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Sustainability in the Global Packaging Industry 20112012: Market Trends and Opportunities, Profitability and Budget Forecasts, Packaging Industry Procurement and Marketing Initiatives

Published By :

ICD Research

Published Date : Oct 2011

Category :

Advertising and Marketing

No. of Pages : 175 Pages

Synopsis

The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 232 industry executives are captured in our in-depth survey, of which 59% represent directors, C-level executives and departmental heads.

The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.

The report analyzes expenditure of packaging industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.

Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.

In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection

The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.

The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Summary

Sustainability in the Global Packaging Industry 20112012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Packaging Industry Procurement and Marketing Initiatives is a new report by ICD Research that analyzes how companies in the packaging industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Scope

The report features the opinions of packaging industry respondents related to the following:
  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability.
  • Sustainable and energy efficiency measures and their impact on profitability.
  • Metrics used for the measurement of sustainability performance.
  • Procurement of sustainable materials.
  • Demand for sustainable products and services, including markets that will drive growth.
  • Changes expected in sustainability budgets and cost saving targets.
  • Methods of marketing green credentials and the use of media channels.
  • Sustainability leaders.
Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
  • Uncover the business outlook, key sustainability challenges and opportunities
  • Understand the effect of sustainability on other players and competitors in the industry.
  • Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
  • Identify specific green marketing channels your competitors are using to win business.
Key Highlights

Cost-savings and operational efficiency, strengthening competitive position and compliance with legislation, are major drivers influencing sustainability efforts in the packaging industry.

Survey results show that XX% and XX% of packaged goods manufacturers and packaging converters expect to see an increase in profitability over the next 12 months due to implementation of sustainability.

Effective minimization of waste, reduction of energy consumption and effective health and safety (EHS) management system are critical sustainability criteria for supplier selection.
Table Of Content

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary

3 Sustainability in the Packaging Industry
3.1 Perception of sustainability
3.1.1 Perception of sustainability - buyers
3.1.2 Perception of sustainability - suppliers
3.1.3 Perception of sustainability - region
3.1.4 Perception of sustainability - turnover
3.2 Sustainability in business functions
3.2.1 Sustainability in business functions - buyers
3.2.2 Sustainability in business functions - suppliers
3.2.3 Sustainability in business functions - region
3.2.4 Sustainability in business functions - turnover
3.3 Key drivers of sustainability
3.3.1 Key drivers of sustainability - buyers
3.3.2 Key drivers of sustainability - suppliers
3.3.3 Key drivers of sustainability - region
3.3.4 Key drivers of sustainability - turnover
3.4 Major barriers to sustainability
3.4.1 Major barriers to sustainability - buyers
3.4.2 Major barriers to sustainability - suppliers
3.4.3 Major barriers to sustainability - region
3.4.4 Major barriers to sustainability - turnover
3.5 Key markets for growth
3.5.1 Key markets for growth - buyers
3.5.2 Key markets for growth - suppliers
3.5.3 Key markets for growth - region
3.5.4 Key Markets for Growth - Turnover

4 Implementation of Sustainability
4.1 Organizational prerequisites for sustainability
4.1.1 Organizational prerequisites for sustainability - buyers
4.1.2 Organizational prerequisites for sustainability - suppliers
4.1.3 Organizational prerequisites for sustainability - region
4.1.4 Organizational prerequisites for sustainability - turnover
4.2 Implementation of sustainable measures
4.2.1 Implementation of sustainable measures - buyers
4.2.2 Implementation of sustainable measures - suppliers
4.2.3 Implementation of sustainable measures - region
4.2.4 Implementation of sustainable measures - turnover
4.3 Key energy-efficiency measures
4.3.1 Key energy-efficiency measures - buyers
4.3.2 Key energy-efficiency measures - suppliers
4.3.3 Key energy-efficiency measures - region
4.3.4 Key energy-efficiency measures - turnover
4.4 Effective monitoring of sustainability
4.4.1 Effective monitoring of sustainability - buyers
4.4.2 Effective monitoring of sustainability - suppliers
4.4.3 Effective monitoring of sustainability - region
4.4.4 Effective monitoring of sustainability - turnover

5 Financial Implications of Sustainability
5.1 Cost-savings expectations
5.1.1 Cost-savings expectations - buyers
5.1.2 Cost-savings expectations - suppliers
5.1.3 Cost-savings expectations - region
5.1.4 Cost-savings expectations - turnover
5.2 Impact of sustainability on profits
5.2.1 Impact of sustainability on profits - buyers
5.2.2 Impact of sustainability on profits - suppliers
5.2.3 Impact of sustainability on profits - region
5.2.4 Impact of sustainability on profits - turnover
5.3 Planned change in sustainability budgets
5.3.1 Planned change in sustainability budgets - buyers
5.3.2 Planned change in sustainability budgets - suppliers
5.3.3 Planned change in sustainability budgets - region
5.3.4 Planned change in sustainability budgets - turnover

6 Sustainable Procurement
6.1 Critical factors for supplier selection
6.1.1 Critical factors for supplier selection - buyers
6.1.2 Critical factors for supplier selection - region
6.1.3 Critical factors for supplier selection - turnover
6.1.4 Critical factors for supplier selection - senior level respondents
6.2 Level of supplier engagement
6.2.1 Level of supplier engagement - region
6.2.2 Level of supplier engagement - turnover
6.3 Expenditure on sustainable procurement
6.3.1 Expenditure on Sustainable Procurement - region
6.3.2 Expenditure on Sustainable Procurement - turnover
6.4 Sustainable design changes
6.4.1 Sustainable design changes - buyers
6.4.2 Sustainable design changes region
6.4.3 Sustainable design changes - turnover
6.5 Attributes of green procurement
6.5.1 Attributes of green procurement - buyers
6.5.2 Attributes of green procurement - region
6.5.3 Attributes of green procurement - turnover
6.6 Procurement of sustainable products and services
6.6.1 Procurement of sustainable products and services - buyers
6.6.2 Procurement of sustainable products and services - region
6.6.3 Procurement of sustainable products and services - turnover
6.7 Introduction of green products
6.7.1 Introduction of green products - buyers
6.7.2 Introduction of green products - region
6.7.3 Introduction of green products turnover

7 Marketing Green Initiatives
7.1 Drivers of green marketing
7.1.1 Drivers of green marketing - region
7.1.2 Drivers of green marketing - turnover
7.2 Marketing of green credentials
7.2.1 Marketing of green credentials - region
7.2.2 Marketing of green credentials - turnover
7.3 Effective channels of promotion
7.3.1 Effective channels of promotion - region
7.3.2 Effective channels of promotion - turnover
7.4 Industry leaders in sustainability

8 Appendix
8.1 Full survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

List of Table

Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Region (%), 2011
Table 5: Supplier Respondents by Job Role (%), 2011
Table 6: Supplier Respondents by Global Company Turnover (%), 2011
Table 7: Supplier Respondents by Region (%), 2011
Table 8: Perception of Sustainability: Buyers (%), 20112012
Table 9: Perception of Sustainability: Suppliers (%), 20112012
Table 10: Perception of Sustainability: Region (%), 20112012
Table 11: Perception of Sustainability: Turnover (%), 20112012
Table 12: Sustainability in Business Functions: Buyers, 20112012
Table 13: Sustainability in Business Functions: Suppliers, 20112012
Table 14: Key Drivers of Sustainability: Buyers (%), 20112012
Table 15: Key Drivers of Sustainability: Suppliers (%), 20102012
Table 16: Key Drivers of Sustainability: Region (%), 20112012
Table 17: Key Drivers of Sustainability: Turnover (%), 20112012
Table 18: Major Barriers to Sustainability: Buyers (%), 20112012
Table 19: Major Barriers to Sustainability: Suppliers (%), 20102012
Table 20: Major Barriers to Sustainability: Region (%), 20112012
Table 21: Major Barriers to Sustainability: Turnover (%), 20112012
Table 22: Key Markets for Growth: Packaged Goods Manufacturers (%), 20112012
Table 23: Key Markets for Growth: Packaging converters (%), 20112012
Table 24: Key Markets for Growth: Packaging Suppliers (%), 20112012
Table 25: Organizational Prerequisites for Sustainability: Buyers (%), 20112012
Table 26: Organizational Prerequisites for Sustainability: Suppliers (%), 20112012
Table 27: Organizational Prerequisites for Sustainability: Region (%), 20112012
Table 28: Organizational Prerequisites for Sustainability: Turnover (%), 20112012
Table 29: Implementation of Sustainable Measures: Buyers, 20112012
Table 30: Implementation of Sustainable Measures: Suppliers (%), 20112012
Table 31: Implementation of Sustainable Measures: Region, 20112012
Table 32: Implementation of Sustainable Measures: Turnover, 20112012
Table 33: Key Energy-Efficiency Measures: Packaged Goods Manufacturers (%), 20112012
Table 34: Key Energy-Efficiency Measures: Packaging Converters (%), 20112012
Table 35: Key Energy-Efficiency Measures: Packaging Suppliers (%), 20112012
Table 36: Key Energy-Efficiency Measures: Region (%), 20112012
Table 37: Key Energy-Efficiency Measures: Turnover (%), 20112012
Table 38: Effective Monitoring of Sustainability: Buyers (%), 20112012
Table 39: Effective Monitoring of Sustainability: Suppliers (%), 20112012
Table 40: Effective Monitoring of Sustainability: Region (%), 20112012
Table 41: Effective Monitoring of Sustainability: Turnover (%), 20112012
Table 42: Cost-Savings Expectations: Buyers (%), 20112012
Table 43: Cost-Savings Expectations: Suppliers (%), 20112012
Table 44: Cost-Savings Expectations: Region (%), 20112012
Table 45: Cost-Savings Expectations: Turnover (%), 20112012
Table 46: Impact of Sustainability on Profits: Buyers (%), 20112012
Table 47: Impact of Sustainability on Profits: Suppliers (%), 20112012
Table 48: Impact of Sustainability on Profits: Region (%), 20112012
Table 49: Impact of Sustainability on Profits: Turnover (%), 20112012
Table 50: Planned Change in Sustainability Budgets: Buyers (%), 20102012
Table 51: Planned Change in Sustainability Budgets: Suppliers (%), 20102012
Table 52: Planned Change in Sustainability Budgets: Region (%), 20112012
Table 53: Planned Change in Sustainability Budgets: Turnover (%), 20112012
Table 54: Critical Factors for Supplier Selection: Packaged Goods Manufacturers (%), 20112012
Table 55: Critical Factors for Supplier Selection: Packaging Converters (%), 20112012
Table 56: Level of Supplier Engagement: Buyers (%), 2011
Table 57: Level of Supplier Engagement: Region (%), 2011
Table 58: Level of Supplier Engagement: Turnover (%), 2011
Table 59: Expenditure on Sustainable Procurement: Buyers (%), 2011
Table 60: Expenditure on Sustainable Procurement vs. Profitability (%), 2011
Table 61: Expenditure on Sustainable Procurement: Region (%), 2011
Table 62: Expenditure on Sustainable Procurement: Turnover (%), 2011
Table 63: Sustainable Design Changes: Buyers (%), 2011
Table 64: Sustainable Design Changes: Region (%), 2011
Table 65: Sustainable Design Changes: Turnover (%), 2011
Table 66: Attributes of Green Procurement: Packaged Goods Manufacturers (%), 20112012
Table 67: Attributes of Green Procurement: Packaging Converters (%), 20112012
Table 68: Procurement of Sustainable Products and Services: Buyers (%), 2011
Table 69: Introduction of Green Products: Buyers (%), 20112012
Table 70: Introduction of Green Products: Region (%), 20112012
Table 71: Introduction of Green Products: Turnover (%), 20112012
Table 72: Drivers of Green Marketing: Suppliers (%), 20102012
Table 73: Drivers of Green Marketing: Region (%), 20112012
Table 74: Drivers of Green Marketing: Turnover (%), 20112012
Table 75: Marketing of Green Credentials: Suppliers (%), 20112012
Table 76: Marketing of Green Credentials: Region (%), 20112012
Table 77: Marketing of Green Credentials: Turnover (%), 20112012
Table 78: Effective Channels of Promotion: Suppliers (%), 20102012
Table 79: Effective Channels of Promotion: Region (%), 20112012
Table 80: Effective Channels of Promotion: Turnover (%), 20112012
Table 81: Flag Bearing Companies in the Industry: Buyers, 20112012
Table 82: Flag Bearing Companies in the Industry: Suppliers, 20112012
Table 83: Survey Results - Closed Questions

List of Chart

Figure 1: Perception of Sustainability: Buyers (%), 20112012
Figure 2: Perception of Sustainability: Suppliers (%), 20112012
Figure 3: Perception of Sustainability: Region (%), 20112012
Figure 4: Perception of Sustainability: Turnover (%), 20112012
Figure 5: Sustainability in Business Functions: Buyers, 20112012
Figure 6: Sustainability in Business Functions: Suppliers, 20112012
Figure 7: Sustainability in Business Functions: Region, 20112012
Figure 8: Sustainability in Business Functions: Turnover, 20112012
Figure 9: Key Drivers of Sustainability: Buyers vs. Suppliers (%), 20112012
Figure 10: Key Drivers of Sustainability: Buyers (%), 20112012
Figure 11: Key Drivers of Sustainability: Suppliers (%), 20112012
Figure 12: Key Drivers of Sustainability: Region (%), 20112012
Figure 13: Key Drivers of Sustainability: Turnover (%), 20112012
Figure 14: Major Barriers to Sustainability: Buyers (%), 20112012
Figure 15: Major Barriers to Sustainability: Suppliers (%), 20112012
Figure 16: Major Barriers to Sustainability: Region (%), 20112012
Figure 17: Major Barriers to Sustainability: Turnover (%), 20112012
Figure 18: Key Markets for Growth, 20112012
Figure 19: Key Markets for Growth: Rail Industry Buyers (%), 20112012
Figure 20: Key Markets for Growth: Road Industry Buyers (%), 20112012
Figure 21: Key Markets for Growth: Packaging Suppliers (%), 20112012
Figure 22: Key Markets for Growth: Region (%), 20112012
Figure 23: Key Markets for Growth: Turnover (%), 20112012
Figure 24: Organizational Prerequisites for Sustainability: Buyers (%), 20112012
Figure 25: Organizational Prerequisites for Sustainability: Suppliers (%), 20112012
Figure 26: Organizational Prerequisites for Sustainability: Region (%), 20112012
Figure 27: Organizational Prerequisites for Sustainability: Turnover (%), 20112012
Figure 28: Implementation of Sustainable Measures: Buyers, 20112012
Figure 29: Implementation of Sustainable Measures: Suppliers, 20112012
Figure 30: Key Energy Efficiency Measures: Packaged Goods Manufacturers (%), 20112012
Figure 31: Key Energy-Efficiency Measures: Packaging Converters (%), 20112012
Figure 32: Key Energy-Efficiency Measures: Packaging Suppliers, 20112012
Figure 33: Key Energy-Efficiency Measures: Region (%), 20112012
Figure 34: Key Energy-Efficiency Measures: Turnover (%), 20112012
Figure 35: Effective Monitoring of Sustainability: Buyers (%), 20112012
Figure 36: Effective Monitoring of Sustainability: Suppliers (%), 20112012
Figure 37: Effective Monitoring of Sustainability: Region (%), 20112012
Figure 38: Effective Monitoring of Sustainability: Turnover (%), 20112012
Figure 39: Cost-Savings Expectations: Buyers (%), 20112012
Figure 40: Cost-Savings Expectations: Suppliers (%), 20112012
Figure 41: Cost-Savings Expectations: Region (%), 20112012
Figure 42: Cost-Savings Expectations: Turnover (%), 20112012
Figure 43: Impact of Sustainability on Profits: Buyers (%), 20112012
Figure 44: Impact of Sustainability on Profits: Suppliers (%), 20112012
Figure 45: Impact of Sustainability on Profits: Region (%), 20112012
Figure 46: Impact of Sustainability on Profits: Turnover (%), 20112012
Figure 47: Planned Change in Sustainability Budgets: Buyers (%), 20112012
Figure 48: Planned Change in Sustainability Budgets: Suppliers (%), 20112012
Figure 49: Planned Change in Sustainability Budgets: Region (%), 20112012
Figure 50: Planned Change in Sustainability Budgets: Turnover (%), 20112012
Figure 51: Critical Factors for Supplier Selection: Packaged Goods Manufacturers (%), 20112012
Figure 52: Critical Factors for Supplier Selection: Packaging Converters (%), 20112012
Figure 53: Critical Factors for Supplier Selection: Region (%), 20112012
Figure 54: Critical Factors for Supplier Selection: Turnover (%), 20112012
Figure 55: Critical Factors for Supplier Selection: Senior Level Respondents (%), 20112012
Figure 56: Level of Supplier Engagement: Buyers (%), 2011
Figure 57: Level of Supplier Engagement: Region (%), 2011
Figure 58: Level of Supplier Engagement: Turnover (%), 2011
Figure 59: Expenditure on Sustainable Procurement: Buyers (%), 2011
Figure 60: Expenditure on Sustainable Procurement: Region (%), 2011
Figure 61: Expenditure on Sustainable Procurement: Turnover (%), 2011
Figure 62: Sustainable Design Changes: Buyers (%), 2011
Figure 63: Sustainable Design Changes: Region (%), 2011
Figure 64: Sustainable Design Changes: Turnover (%), 2011
Figure 65: Attributes of Green Procurement: Packaged Goods Manufacturers (%), 20112012
Figure 66: Attributes of Green Procurement: Packaging Converters (%), 20112012
Figure 67: Attributes of Green Procurement: Region (%), 20112012
Figure 68: Attributes of Green Procurement: Turnover (%), 20112012
Figure 69: Procurement of Sustainable Products and Services: Buyers (%), 20112012
Figure 70: Procurement of Sustainable Products and Services: Region (%), 20112012
Figure 71: Procurement of Sustainable Products and Services: Turnover (%), 20112012
Figure 72: Introduction of Green Products: Buyers (%), 20112012
Figure 73: Introduction of Green Products: Region (%), 20112012
Figure 74: Introduction of Green Products: Turnover (%), 20112012
Figure 75: Drivers of Green Marketing: Suppliers (%), 20112012
Figure 76: Drivers of Green Marketing: Region (%), 20112012
Figure 77: Drivers of Green Marketing: Turnover (%), 20112012
Figure 78: Marketing of Green Credentials: Suppliers (%), 20112012
Figure 79: Marketing of Green Credentials: Region (%), 20112012
Figure 80: Marketing of Green Credentials: Turnover (%), 20112012
Figure 81: Effective Channels of Promotion: Suppliers (%), 20112012
Figure 82: Effective Channels of Promotion: Region (%), 20112012
Figure 83: Effective Channels of Promotion: Turnover (%), 20112012

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