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The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021

Published By :

Timetric

Published Date : Oct 2016

Category :

Cards & Payments

No. of Pages : 47 Pages

Synopsis
Timetrics 'The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Kenyan cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash transactions, check payments and payment cards during the review period (20122016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review and forecast periods (20172021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetrics research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary
Timetrics 'The Cards and Payments Industry in Kenya: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Kenyan cards and payments industry, including:

Current and forecast values for each market in the industry, including debit card and credit cards.

Detailed insights into payment instruments, including cash transactions, check payments and payment cards. It also includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and payment methods.

Analysis of various market drivers and regulations governing the industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in the Kenyan cards and payments industry.

Scope
This report provides a comprehensive analysis of the Kenyan cards and payments industry.

It provides current values for the industry for 2016, and forecast figures to 2021.

It details the different demographic, economic, infrastructural and business drivers affecting the industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

Reasons To Buy
Make strategic business decisions, using top-level historic and forecast market data related to the Kenyan cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the industry.

Assess the competitive dynamics in the industry.

Gain insights into marketing strategies used for various card types in Kenya.

Gain insights into key regulations governing the industry.

Key Highlights
In order to improve financial inclusion, banks in Kenya are adopting an agency banking model. Barclays Bank partnered with the Postal Corporation of Kenya (PCK) to launch agency banking in March 2016. This service enables customers to make cash withdrawals, balance enquiries and pay bills at PCK outlets. Similarly, KCB and Equity Bank launched agency banking services in 2012 and 2011 respectively. Increasing financial inclusion is driving the demand for current accounts and debit cards.

To compete with M-Pesa and gain access to the countrys mobile payments market, Visa collaborated with a number of banks in Kenya, including Co-operative Bank, Family Bank, KCB and NIC Bank, to launch its mobile payment solution mVisa in September 2016. The solution allows users to access funds, make person-to-person (P2P) transactions and in-store payments via a mobile phone. Consumers can also withdraw funds from their bank accounts through mVisa agents.

Non-banking companies are making a foray into Kenyas payment cards market. In July 2016, Safaricom piloted a payment card linked to a consumers M-Pesa account. The card is NFC-enabled and uses chip and PIN technology. Similarly, in February 2014, the telecom firm Airtel Kenya partnered with Chase Bank and Visa to launch the Airtel Money Visa debit card. This card is offered to Airtel Money subscribers, allowing them to access their Airtel Money accounts to withdraw cash and make payments. Consumers can apply for the debit card at Chase Bank Branches and Airtel Xpress Plus stores.
Table of Contents
1 DEFINITIONS AND METHODOLOGY
1.1 Definitions
1.2 Methodology
2 KEY FACTS AND HIGHLIGHTS
3 EXECUTIVE SUMMARY
4 PAYMENT INSTRUMENTS
4.1 Current Payment Environment
5 E-COMMERCE AND ALTERNATIVE PAYMENTS
5.1 E-Commerce Market Analysis
5.2 Alternative Payment Solutions
5.2.1 M-Pesa
5.2.2 PayPal
5.2.3 PesaPal
5.2.4 mVisa
5.2.5 Fortumo
5.2.6 eLipa
5.2.7 JamboPay
6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY
6.1 Regulatory Framework
6.2 Anti-Money Laundering (AML)
6.3 Foreign Direct Investment (FDI) Regulations
7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS
8 PAYMENT CARDS
9 DEBIT CARDS
9.1 Debit Card Market Analysis
9.2 Competition in the Debit Cards Market
9.3 Debit Cards Comparison
10 PAY LATER CARDS
10.1 Pay Later Cards Market Analysis
10.2 Competition in the Pay Later Cards Market
10.3 Pay Later Cards Comparison
11 PREPAID CARDS
12 APPENDIX
12.1 Tables
12.2 Contact Timetric
12.3 About Timetric
12.4 Timetrics Services
12.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Kenya Key Facts, 2016
Table 4: Regional Benchmarking of Kenyan Payment Cards, 2016
Table 5: Kenya M-Pesa Performance Highlights, 20152016
Table 6: Kenya M-Pesa Revenue (US$ Million), 20122016
Table 7: Kenya Mode of Entry of Foreign Banks
Table 8: Kenya Debit Cards Comparison and Key Features, 2016
Table 9: Kenya Gold Credit Cards Comparison and Key Features, 2016
Table 10: Kenya Premium Credit Cards Comparison and Key Features, 2016
Table 11: Kenya Payment Instrument Transaction Values (KES Trillion), 20122016
Table 12: Kenya Payment Instrument Transaction Values (US$ Billion), 20122016
Table 13: Kenya Payment Instrument Transaction Volumes (Billion), 20122016
Table 14: Kenya Number of Payment Cards in Circulation by Type (Million), 20122021
Table 15: Kenya Volume of Payment Card Transactions by Type (Million), 20122021
Table 16: Kenya Value of Payment Card Transactions by Type (KES Billion), 20122021
Table 17: Kenya Value of Payment Card Transactions by Type (US$ Billion), 20122021
Table 18: Kenya Number of Debit Cards in Circulation (Million), 20122021
Table 19: Kenya Debit Card Transaction Volumes and Frequency by Channel, 20122021
Table 20: Kenya Debit Card Total and Average Transaction Values by Channel, 20122021
Table 21: Kenya Debit Card Total and Average Transaction Values by Channel, 20122021
Table 22: Kenya Number of Debit Cards in Circulation by Scheme (Million), 20122016
Table 23: Kenya Debit Card Transaction Values by Scheme (KES Billion), 20122016
Table 24: Kenya Debit Card Transaction Values by Scheme (US$ Billion), 20122016
Table 25: Kenya Debit Card Transaction Values by Issuer (KES Billion), 20122016
Table 26: Kenya Debit Card Transaction Values by Issuer (US$ Billion), 20122016
Table 27: Kenya Number of Pay Later Cards in Circulation (Thousand), 20122021
Table 28: Kenya Pay Later Card Transaction Volumes and Frequency by Channel, 20122021
Table 29: Kenya Pay Later Card Total and Average Transaction Values by Channel, 20122021
Table 30: Kenya Pay Later Card Total and Average Transaction Values by Channel, 20122021
Table 31: Kenya Number of Pay Later Cards in Circulation by Scheme (Thousand), 20122016
Table 32: Kenya Pay Later Card Transaction Values by Scheme (KES Billion), 20122016
Table 33: Kenya Pay Later Card Transaction Values by Scheme (US$ Million), 20122016
Table 34: Kenya Pay Later Card Transaction Values by Issuer (KES Billion), 20122016
Table 35: Kenya Pay Later Card Transaction Values by Issuer (US$ Million), 20122016
Table 36: Kenya Personal and Commercial Pay Later Card Transaction Volumes (Million), 20122021
Table 37: Kenya Personal and Commercial Pay Later Card Transaction Values (KES Billion), 20122021
Table 38: Kenya Personal and Commercial Pay Later Card Transaction Values (US$ Million), 20122021
Table 39: Kenya Number of Commercial Pay Later Cards in Circulation (Thousand), 20122021
Table 40: Kenya Commercial Pay Later Card Transaction Volumes (Million), 20122021
Table 41: Kenya Commercial Pay Later Card Transaction Values (KES Billion), 20122021
Table 42: Kenya Commercial Pay Later Card Transaction Values (US$ Million), 20122021
Table 43: Kenya Number of Prepaid Cards in Circulation (Million), 20122021
Table 44: Kenya Prepaid Card Transaction Values (KES Billion), 20122021
Table 45: Kenya Prepaid Card Transaction Values (US$ Million), 20122021

List of Figures
Figure 1: Kenya Payment Instrument Shares by Transaction Value (%), 2012 vs. 2016
Figure 2: Kenya Payment Instrument Shares by Transaction Volume (%), 2012 vs. 2016
Figure 3: E-Commerce Value, 20122021
Figure 4: Kenya E-Commerce Payment Methods, 2016
Figure 5: Kenya Population
Figure 6: Kenya Economic Indicators
Figure 7: Kenya ATMs and POS Terminals
Figure 8: Kenya Household Consumption
Figure 9: Kenya Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 20122021
Figure 10: Kenya Debit Card Penetration, 2016
Figure 11: Kenya Turnover Per Debit Card, 2016
Figure 12: Kenya Debit Card Scheme Share in Terms of Transaction Value, 2016
Figure 13: Kenya Debit Card Issuer Share in Terms of Transaction Value, 2016
Figure 14: Kenya Pay Later Cards Penetration, 2016
Figure 15: Kenya Turnover Per Pay Later Card, 2016
Figure 16: Kenya Pay Later Cards Scheme Share in Terms of Transaction Value, 2016
Figure 17: Kenya Pay Later Cards Issuer Share in Terms of Transaction Value, 2016
Figure 18: Kenya Number of Prepaid Cards in Circulation and Transaction Value, 20122021

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