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Smart Wearables for Sports and Fitness: Market Shares, Market Strategies, and Market Forecasts, 2015 to 2021

Published By :

Winter Green Research

Published Date : Sep 2015

Category :

Semiconductors

No. of Pages : 565 Pages

Next generation smart wearables leverage better technology, they support high quality data gathering in the specific sport or activity in which they are being used. Devices are highly targeted to specific situations.

The wearables technology is evolving: better data gathering, better reliability, better navigation, better ability, better analytics to turn data into information are provided. Wearables are useful for measuring the effect of different activities on performance. Devices are useful for measuring different levels of personal effort, swing a bat, running a mile, carrying a football, enduring a hit to the head. Affordable, useful wrist wearables are available with a increasing number of data collection functions. The study has 565 pages and 228 tables and figures.

In sports and fitness technology, it is not about what data can be shown, it is how meaningful the data is in terms of improving athletic performance or managing overall personal fitness. Wearables have become fitness and sports personal devices. They bring big data, enough data that it can be turned into actionable information.
Devices are being used by athletes and coaches to make team members better players. Fitness devices are being used to increase the levels and qualities of exercise. Whether it is an UP band or Zepp, vendors have been forced to realize that people need interpretation of data, they need to know the meaning of data collected by the wearable.

Wearable technology is poised to affect the way any game is played by professionals, shifting sports more than anything has ever done before. Sports and smart technology are poised to give teams that are early adopters significant competitive advantage. Professional sports teams and professional athletes are early adopters of wearable sensors, driving market growth.

The professional athletes have the money to spend of development products. They have the most to gain from athletic performance improvements. Within the wearables industry, there seems to be a big market for professional athletes who need that edge over their competitors to stay in the game.

Sports wearables consist of sensors, tracking devices, and software apps that implement sports analytics Sports Analytics: Performance Devices, Watches, Sensors, And Wearable Apparel Technology Brings Wearable Technology for Sports. This Revolutionizes Athlete Performance Analysis Leading To Training and On Field Play Improvement And Presages Changes In Team Composition.

Performance watches, sensors, and wearable apparel technology are bringing massive changes in sports, changes in how the game is played, how the the teams and athletes are managed. Wearable Technology for sports revolutionizes athlete performance analysis and ultimately brings on field play improvement.

Recreational fitness consumers and corporate wellness programs are also target markets. Wearable technology and analytical software revolutionize sports and fitness training, implementing performance improvement and injury prevention
Sports analytics: is evolving beyond on field ply analysis to biometrics analysis. The ability to analyze joint, muscle, heart, respiratory, cadence, and endurance parameters of the athlete or ordinary user is significant. In addition, the swing of the bat or the racket can be analyzed.

Wearables represent a multi-billion dollar industry. Within the wearables sports and fitness analytics industry, growth comes from professional athletes and teams that need to achieve an edge over their competitors and from consumers wishing to gain performance advantage in their routines by imitating what the professionals do. Performance can be improved, coaching can be improved using wearable tracking devices.

Smart wearables for fitness and sports forecasts indicate that the evolution of smart devices is in the context of smart phone adoption going to 9.5 billion by the end of the forecast period. The ability to offer sophisticated analytics for the wearable devices is what provides sophisticated application capabilities. Apps are further evolving to provide tracking of motion and help provide mastery of various techniques for mastering some aspect of sport or fitness.

And with professional athlete adoption of wearables, comes semi professional and amateur use of the devices. Fitness adoption is from all these categories of users. Fitness devices are used to promote exercise in hopes of improving overall health.
Sports and fitness performance wearables markets at $3.5 billion in 2014 are anticipated to reach $14.9 billion by 2021. Market growth comes as wearables technology further evolves. The sports and fitness portion of the wearables segment is just part of a larger market. With technology maturity, price points will decline rapidly and affordability will drive market growth.

Companies Profiled

Market Leaders

  • Apple
  • Garmin
  • Sony Pebble
  • adidas AG / Reebok
  • Stats Nike
  • Zepp
  • StretchSense
  • Samsung
  • Catapult
  • Babolat
  • Nike
  • Performance Sports Group

Market Participants

  • Adidas
  • Basis
  • Blast Motion
  • Casio
  • Crossmatch
  • Diamond Kinetics
  • Epson
  • Fitbit
  • FlexTech Alliance
  • GoPro
  • Made in Sense Happic
  • Heddoko
  • Huawei
  • iHealth
  • Immersion TouchSense
  • GN Store Nord / Jabra
  • Jawbone
  • LG
  • LifeTrak
  • Lumo
  • Major League Baseball (MLB) Teams
  • Martian
  • MC10
  • MioGlobal
  • Misfit
  • Motus
  • Myontec
  • MYOVOLT
  • National Football League (NFL)
  • Netatmo
  • Notch
  • Pivothead
  • Polar
  • Pivotal
  • StretchSense
  • Stonecrysus
  • Speedo
  • TCL Communications / Alcatel ONETOUCH
  • Thalmic Labs
  • Vicis
  • Vista Equity Partners / STSTS
  • Withings
  • Xensr
  • Xiaomi
  • Zepp

Key Topics

  • Smart fitness wearables
  • Smart health wearables
  • Smart sport wearables
  • Fitness trackers
  • Sport
  • IFA
  • Smart Wearables
  • Sport trackers
  • Fitness
  • Digital health wearables
  • Fitness Apps
  • Sports Apps
  • Coaching Apps
  • Fitness Analytics
  • Exercise Apps
  • Sports Analytics
  • Coaching Analytics
  • Personal Technology
  • Health, Fitness, And Sport
  • Exercise Trackers
  • Exercise Analytics
  • Baseball Wearable Technology
  • Wearables Bands
  • Exercise Bands
  • Basketball Wearables
  • Swim Wearables
  • Tennis Wearables
  • Hockey Wearables
  • Soccer Wearables
  • Bicycling Wearables
  • Golf Wearables
  • Telemedicine Apps

Table of Contents

Sports Wearables: Executive Summary 41
Sports Performance Wearables and Sensor Devices: Market Driving Forces 41
Wearable Technology Uses Biometric Sensors 44
Wearables: Fitness & Sport Tech 46
Wearables Market Shares 47
Sports Performance Wearables: Market Forecasts 48

1. Sports Wearables: Market Description And Market Dynamics 50
1.1 Professional Sports Teams Using Wearables 50
1.1.1 Fabric Sensors 50
1.2 Wearable Sport And Fitness-Related Monitoring Devices 51
1.3 Wearables Impact Coaching at the Professional Level 52
1.4 Catapult NBA Sports Player Movement Data Example 53
1.5 Wearables: Intersection of Personal Technology With Health, Fitness, And Sport 55
1.6 Sports Apparel Business Constraints 55
1.7 World Economy 59

2. Sports Wearables: Market Shares And Market Forecasts 60
2.1 Sports Performance Wearables and Sensor Devices: Market Driving Forces 60
2.1.1 Wearable Technology Uses Biometric Sensors 63
2.1.2 Wearables: Fitness & Sport Tech 65
2.2 Wearables Market Shares 66
2.2.1 Samsung 68
2.2.2 Catapult 68
2.2.3 Catapult OptimEye S5 Sensor 69
2.2.4 Apple Watch 69
2.2.5 Nike 70
2.2.6 Garmin 71
2.2.7 Sony 71
2.2.8 Polar Loop 2 72
2.2.9 Zepp 72
2.2.10 Jawbone 73
2.2.11 Fitbit 73
2.2.12 Babolat 74
2.2.13 Fatigue Science Readiband Electronic Wristband 74
2.2.14 Microsoft 74
2.2.15 Performance Sports Group 75
2.2.16 Performance Sports Group Tracking Devices 75
2.2.17 StretchSense Wearable Sensors Measure Muscle Strains 76
2.2.18 Xiaomi 76
2.3 Sports Performance Wearables: Market Forecasts 77
2.3.1 Sports Performance Wearables: Market Unit Forecasts 79
2.4 Sports Performance Wearables: Market Segment Forecasts 81
2.4.1 Wearable Trends to Watch through 2021 83
2.5 Wearables Sports and Fitness Tracker and Analytics Segments: Market Shares and Market Forecasts 87
2.5.1 Major League Baseball (MLB) Wearable Market Shares and Market Forecasts 90
2.5.2 National Basketball Association (NBA) Wearable Market Shares and Market Forecasts 93
2.5.3 NBA Wearables Market Shares and Market Forecasts 93
2.5.4 Football Wearables Market Shares and Market Forecasts 97
2.5.5 Soccer 102
2.5.6 Tennis Wearable Market Shares and Market Forecasts 105
2.5.7 Smart Bicycling Wearable Electronics 106
2.5.8 Golf Wearable Market Shares and Market Forecasts 108
2.5.9 Hockey 110
2.5.10 Wearable Smart Bands Market Shares and Market Forecasts 113
2.5.11 Wearable Tracking Bands Market Shares and Market Forecasts 116
2.6 Sports Wearables: Prices 120
2.6.1 Apple Watch 121
2.7 Sports Wearables: Venture Capital and Grant Contract Funding 122
2.7.1 FlexTech Alliance Wearable Tech 122
2.8 Sports and Fitness Wearables Regional Market Segments 122
2.9 Sports Apparel Market Segments 124

3. Sports Wearables: Market Opportunity And Product Description 127
3.1 Baseball Wearable Technology 127
3.2 Zepp 129
3.2.1 Zepp Partnerships 130
3.3 Blast Motion Baseball 130
3.4 Diamond Kinetics SwingTracker 131
3.5 Motus Global Pitching Sleeve 134
3.5.1 Motus Smart-Sleeve 135
3.5.2 Motus Technology For Football, Basketball, Tennis, Lacrosse, And Golf: Tailored Analytics 142
3.6 NBA US Basketball 145
3.6.1 NBA Teams 146
3.6.2 NBA Healthy in LA And Big Markets 146
3.7 US Football NFL 147
3.8 Catapult Trackers 149
3.8.1 Catapult Biomechanical Athlete Performance Analysis Sensors 150
3.9 VICIS Football Helmet 154
3.10 Zephyr Technology 155
3.11 Catapult OptimEye S5 Sensors 158
3.11.1 Catapult OptimEye G5 for Goalies 161
3.12 Adidas miCoach Smart B 162
3.13 GoPro 163
3.14 Reebok CheckLight / MC 10 165
3.15 Zebra Shoulder Pad Sensors 166
3.16 MC10 Biostamp 167
3.17 Google Glass 168
3.18 Microsoft Surface Pro 170
3.19 Stat Sports Viperpod Tracking 171
3.19.1 Stat Sports ViperPod 172
3.19.2 Gaming Companies Take Interest in Stats Information 172
3.20 Soccer 173
3.21 Adidas Wearables 174
3.22 Tennis Wearable and Embedded Sensor Biometric Technology 174
3.23 Babolat Play Pure Drive Tennis Racquet 175
3.23.1 Babolat Tour Pros 178
3.24 Zepp Tennis Racket Sensor 186
3.25 Smart Bicycling Wearable Electronics 187
3.26 Garmin Bike Sensors 187
3.27 Golf Wearable Sensors 188
3.28 Zepp Wearable Golf Sensors 189
3.29 Olympian Sports Wearable Technology 191
3.30 Fatigue Science Readiband Electronic Wristband Sleep Monitoring 192
3.30.1 Fatigue Science Readiband Electronic Wristband 194
3.31 Myontec Mbody Pro 196
3.32 BSX Insight 198
3.32.1 BSX Insight Near-Infrared Spectroscopy 198
3.33 Stonecrysus 200
3.34 Thalmic Labs 202
3.34.1 Thalmic Labs Myo Armband Wirelessly Control Technology With Gestures And Motion 202
3.35 Xensr 204
3.36 Hockey 205
3.36.1 Ice Hockey Participation Rates and Demographics 205
3.36.2 Ice Hockey Equipment and Apparel Industry Market 206
3.36.3 Roller Hockey 207
3.37 Performance Sports Group 209
3.37.1 Performance Sports Group Tracking Devices 209
3.37.2 Performance Sports Group Bauer Hockey 209
3.38 Wearable Motion Capture Interfaces 214
3.39 StretchSense 215
3.39.1 StretchSense Wearable Sensors Measure Muscle Strains 216
3.39.2 StretchSense Smart Garments 218
3.40 Heddoko 220
3.40.1 Heddoko Smart Garment 220
3.41 Notch 224
3.42 MYOVOLT Muscle Stimulation 224
3.42.1 MYOVOLT™ Vibration Frequency Range 225
3.43 FlexTech Alliance Including Apple, Boeing, and Pentagon Team to Develop Wearable Technology 229
3.43.1 FlexTech Alliance 229
3.44 Apple Watch 230
3.44.1 Apple Watch Precise Stopwatch Used for Timing Sprints 232
3.44.2 Apple Watch Health & Fitness 233
3.44.3 Digital Crown Makes Apple Watch Personal Device 234
3.44.4 Apple Watch Single Crystal of Sapphire Display 236
3.44.5 Apple Watch Recognizes Touch, Senses Force 237
3.44.6 Apple Watch Based Around Life And Schedule 237
3.44.7 Apple Watch Infrared And Visible-Light LEDs and Photodiodes To Detect Heart Rate 240
3.44.8 Apple Watch Speaker and Magnifier 241
3.44.9 Apple Watch Customization 241
3.45 FlexTech Alliance Wearable Tech 245
3.46 IBM Cloud Computing for Wearable Sports and Health Products 246
3.46.1 IBM Cloud / Arm 246
3.47 Fitbit Zip 247
3.47.1 Fitbit One 249
3.47.2 Fitbit Flex 251
3.47.3 Fitbit Charge 253
3.47.4 Fitbit Charge HR 255
3.47.5 Fitbit Surge 257
3.48 Nike 259
3.49 Pebble Time 259
3.49.1 Pebble Time Steel 262
3.50 Jawbone UP2 Tracker 263
3.50.1 Jawbone UP3 Tracker 265
3.50.2 Jawbone UP4 Tracker 266
3.50.3 Jawbone UP Move 268
3.51 Withings Activité 269
3.51.1 Withings Activité Pop 270
3.51.2 Withings Pulse Ox 272
3.52 LG Watch Urbane 274
3.52.1 LG Classic Design & Customization 275
3.52.2 LG Lifeband Touch* Activity Tracker – Medium 275
3.52.3 LG Fitness Band (FB84-BM) 276
3.52.4 Bright OLED Touch Screen 276
3.53 Misfit Shine 277
3.53.1 Misfit Flash 280
3.53.2 Misfit Beddit 284
3.54 Garmin Forerunner® 620 Running Monitor 286
3.54.1 Garmin Forerunner 620 VO2 Max Calculation Parameters 289
3.54.2 Garmin Supports Training and Racing 290
3.54.3 Garmin Rest Day or Run Day 291
3.54.4 Garmin Forerunner® 225 294
3.54.5 Garmin Forerunner® 25 296
3.54.6 Garmin Forerunner® 920XT 297
3.54.7 Garmin Forerunner® 310XT 299
3.54.8 Garmin Swim wearable 301
3.55 Epson Pulsense™Fitness Watch & Band 303
3.55.1 Epson Runsense™GPS Sports Watches 307
3.55.2 Epson Runsense WatchSF-110 307
3.55.3 Epson Runsense WatchSF-110 Stride Measurement & Accelerometer 309
3.55.4 Epson Runsense WatchSF-110 Heart Rate Monitoring 311
3.56 Huawei TalkBand B1: Hiking And Surfing 312
3.56.1 Huawei TalkBand B2 314
3.57 Sony SmartBand Talk SWR30 317
3.57.1 Sony SmartWatch 3 SWR50 319
3.58 TCL / Alcatel ONETOUCH Watch™ - Small/medium Band (Black) 320
3.59 Zephyr Technology 326
3.60 Pivotal Living Tracker 329
3.61 Xiaomi Mi Band 331
3.62 MioGlobal 332
3.62.1 Mio FUSE 337
3.63 Polar M400 GPS Running Watch 337
3.63.1 Polar V650 Smart Bicycle Computer 340
3.63.2 Polar V800GPS Sports Watch 342
3.63.3 Polar Loop 344
3.63.4 Polar Loop 2 345
3.64 Samsung Activity Tracker 347
3.64.1 Samsung Gear S 348
3.65 Netatmo June 350
3.66 Basis Peak 351
3.67 Lumo Lift 353
3.68 LifeTrak Core C200 355
3.68.1 LifeTrak Core C210 357
3.68.2 LifeTrak Core C300 360
3.68.3 LifeTrak Brite R450 362
3.69 Martian Notifier 370
3.70 Runtastic Moment 377
3.71 iHealth Wave Swim Tracker 377
3.72 Made in Sense Limited Happic Smart Band 379
3.73 Misfit Speedo Shine 380
3.74 Vector Luna 380
3.75 Jabra Sport Coach 382

4. Sports Wearables Technology And Research 384
4.1 Ear-Based Biometric Wearable Devices 384
4.2 Performance Sports Group Illustrates Research and Development Positioning 384
4.3 Apple Watch Single Chip Module 387
4.3.1 Apple Watch GPS and Accelerometer 388
4.4 Jawbone UP3 Heart Rate Bio impedance Technology Features 388
4.5 Mio Heart Rate Technology 389
4.6 Huawei TalkBand B1 NFC Fast Pairing 390
4.7 Xiaomi Mi Band Aluminum Alloy Sensor Surface 390
4.7.1 Xiaomi Mi Hypoallergenic Band 390
4.8 Biometric Sensors 391
4.9 Zepp Technology 391

5. Sports And Fitness Wearables: Company Profiles 392
5.1 Adidas 392
5.2 Apple 393
5.2.1 Apple Watch 395
5.2.2 Apple Business Strategy 396
5.2.3 Apple Product Introductions 397
5.2.4 Apple Second Quarter 2015 Revenue 398
5.2.5 Apple iPhone 398
5.2.6 Apple HomeKit 399
5.3 Babolat 400
5.4 Basis 401
5.5 Blast Motion 401
5.6 Casio 402
5.7 Catapult: NHL Technology Reduces Injuries 404
5.7.1 Catapult Focused on US College Sports System 406
5.7.2 Catapult Data Collection 406
5.7.3 Catapult Revenue 406
5.7.4 Catapult Regional Revenue 407
5.7.5 Catapult Total Revenue 408
5.7.6 Catapult US: 408
5.7.7 Catapult EU 408
5.7.8 Catapult ROW 408
5.7.9 Catapult Total Units Ordered 408
5.7.10 Catapult Player Tracking in Australian Rules Football 410
5.7.11 Catapult Hockey Player Tracking 410
5.7.12 Catapult Device 411
5.7.13 Catapult in the NFL 413
5.7.14 Catapult Can Help Trainers Understand How Much Stress Of The Game 414
5.7.15 Catapult Measuring Intense Play 416
5.7.16 Big Wave Surfers Use Catapult to Ready for Event 417
5.8 Crossmatch 418
5.9 Diamond Kinetics 419
5.10 Epson 420
5.10.1 Epson Industrial Robots 420
5.10.2 Epson Company Profile 421
5.10.3 Epson Automation on Assembly Lines Using Robots 427
5.11 Fitbit 427
5.12 FlexTech Alliance 428
5.13 Garmin 429
5.13.1 Garmin Fitness Revenue 2014 431
5.14 GoPro 432
5.14.1 GoPro Second Quarter 2015 Highlights 433
5.14.2 GoPro Opular Mount 436
5.14.3 GoPro Revenue Surges 54% As It Gains Popularity Abroad 437
5.14.4 GoPro Acquires Kolor, A Virtual Reality Company 438
5.15 Made in Sense Happic 438
5.16 Heddoko 438
5.17 Huawei 442
5.18 iHealth 444
5.19 Immersion TouchSense 444
5.20 GN Store Nord / Jabra 446
5.21 Jawbone 448
5.22 LG 449
5.22.1 LG Strategic Alliances 454
5.22.2 LG Electronics Premium-Market Strategy 456
5.22.3 LG Branding 458
5.23 LifeTrak 460
5.23.1 LifeTrak Standalone Company 461
5.24 Lumo 461
5.25 Major League Baseball (MLB) Teams 462
5.25.1 MLB.com Digital Academy Instructional Center 463
5.25.2 MLB Coaches Corner 464
5.25.3 Youth Baseball Leagues 464
5.25.4 MLB my Hits® 465
5.25.5 MLB myPitch 465
5.26 Martian 467
5.27 MC10 468
5.27.1 MC10 Redefines The Interface Between Electronics And The Human Body 469
5.28 MioGlobal 469
5.29 Misfit 470
5.30 Motus 470
5.31 Myontec 473
5.32 MYOVOLT 474
5.33 National Football League (NFL) 475
5.33.1 AFC-North 475
5.33.2 AFC-South 475
5.33.3 AFC-East 476
5.33.4 AFC-West 477
5.33.5 NFC-North 477
5.33.6 NFC-South 478
5.33.7 NFC-East 479
5.33.8 NFC-West 479
5.33.9 NFL Stats 481
5.34 Netatmo 481
5.35 Nike 481
5.35.1 Nike Revenue 483
5.35.2 Nike Digital Sport Hardware Moves to Apple 484
5.36 Notch 485
5.37 Pebble 486
5.38 Performance Sports Group 487
5.38.1 Performance Sports Group Research and Development 487
5.38.2 Performance Sports Group Strong and Authentic Brands in Attractive Markets 490
5.38.3 Leading Players Utilize Performance Sports Group Products 491
5.38.4 Performance Sports Group Integrated Performance Sports Platform492
5.38.5 Performance Sports Group Industry-Leading R&D and Innovation 494
5.38.6 Performance Sports Group Diversified and Balanced Business Model 495
5.38.7 Performance Sports Group Revenue 495
5.38.8 Performance Sports Group Fiscal 2015 Has 51% Increase in Revenues 497
5.38.9 Factors Affecting Performance Sports Group Market Performance 498
5.38.10 Performance Sports Group Hockey 501
5.38.11 Performance Sports Group Baseball/Softball 501
5.38.12 Performance Sports Group Business Strategy 501
5.38.13 Performance Sports Group Easton Baseball/Softball 502
5.38.14 Performance Sports Group Seeks to Continue to Grow in Hockey 503
5.38.15 Performance Sports Group Bauer Hockey Intercorporate Relationships 504
5.39 Pivothead 508
5.40 Polar 509
5.40.1 Polar Healthy Lifestyle Choices With MyFitnessPal 509
5.41 Pivotal 509
5.42 Samsung Electronics 510
5.42.1 Samsung Finds Talent And Adapts Technology To Create Products 512
5.42.2 Samsung Adapts to Change, Samsung Embraces Integrity 513
5.42.3 Samsung Telecom Equipment Group 514
5.42.4 Samsung Memory Over Logic 515
5.43 StretchSense 517
5.43.1 StretchSense Over 100 Customers in 20 Countries 518
5.44 Stonecrysus 519
5.45 Sony 519
5.45.1 Sony Segments 520
5.45.2 Sony 521
5.45.3 Sony PLAYSTATION Eye Webcam - USB 2.0 525
5.45.4 Sony SNC-EP520 36x Day/Night IP PTZ Camera 526
5.46 Speedo 527
5.47 TCL Communications / Alcatel ONETOUCH 528
5.48 Thalmic Labs 530
5.49 Vicis 530
5.50 Vista Equity Partners 531
5.46.1 STATS 531
5.50.2 Stats Was Part of News Corporation (the parent of FOXSports.com) and the Associated Press 532
5.50.3 Stats Customers 535
5.50.4 STATS / Prozone 537
5.50.5 Prozone Software Tracks In-Game Player Performance 540
5.50.6 Stats Revenue 541
5.50.7 Stats Locations Worldwide 541
5.50.8 STATS Sports Public Relations 542
5.50.9 STATS Data And Content Company 543
5.50.10 Stats Data Centers 544
5.50.11 Stats Acquisitions 545
5.50.12 STATS / Sportz Interactive 545
5.50.13 STATS Projections for Daily Fantasy Sports 546
5.50.14 Vista Equity Partners And STATS Acquire Automated Insights 546
5.50.15 STATS Acquires The Sports Network 546
5.50.16 STATS Acquires TVTI 547
5.50.17 STATS Acquires Bloomberg Sports 547
5.50.18 STATS / Automated Insights 548
5.51 Withings 548
5.52 Xensr 549
5.53 Xiaomi 550
5.54 Zepp 552
5.54.1 Zepp Labs Wearable Sports Technology. 553
5.55 List of Selected Sports Wearable Technology Companies 556

List of Table

List of Tables and Figures

Table ES-1 Sports Performance Wearables and Sensor Devices: Market Driving Forces 42 
Table ES-2 Sports Performance Wearables and Sensor Devices: Channel Market Driving Forces 43 
Table ES-3 Wearable Technology Uses Biometric Sensors 45 
Figure ES-4 Wearables: Sports and Fitness Market Shares, Dollars, 2014 47 
Figure ES-5 Smart Wearables for Fitness and Sports, Forecasts, Dollars, Worldwide, 2015-2021 49 
Figure 1-1 Catapult NBA Sports Player Movement Data Example. 54 
Table 1-2 Sports And Fitness Apparel Design Solution Parameters 56 
Table 1-3 Athletic Apparel Clothing Vendor Competitive Advantage Aspects 57 
Table 2-1 Sports Performance Wearables and Sensor Devices: Market Driving Forces 61 
Table 2-2 Sports Performance Wearables and Sensor Devices: Channel Market Driving Forces 62 
Table 2-3 Wearable Technology Uses Biometric Sensors 64 
Figure 2-4 Wearables: Sports and Fitness Market Shares, Dollars, 2014 66 
Table 2-5 Wearables: Sports and Fitness Market Shares, Dollars, 2014 67 
Figure 2-6 Smart Wearables for Fitness and Sports, Forecasts, Dollars, Worldwide, 2015-2021 78 
Table 2-7 Smart Wearable Device Markets Dollars, Worldwide, 2015-2021 79 
Table 2-8 Smart Wearable Device Market Segments, Smart Bands, Smart Fitness Bands, Baseball Devices, Basketball Devices, Tennis Devices, Golf Devices, Football Devices, Soccer Devices, Hockey Devices, and Bicycling Devices, Units, Worldwide, 2015-2021 79 page following 79
Table 2-9 Wearable Sports and Fitness Tracking Devices Market Segment Sport Specific Market Drivers 82 
Table 2-10 Wearable Sports and Fitness Tracking Devices Market Segment Sport Specific Market Challenges 83 
Table 2-11 Wearable Sports and Fitness Trends 84 
Table 2-12 Smart Wearable Device Market Segments, Smart Bands, Smart Fitness Bands, Baseball Devices, Basketball Devices, Tennis Devices, Golf Devices, Football Devices, Soccer Devices, Hockey Devices, and Bicycling Devices, Dollars, Worldwide, 2015-2021 87 
Table 2-13 Smart Wearable Device Market Segments, Smart Bands, Smart Fitness Bands, Baseball Devices, Basketball Devices, Tennis Devices, Golf Devices, Football Devices, Soccer Devices, Hockey Devices, and Bicycling Devices, Percent, Worldwide, 2015-2021 87 
Table 2-14 Smart Baseball Wearable Sensor Systems Market Shares, Dollars, Worldwide, 2014 91 
Figure 2-15 Smart Wearables Baseball, Forecasts, Dollars, Worldwide, 2015-2021 92 
Table 2-16 Smart Basketball Wearables, Trackers, and Sensors, Market Shares, Dollars, Worldwide, 2014 94 
Figure 2-17 Smart Wearables for Basketball, Forecasts, Dollars, Worldwide, 2015-2021 96 
Table 2-18 Smart Football Wearables, Trackers, and Sensors Market Shares, Dollars, Worldwide, 2014 99 
Figure 2-19 Wearables for Football, Forecasts, Dollars, Worldwide, 2015-2021 101 
Table 2-20 Smart Soccer Wearables, Trackers, and Sensors Market Shares, Dollars, Worldwide, 2014 103 
Figure 2-21 Smart Wearables for Soccer, Forecasts, Dollars, Worldwide, 2015-2021 104 
Table 2-22 Smart Tennis Wearables, Trackers, and Sensors Market Shares, Dollars, Worldwide, 2014 105 
Table 2-23 Smart Bicycling Wearables, Trackers, and Sensors Market Shares, Dollars, Worldwide, 2014 106 
Figure 2-24 Smart Wearables for Bicycling, Forecasts, Dollars, Worldwide, 2015-2021 107 
Table 2-25 Smart Golf Wearable Systems, Market Shares, Units and Dollars, Worldwide, 2014 108 
Figure 2-26 Smart Wearables for Golf, Forecasts, Dollars, Worldwide, 2015-2021 109 
Table 2-27 Smart Hockey Wearables, Trackers, and Sensors Market Shares, Dollars, Worldwide, 2014 111 
Figure 2-28 Smart Wearables for Hockey, Forecasts, Dollars, Worldwide, 2015-2021 112 
Table 2-29 Smart Wearable Personal Bands, Low End, Mid Range, and High End By Vendor Market Shares, Dollars, Number of Units, Worldwide, 2014 113 
Table 2-30 Smart Wearable Personal Bands, Low End, Mid Range, and High End By Vendor Market Shares, Percent of Dollars, Number of Units, Worldwide, 2014 114 
Figure 2-31 Smart Band Wearables , Forecasts, Dollars, Worldwide, 2015-2021 115 
Table 2-32 Smart Wearable Fitness Tracking Bands, Low End, Mid Range, and High End By Vendor Market Shares, Dollars, Number of Units, Worldwide, 2014 116 
Table 2-33 Smart Wearable Fitness Tracking Bands, Low End, Mid Range, and High End By Vendor Market Shares, Percent of Dollars, Millions of Dollars by Segment, Worldwide, 2014 117 
Figure 2-34 Smart Fitness Wearable Bands, Forecasts, Dollars, Worldwide, 2015-2021 119 
Table 2-35 Smart Wearables Sport and Fitness Device and Analytics Regional Market Segments, Dollars, 2014 123 
Table 2-36 Smart Wearable Sports and Fitness Device and Analytics Regional Market Segments, 2014 124 
Figure 3-1 Diamond Kinetics Measure Proven Swing Metrics 132 
Figure 3-2 Motus Smart-Sleeve 135 
Figure 3-3 Motus Smart-Sleeve 136 
Figure 3-4 Motus Smart-Sleeve Collection of Real-Time Biomechanical Data 137 
Figure 3-5 Motus Smart-Sleeve Collection of Real-Time Elbow Biomechanical Data 138 
Table 3-6 Motus Baseball Professional Motion And Performance Tracking Early Adopters140 
Table 3-7 Motus Compression Sleeve Biometrics Technology 141 
Figure 3-8 Motus Compression Sleeve With Sensors 143 
Table 3-9 Catapult is Biomechanical Performance Analysis Sensor Features 151 
Figure 3-10 VICIS Football Helmet 154 
Table 3-11 Zephyr Technology Workout Tracking 156 
Table 3-12 OptimEye S5 Sensor Functions 159 
Table 3-13 OptimEye S5 Sensor Components 160 
Figure 3-14 Catapult OptimEye G5 161 
Figure 3-15 MC10 Biostamp 167 
Figure 3-16 Google Glass View of Football Wearable Tech Information 169 
Figure 3-17 Microsoft Surface Pro 171 
Table 3-18 Babolat Play Pure Drive Sensor Driven Racket Wearable Functions 176 
Figure 3-19 Zepp Wearable Golf Sensors 189 
Figure 3-20 Readiband Electronic Wristband Measures Sleep Quality And Quantity Wrist Sports Wearable Technology 193 
Figure 3-21 Fatigue Science Readiband Sleep System 195 
Figure 3-21 Myontec Mbody Pro 197 
Figure 3-22 Stonecrysus Measurements 201 
Figure 3-23 Myo Gesture Control Armband 203 
Figure 3-24 Performance Sports Group Bauer Hockey 210 
Figure 3-25 StretchSense Wearable Sensors Designed To Measure Large And Small Strains216 
Table 3-26 StretchSense Wearable Motion Capture Sensor Measurements 217 
Figure 3-27 StretchSense Flexible Miniature Electronics 218 
Table 3-28 StretchSense Solution Components 219 
Figure 3-29 Heddoko Full Body Metrics 221 
Figure 3-30 Heddoko Weight Lifting Body Metrics 222 
Figure 3-31 Heddoko Body Intensity and Difficulty Metrics 223 
Figure 3-32 MYOVOLT Fabric Sensors 227 
Figure 3-33 MYOVOLT Thigh Wrap 228 
Figure 3-34 Apple Watch 230 
Figure 3-35 Apple Watch Menu 231 
Table 3-36 Apple Watch Digital Crown Makes Personal Device 235 
Figure 3-37 Apple Watch Taptic Engine 239 
Table 3-38 Apple Watch Face Choices 242 
Table 3-39 Apple Watch Face Customization Benefits 243 
Figure 3-40 Fitbit Zip Daily Sports Tracking Module 247 
Table 3-41 Fitbit Zip Features 248 
Figure 3-42 Fitbit One 249 
Table 3-43 Fitbit One Features 250 
Figure 3-44 Fitbit Flex 251 
Table 3-45 Fitbit Flex Features 252 
Figure 3-46 Fitbit Charge 253 
Table 3-47 Fitbit Charge Features 254 
Figure 3-48 Fitbit Charge HR 255 
Table 3-49 Fitbit Charge Heart Rate HR Features 256 
Figure 3-50 Fitbit Surge 257 
Table 3-51 Fitbit Surge Features 258 
Figure 3-52 Pebble Time 259 
Figure 3-53 Pebble Time Steel 262 
Figure 3-54 Jawbone UP2 Tracker 263 
Table 3-55 Jawbone UP2 Features 264 
Figure 3-56 Jawbone UP3 Tracker 265 
Table 3-57 Jawbone UP3 Heart Rate Features 266 
Figure 3-58 Jawbone UP4 Tracker 266 
Table 3- 267 Jawbone UP4 Features 267 
Figure 3-60 Jawbone UP Move 268 
Table 3-61 Jawbone UP Move Features 269 
Figure 3-62 Withings Activité 269 
Table 3-63 Withings Activité Pop Functions 271 
Table 3-64 Withings Pulse Ox 272 
Figure 3-65 LG Watch Urbane 274 
Figure 3-66 Lifeband Touch* Activity Tracker – Medium 275 
Table 3-67 LG FITNESS BAND (FB84-BM) 276 
Figure 3-68 Misfit Shine 277 
Figure 3-69 Misfit Shine Attachable Points 278 
Table 3-70 Misfit Shine Fitness Module Specifications 279 
Table 3-71 Misfit Flash Tracks 281 
Table 3-72 Misfit App, Flash Specifications 282 
Figure 3-73 Misfit Beddit 284 
Figure 3-74 Garmin Forerunner® 620 286 
Table 3-75 Garmin Advanced Running Watch with Recovery Advisor Functions 287 
Figure 3-76 Garmin Fitness Advanced Running Watch 288 
Table 3-77 Garmin Forerunner 620 VO2 Max Calculation Key Benefits 289 
Table 3-78 Garmin Forerunner 620 VO2 Max Calculation Parameters 290 
Table 3-79 Garmin 620 GPS Based Running Watch Functions 292 
Table 3-80 Garmin 620 GPS Based Running Watch Features 293 
Figure 3-81 Garmin Forerunner® 225 294 
Table 3-82 Garmin GPS Running Watch With Wrist- Based Heart Rate Features 295 
Figure 3-83 Garmin Forerunner® 25 296 
Figure 3-84 Garmin Forerunner® 920XT 297 
Figure 3-85 Garmin Forerunner® 310XT 299 
Table 3-86 Garmin Multisport GPS Tracking For Land and Water Functions 300 
Table 3-87 Garmin Multisport GPS Tracking For Land and Water Features 301 
Table 3-88 Garmin Swim Wearable Metrics 302 
Figure 3-89 Garmin Swim Wearable 303 
Figure 3-90 Epson Pulsense™ Fitness Watch & Band 304 
Table 3-91 Epson Pulsense™ Fitness Watch Functions 305 
Table 3-92 Epson Pulsense™ Fitness Watch Features 306 
Figure 3-93 Epson Runsense WatchSF-110 307 
Table 3-94 Epson Runsense WatchSF-110 308 
Figure 3-95 Epson Runsense WatchSF-110 Stride Measurement & Accelerometer 309 
Figure 3- 310 Epson Epson Runsense WatchSF-110 Programmable Laps Capabilities 310 
Figure 3-97 Epson Runsense WatchSF-110 Heart Rate Monitoring 311 
Figure 3-98 Huawei TalkBand B1 312 
Figure 3-99 Huawei TalkBand B2 314 
Table 3-100 Huawei TalkBand B2 Features 316 
Figure 3-101 Sony SmartBand Talk SWR30 317 
Table 3-102 Sony SmartBand Talk SWR30 Functions 318 
Figure 3-103 Sony Smartwatch 3 SWR50 319 
Figure 3-104 TCL / Alcatel ONETOUCH Watch™ - Small/medium Band (Black) 320 
Table 3-105 Alcatel Onetouch Watch Modules 323 
Table 3-106 Alcatel Onetouch Watch Technical Specifications 324 
Table 3-106 325 Alcatel Onetouch Watch Technical Specifications 325 
Table 3-107 Technology Fitness tracking 326 
Figure 3-108 Pivotal Living Tracker 329 
Table 3-109 Pivotal Living Tracker Features 330 
Figure 3-110 Xiaomi Mi Band 331 
Table 3-111 MioMio FUSE Wristband Tracking Metrics 333 
Table 3-112 MioMio FUSE Athlete Tracking Metrics 334 
Figure 3-113 Polar M400 GPS Running Watch 337 
Table 3-114 Polar Flow Web Service 338 
Table 3-115 Polar Flow Mobile App Features 339 
Figure 3-116 Polar V650 Bicycle Computer 340 
Table 3-117 Polar V650 Smart Bicycle Computer Functions 341 
Figure 3-118 Polar V800GPS Sports Smart Coaching Watch 342 
Table 3-119 Polar V800GPS Sports Watch Smart Coaching and GPS Functions 343 
Figure 3-120 Polar Loop 344 
Figure 3-121 Polar Loop 2 345 
Figure 3-122 Samsung Activity Tracker 347 
Figure 3-123 Samsung Gear S 348 
Figure 3-124 Netatmo June 350 
Figure 3-125 Basis Peak 351 
Table 3-126 Peak Automatic Tracking: 352 
Figure 3-127 Lumo Lift 353 
Table 3-128 Lumo Lift Posture & Activity Coach 354 
Figure 3-129 LifeTrak Core C200 355 
Table 3-130 LifeTrak Core C200 ECG Accurate Heart Rate 356 
Figure 3-131 LifeTrak Core C210 357 
Table 3-132 LifeTrak Core C210 ECG Accurate Heart Rate 358 
Figure 3-133 LifeTrak Core C300 360 
Table 3-134 LifeTrak Core C300 ECG Accurate Heart Rate 361 
Figure 3-135 LifeTrak Brite R450 362 
Table 3-136 LifeTrak Brite R450 Health And Fitness Device Modules 363 
Table 3-137 LifeTrak Brite R450 Health And Fitness Device Functions 364 
Table 3-138 LifeTrak Brite R450 Health And Fitness Device Charging and Water Resistance 365 
Table 3-139 LifeTrak Brite R450 ECG Accurate Heart Rate Functions 366 
Table 3-140 LifeTrak Brite R450 Health And Fitness Functions 367 
Figure 3-141 Martian Notifier 370 
Figure 3-142 Martian Notifier 371 
Table 3-143 Martian Notifier Size And Weight 372 
Table 3-144 Martian Notifier Features 373 
Table 3-145 Martian Notifier In The Box 374 
Table 3-146 Martian Notifier Wireless 375 
Table 3-147 Martian Notifier Power And Battery 375 
Table 3-148 Martian Notifier Compatibility 376 
Figure 3-149 iHealth Wave Swim Tracker 378 
Figure 3-150 Misfit Speedo Shine 380 
Figure 3-151 Vector Luna Wearable Technology Smartwatch 381 
Figure 3-152 Jabra Sport Coach 383 
Table 4-1 Driving Forces in Branding Sports Wearables 385 
Table 4-2 Driving Forces in Sports Wearables Research and Development 386 
Figure 4-3 Mio Continuous Technology Chip 389 
Figure 5-1 Babolat Tennis Endorsees 400 
Table 5-2 Catapult System Device Description and Components 411 
Table 5-3 Catapult System Device Positioning 412 
Table 5-4 Catapult System Device Functions 412 
Figure 5-5 Catapult Trending on The Daily Cut 413 
Figure 5-6 Catapult Trending on The MLB Stress 414 
Figure 5-7 GoPro Cameras 435 
Figure 5-8 Heddoko Full Body Metrics 439 
Figure 5-9 Heddoko Weight Lifting Body Metrics 440 
Figure 5-10 Heddoko Body Intensity and Difficulty Metrics 441 
Figure 5-11 LG Global Locations 457 
Figure 5-12 Motus Sports Specialties 471 
Figure 5-13 Motus Clients 471 
Figure 5-14 Motus Corporate Metrics 472 
Figure 5-15 Notch Electronic Tracking for Surfers 485 
Figure 5-16 Pebble Tracking Watch 486 
Figure 5-17 Performance Sports Group Fiscal 2015 Revenue by Quarter 496 
Table 5-18 Performance Sports Group Business Strategy 502 
Table 5-19 Performance Sports Group Bauer Hockey Company Profile 503 
Figure 5-20 Performance Sports Group Bauer Hockey Intercorporate Relationships 505 
Figure 5-21 StretchSense Data Collection Points 518 
Table 5-22 Sony Segments 520 
Figure 5-23 Sony PLAYSTATION Eye Webcam - USB 2.0 525 
Figure 5-24 Stats Companies 533 
Table 5-25 STATS Sports Technology Target Markets 534 
Figure 5-26 Stats Customers 535 
Figure 5-27 Prozone Cameras 538 
Table 5-28 Prozone Optical Player Tracking 539 
Table 5-29 Zepp Sports Target Markets 555 Fitness and Wellness Devices 556

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