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The French Ice Cream Market: What Consumers Eat and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

Ice Cream

No. of Pages : 63 Pages


Product Synopsis

This report provides the results for the Ice Cream market in France from Canadean\'s unique, highly detailed study of consumers\' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Ice Cream market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Ice cream market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Ice Cream is not considered an essential food item and therefore consumption patterns have been comparatively affected. Market volumes in categories such as Artisanal Ice Cream are expected to record a positive trend in medium and heavy frequency bands among the kids and teenage population.

What are the key drivers behind recent market changes?

Consumers\' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data -analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Artisanal Ice Cream, Impulse Ice Cream, and Take-home Ice Cream
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Early Young Adults have the lowest consumption of Ice Cream in France across all categories and age groups, and form the smallest proportion of the market, even after taking population proportions into account. Health is one of the lowest trends to influence Ice Cream consumption and this group is more health conscious than most as they are very body and image conscious. Furthermore, consumers in this age group tend to have low disposable incomes, and will therefore limit their spending on luxuries such as Ice Cream. Marketers should be aware of this when targeting their campaigns.
  • Despite accounting for only 35% of the population in France, Rural Dwellers have a 42% share of the Ice Cream market by value. This indicates that Rural Dwellers have an above-average consumption of Ice Cream. Marketers need to consider this in their campaigns, ensuring that they maintain relatively high consumption by Rural consumers and encourage higher Urban consumption.
  • The Moderate Better Off group in France accounts for 33% of the population but 35.2% of the value share of the Ice Cream Market. The Better Off group has the highest value share but this is in line with its share of the population at 44%. Ice Cream is not an essential food so it is not surprising that those with more disposable income account for more of the value share in this market. Marketers could encourage greater consumption in the lower income groups by differentiating their products on price.

Key Highlights

  • Private Label brands have a 31% volume share of the Impulse and Take-home Ice Cream markets in France; Artisanal Ice Cream is from small local producers by definition. Although there are two or three main brands in each of these categories the remainder of the market is fragmented so there are opportunities for Private Label brands to grow further. Marketers of these smaller brands need to strengthen their position by differentiating their products and larger brands need to maintain their position to avoid also becoming a target for this competition.
  • The Take-Home Ice Cream category has the largest share of the Ice Cream market in France; all categories have a significant share but Take-Home dominates the market. Marketers can improve their appeal by operating in all possible markets, for example by offering a Take-home version of their Impulse Ice Cream and vice-versa. 
  • The main behavioral trend influencing Ice Cream consumption in France is Indulgence. This is not only stated by consumers as the main trend but it has the largest influence by value. Marketers need to appeal to this attitude and behavior if they want their campaigns to be effective.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Ice Cream Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.4.1 Wealth Groups
3.1.5 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Artisanal Ice Cream
3.2.2 Impulse Ice Cream
3.2.3 Take-home Ice Cream
3.3 Behavioral Trends and Market Value
3.3.1 Artisanal Ice Cream
3.3.2 Impulse Ice Cream
3.3.3 Take-home Ice Cream

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Artisanal Ice Cream
4.1.2 Impulse Ice Cream
4.1.3 Take-home Ice Cream
4.2 Consumer Profiles by Product Category
4.2.1 Artisanal Ice Cream
4.2.2 Impulse Ice Cream
4.2.3 Take-home Ice Cream

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Ice Cream Brand Choice and Private Label Consumer Penetration
5.2.1 Impulse Ice Cream
5.2.2 Take-home Ice Cream

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Ice Cream
6.1.2 Artisanal Ice Cream
6.1.3 Impulse Ice Cream
6.1.4 Take-home Ice Cream

7 Consumption Impact: Market Valuation
7.1 Ice Cream Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Ice Cream Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Ice Cream Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Ice Cream
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Impulse Ice Cream
8.2.2 Retail Share by Volume - Take-home Ice Cream
8.3 Profiles of End-Consumers of Ice Cream, by Retailer Used
8.3.1 Aldi
8.3.2 Auchan
8.3.3 Carrefour
8.3.4 Casino
8.3.5 Cora
8.3.6 ITM (Intermarch)
8.3.7 Leclerc
8.3.8 Monoprix
8.3.9 Systme U
8.3.10 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Ice Cream Value Share (%), by Age Groups, 2012
Table 5: France Ice Cream Value Share (%), by Gender, 2012
Table 6: France Ice Cream Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Ice Cream Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Ice Cream Value Share (%) by Wealth Groups, 2012
Table 9: France Ice Cream Value Share (%) by Busy Lives Groups, 2012
Table 10: France Artisanal Ice Cream Consumer Group Share (% market value), 2012
Table 11: France Impulse Ice Cream Consumer Group Share (% market value), 2012
Table 12: France Take-home Ice Cream Consumer Group Share (% market value), 2012
Table 13: France Total Artisanal Ice Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: France Total Impulse Ice Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: France Total Take-home Ice Cream Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: France Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: France Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: France Impulse Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: France Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: France Take-home Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: France Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: France Artisanal Ice Cream Consumer Profiles (% consumers by sub-group), 2012
Table 23: France Impulse Ice Cream Consumer Profiles (% consumers by sub-group), 2012
Table 24: France Take-home Ice Cream Consumer Profiles (% consumers by sub-group), 2012
Table 25: France Ice Cream Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: France Impulse Ice Cream Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: France Take-home Ice Cream Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: France Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: France Artisanal Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: France Impulse Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: France Take-home Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: France Ice Cream Market Value (Euro million), by Category, 2012
Table 33: France Ice Cream Market Value (US$ million), by Category, 2012
Table 34: France Ice Cream Market Volume (Kg m), by Category, 2012
Table 35: France Ice Cream Market Value (US$ million), by Category, 2012
Table 36: France Ice Cream Expenditure Per Capita (Euro), by Category, 2012
Table 37: France Ice Cream Expenditure Per Capita (US$), by Category, 2012
Table 38: France Ice Cream Expenditure Per Household (Euro), by Category
Table 39: France Ice Cream Expenditure Per Household (US$), by Category
Table 40: France Ice Cream Market Volume (Kg m), by Category, 2012
Table 41: France Ice Cream Consumption Per Capita (Kg / Population), by Category, 2012
Table 42: France Ice Cream Consumption Per Household (Kg / Households), by Category, 2012
Table 43: France Ice Cream Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 44: France Impulse Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 45: France Take-home Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 46: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 47: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 48: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 49: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 50: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 51: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From ITM (Intermarch) (% by Subgroup, as tracked by the Survey), 2012
Table 52: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 53: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 54: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Systme U (% by Subgroup, as tracked by the Survey), 2012
Table 55: France: Profile of Ice Cream Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: France Ice Cream Value Share (%), by Age Groups, 2012
Figure 3: France Ice Cream Value Share (%), by Gender, 2012
Figure 4: France Ice Cream Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Ice Cream Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Ice Cream Value Share (%) by Wealth Groups, 2012
Figure 7: France Ice Cream Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Impulse Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Take-home Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Ice Cream Market Value (US$ million), by Category, 2012
Figure 15: France Ice Cream Expenditure Per Capita (US$), by Category, 2012
Figure 16: France Ice Cream Expenditure Per Household (US$), by Category
Figure 17: France Ice Cream Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 18: France Impulse Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 19: France Take-home Ice Cream Survey-tracked Retailer Shares by Volume (Kg m), 2012

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