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The Cards and Payments Industry in Taiwan - Emerging Trends and Opportunities to 2021

Published By :

GlobalData

Published Date : May 2017

Category :

Cards & Payments

No. of Pages : 49 Pages

The Cards and Payments Industry in Taiwan - Emerging Trends and Opportunities to 2021

Summary

GlobalDatas "The Cards and Payments Industry in Taiwan - Emerging Trends and Opportunities to 2021", report provides detailed analysis of market trends in the Taiwanese cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, payment cards, checks and cash transactions during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2017-2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalDatas research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Taiwanese cards and payments industry, including -
- Current and forecast values for each market in the Taiwanese cards and payments industry, including debit and credit cards.
- Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Taiwanese cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape in the Taiwanese cards and payments industry.

Key Highlights

- As part of government initiatives to promote electronic payments, the National Credit Card Center (NCCC) worked with Metropolitan Taxi Corp. to launch an app for hailing a taxi and making in-app payments in October 2015. Within three months of the launch, 2,000 taxis were providing an in-app payment service in Taiwan.
- The Taiwan Financial Services Commission (TFSC) established a fintech office and a dedicated fintech development fund of US$31 million (TWD1 billion) in 2015. It legalized third-party payment platforms by amending the Act Governing Electronic Payment Institutions, allowing third-party payment companies to open virtual accounts to store funds and allow transfers between e-payment accounts. These initiatives are expected to support growth in electronic payments in Taiwan.
- Rising smartphone use for payments and banks increased focus on cashless payments have led to a proliferation of mobile payments based on near-field communications (NFC). In 2014, the Taiwan Mobile Payment Company (TwMP) launched the T Wallet, based on host card emulation (HCE) technology, in partnership with 27 banks and financial institutions in Taiwan. The wallet allows users to store credit card details in the app to enable NFC or contactless in-store payments using smartphones. Global NFC mobile payment system Apple Pay plans to launch its services in Taiwan over the course of 2017.

Scope

- This report provides a comprehensive analysis of the Taiwanese cards and payments industry.
- It provides current values for the Taiwanese cards and payments industry for 2016, and forecast figures to 2021.
- It details the different demographic, economic, infrastructural and business drivers affecting the Taiwanese cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details marketing strategies used by various banks and other institutions.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Taiwanese cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Taiwanese cards and payments industry.
- Assess the competitive dynamics in the Taiwanese cards and payments industry.
- Gain insights into marketing strategies used for various card types in Taiwan.
- Gain insights into key regulations governing the Taiwanese cards and payments industry.
Table of Contents
1. EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 3
1.3. Top five industry events 4
2. PAYMENT INSTRUMENTS 10
2.1. Current payment environment 10
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12
3.1. E-commerce market analysis 12
3.2. Alternative payment solutions 14
3.2.1. Alipay 14
3.2.2. ibon 14
3.2.3. Web ATM 14
3.2.4. Pi 15
3.2.5. Gomaji Pay 15
3.2.6. T Wallet 15
3.2.7. Line Pay 15
3.2.8. CTBC Direct Pay 16
3.2.9. MasterPass 16
3.2.10. Yushan Wallet 16
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 17
4.1. Regulatory framework 17
4.2. Anti-money laundering and countering terrorism financing (AML/CFT) 18
4.3. Foreign direct investment (FDI) regulations 19
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 20
6. PAYMENT CARDS 22
7. DEBIT CARDS 24
7.1. Debit cards market analysis 24
7.2. Competition in the debit cards market 26
7.3. Debit cards comparison 27
8. PAY LATER CARDS 28
8.1. Pay later cards market analysis 28
8.2. Competition in the pay later cards market 30
8.3. Pay later cards comparison 31
9. PREPAID CARDS 32
10. APPENDIX 33
10.1. Abbreviations and acronyms 33
10.2. Supplementary data 34
10.3. Definitions 43
10.4. Common payment card features 44
10.5. Methodology 45
10.6. Bibliography 47
10.7. Further reading 47

List of Tables
Table 1: Taiwan, Key Facts, 2016 3
Table 2: Taiwan, Regional Benchmarking of Payment Cards, 2016 3
Table 3: Taiwan, Mode of Entry of Foreign Banks 19
Table 4: Taiwan, Debit Cards Comparison and Key Features, 2017 27
Table 5: Taiwan, Gold Credit Cards Comparison and Key Features, 2017 31
Table 6: Taiwan, Premium Credit Cards Comparison and Key Features, 2017 31
Table 7: Taiwan, Payment Instrument Transaction Values (TWD Trillion), 2012-2016 34
Table 8: Taiwan, Payment Instrument Transaction Values (US$ Billion), 2012-2016 34
Table 9: Taiwan, Payment Instrument Transaction Volumes (Million), 2012-2016 34
Table 10: Taiwan, Payment Cards in Circulation by Type (Million), 2012-2021 35
Table 11: Taiwan, Volume of Payment Card Transactions (Million), 2012-2021 35
Table 12: Taiwan, Value of Payment Card Transactions (TWD Trillion), 2012-2021 35
Table 13: Taiwan, Value of Payment Card Transactions (US$ Billion), 2012-2021 35
Table 14: Taiwan, Debit Cards in Circulation (Million), 2012-2021 35
Table 15: Taiwan, Debit Card Transaction Volumes, 2012-2021 36
Table 16: Taiwan, Debit Card Transaction Values (TWD), 2012-2021 36
Table 17: Taiwan, Debit Card Transaction Values (US$), 2012-2021 36
Table 18: Taiwan, Debit Cards in Circulation by Scheme (Million), 2012-2016 37
Table 19: Taiwan, Debit Card Transaction Values by Scheme (TWD Trillion), 2012-2016 37
Table 20: Taiwan, Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016 37
Table 21: Taiwan, Debit Card Transaction Values by Issuer (TWD Billion), 2012-2016 38
Table 22: Taiwan, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016 38
Table 23: Taiwan, Pay Later Cards in Circulation (Million), 2012-2021 38
Table 24: Taiwan, Pay Later Card Transaction Volumes, 2012-2021 39
Table 25: Taiwan, Pay Later Card Transaction Values (TWD), 2012-2021 39
Table 26: Taiwan, Pay Later Card Transaction Values (US$), 2012-2021 39
Table 27: Taiwan, Pay Later Cards in Circulation by Scheme (Million), 2012-2016 40
Table 28: Taiwan, Pay Later Card Transaction Values by Scheme (TWD Billion), 2012-2016 40
Table 29: Taiwan, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016 40
Table 30: Taiwan, Pay Later Card Transaction Values by Issuer (TWD Billion), 2012-2016 41
Table 31: Taiwan, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016 41
Table 32: Taiwan, Prepaid Cards in Circulation (Million), 2012-2021 41
Table 33: Taiwan, Prepaid Card Transaction Values (TWD Billion), 2012-2021 42
Table 34: Taiwan, Prepaid Card Transaction Values (US$ Billion), 2012-2021 42
Table 35: Definitions of Commonly Used Terms 43
Table 36: Common Features of Payment Cards 44
Table 37: Annual Average Exchange Rate (TWD-US$), 2012-2021 46

List of Figures
Figure 1: Taiwan, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 10
Figure 2: Taiwan, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 11
Figure 3: Taiwan, E-Commerce Value 12
Figure 4: Taiwan, Population and Economic Indicators 20
Figure 5: Taiwan, ATMs, POS Terminals and Household Consumption 21
Figure 6: Taiwan, Payment Cards Transaction Value and Cards in Circulation, 2012-2021 22
Figure 7: Taiwan, Debit Card Penetration and Turnover Per Card 24
Figure 8: Taiwan, Debit Cards Scheme and Issuer Transaction Value Share (%), 2016 26
Figure 9: Taiwan, Pay Later Card Penetration and Turnover Per Card 28
Figure 10: Taiwan, Pay Later Cards Scheme and Issuer Transaction Value Share (%), 2016 30
Figure 11: Taiwan, Prepaid Cards in Circulation and Transaction Value, 2012-2021 32

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