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The Cards and Payments Industry in Venezuela: Emerging Trends and Opportunities to 2020

Published By :

GlobalData

Published Date : Mar 2017

Category :

Cards & Payments

No. of Pages : N/A

The Cards and Payments Industry in Venezuela: Emerging Trends and Opportunities to 2020

Summary

GlobalDatas 'The Cards and Payments Industry in Venezuela: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Venezuelan cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, checks, payment cards and direct debits during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalDatas research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report also provides top-level market analysis, information and insights into the Venezuelan cards and payments industry, including -
- Current and forecast values for each market in the Venezuelan cards and payments industry, including debit and credit cards.
- Detailed insights into payment instruments including credit transfers, checks, payment cards and direct debits.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Venezuelan cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape in the Venezuelan cards and payments industry.

Key Highlights

- To reduce dependence on cash and promote electronic payments, the Venezuelan government imposed a regulation that capped daily cash withdrawals at ATMs in 2016. According to the policy, individuals can only use their own banks ATMs, and carry out a maximum of four transactions daily to withdraw a maximum of US$1,002.5 (VEF10,000).
- Similarly, to enhance use of electronic payments, in December 2016 the government introduced a two percentage-point discount on VAT on products and services purchased using payment cards, bringing the VAT rate down from 12% to 10%. The discount only applies to transactions above US$20,050.6 (VEF200,000).
- Amid the growing financial turmoil and hyperinflation in the country, virtual currency bitcoin is gradually gaining acceptance in Venezuela. According to Venezuelan brokerage website Surbitcoin.com, the number of users increased from 450 in August 2014 to 85,000 in November 2016. To capitalize on its rising popularity, Venezuela-based startup Cryptobuyer partnered with Visa in September 2016 to offer free bitcoin debit cards. Users can send bitcoin payments to friends and family in other countries without the involvement of intermediaries. The card can also be used to make ATM cash withdrawals and payments at POS terminals in Venezuela.

Scope

- This report provides a comprehensive analysis of the Venezuelan cards and payments industry.
- It provides current values for the Venezuelan cards and payments industry for 2016, and forecast figures to 2020.
- It details the different demographic, economic, infrastructural and business drivers affecting the Venezuelan cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details marketing strategies used by various banks and other institutions.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Venezuelan cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Venezuelan cards and payments industry.
- Assess the competitive dynamics in the Venezuelan cards and payments industry.
- Gain insights into marketing strategies used for various card types in Venezuela.
- Gain insights into key regulations governing the Venezuelan cards and payments industry.
Table of Contents
1. EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 3
1.3. Top five industry events 4
2. PAYMENT INSTRUMENTS 10
2.1. Current payment environment 10
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12
3.1. E-commerce market analysis 12
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 14
4.1. Regulatory framework 14
4.2. Anti-money laundering and counter terrorism financing (AML/CTF) 14
4.3. Foreign direct investment (FDI) regulations 15
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 16
6. PAYMENT CARDS 18
7. DEBIT CARDS 20
7.1. Debit cards market analysis 20
7.2. Competition in the debit cards market 22
7.3. Debit cards comparison 23
8. PAY LATER CARDS 24
8.1. Pay later cards market analysis 24
8.2. Competition in the pay later cards market 26
8.3. Pay later cards comparison 28
9. PREPAID CARDS 29
10. APPENDIX 30
10.1. Abbreviations 30
10.2. Supplementary data 31
10.3. Definitions 40
10.4. Common payment card features 41
10.5. Methodology 42
10.6. Bibliography 44
10.7. Further reading 44

List of Tables
Table 1: Venezuela, Key Facts, 2016 3
Table 2: Venezuela, Regional Benchmarking of Payment Cards, 2016 3
Table 3: Venezuela, Mode of Entry of Foreign Banks 15
Table 4: Venezuela, Debit Cards Comparison and Key Features, 2017 23
Table 5: Venezuela, Gold Credit Cards Comparison and Key Features, 2017 28
Table 6: Venezuela, Premium Credit Cards Comparison and Key Features, 2017 28
Table 7: Venezuela, Payment Instrument Transaction Values (VEF Billion), 2012-2016 31
Table 8: Venezuela, Payment Instrument Transaction Values (US$ Billion), 2012-2016 31
Table 9: Venezuela, Payment Instrument Transaction Volumes (Million), 2012-2016 31
Table 10: Venezuela, Payment Cards in Circulation by Type (Million), 2012-2020 32
Table 11: Venezuela, Volume of Payment Card Transactions (Million), 2012-2020 32
Table 12: Venezuela, Value of Payment Card Transactions (VEF Billion), 2012-2020 32
Table 13: Venezuela, Value of Payment Card Transactions (US$ Billion), 2012-2020 32
Table 14: Venezuela, Debit Cards in Circulation (Million), 2012-2020 33
Table 15: Venezuela, Debit Card Transaction Volumes, 2012-2020 33
Table 16: Venezuela, Debit Card Transaction Values (VEF), 2012-2020 33
Table 17: Venezuela, Debit Card Transaction Values (US$), 2012-2020 34
Table 18: Venezuela, Debit Cards in Circulation by Scheme (Million), 2012-2016 34
Table 19: Venezuela, Debit Card Transaction Values by Scheme (VEF Billion), 2012-2016 34
Table 20: Venezuela, Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016 34
Table 21: Venezuela, Debit Card Transaction Values by Issuer (VEF Billion), 2012-2016 35
Table 22: Venezuela, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016 35
Table 23: Venezuela, Pay Later Cards in Circulation (Million), 2012-2020 35
Table 24: Venezuela, Pay Later Card Transaction Volumes, 2012-2020 36
Table 25: Venezuela, Pay Later Card Transaction Values (VEF), 2012-2020 36
Table 26: Venezuela, Pay Later Card Transaction Values (US$), 2012-2020 36
Table 27: Venezuela, Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016 37
Table 28: Venezuela, Pay Later Card Transaction Values by Scheme (VEF Billion), 2012-2016 37
Table 29: Venezuela, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016 37
Table 30: Venezuela, Pay Later Card Transaction Values by Issuer (VEF Billion), 2012-2016 38
Table 31: Venezuela, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016 38
Table 32: Venezuela, Prepaid Cards in Circulation (Million), 2012-2020 39
Table 33: Venezuela, Prepaid Card Transaction Values (VEF Billion), 2012-2020 39
Table 34: Venezuela, Prepaid Card Transaction Values (US$ Billion), 2012-2020 39
Table 35: Definitions of Commonly Used Terms 40
Table 36: Common Features of Payment Cards 41

List of Figures
Figure 1: Venezuela, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 10
Figure 2: Venezuela, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 11
Figure 3: Venezuela, E-Commerce Value 12
Figure 4: Venezuela, Population and Economic Indicator 16
Figure 5: Venezuela, ATMs, POS Terminals and Household Consumption 17
Figure 6: Venezuela, Payment Cards Transaction Value and Cards in Circulation, 2012-2020 18
Figure 7: Venezuela, Debit Card Penetration and Turnover Per Card 20
Figure 8: Venezuela, Debit Cards Scheme and Issuer Transaction Value Share, 2016 22
Figure 9: Venezuela, Pay Later Card Penetration and Turnover Per Card 24
Figure 10: Venezuela, Pay Later Cards Scheme and Issuer Transaction Value Share, 2016 26
Figure 11: Venezuela, Prepaid Cards in Circulation and Transaction Value, 2012-2020 29

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