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Supplier Marketing Spend Activity in the Airport Industry - 2012-2013 : Survey Brief

Published By :

ICD Research

Published Date : Jun 2012

Category :

Airports

No. of Pages : 53 Pages

Synopsis

  • Analysis of opinions drawn from leading airport industry executives 
  • Provides data on the current size of the marketing and advertising budgets of supplier companies in the airports industry
  • Provides insight into the marketing behaviors of the global airport industry and market competition for supplier companies

Summary

This report is the result of an extensive survey drawn from ICD Researchs exclusive panel of leading airport industry executives. It analyzes how spending activities of the suppliers are set to change in the airport industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size. 

Scope

  • The opinions and forward looking statements of 201 industry executives have been captured in our in-depth survey, of which 40% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure.

Reasons To Buy

  • This report provides historical marketing expenditure by supplier type and region.
  • This report provides analysis on the changing spending behavior of suppliers by product and category.
TABLE OF CONTENT

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Airports Industry: Profile of Survey Respondents
1.4.1 Global airports industry: profile of buyer respondents
1.4.2 Global airports industry: profile of supplier respondents

2 Global Airports Industry Supplier Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Airports Industry Suppliers
2.1.1 Annual marketing budgets by region: global airports industry suppliers
2.1.2 Annual marketing budgets by company turnover: global airports industry suppliers
2.2 Planned Change in Marketing Expenditure Levels: Global Airports Industry Suppliers
2.2.1 Planned change in marketing expenditure levels by region: global airports industry suppliers
2.2.2 Planned change in marketing expenditure by turnover: global airports industry suppliers
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.3 Future Investment by Media Channel: Global Airports Industry Suppliers
2.3.1 Future investment by media channel by region: global airports industry suppliers
2.3.2 Planned change in marketing spend by company turnover: global airports industry suppliers
2.4 Global Airports Industry Suppliers Future Investment in Marketing and Sales
2.4.1 Planned investment in marketing and sales technologies by region: global airports industry suppliers
2.4.2 Planned investment in marketing and sales by turnover: global airports industry suppliers

3 Appendix
3.1 Full survey results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

List of Table


Table 1: Global Airports Industry Survey Respondents by Company Type, 2012
Table 2: Global Airports Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Airports Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Airports Industry Buyer Respondents by Region (%), 2012
Table 5: Global Airports Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Airports Industry Supplier Respondents by Global Company Turnover (%), 2012
Table 7: Global Airports Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Airports Industry Suppliers (%), 2010-2012
Table 9: Annual Marketing Budgets by Region: Global Airports Industry Suppliers (%), 2012
Table 10: Annual Marketing Budgets by Turnover: Global Airports Industry Suppliers (%), 2012
Table 11: Planned Change in Marketing Expenditure: Global Airports Industry Suppliers (%), 2010-2012
Table 12: Planned Change in Marketing Expenditure Levels by Region:(%), 2012
Table 13: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2012
Table 14: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012
Table 15: Net Change in Planned Marketing Expenditure, All Industries Comparison (%) 2012
Table 16: Future Investment by Media Channels: Global Airports Industry Suppliers (%), 2012
Table 17: Planned Investment in Marketing and Sales Technologies: Global Airports Industry Suppliers (%) , 2012
Table 18: Planned Investment in Marketing and Sales Technologies by Region: Global Airports Industry Suppliers (%), 2012
Table 19: Planned Investment in Marketing and Sales Technologies by Company Turnover: Global Airports Industry Suppliers (%), 2012
Table 20: Survey Results - Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets: Global Airports Industry Suppliers (%), 2010-2012
Figure 2: Annual Marketing Budgets by Region: Global Airports Industry Suppliers (%), 2012
Figure 3: Annual Marketing Budgets by Turnover: Global Airports Industry Suppliers (%), 2012
Figure 4: Planned Change in Marketing Expenditure: Global Airports Industry Suppliers (%), 2010-2012
Figure 5: Planned Change in Marketing Expenditure Levels by Region: (%), 2012
Figure 6: Planned Change in Marketing Expenditure Levels by Company Turnover:(%), 2012
Figure 7: Future Investment by Media Channels: Global Airports Industry Suppliers (%), 2012
Figure 8: Future Investment by Media Channels by Region (% Increase Responses), 2012
Figure 9: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2012
Figure 10: Planned Investment in Marketing and Sales Technologies: Global Airports Industry Suppliers (%), 2012
Figure 11: Planned Investment in Marketing and Sales Technologies by Region: Global Airports Industry Suppliers (%), 2012
Figure 12: Planned Investment in Marketing and Sales Technologies by Company Turnover: Global Airports Industry Suppliers (%), 2012

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