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Switzerland Beer Market Insights 2013

Published By :

Canadean

Published Date : Jul 2013

Category :

Alcoholic Beverages

No. of Pages : 103 Pages


Product Synopsis

A detailed market research report on the Switzerland beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Switzerland beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. 

What is the current market landscape and what is changing?

The volume of beer sold on the Swiss market was almost identical in 2012 to the previous year; this was despite the positive influence of the UEFA 2012 European Championship in Q2-12. However, there was some change to the actual structure of the market.

What are the key drivers behind recent market changes?

Swiss producers lost out further to imports which increased their position by almost one share point fuelled by the high value of the Swiss franc

What makes this report unique and essential to read?

The Switzerland Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced \'on-the-ground\' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Switzerland Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

  • Import growth was pulled along by the strong Swiss franc
  • The volume of beer sold on the Swiss market was almost identical in 2012 to the previous year (at 4,600 th hl); this was despite the positive influence of the UEFA 2012 European Championship in Q2-12
  • The market is firmly in the hands of the brands of Feldschlsschen (Carlsberg) and Heineken. Their products are widespread and can be found in mainstream retail, discount channels, beverage distributors and in the gastronomy sector
  • A noticeable trend in respect of packaging was an upsizing in multi-packs.
  • Politics will play a larger role in 2013; new measures regarding the implementation of the Alcohol Revision Policy (see Taxation and Legislation) will be made, for example the banning of the retail sale of alcohol between the hours of 22:00-06:00. This is expected to have a negative influence on future beer market development.

Key Highlights

  • Micro/hobby brewers are in vogue, but although large in number, their yearly production (under 1,000 hl each) is marginal
  • According to the Swiss Brewers Association, 16 companies with 18 production plants, represent over 97% of domestic beer production
  • 1897 Cervisia Helvetica (Brauerei H. Mller), a spicy, amber beer was available once again in 2012, this time at a special offer price of CHF7.20 for 6x33cl bottles, below the regular price of CHF8.10.
  • Swiss producers lost out further to imports which increased their position by almost one share point (up to 24%) fuelled by the high value of the Swiss franc
  • The move away from Horeca beer consumption to retail stalled in 2012
Table of Content

Canadean Switzerland Beer Market Insights Report 2013
Executive Summary
Section 1 Market Context

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES
Table - Population Size and Growth, 1991-2015F
Table - West Europe Population Size and Growth, 2002-2013F
Table - Economic Indicators, 2004-2014F
Table - West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table - West Europe Beverage Consumption Per Capita, Growth, 2003-2013F

LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update

MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2012
Packaging Trends
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends

DISTRIBUTION AND PRICING TABLES
Table 3.8 - Leading Importers and Distributors, 2012 
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2011-2013

DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2002-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles

BREWER PROFILES

AUSLNDISCHE BIERE
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Auslndische Biere Full Brand List, ABV%, Pack Type
Table - Auslendische Biere Brand Volumes, 2008-2012

FELDSCHLSSCHEN GETRNKE
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Feldschlsschen Getrnke Full Brand List, ABV%, Pack Type
Table - Feldschlsschen Brand Volumes, 2008-2012

HEINEKEN SWITZERLAND AG
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Switzerland AG Full Brand List, ABV%, Pack Type
Table - Heineken Switzerland Brand Volumes, 2008-2012

BRAUEREI LOCHER
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brauerei Locher Full Brand List, ABV%, Pack Type
Table - Brauerei Locher AG Brand Volumes, 2008-2012

BRAUEREI SCHTZENGARTEN
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brauerei Schtzengarten Full Brand List, ABV%, Pack Type
Table - Schtzengarten Brand Volumes, 2008-2012

SMALLER BREWERS

RUGENBRU AG

SONNENBRU AG

BRAUEREI H. MLLER AG

BRAUEREI FALKEN AG
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Table

Table 1: Switzerland Population Size and Growth, 1991-2015F
Table 2: West Europe Population Size and Growth, 2002-2013F
Table 3: Switzerland Economic Indicators, 2004-2014F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 7: Taxation Base
Table 8: Legal Controls on Beer
Table 9: Tax Burden on Beer @ 5% Abv, 2012
Table 10: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2010-2012
Table 13: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Table 14: Licensed Brand Owners and Licensees
Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012
Table 15: Beer Market Valuation (Local Currency), 2011-2013F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 18: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 19: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 20: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 21: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 22: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 23: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 24: Beer Production/Trade/Consumption, 2002-2013F
Table 25: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 26: Consumption of FABs and Cider, 2002-2013F
Table 27: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 28: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 29: Beer Market Valuation (Local Currency), 2011-2013F
Table 30: Beer Consumption by Local Definition, 2009-2013F
Table 31: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 32: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 33: Beer Consumption by Type, 2009-2013F
Table 34: Beer Consumption by Geographic Scope, 2009-2013F
Table 35: Beer All Trademarks, 2008-2012
Table 36: Beer Brands by Local Definition, 2008-2012
Table 37: Beer Brands by Standard Price Segment, 2008-2012
Table 38: Beer Brands by Alcoholic Strength, 2008-2012
Table 39: Beer Brands by Type, 2008-2012
Table 40: Imported Brands by Origin, 2008-2012
Table 41: Beer Licensed Brands, 2008-2012
Table 42: Beer Private Label Brands, 2008-2012
Table 43: Beer Trademark Owners, 2008-2012
Table 44: Beer Local Operators, 2008-2012
Table 45: Beer leading Brewers/Importers, 2008-2012
Table 46: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 47: Beer Distribution: On vs Off Premise, 2009-2013F
Table 48: Auslndische Biere Full Brand List
Table 49: Auslaendische Biere Brand Volumes 2008-2012
Table 50: Feldschlsschen Getrnke Breweries Capacity (000s HL)
Table 51: Feldschlsschen Getrnke Full Brand List
Table 52: Feldschlsschen Brand Volumes 2008-2012
Table 53: Heineken Switzerland Ag Breweries Capacity (000s HL)
Table 54: Heineken Switzerland Ag Brand List
Table 55: Heineken Switzerland Brand Volumes 2008-2012
Table 56: Brauerei Locher Breweries Capacity (000s HL)
Table 57: Brauerei Locher Full Brand List
Table 58: Brauerei Locher AG Brand Volumes 2008-2012
Table 59: Brauerei Schtzengarten Breweries Capacity (000s HL)
Table 60: Brauerei Schtzengarten Full Brand List
Table 61: Schutzengarten Brand Volumes 2008-2012
Table 62: Brauerei Falken AG
Table 63: Brauerei H. Mller AG
Table 64: Rugenbru AG
Table 65: Sonnenbru AG

List of Chart

Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012

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