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Sweden Cider Market Insights 2013

Published By :

Canadean

Published Date : Aug 2013

Category :

Alcoholic Beverages

No. of Pages : 44 Pages


Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Introduction and Landscape

Why was the report written?
The 2013 Sweden Cider Market Insights report is a high level market research report on the Swedish cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The Swedish cider market increased by 5% last year. Although the first half of the year was stronger the category remained in fashion throughout 2012, recording growth in both the on-premise and in Systembolaget.

What are the key drivers behind recent market changes?
Cider may be showing symptoms of maturity but the category only dates back to the late 1960s when Herrljunga produced the first apple cider in Sweden. The category only really gained momentum in the mid-nineties when Kopparberg began producing alcoholic versions of the no and very low alcohol ciders sold in supermarkets.

What makes this report unique and essential to read?
The Sweden Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Sweden cider market.
  • This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of industry structure, reports on company volumes and selected company profiles
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable. Market valuation data and selected pricing data are also included.

Key Market Issues

  • The category has probably benefited from the fact that Systembolaget has shown increasing dislike for FABs.
  • Dry ciders from the UK, make up a small but growing part of the market.
  • The cider market tends to drift in and out of fashion, depending on the marketing support and product innovation of the time.
  • Ciders enjoy good weather and the cool start to the year may have contributed to the initial decline.
  • Innovation has contributed to the rise in volumes for Somersby.

Key Highlights

  • The cider market tends to drift in and out of fashion, depending on the marketing support and product innovation of the time. 2012 saw the market enjoy some support and sales grew, but all the indicators in the first half of 2013 suggest that cider consumption has lost momentum and sales are down.
  • Conventional apple ciders make up less than 15% of the market; something that can be attributed to the unorthodox development of the cider market in Sweden.
  • As in beer there is a movement towards stronger cider options.
  • With more than a quarter of the Swedish market, Kopparberg is the leading Swedish cider brand at home and abroad.
  • In the on-premise Somersby is the leader with around 40% of the sales. Success in the on-premise market has translated into success in Systembolaget and sales rocketed up by 85% last year.
Table of Content

Section 1 Market Update

KEY FACTS

  • Market Size 
  • Growth 
  • Market Value 
  • Distribution 2012 

MARKET COMMENTARY

  • Current and Emerging Trends 
  • Outlook 
  • Imports and Exports 
  • Segmentation 

BRANDS

  • Top 10 Cider Brands - Volume, 2010-2012 
  • Top 10 International Premium and Super premium Cider Brands - Volume, 2011-2012 
  • Licensed Brand Owners and Licensees 
  • Brand Analysis 
  • Private Label/Private Label Producers 
  • New Products Activity 
  • Chart - Leading Brewers/Imports, 2012 
  • Market Structure 
  • Cider Producers/Importers 

INDUSTRY STRUCTURE

  • Chart - Consumption by Pack Material/Type, 2012 
  • Packaging Trends 

CHANNEL ANALYSIS

  • Chart - Distribution by Channel, 2012 
  • Chart - Consumption by Price Segment, 2012 
  • Market Valuation and Pricing 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Distribution Trends 

LEGISLATION AND TAXATION TABLES

  • Table 1.2.1 - Taxation Base 
  • Table 1.2.2 - Historical Excise Rates of Cider 

PRICING TABLES

  • Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2011-2013 
  • Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2011-2013 
DATA TABLES

  • Commercial Beverage Consumption - per Capita - Litres, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - % Share, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - Growth, 2002-2013F 
  • Commercial Beverage Consumption - Million Litres, 2002-2013F 
  • Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F 
  • Cider Production/Trade/Consumption - Growth, 2006-2013F 
  • Consumption of FABs and Cider, 2002-2013F 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Cider Consumption by Local Definition, 2009-2013F. 
  • Cider Consumption by Standard Price Segmentation, 2009-2013F 
  • Cider Consumption by Alcoholic Strength, 2009-2013F 
  • Cider Consumption by Type, 2009-2013F 
  • Cider Consumption by Geographic Scope, 2009-2013F 
  • Cider All Trademarks, 2008-2012 
  • Cider Brands by Local Definition, 2008-2012 
  • Cider Brands by Standard Price Segment, 2008-2012 
  • Cider Brands by Alcoholic Strength, 2008-2012 
  • Cider Brands by Type, 2008-2012 
  • Cider Imported Brands by Origin, 2008-2012 
  • Cider Trademark Owners, 2008-2012 
  • Cider Local Operators, 2008-2012 
  • Cider Leading Brewers/Importers, 2008-2012 
  • Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2009-2013F 
  • Cider Distribution: On vs. Off Premise, 2009-2013F 

Section 2 Brewer Profiles

BREWER PROFILES

  • ABRO BRYGGERI AB 
  • Abro Bryggeri AB Brand Volumes, 2008-2012 
  • KIVIKS MUSTERI AB 
  • KiviksMusteri Brand Volumes, 2008-2012 
  • KOPPARBERGS BRYGGERI 
  • Kopparberg Brand Volumes, 2008-2012 
  • KRONLEINS BRYGGERI AB 
  • Kronleins Brand Volumes, 2008-2012 
  • SPENDRUPS BRYGGERI AB 
  • Spendrups Brand Volumes, 2008-2012 
  • CARLSBERG SWEDEN 
  • Carlsberg Sweden Brand Volumes, 2008-2012 

Methodology

  • Beer and Cider Attributes Definitions 
  • Product Definitions 
  • Packaging Definitions 
  • Glossary 
  • Map

List of Table


Table 1: Cider Key Facts
Table 2: Top 10 Cider Brands - Volume, 2010-2012
Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, 2010-2012
Table 4: Licensed Brand Owners and Licensees
Table 5: Cider Market Valuation (Local Currency), 2011-2013F
Table 6: - Taxation Base
Table 7: - Legal controls on Cider
Table 8: - Tax Burden on Cider
Table 9: Selected Consumer Cider Prices: Off-Premise, 2011-2013
Table 10: Selected Consumer Cider Prices: Off-Premise, 2011-2013
Table 11: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 12: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 13: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 14: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 15: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 16: Cider Production/Trade/Consumption, 2005-2013F
Table 17: Cider Production/Trade/Consumption - Growth, 2005-2013F
Table 18: Consumption of FABs and Cider, 2002-2013F
Table 19: Cider Market Valuation (Local Currency), 2011-2013F
Table 20: Cider Consumption by Local Definition, 2009-2013F
Table 21: Cider Consumption by Standard Price Segmentation, 2009-2013F
Table 22: Cider Consumption by Alcoholic Strength, 2009-2013F
Table 23: Cider Consumption by Type, 2009-2013F
Table 24: Cider Consumption by Geographic Scope, 2009-2013F
Table 25: Cider All Trademarks, 2008-2012
Table 26: Cider Brands by Local Definition, 2008-2012
Table 27: Cider Brands by Standard Price Segment, 2008-2012
Table 28: Cider Brands by Alcoholic Strength, 2008-2012
Table 29: Cider Brands by Type, 2008-2012
Table 30: Imported Brands by Origin, 2008-2012
Table 31: Cider Licensed Brands, 2010-2012
Table 32: Cider Trademark Owners, 2008-2012
Table 33: Cider Local Operators, 2008-2012
Table 34: Cider leading Brewers/Importers, 2008-2012
Table 35: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 36: Cider Distribution: On vs Off Premise, 2009-2013F
Table 37: AbroBryggeri Full Cider Brand List
Table 38: AbroBryggeri AB Brand Volumes 2008-2012
Table 39: KiviksMusteri Full Cider Brand List
Table 40: KiviksMusteri Brand Volumes 2008-2012
Table 41: KopparbergsBryggeri Full Cider Brand List
Table 42: Kopparberg Brand Volumes 2008-2012
Table 43: KronleinsBryggeri Full Cider Brand List
Table 44: Kronleins Brand Volumes 2008-2010
Table 45: SpendrupsBryggeri Full Cider Brand List
Table 46: Spendrups Brand Volumes 2008-2012
Table 47: Carlsberg Full Cider Brand List
Table 48: Carlsberg Sweden Brand Volumes 2008-2012 0

List of Chart


Figure 1: Cider Leading Brewers/Importers, 2012
Figure 2: Cider Consumption by Pack Material/Type, 2012
Figure 3: Cider Distribution by Channel, 2012
Figure 4: Cider Consumption by Price Segment, 2012

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