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The Czech Republics Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Apr 2014

Category :

Banking

No. of Pages : 103 Pages


Synopsis

The report provides top-level market analysis, information and insights on the Czech Republic’s cards and payments industry, including:

  • Current and forecast values for each category of the Czech Republic’s cards and payments industry, including debit cards, credit cards and prepaid cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing the Czech Republic’s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • The competitive landscape of the Czech Republic’s cards and payments industry
Executive summary

Czech GDP contracted by -4.51% in 2009, impacting the overall banking and financial services industry. The economy recovered in 2010 and 2011, but contracted again in 2012. However, it is expected to record robust growth over the forecast period, with real GDP growth rising from 1.48% in 2014 to 2.43% in 2018. Improved economic indicators, including GDP, rising per capita income and low inflation rates, are expected to support consumer confidence and increase spending, resulting in the increased scope of card-based transactions. This will be further supported by the rising online and mobile penetration, the emergence of EMV-enabled cards, and near field communication (NFC) technology. A number of innovations are taking place in the field of contactless payments and are being adopted by customers at a rapid rate.

The Czech card payments channel registered positive growth during the review period (2009–2013). The channel posted a CAGR of 5.46% and had 16.4 million cards in circulation in 2013. In value terms, the card payments channel valued CZK934.3 billion (US$48.0 billion) in 2013. The debit cards category held the highest share with 47.4% of cards in circulation in 2013. The debit cards category is expected to maintain the highest share of total payments, posting a CAGR of 1.29% over the forecast period (2014–2018); rising from 7.9 million cards in 2014 to 8.4 million in 2018. The prepaid cards category had the second-largest share with 37.3% in 2013, followed by credit cards with 13.7%. Over the forecast period, the number of prepaid cards in circulation is expected to increase from 6.5 million in 2014 to 7.7 million in 2018, at the highest forecast-period CAGR of 4.30%. The charge card category held the smallest share of 1.5% in 2013.

Scope

  • This report provides a comprehensive analysis of the Czech Republic’s cards and payments industry.
  • It provides current values for the Czech Republic’s cards and payments industry for 2013, and forecast figures for 2018.
  • It details the different economic, infrastructural and business drivers affecting the Czech Republic’s cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in the Czech Republic’s cards and payments industry.
Reasons to buy

  • Make strategic business decisions using top-level historic and forecast market data related to the Czech Republic’s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within the Czech Republic’s cards and payments industry.
  • Assess the competitive dynamics in the Czech Republic’s cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in the Czech Republic.
  • Gain insights into key regulations governing the Czech Republic’s cards and payments industry.
Key highlights

  • The Czech card payments channel registered positive growth during the review period (2009–2013). The channel posted a CAGR of 5.46% and had 16.4 million cards in circulation in 2013. In value terms, the card payments channel valued CZK934.3 billion (US$48.0 billion) in 2013. The debit cards category held the highest share with 47.4% of cards in circulation in 2013. The debit cards category is expected to maintain the highest share of total payments, posting a CAGR of 1.29% over the forecast period (2014–2018); rising from 7.9 million cards in 2014 to 8.4 million in 2018.
  • Stickers are a new innovation in the area of contactless payments. Contactless payment stickers are held in front of the payment terminal to make an automatic transaction, improving the convenience, speed and security of card payments. The adoption of contactless payments in the Czech Republic is supporting consumer acceptance of stickers. The number of contactless payments increased from 470,642 in 2011 to 1.5 million in 2013, and is expected to increase further at a high forecast-period CAGR of 27.2%.
  • Contactless technology has advanced and increased in popularity since its implementation in the Czech Republic in 2011, primarily due to improved convenience, speed and security. The number of contactless payments increased from 470,642 in 2011 to 1.5 million in 2013. Large and small merchants contribute to the growth by offering contactless payment facilities to customers. Over the forecast period, the number of contactless payments is expected to record a high CAGR of 27.19%, rising from 2.0 million in 2014 to 5.3 million in 2018.
  • The SIM card launched by Komerční Banka, Visa Europe, Samsung and Telefónica in 2012 is an innovation in the area of mobile payments. The SIM card can be used to purchase products and services. The increasing capabilities of smartphone devices, a rise in mobile device applications and improved security measures for transactions have been instrumental in driving mobile commerce in the country. The rising volume of smartphones and increasing mobile internet penetration in the country, coupled with improved banking infrastructure, are expected to increase mobile commerce over the forecast period. The value of m-payments is expected to increase from CZK1.3 billion (US$68.2 million) in 2014 to CZK2.8 billion (US$143.7 million) in 2018, at a forecast-period CAGR of 20.54%.
Table of contents

1 Executive Summary

2 Analysis of Industry Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Automated teller machines (ATMs)
2.1.2 POS terminals
2.1.3 Internet penetration
2.1.4 Contactless technologies
2.1.5 Europay, MasterCard and Visa (EMV)
2.1.6 Mobile payments (m-payments)
2.2 Business Drivers
2.2.1 Growth of online commerce
2.2.2 Retail sales value
2.3 Economic Drivers
2.3.1 Nominal GDP per capita
2.3.2 Real GDP growth
2.3.3 Inflation

3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Checks
3.1.2 Direct debits
3.1.3 Credit transfers
3.1.4 Cards

4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 SEPA cards framework
4.1.2 Anti-money laundering framework
4.1.3 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present
4.2.2 Counterfeit card
4.2.3 Lost or stolen card
4.2.4 Card ID theft

5 Emerging Consumer Attitudes and Trends
5.1 Market Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist volume
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Analysis by product categories
5.3.2 Analysis by retail channels

6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by number of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Size and Forecast
7.3.1 Analysis by volume of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by volume of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by volume of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.4 Commercial Charge Cards Size and Forecast
9.4.1 Analysis by volume of cards in circulation
9.4.2 Analysis by transaction value
9.4.3 Analysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share analysis
9.5.2 Issuer share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Analysis by volume of cards in circulation
10.1.2 Analysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Analysis by number of cards in circulation
10.2.2 Analysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Analysis by volume of cards in circulation
10.3.2 Analysis by transaction value

11 Merchant Acquiring

12 Company Profiles of Card Issuers
12.1 Citibank
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Ceska Sporitelna
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Komerční Banka
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Ceskoslovenska Obchodni Banka
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 UniCredit Bank Czech Republic and Slovakia
12.5.1 Key financials
12.5.2 Card portfolio
12.5.3 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer

List of Table

Table 1: Czech Payment Channels (CZK Billion), 2009–2013
Table 2: Market Entry Strategies of Foreign Banks in the Czech Republic
Table 3: Czech Card Fraud (CZK Million), 2009–2013
Table 4: Cards for Frequent Travelers
Table 5: Cards for Vehicle Owners
Table 6: Cards for High-Income Customers
Table 7: Cards for Students and Young Population
Table 8: Cards for Corporate Customers
Table 9: Czech Card Spending by Product Category (CZK Billion), 2008 and 2012
Table 10: Czech Card Spending by Retail Channel (CZK Billion), 2008 and 2012
Table 11: Czech Republic Card Payments Channel by Card Category (Thousand), 2009–2018
Table 12: Czech Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Table 13: Czech Card Payments Channel Size by Transaction Value (CZK Billion), 2009–2018
Table 14: Czech Card Payments Channel Size by Transaction Value (US$ Billion), 2009–2018
Table 15: Czech Credit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 16: Czech Credit Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Table 17: Czech Credit Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 18: Czech Credit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 19: Czech Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 20: Czech Personal Credit Cards Segment Size by Transaction Value (CZK Billion), 2009–2018
Table 21: Czech Personal Credit Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 22: Czech Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 23: Czech Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 24: Czech Commercial Credit Cards Segment Size by Transaction Value (CZK Million), 2009–2018
Table 25: Czech Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 26: Czech Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 27: Czech Debit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 28: Czech Debit Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Table 29: Czech Debit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 30: Czech Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 31: Czech Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 32: Czech Charge Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Table 33: Czech Charge Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 34: Czech Charge Cards Category Size by Transaction Volume (Million), 2009–2018
Table 35: Czech Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 36: Czech Personal Charge Cards Segment Size by Transaction Value (CZK Million), 2009–2018
Table 37: Czech Personal Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 38: Czech Personal Charge Cards Segment Size by Transaction Volume (Thousand), 2009–2018
Table 39: Czech Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 40: Czech Commercial Charge Cards Segment Size by Transaction Value (CZK Billion), 2009–2018
Table 41: Czech Commercial Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 42: Czech Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 43: Czech Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Table 44: Czech Prepaid Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Table 45: Czech Prepaid Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 46: Czech Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Table 47: Czech Open-Loop Prepaid Cards Segment Size by Transaction Value (CZK Million), 2009–2018
Table 48: Czech Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 49: Czech Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Table 50: Czech Closed-Loop Prepaid Cards Segment Size by Transaction Value (CZK Million), 2009–2018
Table 51: Czech Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 52: Merchant Acquirer Outlets in the Czech Republic (Volume), 2013
Table 53: Citibank Europe Plc – Key Financial Indicators (US$ Million), Year Ending December, 2011 and 2012
Table 54: Citibank – Card Product Offerings and Key Features
Table 55: Ceska SpoÅ™itelna – Key Financial Indicators (CZK Billion), Year Ending 2011 and 2012
Table 56: Ceska SpoÅ™itelna – Card Product Offerings and Key Features
Table 57: KomerCní Banka – Key Financial Indicators (CZK Billion), Year Ending December, 2012 and 2013
Table 58: KomerCní Banka – Card Product Offerings and Key Features
Table 59: CSOB – Key Financial Indicators (CZK Billion), Year Ending December, 2011 and 2012
Table 60: CSOB – Card Product Offerings and Key Features
Table 61: UniCredit Bank – Key Financial Indicators (CZK Billion), Year Ending December, 2011 and 2012
Table 62: UniCredit Bank – Card Product Offerings and Key Features
Table 63: Key Definitions

List of Chart

Figure 1: Benchmarking the Czech Card Payments Channel Against Other Key Regional Markets
Figure 2: Czech Republic – Growth of Various Card Categories (%), 2009–2018
Figure 3: Czech ATMs Penetration, 2009–2018
Figure 4: Czech POS Terminals Penetration, 2009–2018
Figure 5: Czech Internet Penetration (Internet Users per 100 Inhabitants) (%), 2009–2018
Figure 6: Czech Contactless Payment Value (Million), 2011–2018
Figure 7: Czech EMV Category Size by Number of Cards (Million), 2009–2018
Figure 8: Czech M-Payment Value (CZK Billion), 2009–2018
Figure 9: Czech E-Commerce Value (CZK Billion), 2009–2018
Figure 10: Czech Retail Sales Value (CZK Billion), 2009–2018
Figure 11: Czech Nominal GDP Per Capita (US$ Thousand), 2009–2018
Figure 12: Czech Real GDP Growth Rate (%), 2009–2018
Figure 13: Czech Inflation Rate (%), 2009–2018
Figure 14: Share of Czech Payment Channels (%), 2009 and 2013
Figure 15: Czech Card Fraud (%), 2009 and 2013
Figure 16: Czech Card-Not-Present Fraud Value (CZK Thousand), 2009–2013
Figure 17: Czech Counterfeit Card Fraud Value (CZK Million), 2009–2013
Figure 18: Czech Lost or Stolen Card Fraud Value (CZK Million), 2009–2013
Figure 19: Czech Card ID Theft Value (CZK Thousand), 2009–2013
Figure 20: Czech Cards and Payments Industry Segmentation by Card Type
Figure 21: Czech Volume of Outbound Trips (Million), 2009–2018
Figure 22: Czech Outbound Tourist Spending (CZK Billion), 2009–2018
Figure 23: Czech Card Spending by Product Category (%), 2012
Figure 24: Czech Card Spending by Retail Channel (%), 2012
Figure 25: Czech Card Payments Channel by Card Category (%), 2009–2018
Figure 26: Czech Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Figure 27: Czech Card Payments Channel Size by Transaction Value (CZK Billion), 2009–2018
Figure 28: Czech Credit Cards Volume and Penetration, 2009–2018
Figure 29: Czech Credit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 30: Czech Credit Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Figure 31: Czech Credit Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 32: Czech Credit Cards Transaction Value by Channel (CZK Billion), 2009–2018
Figure 33: Czech Credit Cards Transaction Volume by Channel (Million), 2009–2018
Figure 34: Czech Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 35: Czech Personal Credit Cards Segment Size by Transaction Value (CZK Billion), 2009–2018
Figure 36: Czech Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 37: Czech Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 38: Czech Commercial Credit Cards Segment Size by Transaction Value (CZK Billion), 2009–2018
Figure 39: Czech Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 40: Czech Credit Cards Category Share by Scheme (%), 2012
Figure 41: Czech Credit Cards Category Share by Issuer (%), 2012
Figure 42: Czech Debit Cards Category Volume and Penetration, 2009–2018
Figure 43: Czech Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 44: Czech Debit Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Figure 45: Czech Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 46: Czech Debit Cards Category Transaction Value by Channel (CZK Billion), 2009–2018
Figure 47: Czech Debit Cards Transaction Volume by Channel (Million), 2009–2018
Figure 48: Czech Debit Cards Category Share by Scheme (%), 2012
Figure 49: Czech Debit Cards Category Shares by Issuer (%), 2012
Figure 50: Czech Charge Cards Category Volume and Penetration, 2009–2018
Figure 51: Czech Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 52: Czech Charge Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Figure 53: Czech Charge Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 54: Czech Charge Cards Transaction Value by Channel (CZK Billion), 2009–2018
Figure 55: Czech Charge Cards Transaction Volume by Channel (Thousand), 2009–2018
Figure 56: Czech Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 57: Czech Personal Charge Cards Segment Size by Transaction Value (CZK Billion), 2009–2018
Figure 58: Czech Personal Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 59: Czech Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 60: Czech Commercial Charge Cards Segment Size by Transaction Value (CZK Billion), 2009–2018
Figure 61: Czech Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 62: Czech Charge Cards Category Shares by Scheme (%), 2012
Figure 63: Czech Charge Cards Category Shares by Issuer (%), 2012
Figure 64: Czech Prepaid Cards Category Volume and Penetration, 2009–2018
Figure 65: Czech Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 66: Czech Prepaid Cards Category Size by Transaction Value (CZK Billion), 2009–2018
Figure 67: Czech Open-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Figure 68: Czech Open-Loop Prepaid Cards Segment Size by Transaction Value (CZK Million), 2009–2018
Figure 69: Czech Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Figure 70: Czech Closed-Loop Prepaid Cards Segment Size by Transaction Value (Million), 2009–2018
Figure 71: Market Shares of Key Acquirers in the Czech Republic (%), 2012

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