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Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Beverage Industry - 2012-2013 : Survey Intelligence

Published By :

Canadean

Published Date : Jul 2012

Category :

Beverages

No. of Pages : 73 Pages


Synopsis

  • Analysis of opinions drawn from leading beverage industry executives.
  • Analysis on how marketing expenditure, business strategies and practices in the beverage industry are set to change in 2012-2013.
  • Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers.
Summary

This report is the result of an extensive survey drawn from Canadeans exclusive panel of leading beverage industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the beverage industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of beverage industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope

  • The opinions and forward looking statements of 144 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include marketing spend activity, marketing and sales behaviors and strategies.
  • The report examines current practices and provides future expectations for the industry over the next 12-24 months.
Reasons To Buy

  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
Table of Content

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Beverage Industry: Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Beverage Industry Suppliers
2.1.1 Annual marketing budgets by region
2.1.2 Annual marketing budgets by company turnover
2.2 Global Beverage Industry: Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure in all industries
2.3 Global Beverage Industry: Future Investment in Media Channels
2.3.1 Future investment in media channels by region
2.3.2 Future investment in media channels by company turnover
2.4 Global Beverage Industry: Suppliers' Future Investment in Marketing and Sales
2.4.1 Future investment in marketing and sales by region
2.4.2 Future investment in marketing and sales by company turnover

3 Global Beverage Industry: Marketing and Sales Behaviors in 2012-2013
3.1 Global Beverage Industry: Key Marketing Aims of Suppliers for 2012-2013
3.1.1 Key marketing aims by region
3.1.2 Key marketing aims by company turnover
3.1.3 Key marketing aims by revenue growth expectations
3.2 Global Beverage Industry: Essential Amendments to Marketing Activities
3.2.1 Amendments to marketing activities by region
3.2.2 Amendments to marketing activities by company turnover
3.3 Global Beverage Industry: Use of New Media for Business Prospects
3.3.1 Use of new media by region
3.3.2 Use of new media by company turnover
3.4 Global Beverage Industry: Critical Success Factors for Choosing a Marketing Agency
3.4.1 Critical success factors by region
3.4.2 Critical success factors by company turnover

4 Appendix
4.1 Global Beverage Industry Survey Results - Closed Questions
4.2 About Canadean
4.3 Disclaimer

List of Table


Table 1: Total Global Beverage Manufacturers' Industry Survey Respondents, 2012
Table 2: Global Beverage Manufacturers Industry Respondents by Job Role (%), 2012
Table 3: Global Beverage Manufacturers' Industry Respondents by Region (%), 2012
Table 4: Global Beverage Manufacturers' Industry Respondents by Company Turnover (%), 2012
Table 5: Global Beverage Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Beverage Industry Supplier Respondents by Region (%), 2012
Table 7: Global Beverage Industry Supplier Respondents by Company Turnover (%), 2012
Table 8: Annual Marketing Budgets: Global Beverage Industry Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets in the Global Beverage Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Beverage Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global Beverage Industry Suppliers (%), 2010-2012
Table 12: Global Beverage Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global Beverage Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
Table 15: Future Investment in Media Channels: Global Beverage Industry Suppliers, 2012
Table 16: Global Beverage Industry: Future Investment in Marketing and Sales (%), 2012
Table 17: Global Beverage Industry: Future Investment in Marketing and Sales by Region (%), 2012
Table 18: Global Beverage Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
Table 19: Key Marketing Aims: Global Beverage Industry Suppliers (%), 2012
Table 20: Global Beverage Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012
Table 21: Amendments to Marketing Activities: Global Beverage Industry Suppliers (%), 2012
Table 22: Global Beverage Industry: Amendments to Marketing Activities by Region (%), 2012
Table 23: Global Beverage Industry: Amendments to Marketing Activities by Turnover (%), 2012
Table 24: Use of New Media: Global Beverage Industry Suppliers (%), 2012
Table 25: Global Beverage Industry: Use of New Media by Region (%), 2012
Table 26: Global Beverage Industry: Use of New Media by Company Turnover (%), 2012
Table 27: Critical Success Factors: Global Beverage Industry Suppliers (% ), 2012
Table 28: Global Beverage Industry: Critical Success Factors by Region (%), 2012
Table 29: Global Beverage Industry: Critical Success Factors by Turnover (%), 2012
Table 30: Global Beverage Industry Survey Results - Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets: Global Beverage Industry Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global Beverage Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Beverage Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels: Global Beverage Industry Suppliers (%), 2010-1012
Figure 5: Global Beverage Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global Beverage Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Global Beverage Industry: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment in Media Channels: Global Beverage Industry Suppliers, 2012
Figure 9: Global Beverage Industry: Future Investment in Media Channels by Region (%), 2012
Figure 10: Global Beverage Industry: Future Investment in Media Channels by Turnover (%), 2012
Figure 11: Global Beverage Industry: Future Investment in Marketing and Sales (%), 2012
Figure 12: Global Beverage Industry: Future Investment in Marketing and Sales by Region (%), 2012
Figure 13: Global Beverage Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
Figure 14: Key Marketing Aims: Global Beverage Industry Suppliers (%), 2012
Figure 15: Global Beverage Industry: Key Marketing Aims by Region (%), 2012
Figure 16: Global Beverage Industry: Key Marketing Aims by Company Turnover (%), 2012
Figure 17: Global Beverage Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012
Figure 18: Amendments to Marketing Activities: Global Beverage Industry Suppliers (%), 2012
Figure 19: Global Beverage Industry: Amendments to Marketing Activities by Region (%), 2012
Figure 20: Global Beverage Industry: Amendments to Marketing Activities by Turnover (%), 2012
Figure 21: Use of New Media: Global Beverage Industry Suppliers (%), 2012
Figure 22: Global Beverage Industry: Use of New Media by Region (%), 2012
Figure 23: Global Beverage Industry: Use of New Media by Company Turnover (%), 2012
Figure 24: Critical Success Factors: Global Beverage Industry Suppliers (% ), 2012
Figure 25: Global Beverage Industry: Critical Success Factors by Region (%), 2012
Figure 26: Global Beverage Industry: Critical Success Factors by Turnover (%), 2012

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