecast Spirits consumption volume at market and category level, brand share, and distribution channel data.
  • This report brings together Canadean Intelligence\'s research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

Summary

Why was the report written?

  • This report provides authoritative and granular detail of the Spirits market in Austria; and in doing so fill the gaps in marketers understanding of market trends and the components of change causing them. 
  • Based upon an extensive primary and secondary research to provide a comprehensive and granular insight this report allows marketers to confidently update their strategic and tactical plans.
  • Marketers account for volume changes, brand dynamics and distribution trends.

What are the key drivers behind recent market changes?

Consumers have been reacting to the effects of the global recession and the following recovery period on their discretionary spending and the consumer markets have been no exception. While the country by country market changes have varied nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns how consumers changes in behaviour have affected total volumes, brands selected and type of products chosen.

What makes this report unique and essential to read?

The report provides the latest, highly detailed information on dynamics in the Austrian Spirits market, providing marketers with the essential information to understand their own, and their competitors, position in the market and the information to accurately identify where to compete in the future.

Scope

  • Detailed category coverage is provided, covering eight product segments that include: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.
  • Detailed product sales segmentation for volumes is provided, including brand data and sales by distribution channel, at the product category level.
  • Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.

ReasonsToBuy

  • The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Spirits in Slovakia
  • Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.

Key Highlights

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TABLE OF CONTENT

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 2016.
1.3 Summary Methodology

2 Austria Spirits Market Overview
2.1 Market Dynamics by Volume
2.1.1 Overall Spirits Consumption, 200616
2.1.2 Per-capita Spirits consumption, 200616
2.1.3 Overall Spirits Market Growth Dynamics by Volume
2.1.4 Spirits Consumption by Category, 200616
2.1.5 Spirits Consumption Trends and Forecasts
2.1.6 Austria Spirits Consumption by Price Segment, 200616
2.1.7 Austria Spirits Consumption by Alcoholic Strength, 200616
2.1.8 Spirits distribution Off and On-premise Trade, 200616
2.1.9 Overall Off-premise Spirits Consumption by Category, 200616
2.1.10 Overall On-premise Spirits Consumption by Category, 200616

3 Austria Brandy Market Analysis
3.1 Brandy Market Growth Dynamics (Volume Analysis), 200616
3.2 Brandy Market Consumption Analysis, 200616
3.2.1 Brandy Market Volume Analysis, 200616
3.3 Brandy Consumption by Channels
3.3.1 Brandy Consumption by Channel, 200616
3.3.2 Brandy Off-premise Consumption, 200616
3.3.3 Brandy On-premise Consumption, 200616
3.4 Brandy Consumption by Price Segment, 200616
3.5 Brandy Consumption by Alcoholic Strength, 200616
3.6 Brandy Consumption by Segments, 200616
3.7 Armagnac Consumption Analysis
3.7.1 Armagnac Consumption, 200616
3.7.2 Armagnac Consumption by Price Segment, 200616
3.7.3 Armagnac Consumption by Alcoholic Strength, 200616
3.8 Cognac Consumption Analysis
3.8.1 Cognac Consumption, 200616
3.8.2 Cognac Consumption by Price Segment, 200616
3.8.3 Cognac Consumption by Alcoholic Strength, 200616
3.9 Fruit Brandy Consumption Analysis
3.9.1 Fruit Brandy Consumption, 200616
3.9.2 Fruit Brandy Consumption by Price Segment, 200616
3.9.3 Fruit Brandy Consumption by Alcoholic Strength, 200616
3.1 Other Brandy Consumption Analysis
3.10.1 Other Brandy Consumption, 200616
3.10.2 Other Brandy Consumption by Price Segment, 200616
3.10.3 Other Brandy Consumption by Alcoholic Strength, 200616

4 Austria Gin & Genever Market Analysis
4.1 Gin & Genever Market Consumption Analysis, 200616
4.1.1 Gin & Genever Market Volume Analysis, 200616
4.2 Gin & Genever Consumption by Channels
4.2.1 Gin & Genever Consumption by Channel, 200616
4.2.2 Gin & Genever Off-premise Consumption, 200616
4.2.3 Gin & Genever On-premise Consumption, 200616
4.3 Gin & Genever Consumption by Price Segment, 200616
4.4 Gin & Genever Consumption by Alcoholic Strength, 200616

5 Austria Liqueurs & Cocktails Market Analysis
5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 200616
5.2 Liqueurs & Cocktails Market Consumption Analysis, 200616
5.2.1 Liqueurs & Cocktails Market Volume Analysis, 200616
5.3 Liqueurs & Cocktails Consumption by Channels
5.3.1 Liqueurs & Cocktails Consumption by Channel, 200616
5.3.2 Liqueurs & Cocktails Off-premise Consumption, 200616
5.3.3 Liqueurs & Cocktails On-premise Consumption, 200616
5.4 Liqueurs & Cocktails Consumption by Price Segment, 200616
5.5 Liqueurs & Cocktails Consumption by Alcoholic Strength, 200616
5.6 Liqueurs & Cocktails Consumption by Segments, 200616
5.7 Cream Liqueurs Consumption Analysis
5.7.1 Cream Liqueurs Consumption, 200616
5.7.2 Cream Liqueurs Consumption by Price Segment, 200616
5.7.3 Cream Liqueurs Consumption by Alcoholic Strength, 200616
5.8 Fruit Liqueurs Consumption Analysis
5.8.1 Fruit Liqueurs Consumption, 200616
5.8.2 Fruit Liqueurs Consumption by Price Segment, 200616
5.8.3 Fruit Liqueurs Consumption by Alcoholic Strength, 200616
5.9 Other Liqueurs Consumption Analysis
5.9.1 Other Liqueurs Consumption, 200616
5.9.2 Other Liqueurs Consumption by Price Segment, 200616
5.9.3 Other Liqueurs Consumption by Alcoholic Strength, 200616

6 Austria Rum & Cane Spirits Market Analysis
6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 200616
6.2 Rum & Cane Spirits Market Consumption Analysis, 200616
6.2.1 Rum & Cane Spirits Market Volume Analysis, 200616
6.3 Rum & Cane Spirits Consumption by Channels
6.3.1 Rum & Cane Spirits Consumption by Channel, 200616
6.3.2 Rum & Cane Spirits Off-premise Consumption, 200616
6.3.3 Rum & Cane Spirits On-premise Consumption, 200616
6.4 Rum & Cane Spirits Consumption by Price Segment, 200616
6.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 200616
6.6 Rum & Cane Spirits Consumption by Segments, 200616
6.7 Dark Rum Consumption Analysis
6.7.1 Dark Rum Consumption, 200616
6.7.2 Dark Rum Consumption by Price Segment, 200616
6.7.3 Dark Rum Consumption by Alcoholic Strength, 200616
6.8 Light Rum Consumption Analysis
6.8.1 Light Rum Consumption, 200616
6.8.2 Light Rum Consumption by Price Segment, 200616
6.8.3 Light Rum Consumption by Alcoholic Strength, 200616

7 Austria Specialty Spirits Market Analysis
7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 200616
7.2 Specialty Spirits Market Consumption Analysis, 200616
7.2.1 Specialty Spirits Market Volume Analysis, 200616
7.3 Specialty Spirits Consumption by Channels
7.3.1 Specialty Spirits Consumption by Channel, 200616
7.3.2 Specialty Spirits Off-premise Consumption, 200616
7.3.3 Specialty Spirits On-premise Consumption, 200616
7.4 Specialty Spirits Consumption by Price Segment, 200616
7.5 Specialty Spirits Consumption by Alcoholic Strength, 200616
7.6 Specialty Spirits Consumption by Segments, 200616
7.7 Other Specialty Consumption Analysis
7.7.1 Other Specialty Consumption, 200616
7.7.2 Other Specialty Consumption by Price Segment, 200616
7.7.3 Other Specialty Consumption by Alcoholic Strength, 200616
7.8 Raki Consumption Analysis
7.8.1 Raki Consumption, 200616
7.8.2 Raki Consumption by Price Segment, 200616
7.8.3 Raki Consumption by Alcoholic Strength, 200616

8 Austria Tequila & Mezcal Market Analysis
8.1 Tequila & Mezcal Market Consumption Analysis, 200616
8.1.1 Tequila & Mezcal Market Volume Analysis, 200616
8.2 Tequila & Mezcal Consumption by Channels
8.2.1 Tequila & Mezcal Consumption by Channel, 200616
8.2.2 Tequila & Mezcal Off-premise Consumption, 200616
8.2.3 Tequila & Mezcal On-premise Consumption, 200616
8.3 Tequila & Mezcal Consumption by Price Segment, 200616
8.4 Tequila & Mezcal Consumption by Alcoholic Strength, 200616

9 Austria Vodka Market Analysis
9.1 Vodka Market Growth Dynamics (Volume Analysis), 200616
9.2 Vodka Market Consumption Analysis, 200616
9.2.1 Vodka Market Volume Analysis, 200616
9.3 Vodka Consumption by Channels
9.3.1 Vodka Consumption by Channel, 200616
9.3.2 Vodka Off-premise Consumption, 200616
9.3.3 Vodka On-premise Consumption, 200616
9.4 Vodka Consumption by Price Segment, 200616
9.5 Vodka Consumption by Alcoholic Strength, 200616
9.6 Vodka Consumption by Segments, 200616
9.7 Unflavored Vodka Consumption Analysis
9.7.1 Unflavored Vodka Consumption, 200616
9.7.2 Unflavored Vodka Consumption by Price Segment, 200616
9.7.3 Unflavored Vodka Consumption by Alcoholic Strength, 200616
9.8 Flavored Vodka Consumption Analysis
9.8.1 Flavored Vodka Consumption, 200616
9.8.2 Flavored Vodka Consumption by Price Segment, 200616
9.8.3 Flavored Vodka Consumption by Alcoholic Strength, 200616

10 Austria Whisk(e)y Market Analysis
10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 200616
10.2 Whisk(e)y Market Consumption Analysis, 200616
10.2.1 Whisk(e)y Market Volume Analysis, 200616
10.3 Whisk(e)y Consumption by Channels
10.3.1 Whisk(e)y Consumption by Channel, 200616
10.3.2 Whisk(e)y Off-premise Consumption, 200616
10.3.3 Whisk(e)y On-premise Consumption, 200616
10.4 Whisk(e)y Consumption by Price Segment, 200616
10.5 Whisk(e)y Consumption by Alcoholic Strength, 200616
10.6 Whisk(e)y Consumption by Segments, 200616
10.7 American Whisk(e)y Consumption Analysis
10.7.1 American Whisk(e)y Consumption, 200616
10.7.2 American Whisk(e)y Consumption by Price Segment, 200616
10.7.3 American Whisk(e)y Consumption by Alcoholic Strength, 200616
10.8 Canadian Whisk(e)y Consumption Analysis
10.8.1 Canadian Whisk(e)y Consumption, 200616
10.8.2 Canadian Whisk(e)y Consumption by Price Segment, 200616
10.8.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 200616
10.9 Irish Whisk(e)y Consumption Analysis
10.9.1 Irish Whisk(e)y Consumption, 200616
10.9.2 Irish Whisk(e)y Consumption by Price Segment, 200616
10.9.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 200616
10.1 Scotch Whisk(e)y Consumption Analysis
10.10.1 Scotch Whisk(e)y Consumption, 200616
10.10.2 Scotch Whisk(e)y Consumption by Price Segment, 200616
10.10.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 200616

11 Appendix

12 Methodology
12.1 About Canadean
12.2 Disclaimer

List of Table


Table 1: Austria Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 2: Austria Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 200616
Table 3: Austria Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by volume
Table 4: Austria Spirits Consumption (Liters m) by Category, 200611
Table 5: Austria Spirits Consumption (Liters m) by Category, 201116
Table 6: Austria Spirits Consumption by Category Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 7: Austria Spirits Consumption (Liters m) by Price Segment, 200611
Table 8: Austria Spirits Consumption (Liters m) by Price Segment, 201116
Table 9: Austria Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 10: Austria Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 11: Spirits Consumption (Liters m) by Sales Channel, 200616
Table 12: Austria Off-premise Spirits Consumption (Liters m) by Category, 200611
Table 13: Austria Off-premise Spirits Consumption (Liters m) by Category, 201116
Table 14: Austria On-premise Spirits Consumption (Liters m) by Category, 200611
Table 15: Austria On-premise Spirits Consumption (Liters m) by Category, 201116
Table 16: Austria Brandy Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 17: Austria Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 18: Austria Brandy Consumption (Liters m) by Channel, 200611
Table 19: Austria Brandy Consumption (Liters m) by Channel, 201116
Table 20: Austria Brandy Off-premise Consumption (Liters m), 200616
Table 21: Austria Brandy On-premise Consumption (Liters m), 200616
Table 22: Austria Brandy Consumption (Liters m) by Price Segment, 200611
Table 23: Austria Brandy Consumption (Liters m) by Price Segment, 201116
Table 24: Austria Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 25: Austria Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 26: Austria Brandy Consumption (Liters m) by Segments, 200611
Table 27: Austria Brandy Consumption (Liters m) by Segments, 201116
Table 28: Austria Armagnac Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 29: Austria Armagnac Consumption (Liters m) by Price Segment, 200611
Table 30: Austria Armagnac Consumption (Liters m) by Price Segments, 201116
Table 31: Austria Armagnac Consumption (Liters m) by Alcoholic Strength, 200611
Table 32: Austria Armagnac Consumption (Liters m) by Alcoholic Strength, 201116
Table 33: Austria Cognac Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 34: Austria Cognac Consumption (Liters m) by Price Segment, 200611
Table 35: Austria Cognac Consumption (Liters m) by Price Segments, 201116
Table 36: Austria Cognac Consumption (Liters m) by Alcoholic Strength, 200611
Table 37: Austria Cognac Consumption (Liters m) by Alcoholic Strength, 201116
Table 38: Austria Fruit Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 39: Austria Fruit Brandy Consumption (Liters m) by Price Segment, 200611
Table 40: Austria Fruit Brandy Consumption (Liters m) by Price Segments, 201116
Table 41: Austria Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 42: Austria Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 43: Austria Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 44: Austria Other Brandy Consumption (Liters m) by Price Segment, 200611
Table 45: Austria Other Brandy Consumption (Liters m) by Price Segments, 201116
Table 46: Austria Other Brandy Consumption (Liters m) by Alcoholic Strength, 200611
Table 47: Austria Other Brandy Consumption (Liters m) by Alcoholic Strength, 201116
Table 48: Austria Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 49: Austria Gin & Genever Consumption (Liters m) by Channel, 200611
Table 50: Austria Gin & Genever Consumption (Liters m) by Channel, 201116
Table 51: Austria Gin & Genever Off-premise Consumption (Liters m), 200616
Table 52: Austria Gin & Genever On-premise Consumption (Liters m), 200616
Table 53: Austria Gin & Genever Consumption (Liters m) by Price Segment, 200611
Table 54: Austria Gin & Genever Consumption (Liters m) by Price Segment, 201116
Table 55: Austria Gin & Genever Consumption (Liters m) by Alcoholic Strength, 200611
Table 56: Austria Gin & Genever Consumption (Liters m) by Alcoholic Strength, 201116
Table 57: Austria Liqueurs & Cocktails Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 58: Austria Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 59: Austria Liqueurs & Cocktails Consumption (Liters m) by Channel, 200611
Table 60: Austria Liqueurs & Cocktails Consumption (Liters m) by Channel, 201116
Table 61: Austria Liqueurs & Cocktails Off-premise Consumption (Liters m), 200616
Table 62: Austria Liqueurs & Cocktails On-premise Consumption (Liters m), 200616
Table 63: Austria Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 200611
Table 64: Austria Liqueurs & Cocktails Volume (Liters m) by Price Segment, 201116
Table 65: Austria Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 200611
Table 66: Austria Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 201116
Table 67: Austria Liqueurs & Cocktails Consumption (Liters m) by Segments, 200611
Table 68: Austria Liqueurs & Cocktails Consumption (Liters m) by Segments, 201116
Table 69: Austria Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 70: Austria Cream Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 71: Austria Cream Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 72: Austria Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 73: Austria Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 74: Austria Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 75: Austria Fruit Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 76: Austria Fruit Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 77: Austria Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 78: Austria Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 79: Austria Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 80: Austria Other Liqueurs Consumption (Liters m) by Price Segment, 200611
Table 81: Austria Other Liqueurs Consumption (Liters m) by Price Segments, 201116
Table 82: Austria Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 200611
Table 83: Austria Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 201116
Table 84: Austria Rum & Cane Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 85: Austria Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 86: Austria Rum & Cane Spirits Consumption (Liters m) by Channel, 200611
Table 87: Austria Rum & Cane Spirits Consumption (Liters m) by Channel, 201116
Table 88: Austria Rum & Cane Spirits Off-premise Consumption (Liters m), 200616
Table 89: Austria Rum & Cane Spirits On-premise Consumption (Liters m), 200616
Table 90: Austria Rum & Cane Spirits Consumption (Liters m) by Price Segment, 200611
Table 91: Austria Rum & Cane Spirits Consumption (Liters m) by Price Segment, 201116
Table 92: Austria Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 93: Austria Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 94: Austria Rum & Cane Spirits Consumption (Liters m) by Segments, 200611
Table 95: Austria Rum & Cane Spirits Consumption (Liters m) by Segments, 201116
Table 96: Austria Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 97: Austria Dark Rum Consumption (Liters m) by Price Segment, 200611
Table 98: Austria Dark Rum Consumption (Liters m) by Price Segments, 201116
Table 99: Austria Dark Rum Consumption (Liters m) by Alcoholic Strength, 200611
Table 100: Austria Dark Rum Consumption (Liters m) by Alcoholic Strength, 201116
Table 101: Austria Light Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 102: Austria Light Rum Consumption (Liters m) by Price Segment, 200611
Table 103: Austria Light Rum Consumption (Liters m) by Price Segments, 201116
Table 104: Austria Light Rum Consumption (Liters m) by Alcoholic Strength, 200611
Table 105: Austria Light Rum Consumption (Liters m) by Alcoholic Strength, 201116
Table 106: Austria Specialty Spirits Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 107: Austria Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 108: Austria Specialty Spirits Consumption (Liters m) by Channel, 200611
Table 109: Austria Specialty Spirits Consumption (Liters m) by Channel, 201116
Table 110: Austria Specialty Spirits Off-premise Consumption (Liters m), 200616
Table 111: Austria Specialty Spirits On-premise Consumption (Liters m), 200616
Table 112: Austria Specialty Spirits Consumption (Liters m) by Price Segment, 200611
Table 113: Austria Specialty Spirits Consumption (Liters m) by Price Segment, 201116
Table 114: Austria Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 200611
Table 115: Austria Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 201116
Table 116: Austria Specialty Spirits Consumption (Liters m) by Segments, 200611
Table 117: Austria Specialty Spirits Consumption (Liters m) by Segments, 201116
Table 118: Austria Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 119: Austria Other Specialty Consumption (Liters m) by Price Segment, 200611
Table 120: Austria Other Specialty Consumption (Liters m) by Price Segments, 201116
Table 121: Austria Other Specialty Consumption (Liters m) by Alcoholic Strength, 200611
Table 122: Austria Other Specialty Consumption (Liters m) by Alcoholic Strength, 201116
Table 123: Austria Raki Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 124: Austria Raki Consumption (Liters m) by Price Segment, 200611
Table 125: Austria Raki Consumption (Liters m) by Price Segments, 201116
Table 126: Austria Raki Consumption (Liters m) by Alcoholic Strength, 200611
Table 127: Austria Raki Consumption (Liters m) by Alcoholic Strength, 201116
Table 128: Austria Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 129: Austria Tequila & Mezcal Consumption (Liters m) by Channel, 200611
Table 130: Austria Tequila & Mezcal Consumption (Liters m) by Channel, 201116
Table 131: Austria Tequila & Mezcal Off-premise Consumption (Liters m), 200616
Table 132: Austria Tequila & Mezcal On-premise Consumption (Liters m), 200616
Table 133: Austria Tequila & Mezcal Consumption (Liters m) by Price Segment, 200611
Table 134: Austria Tequila & Mezcal Consumption (Liters m) by Price Segment, 201116
Table 135: Austria Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 200611
Table 136: Austria Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 201116
Table 137: Austria Vodka Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 138: Austria Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 139: Austria Vodka Consumption (Liters m) by Channel, 200611
Table 140: Austria Vodka Consumption (Liters m) by Channel, 201116
Table 141: Austria Vodka Off-premise Consumption (Liters m), 200616
Table 142: Austria Vodka On-premise Consumption (Liters m), 200616
Table 143: Austria Vodka Consumption (Liters m) by Price Segment, 200611
Table 144: Austria Vodka Consumption (Liters m) by Price Segment, 201116
Table 145: Austria Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 146: Austria Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 147: Austria Vodka Consumption (Liters m) by Segments, 200611
Table 148: Austria Vodka Consumption (Liters m) by Segments, 201116
Table 149: Austria Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 150: Austria Unflavored Vodka Consumption (Liters m) by Price Segment, 200611
Table 151: Austria Unflavored Vodka Consumption (Liters m) by Price Segments, 201116
Table 152: Austria Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 153: Austria Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 154: Austria Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 155: Austria Flavored Vodka Consumption (Liters m) by Price Segment, 200611
Table 156: Austria Flavored Vodka Consumption (Liters m) by Price Segments, 201116
Table 157: Austria Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 200611
Table 158: Austria Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 201116
Table 159: Austria Whisk(e)y Market Dynamics: past and future growth rates (200611 & 201116) and future market size (Liters m 2016), by Segments
Table 160: Austria Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 161: Austria Whisk(e)y Consumption (Liters m) by Channel, 200611
Table 162: Austria Whisk(e)y Consumption (Liters m) by Channel, 201116
Table 163: Austria Whisk(e)y Off-premise Consumption (Liters m), 200616
Table 164: Austria Whisk(e)y On-premise Consumption (Liters m), 200616
Table 165: Austria Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 166: Austria Whisk(e)y Consumption (Liters m) by Price Segment, 201116
Table 167: Austria Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 168: Austria Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 169: Austria Whisk(e)y Consumption (Liters m) by Segments, 200611
Table 170: Austria Whisk(e)y Consumption (Liters m) by Segments, 201116
Table 171: Austria American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 172: Austria American Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 173: Austria American Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 174: Austria American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 175: Austria American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 176: Austria Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 177: Austria Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 178: Austria Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 179: Austria Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 180: Austria Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 181: Austria Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 182: Austria Irish Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 183: Austria Irish Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 184: Austria Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 185: Austria Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 186: Austria Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Table 187: Austria Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 200611
Table 188: Austria Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 201116
Table 189: Austria Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200611
Table 190: Austria Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 201116
Table 191: Austria Spirits Consumption (Liters m), 200611
Table 192: Austria Spirits Consumption (Liters m), 201116
Table 193: Austria Spirits Consumption (Liters m) by Category, 200611
Table 194: Austria Spirits Consumption (Liters m) by Category, 201116
Table 195: Austria Off-premise Spirits Consumption (Liters m) by Category, 200611
Table 196: Austria Off-premise Spirits Consumption (Liters m) by Category, 201116
Table 197: Austria On-premise Spirits Consumption (Liters m) by Category, 200611
Table 198: Austria On-premise Spirits Consumption (Liters m) by Category, 201116
Table 199: Austria Brandy Volume (Liters m) by Price Segment, 200611
Table 200: Austria Brandy Volume (Liters m) by Price Segment, 201116
Table 201: Austria Gin & Genever Volume (Liters m) by Price Segment, 200611
Table 202: Austria Gin & Genever Volume (Liters m) by Price Segment, 201116
Table 203: Austria Liqueurs & Cocktails Volume (Liters m) by Price Segment, 200611
Table 204: Austria Liqueurs & Cocktails Volume (Liters m) by Price Segment, 201116
Table 205: Austria Rum & Cane Spirits Volume (Liters m) by Price Segment, 200611
Table 206: Austria Rum & Cane Spirits Volume (Liters m) by Price Segment, 201116
Table 207: Austria Specialty Spirits Volume (Liters m) by Price Segment, 200611
Table 208: Austria Specialty Spirits Volume (Liters m) by Price Segment, 201116
Table 209: Austria Tequila & Mezcal Volume (Liters m) by Price Segment, 200611
Table 210: Austria Tequila & Mezcal Volume (Liters m) by Price Segment, 201116
Table 211: Austria Vodka Volume (Liters m) by Price Segment, 200611
Table 212: Austria Vodka Volume (Liters m) by Price Segment, 201116
Table 213: Austria Whisk(e)y Volume (Liters m) by Price Segment, 200611
Table 214: Austria Whisk(e)y Volume (Liters m) by Price Segment, 201116
Table 215: Austria Brandy Volume (Liters m) by Alcoholic Strength, 200611
Table 216: Austria Brandy Volume (Liters m) by Alcoholic Strength, 201116
Table 217: Austria Gin & Genever Volume (Liters m) by Alcoholic Strength, 200611
Table 218: Austria Gin & Genever Volume (Liters m) by Alcoholic Strength, 201116
Table 219: Austria Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 200611
Table 220: Austria Liqueurs & Cocktails Volume (Liters m) by Alcoholic Strength, 201116
Table 221: Austria Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 200611
Table 222: Austria Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 223: Austria Specialty Spirits Volume (Liters m) by Alcoholic Strength, 200611
Table 224: Austria Specialty Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 225: Austria Tequila & Mezcal Volume (Liters m) by Alcoholic Strength, 200611
Table 226: Austria Tequila & Mezcal Spirits Volume (Liters m) by Alcoholic Strength, 201116
Table 227: Austria Vodka Volume (Liters m) by Alcoholic Strength, 200611
Table 228: Austria Vodka Volume (Liters m) by Alcoholic Strength, 201116
Table 229: Austria Whisk(e)y Volume (Liters m) by Alcoholic Strength, 200611
Table 230: Austria Whisk(e)y Spirits Volume (Liters m) by Alcoholic Strength, 201116

List of Chart


Figure 1: Austria Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 2: Austria Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 200616
Figure 3: Austria Spirits Market Dynamics, by Volume 200616
Figure 4: Austria Spirits Consumption (Liters m) by Category, 200616
Figure 5: Austria Spirits Consumption by Category Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Austria Spirits Consumption (Liters m) by Price Segment, 200616
Figure 7: Austria Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 8: Spirits Distribution Off and On-premise Trade, 200616
Figure 9: Austria Off-premise Spirits Consumption (Liters m) by Category, 200616
Figure 10: Austria On-premise Spirits Consumption (Liters m) by Category, 200616
Figure 11: Austria Brandy Market Dynamics by Segments, 200616
Figure 12: Austria Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 13: Austria Brandy Consumption (Liters m) by Channel, 200616
Figure 14: Austria Brandy Off-premise Consumption (Liters m), 200616
Figure 15: Austria Brandy On-premise Consumption (Liters m), 200616
Figure 16: Austria Brandy Consumption (Liters m) by Price Segment, 200616
Figure 17: Austria Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 18: Austria Brandy Consumption (Liters m) by Segments, 200616
Figure 19: Austria Armagnac Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 20: Austria Armagnac Consumption (Liters m) by Price Segment, 200616
Figure 21: Austria Armagnac Consumption (Liters m) by Alcoholic Strength, 200616
Figure 22: Austria Cognac Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 23: Austria Cognac Consumption (Liters m) by Price Segment, 200616
Figure 24: Austria Cognac Consumption (Liters m) by Alcoholic Strength, 200616
Figure 25: Austria Fruit Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 26: Austria Fruit Brandy Consumption (Liters m) by Price Segment, 200616
Figure 27: Austria Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 28: Austria Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 29: Austria Other Brandy Consumption (Liters m) by Price Segment, 200616
Figure 30: Austria Other Brandy Consumption (Liters m) by Alcoholic Strength, 200616
Figure 31: Austria Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 32: Austria Gin & Genever Consumption (Liters m) by Channel, 200616
Figure 33: Austria Gin & Genever Off-premise Consumption (Liters m), 200616
Figure 34: Austria Gin & Genever On-premise Consumption (Liters m), 200616
Figure 35: Austria Gin & Genever Consumption (Liters m) by Price Segment, 200616
Figure 36: Austria Gin & Genever Consumption (Liters m) by Alcoholic Strength, 200616
Figure 37: Austria Liqueurs & Cocktails Market Dynamics by Segments, 200616
Figure 38: Austria Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 39: Austria Liqueurs & Cocktails Consumption (Liters m) by Channel, 200616
Figure 40: Austria Liqueurs & Cocktails Off-premise Consumption (Liters m), 200616
Figure 41: Austria Liqueurs & Cocktails On-premise Consumption (Liters m), 200616
Figure 42: Austria Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 200616
Figure 43: Austria Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 200616
Figure 44: Austria Liqueurs & Cocktails Consumption (Liters m) by Segments, 200616
Figure 45: Austria Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 46: Austria Cream Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 47: Austria Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 48: Austria Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 49: Austria Fruit Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 50: Austria Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 51: Austria Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 52: Austria Other Liqueurs Consumption (Liters m) by Price Segment, 200616
Figure 53: Austria Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 200616
Figure 54: Austria Rum & Cane Spirits Market Dynamics by Segments, 200616
Figure 55: Austria Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 56: Austria Rum & Cane Spirits Consumption (Liters m) by Channel, 200616
Figure 57: Austria Rum & Cane Spirits Off-premise Consumption (Liters m), 200616
Figure 58: Austria Rum & Cane Spirits On-premise Consumption (Liters m), 200616
Figure 59: Austria Rum & Cane Spirits Consumption (Liters m) by Price Segment, 200616
Figure 60: Austria Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 61: Austria Rum & Cane Spirits Consumption (Liters m) by Segments, 200616
Figure 62: Austria Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 63: Austria Dark Rum Consumption (Liters m) by Price Segment, 200616
Figure 64: Austria Dark Rum Consumption (Liters m) by Alcoholic Strength, 200616
Figure 65: Austria Light Rum Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 66: Austria Light Rum Consumption (Liters m) by Price Segment, 200616
Figure 67: Austria Light Rum Consumption (Liters m) by Alcoholic Strength, 200616
Figure 68: Austria Specialty Spirits Market Dynamics by Segments, 200616
Figure 69: Austria Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 70: Austria Specialty Spirits Consumption (Liters m) by Channel, 200616
Figure 71: Austria Specialty Spirits Off-premise Consumption (Liters m), 200616
Figure 72: Austria Specialty Spirits On-premise Consumption (Liters m), 200616
Figure 73: Austria Specialty Spirits Consumption (Liters m) by Price Segment, 200616
Figure 74: Austria Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 200616
Figure 75: Austria Specialty Spirits Consumption (Liters m) by Segments, 200616
Figure 76: Austria Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 77: Austria Other Specialty Consumption (Liters m) by Price Segment, 200616
Figure 78: Austria Other Specialty Consumption (Liters m) by Alcoholic Strength, 200616
Figure 79: Austria Raki Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 80: Austria Raki Consumption (Liters m) by Price Segment, 200616
Figure 81: Austria Raki Consumption (Liters m) by Alcoholic Strength, 200616
Figure 82: Austria Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 83: Austria Tequila & Mezcal Consumption (Liters m) by Channel, 200616
Figure 84: Austria Tequila & Mezcal Off-premise Consumption (Liters m), 200616
Figure 85: Austria Tequila & Mezcal On-premise Consumption (Liters m), 200616
Figure 86: Austria Tequila & Mezcal Consumption (Liters m) by Price Segment, 200616
Figure 87: Austria Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 200616
Figure 88: Austria Vodka Market Dynamics by Segments, 200616
Figure 89: Austria Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 90: Austria Vodka Consumption (Liters m) by Channel, 200616
Figure 91: Austria Vodka Off-premise Consumption (Liters m), 200616
Figure 92: Austria Vodka On-premise Consumption (Liters m), 200616
Figure 93: Austria Vodka Consumption (Liters m) by Price Segment, 200616
Figure 94: Austria Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 95: Austria Vodka Consumption (Liters m) by Segments, 200616
Figure 96: Austria Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 97: Austria Unflavored Vodka Consumption (Liters m) by Price Segment, 200616
Figure 98: Austria Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 99: Austria Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 100: Austria Flavored Vodka Consumption (Liters m) by Price Segment, 200616
Figure 101: Austria Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 200616
Figure 102: Austria Whisk(e)y Market Dynamics by Segments, 200616
Figure 103: Austria Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 104: Austria Whisk(e)y Consumption (Liters m) by Channel, 200616
Figure 105: Austria Whisk(e)y Off-premise Consumption (Liters m), 200616
Figure 106: Austria Whisk(e)y On-premise Consumption (Liters m), 200616
Figure 107: Austria Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 108: Austria Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 109: Austria Whisk(e)y Consumption (Liters m) by Segments, 200616
Figure 110: Austria American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 111: Austria American Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 112: Austria American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 113: Austria Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 114: Austria Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 115: Austria Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 116: Austria Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 117: Austria Irish Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 118: Austria Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616
Figure 119: Austria Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 200616
Figure 120: Austria Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 200616
Figure 121: Austria Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 200616

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