866-997-4948(US-Canada Toll Free)

South Africa Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Published By :


Published Date : Jul 2016

Category :

Alcoholic Beverages

No. of Pages : 39 Pages

The South African beer market continues to edge upwards, primarily driven by population growth. Mainstream brands dominated the market volume in 2015 and accounted for 76% of the total volume. The South African beer market remains oriented towards out of home consumption showing around 64% of consumption through the on-trade. Low alcohol beers have struggled to develop and account for less than 1% of the market volume, but the growing momentum of light beers could provide a boost to the sole brand currently classified in the low alcohol segment, Windhoek Light.

Key Findings
Steady growth in population has helped the beer market to edge upwards in South Africa for the year.

Beer recorded a 1% growth rate, while sorghum beer continued developing strongly and increased volumes by 4%.

Carling Black Label (SABMiller) continues to enjoy strong sales and a popular reputation amongst South African consumers, accounting for 29% of overall market volume.

Total beer imports volumes roughly doubled those of exports in 2015 showing up increase by 6% compared to the previous year.

Canadeans South Africa Beer Market Insights 2016 Report provides a complete overview of the South Africa beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the South Africa beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the South Africa beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Africa beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents
1.Data Revisions Summary
2.Executive Summary
3.Market Context
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4.Market Background Briefing
5.Market Update
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6.Brewer Profiles
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

List of Tables
Table 1: South Africa Population Size and Growth, 1987-2018F
Table 2: Population Size and Growth, 2005-2016F
Table 3: South Africa Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2013-2015
Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2015-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2015-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Trademark Owners, 2011-2015
Table 36: Beer Local Operators, 2011-2015
Table 37: Beer leading Brewers/Importers, 2011-2015
Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 39: Beer Distribution: On vs Off Premise, 2012-2016F
Table 40: Brandhouse Brand Volumes 2011-2015
Table 41: SAB Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

List of Table


Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Consumer and Market Insights: Soup Market in Israel

    The Soup market in Israel is forecast to register higher growth in both value and volume terms during 2014-2019 when compared to 2009-2014. Dried Soup (mixes) is the leading category by volume sales and is expected to gain maximum market share in value terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market. Flexible packaging is the most widely used packaging material and Prize of...