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South Korea Beer Market Insights 2012

Published By :

Canadean

Published Date : Sep 2012

Category :

Beverages

No. of Pages : 51 Pages


Product Synopsis

A detailed market research report on the South Korea beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the South Korea beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What makes this report unique and essential to read?
The South Korea Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the South Korea Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

  • Consumption of carbonated drinks is decreasing every year because of the increasing number of health conscious consumers.
  • The Korean beer market is experiencing slower growth due to many factors including healthier lifestyles, fewer work-related dinners and more time with families, suffering economic growth, more rainy seasons, growing competition against soju (Korean vodka) and makkuli (Korean rice sake), and many more.
  • Most domestic consumers, however, believe that most domestic beers have lots of additives in them, whereas German beers, for instance, are subject to Reinheitsgebot - German purity law.
  • Korean domestic beer has been experiencing slow growth. To increase sales, Korean breweries are concentrating on exporting their beer, especially OB.
  • The beer market is segmented by price points and divided into mainstream, premium, and super premium.

Key Highlights
  • Though domestic beer has been and is still dominating the market, consumers are willing to spend more to taste imported beers, which could easily cost as much as a domestic beer.
  • Beer is the most popular alcoholic drink in Korea with 56% (based on sales) of the beverage market share.
  • As people travel abroad more and show an increasing demand for better quality beers, imported beers are showing growth.
  • OB and Hite, in order to fill in the niche market, are aiming to produce better quality beer with different profiles.
  • Companies are now also targeting younger crowds in their 20s and 30s by producing lower calorie beers.
Table of Content

Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1983-2014F
Economic Indicators 2003-2013F
Legislation and Taxation Tables
Table 1.5.1 Taxation Base
Table 1.5.3 Legal controls on Beer
Table 1.5.4 Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2006-2011
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2006-2011
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2006-2011
Table 3.5.2 - Leading Retail Groups For Beer - Turnover/% Share, 2006-2011
Table 3.8 - Leading Importers and Distributors, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 2000-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles
HITE BREWERY COMPANY LTD
ORIENTAL BREWERY COMPANY LTD
Smaller Brewers
HEINEKEN KOREA

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