866-997-4948(US-Canada Toll Free)

Supplier Marketing Spend Activity in the Global Hotel Supplier Industry 20122013: Survey Brief

Published By :

Timetric

Published Date : Jun 2012

Category :

Advertising and Marketing

No. of Pages : 48 Pages

Synopsis

  • This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and the rest of the world
  • Key topics covered include hotel suppliers marketing expenditure activity, annual marketing budgets of hotel suppliers, planned change in marketing expenditure, future investment in media channels and future investment in marketing and sales technology
  • The report examines current practices and provides future expectations over the next 1224 months

Summary

Supplier Marketing Spend Activity in the Global Hotel Supplier Industry 20122013: Survey Brief is a new report by Timetric that analyzes how supplier marketing spend activity in the global hotel supplier industry is set to change in the hotel industry during 20122013. This report gives you access to the hotel suppliers marketing expenditure activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

The report features the opinions of hotel industry respondents related to the following:

  • Hotel suppliers marketing expenditure activity
  • Annual marketing budgets of hotel suppliers
  • Planned change in marketing expenditure
  • Future investment in media channels
  • Future investment in marketing and sales technology

Reasons To Buy

Provides hotel suppliers marketing and advertising budgets, and how expenditure by hotel suppliers will change over 2012 and insights into hotel suppliers marketing behavior

Key Highlights

NA
TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Hotel Suppliers' Marketing Expenditure Activity
2.1 Annual Marketing Budgets of Hotel Suppliers
2.1.1 Annual marketing budgets by region
2.1.2 Annual marketing budgets by company turnover
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure levels by suppliers
2.2.2 Planned change in marketing expenditure levels by region
2.2.3 Planned change in marketing expenditure levels by company turnover
2.2.4 Planned change in marketing expenditure levels by revenue growth expectations
2.3 Future Investment in Media Channels
2.3.1 Future investment by media channels by region
2.3.2 Future investment by media channels by company turnover
2.4 Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by region
2.4.2 Planned investment in marketing and sales technologies by company turnover

3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Table


Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012
Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012
Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012
Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Hotel Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets of Hotel Suppliers (%), 2009-2012
Table 9: Annual Marketing Budgets by Region (%), 2012
Table 10: Annual Marketing Budgets by Company Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010-2012
Table 12: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Table 13: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 14: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Table 15: Future Investment in Media Channels of Hotel Suppliers, 2012
Table 16: Planned Investment in Marketing and Sales Technologies by Hotel Suppliers (%), 2012
Table 17: Planned Investment in Marketing and Sales Technologies by Region (%), 2012
Table 18: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2012
Table 19: Survey Results - Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets of Hotel Suppliers (%), 2009-2012
Figure 2: Annual Marketing Budgets by Region (%), 2012
Figure 3: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 4: Planned Annual Change in Marketing Expenditure (%), 2009-2012
Figure 5: Planned Change in Marketing Expenditure: Hotel Suppliers (%), 2010?2012
Figure 6: Planned Change in Marketing Expenditure Levels by Region (%), 2012
Figure 7: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Figure 8: Future Investment by Media Channels of Hotel Suppliers, 2012
Figure 9: Future Investment by Media Channels by Region (% 'Increase' Responses), 2012
Figure 10: Future Investment by Media Channels by Company Turnover (% 'Increase' Responses), 2012
Figure 11: Planned Investment in Marketing and Sales Technologies by Suppliers (%), 2012

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *