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The Cards and Payments Industry in Bahrain: Emerging Trends and Opportunities to 2021

Published By :

GlobalData

Published Date : Nov 2016

Category :

Banking

No. of Pages : 49 Pages

The Cards and Payments Industry in Bahrain: Emerging Trends and Opportunities to 2021

Summary

GlobalDatas "The Cards and Payments Industry in Bahrain: Emerging Trends and Opportunities to 2021", report provides detailed analysis of market trends in the Bahraini cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards and checks during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2017-2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalDatas research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Bahraini cards and payments industry, including -
- Current and forecast values for each market in the Bahraini cards and payments industry, including debit and credit cards.
- Detailed insights into payment instruments including credit transfers, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.
- E-commerce market analysis .
- Analysis of various market drivers and regulations governing the Bahraini cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Scope

- To encourage consumers to use credit cards, the Industry, Commerce and Tourism minister of Bahrain issued a directive in January 2016, preventing banks and merchants from imposing surcharges to credit card users. According to the countrys Consumer Protection Law, a fine of up to US$26,595.7 (BHD10,000) can be charged to companies violating this directive.
- Direct carrier billing is gaining traction in Bahrain. Telecoms Company Viva Bahrain, for instance, partnered with Google to launch its direct carrier billing service in the country in October 2016. It can be used by both prepaid and postpaid customers of Viva Bahrain to buy apps, games and eBooks on the Google Play store. The transaction amount is charged to the customers mobile phone bill. Similarly, the telecom operator Zain Bahrain partnered with the mobile solutions provider SLA Mobile and Microsoft to launch a direct carrier billing service, Zain Pay, in Bahrain in March 2015. Furthermore, mobile payment provider Fortumo launched direct carrier billing services in Bahrain in June 2014.
- Government and payment participants are making concentrated efforts to develop e-commerce in the country. For instance, the government organized the third edition of the e-commerce Forum/Exhibition in March 2016. The event featured an exhibition for both public and private sector companies to help them become e-businesses. Similarly, Credimax-BBK (Credimax) organized an e-commerce workshop in April 2015, which focused on the governments role in supporting various e-commerce initiatives, and the importance of new technology, innovations and business opportunities to develop e-commerce in Bahrain.

Reasons to buy

- Make strategic business decisions, using top-level historic and forecast market data, related to the Bahraini cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the Bahraini cards and payments industry.
- Assess the competitive dynamics in the Bahraini cards and payments industry.
- Gain insights into marketing strategies used for various card types in Bahrain.
- Gain insights into key regulations governing the Bahraini cards and payments industry.
Table of Contents
1 EXECUTIVE SUMMARY 2
1.1 Market overview 2
1.2 Key facts 3
1.3 Top five industry events 4
2 PAYMENT INSTRUMENTS 10
2.1 Current payment environment 10
3 E-COMMERCE AND ALTERNATIVE PAYMENTS 12
3.1 E-Commerce market analysis 12
3.2 Alternative payment solutions 13
3.2.1 PayPal 13
3.2.2 Viva Bahrain - Direct Carrier Billing 13
3.2.3 Zain Pay 13
3.2.4 Fortumo 13
3.2.5 CashU 13
4 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 14
4.1 Regulatory framework 14
4.2 Anti-money laundering (AML) 14
4.3 Foreign direct investment (FDI) regulations 15
5 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 16
6 PAYMENT CARDS 18
7 DEBIT CARDS 20
7.1 Debit cards market analysis 20
7.2 Competition in the debit cards market 22
7.3 Debit cards comparison 23
8 PAY LATER CARDS 24
8.1 Pay later cards market analysis 24
8.2 Competition in the pay later cards market 26
8.3 Pay later cards comparison 28
9 PREPAID CARDS 30
10 APPENDIX 32
10.1 Tables 32
10.2 Definitions 45
10.3 Methodology 46

List of Tables
Table 1: Bahrain - Key Facts, 2016 3
Table 2: Regional Benchmarking of the Bahraini Payment Cards, 2016 3
Table 3: Bahrain - Mode of Entry of Foreign Banks 15
Table 4: Bahrain - Debit Cards Comparison and Key Features, 2016 23
Table 5: Bahrain - Gold Credit Cards Comparison and Key Features, 2016 28
Table 6: Bahrain - Premium Credit Cards Comparison and Key Features, 2016 29
Table 7: Bahrain - Payment Instrument Transaction Values (BHD Billion), 2012-2016 32
Table 8: Bahrain - Payment Instrument Transaction Values (US$ Billion), 2012-2016 32
Table 9: Bahrain - Payment Instrument Transaction Volumes (Million), 2012-2016 32
Table 10: Bahrain - Number of Payment Cards in Circulation by Type (Thousand), 2012-2021 32
Table 11: Bahrain - Volume of Payment Card Transactions by Type (Million), 2012-2021 33
Table 12: Bahrain - Value of Payment Card Transactions by Type (BHD Million), 2012-2021 33
Table 13: Bahrain - Value of Payment Card Transactions by Type (US$ Million), 2012-2021 33
Table 14: Bahrain - Number of Debit Cards in Circulation (Million), 2012-2021 33
Table 15: Bahrain - Debit Card Transaction Volumes and Frequency by Channel, 2012-2021 34
Table 16: Bahrain - Debit Card Total and Average Transaction Values by Channel, 2012-2021 34
Table 17: Bahrain - Debit Card Total and Average Transaction Values by Channel, 2012-2021 34
Table 18: Bahrain - Number of Debit Cards in Circulation by Scheme (Thousand), 2012-2016 35
Table 19: Bahrain - Debit Card Transaction Values by Scheme (BHD Million), 2012-2016 35
Table 20: Bahrain - Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016 35
Table 21: Bahrain - Debit Card Transaction Values by Issuer (BHD Million), 2012-2016 35
Table 22: Bahrain - Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016 36
Table 23: Bahrain - Number of Pay Later Cards in Circulation (Thousand), 2012-2021 36
Table 24: Bahrain - Pay Later Card Transaction Volumes and Frequency by Channel, 2012-2021 36
Table 25: Bahrain - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021 37
Table 26: Bahrain - Pay Later Card Total and Average Transaction Values by Channel, 2012-2021 37
Table 27: Bahrain - Number of Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016 37
Table 28: Bahrain - Pay Later Card Transaction Values by Scheme (BHD Million), 2012-2016 38
Table 29: Bahrain - Pay Later Card Transaction Values by Scheme (US$ Million), 2012-2016 38
Table 30: Bahrain - Pay Later Card Transaction Values by Issuer (BHD Million), 2012-2016 38
Table 31: Bahrain - Pay Later Card Transaction Values by Issuer (US$ Million), 2012-2016 38
Table 32: Bahrain - Number of Credit Cards in Circulation (Thousand), 2012-2021 39
Table 33: Bahrain - Credit Card Transaction Volumes and Frequency by Channel, 2012-2021 39
Table 34: Bahrain - Credit Card Total and Average Transaction Values by Channel, 2012-2021 39
Table 35: Bahrain - Credit Card Total and Average Transaction Values by Channel, 2012-2021 40
Table 36: Bahrain - Number of Credit Cards in Circulation by Scheme (Thousand), 2012-2016 40
Table 37: Bahrain - Credit Card Transaction Values by Scheme (BHD Million), 2012-2016 40
Table 38: Bahrain - Credit Card Transaction Values by Scheme (US$ Million), 2012-2016 40
Table 39: Bahrain - Number of Charge Cards in Circulation (Thousand), 2012-2021 41
Table 40: Bahrain - Charge Card Transaction Volumes and Frequency by Channel, 2012-2021 41
Table 41: Bahrain - Charge Card Total and Average Transaction Values by Channel, 2012-2021 41
Table 42: Bahrain - Charge Card Total and Average Transaction Values by Channel, 2012-2021 42
Table 43: Bahrain - Number of Charge Cards in Circulation by Scheme (Thousand), 2012-2016 42
Table 44: Bahrain - Charge Card Transaction Values by Scheme (BHD Million), 2012-2016 42
Table 45: Bahrain - Charge Card Transaction Values by Scheme (US$ Million), 2012-2016 42
Table 46: Bahrain - Personal and Commercial Pay Later Card Transaction Volumes (Thousand), 2012-2021 42
Table 47: Bahrain - Personal and Commercial Pay Later Card Transaction Values (BHD Million), 2012-2021 43
Table 48: Bahrain - Personal and Commercial Pay Later Card Transaction Values (US$ Million), 2012-2021 43
Table 49: Bahrain - Number of Commercial Pay Later Cards in Circulation (Thousand), 2012-2021 43
Table 50: Bahrain - Commercial Pay Later Card Transaction Volumes (Million), 2012-2021 43
Table 51: Bahrain - Commercial Pay Later Card Transaction Values (BHD Million), 2012-2021 43
Table 52: Bahrain - Commercial Pay Later Card Transaction Values (US$ Million), 2012-2021 43
Table 53: Bahrain - Number of Prepaid Cards in Circulation (Thousand), 2012-2021 44
Table 54: Bahrain - Prepaid Card Transaction Values (BHD Million), 2012-2021 44
Table 55: Bahrain - Prepaid Card Transaction Values (US$ Million), 2012-2021 44
Table 56: Key Definitions 45
Table 57: Annual Average Exchange Rate 47

List of Figures
Figure 1: Bahrain - Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 10
Figure 2: Bahrain - Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 11
Figure 3: Bahrain - E-Commerce Value, 2012-2021 12
Figure 4: Bahrain - Population 16
Figure 5: Bahrain - Economic Indicators 16
Figure 6: Bahrain - ATMs and POS Terminals 17
Figure 7: Bahrain - Household Consumption 17
Figure 8: Bahrain - Growth in Payment Cards Transaction Values, 2012-2021 18
Figure 9: Bahrain - Number of Cards in Circulation by Type, 2011-2021 18
Figure 10: Bahrain - Debit Card Penetration, 2016 20
Figure 11: Bahrain - Turnover Per Debit Card, 2016 20
Figure 12: Bahrain - Debit Card Scheme Share in Terms of Transaction Value, 2016 22
Figure 13: Bahrain - Debit Card Issuer Share in Terms of Transaction Value, 2016 22
Figure 14: Bahrain - Pay Later Cards Penetration, 2016 24
Figure 15: Bahrain - Turnover Per Pay Later Card, 2016 24
Figure 16: Bahrain - Pay Later Cards Scheme Share in Terms of Transaction Value, 2016 26
Figure 17: Bahrain - Pay Later Cards Issuer Share in Terms of Transaction Value, 2016 26
Figure 18: Bahrain - Number of Prepaid Cards in Circulation, 2012-2021 30
Figure 19: Bahrain - Prepaid Cards Transaction Value, 2012-2021 30

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