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The Cards and Payments Industry in Croatia: Emerging trends and opportunities to 2020

Published By :

GlobalData

Published Date : Jun 2017

Category :

Banking

No. of Pages : 53 Pages

The Cards and Payments Industry in Croatia: Emerging trends and opportunities to 2020

Summary

GlobalDatas "The Cards and Payments Industry in Croatia: Emerging trends and opportunities to 2020", report provides detailed analysis of market trends in the Croatian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards direct debit and cheques during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalDatas research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Croatian cards and payments industry, including -
- Current and forecast values for each market in the Croatian cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including credit transfers, direct debit, payment cards and cheques. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis.
- Analysis of various market drivers and regulations governing the Croatian cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

- Contactless technology has been gaining traction in Croatia and is being deployed both within POS terminals as well as ATMs. In March 2017 ESB launched an ATM that enables customers to withdraw cash by placing their contactless card on the units contactless card reader. The facility was launched in collaboration with Erste Group Card Processor and Mastercard and was developed by Printec Croatia and Asseco SEE. As of March 2017 the bank has deployed 132 contactless ATMs, and plans to activate the rest of its ATMs with contactless technology by December 2017.
- Alternative payments are slowly emerging in Croatia, with banks and payment service providers launching new solutions. The most recent is the launch of a contactless mobile wallet service called Wave2Pay in April 2015 by PBZ, Intesa Sanpaolo, and American Express. The solution allows users to store multiple card details, and they can choose any card to make contactless payments. Similarly, Paysafecard launched its online prepaid payment solution in May 2014.
- To reduce overall operating costs, banks in Croatia are shifting their focus to low-cost channels such as online banking. For instance, Splitska Banka launched its digital banking platform SB SmartNet in March 2016, allowing users to conduct standard banking transactions through desktop PCs and mobile phones. In addition to regular banking services, the platform provides users with a visual analysis of their income and expenditure through graphs and charts. The platform also provides a check on their household expenses, alerts on unplanned expenses, and reminders about the payment due dates of credit card invoices.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Croatian cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Croatian cards and payments industry.
- Assess the competitive dynamics in the Croatian cards and payments industry.
- Gain insights into marketing strategies used for various card types in Croatia.
- Gain insights into key regulations governing the Croatian cards and payments industry.
Table of Contents
EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 4
1.3. Top five industry events 5
2. PAYMENT INSTRUMENTS 11
2.1. Current payment environment 11
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 13
3.1. E-commerce market analysis 13
3.2. Alternative payment solutions 14
3.2.1. PayPal 14
3.2.2. Wave2Pay 14
3.2.3. Paysafecard 14
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 15
4.1. Regulatory framework 15
4.1.1. SEPA implementation 15
4.1.2. Interchange fee regulation 16
4.2. Anti-money laundering 16
4.3. Foreign direct investment regulations 17
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18
6. PAYMENT CARDS 21
7. DEBIT CARDS 23
7.1. Debit card market analysis 23
7.2. Competition in the debit card market 25
7.3. Debit card comparison 27
8. PAY-LATER CARDS 28
8.1. Pay-later card market analysis 28
8.2. Competition in the pay-later card market 30
8.3. Pay-later card comparison 31
9. PREPAID CARDS 33
10. APPENDIX 35
10.1. Abbreviations and acronyms 35
10.2. Supplementary data 36
10.3. Definitions 48
10.4. Methodology 49
10.5. Bibliography 51
10.6. Further reading 51

List of Tables
Table 1: Croatia: key facts, 2016 4
Table 2: Croatia: regional benchmarking of payment cards, 2016 4
Table 3: Croatia: mode of entry of foreign banks 17
Table 4: Croatia: debit card comparison and key features, 2016 27
Table 5: Croatia: gold credit cards comparison and key features, 2016 31
Table 6: Croatia: premium credit cards comparison and key features, 2016 31
Table 7: Croatia: charge cards comparison and key features, 2016 32
Table 8: Croatia: payment instrument transaction values (HRKbn), 2012-16e 36
Table 9: Croatia: payment instrument transaction values ($bn), 2012-16e 36
Table 10: Croatia: payment instrument transaction volumes (millions), 2012-16e 36
Table 11: Croatia: payment cards in circulation by type (millions), 2012-20f 37
Table 12: Croatia: volume of payment card transactions (millions), 2012-20f 37
Table 13: Croatia: value of payment card transactions (HRKbn), 2012-20f 37
Table 14: Croatia: value of payment card transactions ($bn), 2012-20f 37
Table 15: Croatia: debit cards in circulation (millions), 2012-20f 38
Table 16: Croatia: debit card transaction volumes, 2012-20f 38
Table 17: Croatia: debit card transaction values (HRK), 2012-20f 38
Table 18: Croatia: debit card transaction values ($), 2012-20f 39
Table 19: Croatia: debit cards in circulation by scheme (millions), 2012-16e 39
Table 20: Croatia: debit card transaction values by scheme (HRKbn), 2012-16e 39
Table 21: Croatia: debit card transaction values by scheme ($bn), 2012-16e 39
Table 22: Croatia: debit card transaction values by issuer (HRKbn), 2012-16e 40
Table 23: Croatia: debit card transaction values by issuer ($bn), 2012-16e 40
Table 24: Croatia: pay-later cards in circulation (millions), 2012-20f 40
Table 25: Croatia: pay-later card transaction volumes, 2012-20f 41
Table 26: Croatia: pay-later card transaction values (HRK), 2012-20f 41
Table 27: Croatia: pay-later card transaction values ($), 2012-20f 41
Table 28: Croatia: pay-later cards in circulation by scheme (000s), 2012-16e 42
Table 29: Croatia: pay-later card transaction values by scheme (HRKbn), 2012-16e 42
Table 30: Croatia: pay-later card transaction values by scheme ($m), 2012-16e 42
Table 31: Croatia: pay-later card transaction values by issuer (HRKbn), 2012-16e 42
Table 32: Croatia: pay-later card transaction values by issuer ($m), 2012-16e 43
Table 33: Croatia: credit cards in circulation (000s), 2012-20f 43
Table 34: Croatia: credit card transaction volumes, 2012-20f 43
Table 35: Croatia: credit card transaction values (HRK), 2012-20f 44
Table 36: Croatia, Credit Card Transaction Values ($), 2012-20f 44
Table 37: Croatia: credit cards in circulation by scheme (000s), 2012-16e 44
Table 38: Croatia: credit card transaction values by scheme (HRKbn), 2012-16e 45
Table 39: Croatia: credit card transaction values by scheme ($m), 2012-16e 45
Table 40: Croatia: charge cards in circulation (000s), 2012-20f 45
Table 41: Croatia: charge card transaction volumes, 2012-20f 45
Table 42: Croatia: charge card transaction values (HRK), 2012-20f 46
Table 43: Croatia: charge card transaction values ($), 2012-20f 46
Table 44: Croatia: charge cards in circulation by scheme (000s), 2012-16e 46
Table 45: Croatia: charge card transaction values by scheme (HRKbn), 2012-16e 47
Table 46: Croatia: charge card transaction values by scheme ($m), 2012-16e 47
Table 47: Croatia: prepaid cards in circulation (000s), 2012-20f 47
Table 48: Croatia: prepaid card transaction values (HRKm), 2012-20f 47
Table 49: Croatia: prepaid card transaction values ($m), 2012-20f 47
Table 50: Key definitions 48
Table 51: Annual average exchange rate (Croatian kuna-US dollar), 2012-20f 50

List of Figures
Figure 1: Croatia: payment instrument shares by transaction value (%), 2012 vs 2016 11
Figure 2: Croatia: payment instrument share by transaction volume (%), 2012 vs 2016 12
Figure 3: Croatia: e-commerce value 13
Figure 4: Croatia: population and economic indicators 18
Figure 5: Croatia: ATMs, POS terminals, and real household consumption 19
Figure 6: Croatia: payment cards transaction value and cards in circulation, 2012-20f 21
Figure 7: Croatia: debit card penetration and turnover per card 23
Figure 8: Croatia: debit card scheme and issuer transaction value shares, 2016 25
Figure 9: Croatia: pay-later card penetration and turnover per card 28
Figure 10: Croatia: pay-later card scheme and issuer transaction value shares, 2016 30
Figure 11: Croatia: prepaid cards in circulation and transaction value, 2012-20f 33

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