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The Cards and Payments Industry in Switzerland: Emerging Trends and Opportunities to 2020

Published By :

Timetric

Published Date : Sep 2016

Category :

Banking

No. of Pages : 54 Pages

Synopsis
Timetrics 'The Cards and Payments Industry in Switzerland: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Swiss cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards and credit transfers during the review period (20112015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (20162020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetrics research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary
Timetrics 'The Cards and Payments Industry in Switzerland: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Swiss cards and payments industry, including:

Current and forecast values for each market in the Swiss cards and payments industry, including debit card, credit and charge cards.

Detailed insights into payment instruments including direct debit, credit transfers, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis.

Analysis of various market drivers and regulations governing the Swiss cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in the Swiss cards and payments industry.

Scope
This report provides a comprehensive analysis of the Swiss cards and payments industry.

It provides current values for the Swiss cards and payments industry for 2015, and forecast figures to 2020.

It details the different demographic, economic, infrastructural and business drivers affecting the Swiss cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data, related to the Swiss cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Swiss cards and payments industry.

Assess the competitive dynamics in the Swiss cards and payments industry.

Gain insights into marketing strategies used for various card types in Switzerland.

Gain insights into key regulations governing the Swiss cards and payments industry.

Key Highlights
The Swiss Competition Commission (Comco) lowered the interchange fees of Visa and MasterCard credit cards from August 1, 2015. Under the new regulation, the interchange fee for credit cards is capped at 0.70%; reduced from the existing 0.95%. The Comco is planning to further reduce it to 0.44% from August 1, 2017. According to Comco, the reduction in fees is expected to result in a saving of US$5262.3 million (CHF5060 million) annually for merchants. However, it is anticipated to have a major impact on the profitability of the card issuers over the forecast period (20162020). With a reduction in revenue, issuers are likely to cut down on card offerings and benefits for consumers.

The uptake of alternative payments among Swiss consumers is gaining traction due to the availability of a number of options, such as PayPal and Sofort. Most recently, in July 2016, Apple launched its mobile payment (m-payment) service, Apple Pay, allowing consumers to make contactless m-payments and online payments. Prominent retailers accepting Apple Pay in Switzerland include Aldi, Avec, C&A, k kiosk, Mobile Zone, P&B, Spar and TopCC. In February 2016, SIX Payment Services Ltd, a Swiss card-based electronic payment transaction company, expanded the scope of its Paymit service, enabling users to make m-payments using QR codes. Similarly, PostFinance and MasterCard launched their respective digital wallets Twint and MasterPass in 2015. The entry of new payment solutions is likely to intensify competition in the Swiss alternative payments market.

Contactless technology is gaining prominence among Swiss consumers, as banks, card issuers and technology providers are introducing this technology in their product offerings. According to the Swiss National Bank (SNB) the central bank of Switzerland, the number of contactless cards was 7.1 million in 2015, and this is expected double to reach 14.2 million by 2020, as banks and card issuers are keen on promoting contactless cards. All major banks in the country including UBS, Credit Suisse and PostFinance offer payment cards with a contactless functionality. To benefit from this trend, retailers such as IKEA, Jumbo, kkiosk, Coop, Migros and McDonalds are also accepting contactless payments.
Table of Contents
1 DEFINITIONS AND METHODOLOGY
1.1 Definitions
1.2 Methodology
2 KEY FACTS AND HIGHLIGHTS
3 EXECUTIVE SUMMARY
4 PAYMENT INSTRUMENTS
5 E-COMMERCE AND ALTERNATIVE PAYMENTS
5.1 E-Commerce Market and Payment Methods
5.2 Alternative Payment Solutions
5.2.1 PayPal
5.2.2 Apple Pay
5.2.3 MasterPass
5.2.4 Paymit
5.2.5 Tellwa
5.2.6 Twint
5.2.7 Sofort
6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY
6.1 Regulatory Framework
6.1.1 SEPA cards framework
6.1.2 Interchange fee regulation
6.2 Anti-Money Laundering (AML)
6.3 Foreign Direct Investment (FDI) Regulations
7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS
8 PAYMENT CARDS
9 DEBIT CARDS
9.1 Debit Cards Market Analysis
9.2 Debit Card Scheme and Issuer Shares
9.3 Debit Cards Comparison
10 PAY LATER CARDS
10.1 Pay Later Cards Market Analysis
10.2 Pay Later Card Scheme and Issuer Shares
10.3 Pay Later Cards Comparison
11 PREPAID CARDS
12 APPENDIX
12.1 Tables
12.2 Contact Timetric
12.3 About Timetric
12.4 Timetrics Services
12.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Switzerland Key Facts, 2015
Table 4: Regional Benchmarking of Switzerlands Payment Cards, 2015
Table 5: Switzerland Mode of Entry of Foreign Banks
Table 6: Switzerland Debit Cards Comparison and Key Features, 2016
Table 7: Switzerland Gold Credit Cards Comparison and Key Features, 2016
Table 8: Switzerland Premium Credit Cards Comparison and Key Features, 2016
Table 9: Switzerland Charge Cards Comparison and Key Features, 2016
Table 10: Switzerland Payment Instrument Transaction Values (CHF Million), 20112015
Table 11: Switzerland Payment Instrument Transaction Values (US$ Million), 20112015
Table 12: Switzerland Payment Instrument Transaction Volumes (Million), 20112015
Table 13: Switzerland Number of Payment Cards in Circulation by Type (Million), 20112020
Table 14: Switzerland Volume of Payment Card Transactions by Type (Million), 20112020
Table 15: Switzerland Value of Payment Card Transactions by Type (CHF Billion), 20112020
Table 16: Switzerland Value of Payment Card Transactions by Type (US$ Billion), 20112020
Table 17: Switzerland Number of Debit Cards in Circulation (Million), 20112020
Table 18: Switzerland Debit Card Transaction Volumes and Frequency by Channel, 20112020
Table 19: Switzerland Debit Card Total and Average Transaction Values by Channel, 20112020
Table 20: Switzerland Debit Card Total and Average Transaction Values by Channel, 20112020
Table 21: Switzerland Number of Debit Cards in Circulation by Scheme (Thousand), 20112015
Table 22: Switzerland Debit Card Transaction Values by Scheme (CHF Billion), 20112015
Table 23: Switzerland Debit Card Transaction Values by Scheme (US$ Billion), 20112015
Table 24: Switzerland Debit Card Transaction Values by Issuer (CHF Billion), 20112015
Table 25: Switzerland Debit Card Transaction Values by Issuer (US$ Billion), 20112015
Table 26: Switzerland Number of Pay Later Cards in Circulation (Million), 20112020
Table 27: Switzerland Pay Later Card Transaction Volumes and Frequency by Channel, 20112020
Table 28: Switzerland Pay Later Card Total and Average Transaction Values by Channel, 20112020
Table 29: Switzerland Pay Later Card Total and Average Transaction Values by Channel, 20112020
Table 30: Switzerland Number of Pay Later Cards in Circulation by Scheme (Thousand), 20112015
Table 31: Switzerland Pay Later Card Transaction Values by Scheme (CHF Billion), 20112015
Table 32: Switzerland Pay Later Card Transaction Values by Scheme (US$ Billion), 20112015
Table 33: Switzerland Pay Later Card Transaction Values by Issuer (CHF Billion), 20112015
Table 34: Switzerland Pay Later Card Transaction Values by Issuer (US$ Billion), 20112015
Table 35: Switzerland Number of Credit Cards in Circulation (Million), 20112020
Table 36: Switzerland Credit Card Transaction Volumes and Frequency by Channel, 20112020
Table 37: Switzerland Credit Card Total and Average Transaction Values by Channel, 20112020
Table 38: Switzerland Credit Card Total and Average Transaction Values by Channel, 20112020
Table 39: Switzerland Number of Credit Cards in Circulation by Scheme (Thousand), 20112015
Table 40: Switzerland Credit Card Transaction Values by Scheme (CHF Billion), 20112015
Table 41: Switzerland Credit Card Transaction Values by Scheme (US$ Billion), 20112015
Table 42: Switzerland Number of Charge Cards in Circulation (Thousand), 20112020
Table 43: Switzerland Charge Card Transaction Volumes and Frequency by Channel, 20112020
Table 44: Switzerland Charge Card Total and Average Transaction Values by Channel, 20112020
Table 45: Switzerland Charge Card Total and Average Transaction Values by Channel, 20112020
Table 46: Switzerland Number of Charge Cards in Circulation by Scheme (Thousand), 20112015
Table 47: Switzerland Charge Card Transaction Values by Scheme (CHF Million), 20112015
Table 48: Switzerland Charge Card Transaction Values by Scheme (US$ Million), 20112015
Table 49: Switzerland Personal and Commercial Pay Later Card Transaction Volumes (Million), 20112020
Table 50: Switzerland Personal and Commercial Pay Later Card Transaction Values (CHF Billion), 20112020
Table 51: Switzerland Personal and Commercial Pay Later Card Transaction Values (US$ Billion), 20112020
Table 52: Switzerland Number of Commercial Pay Later Cards in Circulation (Thousand), 20112020
Table 53: Switzerland Commercial Pay Later Card Transaction Volumes (Million), 20112020
Table 54: Switzerland Commercial Pay Later Card Transaction Values (CHF Billion), 20112020
Table 55: Switzerland Commercial Pay Later Card Transaction Values (US$ Billion), 20112020
Table 56: Switzerland Number of Prepaid Cards in Circulation (Million), 20112020
Table 57: Switzerland Prepaid Card Transaction Values (CHF Million), 20112020
Table 58: Switzerland Prepaid Card Transaction Values (US$ Million), 20112020

List of Figures
Figure 1: Switzerland Payment Instrument Shares by Transaction Value (%), 2011 vs. 2015
Figure 2: Switzerland Payment Instrument Shares by Transaction Volume (%), 2011 vs. 2015
Figure 3: Switzerland E-Commerce Value, 20112020
Figure 4: Switzerland E-Commerce Payment Methods, 2015
Figure 5: Switzerland Population
Figure 6: Switzerland Economic Indicators
Figure 7: Switzerland ATMs and POS Terminals
Figure 8: Switzerland Real Household Consumption
Figure 9: Switzerland Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 20112020
Figure 10: Switzerland Debit Card Penetration and Turnover Per Card
Figure 11: Switzerland Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 12: Switzerland Pay Later Cards Penetration and Turnover Per Card
Figure 13: Switzerland Pay Later Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015
Figure 14: Switzerland Number of Prepaid Cards in Circulation and Transaction Value, 20112020

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