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Supplier Marketing Spend Activity in the Food and Beverage Industry - 2012-2013: Survey Brief

Published By :

Canadean

Published Date : Jul 2012

Category :

Advertising and Marketing

No. of Pages : 58 Pages

Synopsis

Analysis of opinions drawn from leading food and beverage industry executives. Provides data on the current size of the marketing and advertising budgets of supplier companies in the food and beverages industry.

Provides insight into the marketing behaviors of the global food and beverage industry and market competition for supplier companies.

Summary
This report is the result of an extensive survey drawn from Canadeans exclusive panel of leading food and beverage industry executives. It analyzes how spending activities of the suppliers are set to change in the food and beverage industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
  • The opinions and forward looking statements of 210 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

ReasonsToBuy
  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.
Table of Contents

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Food and Beverage Industry: Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Food and Beverage Industry Suppliers
2.1.1 Annual marketing budgets by region
2.1.2 Annual marketing budgets by company turnover
2.2 Global Food and Beverage Industry: Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure in all industries
2.3 Global Food and Beverage Industry: Future Investment in Media Channels
2.3.1 Future investment in media channels by region
2.3.2 Future investment in media channels by company turnover
2.4 Global Food and Beverage Industry: Suppliers' Future Investment in Marketing and Sales
2.4.1 Future investment in marketing and sales by region
2.4.2 Future investment in marketing and sales by company turnover

3 Appendix
3.1 Global Food and Beverage Industry Survey Results - Closed Questions
3.2 About Canadean
3.3 Disclaimer

List of Table

Table 1: Total Global F&B Industry Survey Respondents by Company Type, 2012
Table 2: Global F&B Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global F&B Industry Buyer Respondents by Region (%), 2012
Table 4: Global F&B Industry Buyer Respondents by Turnover (%), 2012
Table 5: Global F&B Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global F&B Industry Supplier Respondents by Region (%), 2012
Table 7: Global F&B Industry Supplier Respondents by Company Turnover (%), 2012
Table 8: Annual Marketing Budgets: Global F&B Industry Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets in the Global F&B Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global F&B Industry by Turnover (%), 2012
Table 11: Planned Change in Marketing Expenditure Levels: Global F&B Industry Suppliers (%), 2010-2012
Table 12: Global F&B Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 13: Global F&B Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 14: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
Table 15: Future Investment in Media Channels: Global F&B Industry Suppliers, 2012
Table 16: Global F&B Industry: Future Investment in Marketing and Sales (%), 2012
Table 17: Global F&B Industry: Future Investment in Marketing and Sales by Region (%), 2012
Table 18: Global F&B Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
Table 19:Global Food and Beverage Industry Survey Results - Closed Questions

List of Chart

Figure 1: Annual Marketing Budgets: Global F&B Industry Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets in the Global F&B Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global F&B Industry by Turnover (%), 2012
Figure 4: Planned Change in Marketing Expenditure Levels: Global F&B Industry Suppliers (%), 2010-1012
Figure 5: Global F&B Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 6: Global F&B Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Figure 7: Global F&B Industry: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2012
Figure 8: Future Investment in Media Channels: Global F&B Industry Suppliers, 2012
Figure 9: Global F&B Industry: Future Investment in Media Channels by Region (%), 2012
Figure 10: Global F&B Industry: Future Investment in Media Channels by Turnover (%), 2012
Figure 11: Global F&B Industry: Future Investment in Marketing and Sales (%), 2012
Figure 12: Global F&B Industry: Future Investment in Marketing and Sales by Region (%), 2012
Figure 13: Global F&B Industry: Future Investment in Marketing and Sales by Turnover (%), 2012

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