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The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019

Published By :

Timetric

Published Date : Jul 2015

Category :

Banking

No. of Pages : 81 Pages

Synopsis

Timetric’s 'The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Brazil's cards and payments industry, including:
  • Current and forecast values for each market in Brazil's cards and payments industry, including debit cards, credit and charge cards. It also includes detailed analysis of the prepaid cards market.
  • Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments.
  • Analysis of various market drivers and regulations governing Brazil's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of Brazil's cards and payments industry.

Executive summary

Timetric’s 'The Cards and Payments Industry in Brazil: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Brazil's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Scope

  • This report provides a comprehensive analysis of Brazil's cards and payments industry.
  • It provides current values for Brazil's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different economic, infrastructure and business drivers affecting Brazil's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Brazil's cards and payments industry.

Reasons to buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to Brazil's cards and payments industry and each market within it.
  • Understand key market trends and growth opportunities in Brazil's cards and payments industry.
  • Assess the competitive dynamics in Brazil's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Brazil.
  • Gain insights into key regulations governing Brazil's cards and payments industry.

Key highlights

  • In October 2013, Banco do Brasil launched the Ourocard card based on Visa's payWave contactless payment technology. Visa is also looking to deploy contactless technology on a large scale for the upcoming 2016 Olympic Games. These initiatives are anticipated to fuel demand for contactless cards over the forecast period (2015–2019).
  • Prepaid travel cards provide another major opportunity for prepaid card issuers, primarily because of the Brazilian government’s decision to tax credit card transactions outside the country from 2011. The Imposto sobre Operações Financeiras (IOF) levies a 6.38% fee on all foreign transactions made with Brazilian credit cards. From December 28, 2013, the Brazilian government extended the IOF to debit cards and travelers’ checks. These initiatives are anticipated to generate demand for prepaid travel cards over the forecast period.
  • Mobile penetration in Brazil increased from 100.6% in 2010 to 133.5% in 2014, and is anticipated to increase further to 153.1% in 2019. Despite this, m-payments have been relatively slow to take off. However, this is set to change over the forecast period, as the government approved a bill in October 2013 giving the BCB authority to regulate m-payments. This is expected to encourage m-payments and reduce the use of cash, especially among the unbanked and rural populations. A growing young population, favorable economic conditions and government support to encourage m-payment initiatives should lead to growth in the m-payments market.

1 Definitions and Methodology
1.1 Definitions
1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments
4.1 Current Payment Environment
4.2 Alternative Payment Instruments
4.2.1 Boleto Bancario
4.2.2 Oi Paggo
4.2.3 MercadoPago
4.2.4 Ukash
4.2.5 PayPal
4.2.6 MasterPass

5 Regulations in the Cards and Payments Industry
5.1 Regulatory Framework
5.2 Anti-Money Laundering (AML)
5.3 Foreign Direct Investment (FDI) Regulations

6 Analysis of Cards and Payments Industry Drivers
6.1 Demographic Drivers
6.2 Economic Drivers
6.3 Infrastructure Drivers
6.4 Business Drivers

7 Market Segmentation and New Product Launches
7.1 Market Segmentation and Targeting
7.1.1 Consumer cards
7.1.2 Commercial cards
7.2 New Product Launches

8 Payment Cards
8.1 Payment Cards Analysis
8.1.1 Volume and value of payment card transactions by type
8.1.2 Personal vs commercial cards

9 Debit Cards
9.1 Debit Card Market Analysis
9.1.1 Debit card transaction volumes and values by channel
9.1.2 Debit card scheme shares in terms of number of cards in circulation and transaction value
9.1.3 Debit cards issuers’ market shares
9.1.4 Debit card comparison

10 Credit Cards
10.1 Credit Card Market Analysis
10.1.1 Credit card transaction volumes and values by channel
10.1.2 Credit card scheme shares in terms of number of cards in circulation and transaction value
10.1.3 Credit cards issuers’ market shares
10.1.4 Credit card comparison

11 Charge Cards
11.1 Charge Card Market Analysis
11.1.1 Charge card transaction volumes and values by channel
11.1.2 Charge card scheme shares in terms of number of cards in circulation and transaction value
11.1.3 Charge card comparison

12 Commercial Cards
12.1 Commercial Card Market Analysis
12.1.1 Commercial card comparison

13 Card Fraud Statistics
13.1 Card Fraud Analysis

14 Card Issuers
14.1 Banco Bradesco
14.2 Itaú UniBanco
14.3 Caixa Econômica Federal
14.4 Banco do Brasil
14.5 Banco Santander Brasil

15 Prepaid Cards
15.1 Prepaid Card Market Analysis
15.1.1 Prepaid card comparison

16 Merchant Acquiring
16.1 Merchant Acquiring Market Analysis

17 Appendix
17.1 Tables
17.2 Contact Timetric
17.3 About Timetric
17.4 Timetric’s Services
17.5 Disclaimer

List of Table

Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Brazil – Key Facts, 2014
Table 4: Regional Benchmarking of Brazilian Payment Cards, 2014
Table 5: Brazil – Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2015
Table 7: Cards for Travelers, 2015
Table 8: Cards for Vehicle Owners, 2015
Table 9: Cards for Shoppers, 2015
Table 10: Cards for Students and Youth Population, 2015
Table 11: Commercial Cards Comparison and Key Features, 2015
Table 12: Brazil – New Product Launches
Table 13: Brazil – Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014
Table 14: Brazil – Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019
Table 15: Brazil – Debit Card Comparisons and Key Features, 2014
Table 16: Brazil – Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010–2014
Table 17: Brazil – Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010–2019
Table 18: Brazil – Gold Credit Card Comparison and Key Features, 2015
Table 19: Brazil – Premium Credit Card Comparison and Key Features, 2015
Table 20: Brazil – Charge Card Comparison and Key Features, 2015
Table 21: Brazil – Commercial Card Comparison and Key Features, 2015
Table 22: Brazil – Prepaid Card Comparison and Key Features, 2015
Table 23: Brazil – Payment Instrument Transaction Values (BRL Million), 2010–2014
Table 24: Brazil – Payment Instrument Transaction Values (US$ Million), 2010–2014
Table 25: Brazil – Payment Instrument Transaction Volumes (Million), 2010–2014
Table 26: Brazil – Number of Payment Cards in Circulation by Type (Million), 2010–2019
Table 27: Brazil – Volume of Payment Card Transactions by Type (Million), 2010–2019
Table 28: Brazil – Value of Payment Card Transactions by Type (BRL Billion), 2010–2019
Table 29: Brazil – Value of Payment Card Transactions by Type (US$ Billion), 2010–2019
Table 30: Brazil – Personal and Commercial Card Transaction Volumes (Million), 2010–2019
Table 31: Brazil – Personal and Commercial Card Transaction Values (BRL Billion), 2010–2019
Table 32: Brazil – Personal and Commercial Card Transaction Values (US$ Billion), 2010–2019
Table 33: Brazil – Number of Debit Cards in Circulation (Million), 2010–2019
Table 34: Brazil – Debit Card Transaction Volumes and Frequency by Channel, 2010–2019
Table 35: Brazil – Debit Card Total and Average Transaction Values by Channel, 2010–2019
Table 36: Brazil – Debit Card Total and Average Transaction Values by Channel, 2010–2019
Table 37: Brazil – Number of Debit Cards in Circulation by Scheme (Million), 2010–2014
Table 38: Brazil – Debit Card Transaction Values by Scheme (BRL Billion), 2010–2014
Table 39: Brazil – Debit Card Transaction Values by Scheme (US$ Billion), 2010–2014
Table 40: Brazil – Debit Card Transaction Values by Issuer (BRL Billion), 2010–2014
Table 41: Brazil – Debit Card Transaction Values by Issuer (US$ Billion), 2010–2014
Table 42: Brazil – Number of Credit Cards in Circulation (Million), 2010–2019
Table 43: Brazil – Credit Card Transaction Volumes and Frequency by Channel, 2010–2019
Table 44: Brazil – Credit Card Total and Average Transaction Values by Channel, 2010–2019
Table 45: Brazil – Credit Card Total and Average Transaction Values by Channel, 2010–2019
Table 46: Brazil – Number of Credit Cards in Circulation by Scheme (Million), 2010–2014
Table 47: Brazil – Credit Card Transaction Values by Scheme (BRL Billion), 2010–2014
Table 48: Brazil – Credit Card Transaction Values by Scheme (US$ Billion), 2010–2014
Table 49: Brazil – Credit Card Transaction Values by Issuer (BRL Billion), 2010–2014
Table 50: Brazil – Credit Card Transaction Values by Issuer (US$ Billion), 2010–2014
Table 51: Brazil – Credit Card Balances Outstanding by Issuer (BRL Billion), 2010–2014
Table 52: Brazil – Credit Card Balances Outstanding by Issuer (US$ Billion), 2010–2014
Table 53: Brazil – Number of Charge Cards in Circulation (Thousand), 2010–2019
Table 54: Brazil – Charge Card Transaction Volumes and Frequency by Channel, 2010–2019
Table 55: Brazil – Charge Card Total and Average Transaction Values by Channel, 2010–2019
Table 56: Brazil – Charge Card Total and Average Transaction Values by Channel, 2010–2019
Table 57: Brazil – Number of Charge Cards in Circulation by Scheme (Thousand), 2010–2014
Table 58: Brazil – Charge Card Transaction Values by Scheme (BRL Million), 2010–2014
Table 59: Brazil – Charge Card Transaction Values by Scheme (US$ Million), 2010–2014
Table 60: Brazil – Number of Commercial Cards in Circulation (Thousand), 2010–2019
Table 61: Brazil – Commercial Card Transaction Values (BRL Billion), 2010–2019
Table 62: Brazil – Commercial Card Transaction Values (US$ Billion), 2010–2019
Table 63: Brazil – Card Fraud (BRL Million), 2010–2014
Table 64: Brazil – Card Fraud (US$ Million), 2010–2014
Table 65: Brazil – Number of Prepaid Cards in Circulation (Million), 2010–2019
Table 66: Brazil – Prepaid Card Transaction Values (BRL Million), 2010–2019
Table 67: Brazil – Prepaid Card Transaction Values (US$ Million), 2010–2019
Table 68: Brazil – Merchant Acquiring Transaction Volume by Card Type (Billion), 2010–2019
Table 69: Brazil – Merchant Acquiring Total Transaction Value (BRL Billion), 2010–2019
Table 70: Brazil – Merchant Acquiring Total Transaction Value (US$ Billion), 2010–2019
Table 71: Brazil – Acquirers’ Transaction Volume (Million), 2010–2014
Table 72: Brazil – Acquirers’ Transaction Value (BRL Billion), 2010–2014
Table 73: Brazil – Acquirers’ Transaction Value (US$ Billion), 2010–2014
Table 74: Brazil – Retail Outlets and Total Merchant Accounts (Million), 2010–2019

List of Chart

Figure 1: Brazil – Payment Instrument Shares by Transaction Value (%), 2010 and 2014
Figure 2: Brazil – Payment Instrument Shares by Transaction Volume (%), 2010 and 2014
Figure 3: Brazil – Total Population and Structure, 2014
Figure 4: Brazil – Internet and Mobile Penetration (Users per 100 Inhabitants), 2010–2019
Figure 5: Brazil – Economic Indicators, 2010–2019
Figure 6: Brazil – Number of ATMs, POS Terminals and Commercial Bank Branches, 2010–2019
Figure 7: Brazil – Household Final Consumption Expenditure and Retail Sales, 2010–2014
Figure 8: Brazil – E-Commerce Value (US$ Billion), 2010–2019
Figure 9: Brazil – Outbound and Inbound Trips Volume and Spending, 2010–2019
Figure 10: Brazil – Cards and Payments Industry Segmentation by Card Type, 2015
Figure 11: Brazil – Growth in Payment Cards Transaction Value and Number of Cards in Circulation by Type, 2010–2019
Figure 12: Brazil – Volume and Value of Payment Card Transactions by Type (%), 2010–2019
Figure 13: Brazil – Personal and Commercial Cards, Transaction Volume and Value (%), 2010–2019
Figure 14: Brazil – Growth in Debit Card Transaction Values and Number of Cards in Circulation, 2010–2019
Figure 15: Brazil – Debit Card Transaction Volumes and Values by Channel, 2010–2019
Figure 16: Brazil – Debit Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014
Figure 17: Brazil – Debit Cards Issuers’ Market Shares in Terms of Transaction Value (%), 2014
Figure 18: Brazil – Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010–2019
Figure 19: Brazil – Credit Card Transaction Volumes and Values by Channel, 2010–2019
Figure 20: Brazil – Credit Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014
Figure 21: Brazil – Credit Cards Issuers’ Market Shares of Transaction Value (%), 2014
Figure 22: Brazil – Credit Cards Issuers’ Market Shares of Outstanding Balance (%), 2014
Figure 23: Brazil – Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2010–2019
Figure 24: Brazil – Charge Card Transaction Volumes and Values by Channel, 2010–2019
Figure 25: Brazil – Charge Card Scheme Shares in Terms of Number of Cards in Circulation and Transaction Value (%), 2014
Figure 26: Brazil – Number of Commercial Cards in Circulation and Transaction Value, 2010–2019
Figure 27: Brazil – Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2010 and 2014
Figure 28: Brazil – Number of Prepaid Cards in Circulation and Transaction Value, 2010–2019
Figure 29: Brazil – Merchant Acquiring Transaction Volume and Value, 2010–2019
Figure 30: Brazil – Merchant Acquirers’ Market Share in Terms of Transaction Volume and Value %, 2014
Figure 31: Brazil – Number of Retail Outlets and Total Merchant Accounts (Million), 2010–2019

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