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The French Fish and Seafood Market: What Consumers Eat and Why?

Published By :

Canadean

Published Date : Oct 2013

Category :

SeaFood

No. of Pages : 90 Pages


Product Synopsis

This report provides the results for the Fish and Seafood market in France from Canadean\'s unique, highly detailed study of consumers\' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Fish and Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fish and Seafood market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

The weak state of the French economy has led consumers to review their consumption of most CPG products, including Fish and Seafood. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increase in the amount of discounted and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.

What are the key drivers behind recent market changes?

Consumers\' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data -analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Fish and Seafood, Raw Packaged Fish and Seafood-processed Pieces, Raw Packaged Fish and Seafood-whole cuts, Dried Fish and Seafood, Fresh Fish and Seafood (counter), and Frozen Fish andSeafood.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
  • Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • In several categories there is a noticeable drop off in the share of users (across all user groups) for the Early Young Adult age groups. This age range appears to be one where consumption habits from child and teenage years are reassessed and consumers are being lost to certain categories at this age range as a result.
  • While consumption of Dried Fish and Seafood is low in France, males have a slightly higher consumption frequency than females. While only 6.8% of females record Heavy frequency consumption, 7.3% of males eat Dried Fish and Seafood as often.
  • Consumption of Fresh Fish and Seafood (counter) is lowest in Pre-Mid-Lifers and substantially lower among young adults and older adults. While 40% of Older Consumers record Heavy frequency consumption, the same is true for only 13% of Pre-Mid-Lifers. The value and volume size of the market will contract unless marketers can increase consumption among younger adults.

Key Highlights

  • Private label penetration is relatively high in France, with three categories recording penetration in excess of 40%. However, only 20% of the volume of Raw Packaged Fish and Seafood - whole cuts and Frozen Fish and Seafood products distributed are private label, highlighting markets where retailers may expect to be able to grow their market share.
  • Raw Packaged Fish and Seafood - whole cuts is the most valuable category in the market, with a value share of 41%.The second and third-largest categories, Raw Packaged Fish and Seafood - whole cuts and Fresh Fish and Seafood (counter), are nearer in size. Dried Fish and Seafood is the smallest category with less than 1% value share of the market.This can\'t be both the first and second largest category
  • Not only do a large proportion of French consumers, in certain categories at least, highlight that specific consumer trends such as Indulgence and Busy Lives have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fish and Seafood Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Fish and Seafood
3.2.2 Dried Fish and Seafood
3.2.3 Fresh Fish and Seafood (counter)
3.2.4 Frozen Fish and Seafood
3.2.5 Raw Packaged Fish and Seafood - processed pieces
3.2.6 Raw Packaged Fish and Seafood - whole cuts
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Fish and Seafood
3.3.2 Dried Fish and Seafood
3.3.3 Fresh Fish and Seafood (counter)
3.3.4 Frozen Fish and Seafood
3.3.5 Raw Packaged Fish and Seafood - processed pieces
3.3.6 Raw Packaged Fish and Seafood - whole cuts

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Fish and Seafood
4.1.2 Dried Fish and Seafood
4.1.3 Fresh Fish and Seafood (counter)
4.1.4 Frozen Fish and Seafood
4.1.5 Raw Packaged Fish and Seafood - processed pieces
4.1.6 Raw Packaged Fish and Seafood - whole cuts
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Fish and Seafood
4.2.2 Dried Fish and Seafood
4.2.3 Fresh Fish and Seafood (counter)
4.2.4 Frozen Fish and Seafood
4.2.5 Raw Packaged Fish and Seafood - processed pieces
4.2.6 Raw Packaged Fish and Seafood - whole cuts

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fish and Seafood Brand Choice and Private Label Consumer Penetration
5.2.1 Ambient Fish and Seafood
5.2.2 Dried Fish and Seafood
5.2.3 Fresh Fish and Seafood (counter)
5.2.4 Frozen Fish and Seafood
5.2.5 Raw Packaged Fish and Seafood - processed pieces
5.2.6 Raw Packaged Fish and Seafood - whole cuts

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers\' Product Choices
6.1.1 Overall Fish and Seafood
6.1.2 Ambient Fish and Seafood
6.1.3 Dried Fish and Seafood
6.1.4 Fresh Fish and Seafood (counter)
6.1.5 Frozen Fish and Seafood
6.1.6 Raw Packaged Fish and Seafood - processed pieces
6.1.7 Raw Packaged Fish and Seafood - whole cuts

7 Consumption Impact: Market Valuation
7.1 Fish and Seafood Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fish and Seafood Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fish and Seafood Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Fish and Seafood
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Ambient Fish and Seafood
8.2.2 Retail Share by Volume - Dried Fish and Seafood
8.2.3 Retail Share by Volume - Fresh Fish and Seafood (counter)
8.2.4 Retail Share by Volume - Frozen Fish and Seafood
8.2.5 Retail Share by Volume - Raw Packaged Fish and Seafood - processed pieces
8.2.6 Retail Share by Volume - Raw Packaged Fish and Seafood - whole cuts
8.3 Profiles of End-Consumers of Fish and Seafood, by Retailer Used
8.3.1 Aldi
8.3.2 Auchan
8.3.3 Carrefour
8.3.4 Casino
8.3.5 Cora
8.3.6 ITM (Intermarch)
8.3.7 Leclerc
8.3.8 Monoprix
8.3.9 Systme U
8.3.10 Other

9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Table


Table 1: Volume Units for the Fish and Seafood Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: France Survey Respondent profile (weighted), 2012
Table 4: France Fish and Seafood Value Share (%), by Age Groups, 2012
Table 5: France Fish and Seafood Value Share (%), by Gender, 2012
Table 6: France Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: France Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2012
Table 8: France Fish and Seafood Value Share (%) by Wealth Groups, 2012
Table 9: France Fish and Seafood Value Share (%) by Busy Lives Groups, 2012
Table 10: France Ambient Fish and Seafood Consumer Group Share (% market value), 2012
Table 11: France Dried Fish and Seafood Consumer Group Share (% market value), 2012
Table 12: France Fresh Fish and Seafood (counter) Consumer Group Share (% market value), 2012
Table 13: France Frozen Fish and Seafood Consumer Group Share (% market value), 2012
Table 14: France Raw Packaged Fish and Seafood - processed pieces Consumer Group Share (% market value), 2012
Table 15: France Raw Packaged Fish and Seafood - whole cuts Consumer Group Share (% market value), 2012
Table 16: France Total Ambient Fish and Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: France Total Dried Fish and Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: France Total Fresh Fish and Seafood (counter) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: France Total Frozen Fish and Seafood Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: France Total Raw Packaged Fish and Seafood - processed pieces Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: France Total Raw Packaged Fish and Seafood - whole cuts Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: France Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: France Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: France Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: France Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: France Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: France Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: France Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: France Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: France Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: France Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: France Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: France Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: France Ambient Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 35: France Dried Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 36: France Fresh Fish and Seafood (counter) Consumer Profiles (% consumers by sub-group), 2012
Table 37: France Frozen Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 38: France Raw Packaged Fish and Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2012
Table 39: France Raw Packaged Fish and Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2012
Table 40: France Fish and Seafood Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 41: France Ambient Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 42: France Dried Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 43: France Fresh Fish and Seafood (counter) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 44: France Frozen Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 45: France Raw Packaged Fish and Seafood - processed pieces Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 46: France Raw Packaged Fish and Seafood - whole cuts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: France Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 48: France Ambient Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 49: France Dried Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 50: France Fresh Fish and Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 51: France Frozen Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 52: France Raw Packaged Fish and Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 53: France Raw Packaged Fish and Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: France Fish and Seafood Market Value (Euro million), by Category, 2012
Table 55: France Fish and Seafood Market Value (US$ million), by Category, 2012
Table 56: France Fish and Seafood Market Volume (Kg m), by Category, 2012
Table 57: France Fish and Seafood Market Value (US$ million), by Category, 2012
Table 58: France Fish and Seafood Expenditure Per Capita (Euro), by Category, 2012
Table 59: France Fish and Seafood Expenditure Per Capita (US$), by Category, 2012
Table 60: France Fish and Seafood Expenditure Per Household (Euro), by Category
Table 61: France Fish and Seafood Expenditure Per Household (US$), by Category
Table 62: France Fish and Seafood Market Volume (Kg m), by Category, 2012
Table 63: France Fish and Seafood Consumption Per Capita (Kg / Population), by Category, 2012
Table 64: France Fish and Seafood Consumption Per Household (Kg / Households), by Category, 2012
Table 65: France Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 66: France Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 67: France Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 68: France Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 69: France Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 70: France Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 71: France Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 72: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 73: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 74: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 75: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2012
Table 76: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2012
Table 77: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From ITM (Intermarch) (% by Subgroup, as tracked by the Survey), 2012
Table 78: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2012
Table 79: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2012
Table 80: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Systme U (% by Subgroup, as tracked by the Survey), 2012
Table 81: France: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Chart


Figure 1: Consumer Trends Report Methodology
Figure 2: France Fish and Seafood Value Share (%), by Age Groups, 2012
Figure 3: France Fish and Seafood Value Share (%), by Gender, 2012
Figure 4: France Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: France Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: France Fish and Seafood Value Share (%) by Wealth Groups, 2012
Figure 7: France Fish and Seafood Value Share (%) by Busy Lives Groups, 2012
Figure 8: France Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: France Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: France Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: France Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: France Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: France Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: France Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: France Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: France Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: France Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: France Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: France Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: France Fish and Seafood Market Share (US$ million), by Category, 2012
Figure 21: France Fish and Seafood Expenditure Per Capita (US$), by Category, 2012
Figure 22: France Fish and Seafood Expenditure Per Household (US$), by Category
Figure 23: France Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 24: France Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 25: France Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 26: France Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 27: France Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 28: France Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 29: France Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2012

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