ResearchMoz

Smart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023

IDTechEx
Published Date » 2013-02-01
No. Of Pages » 299
   
 Electronics and electrics are already used in packaging, from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. We even have medication that records how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up.  
   
 The key enabling technology - printed electronics - is about to reduce costs by 99%. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising - progressing way beyond static print - and...
Table of Content

1. EXECUTIVE SUMMARY AND CONCLUSIONS
1.1. Benchmarking validation of figures
1.2. Market sub sectors merge
1.2.1. EAS and RFID
1.3. Reasons for the slow start
1.3.1. Unbalanced supply chain
1.3.2. Many examples of e-packaging
1.3.3. Little market pull
1.3.4. Tipping point
1.3.5. P&G and printed electronics
1.3.6. Using more of the human senses and in a better way
1.3.7. Reusable electronic packaging
1.3.8. Major adoption is certain now
1.3.9. The forthcoming e-Label
1.3.10. Technology push
1.4. Market drivers
1.4.1. Two routes for e-packaging
1.4.2. Price sensitivity
1.4.3. Basic hardware platforms are essential to achieve volume
1.5. New components and creative design
1.5.1. New design paradigms
1.5.2. Electronic graphic design
1.5.3. Diageo needs
1.6. Market Background

2. INTRODUCTION
2.1. Types of packaging
2.1.1. Demographic timebomb
2.2. Why progress is now much faster
2.2.1. Using the nine human senses
2.2.2. AstraZeneca Diprivan chipless RFID
2.3. Why basic hardware platforms are essential
2.3.1. Argument for printing standard circuits
2.3.2. Touch and hearing
2.3.3. Smell
2.4. Why e-packaging has been slow to appear
2.4.1. Inadequate market research
2.4.2. Lack of market pull
2.4.3. Wrong priorities by developers - engineering led design
2.4.4. Inadequate cost reduction
2.4.5. Odd inventions not economy of scale/hardware platforms
2.4.6. Failure to solve technical problems
2.4.7. Legal constraints
2.4.8. Lessons from brand enhancement of cars using printed electronics

3. THE NEED FOR ELECTRONICS IN PACKAGING
3.1. Safety
3.2. Security and reducing crime
3.3. Uniqueness/ product differentiation
3.4. Convenience
3.5. Leveraging the brand with extra functions, brand enhancement
3.6. Merchandising and increasing sales
3.6.1. Attracting attention
3.6.2. Rewards
3.7. Entertainment
3.7.1. Touchcode
3.8. Error Prevention
3.9. Environmental aspects of disposal
3.10. Environmental quality control within the package
3.11. Quality Assurance
3.12. Consumer feedback
3.13. Removing tedious procedures
3.14. Cost reduction, efficiency and automated data collection

4. THE MAGIC THAT IS BECOMING POSSIBLE
4.1. Printed electronics products from Toppan Forms
4.2. Solar bags
4.3. Smart substrates
4.4. Transparent and invisible electronics
4.5. Tightly rollable electronics
4.5.1. Fault tolerant electronics
4.6. Stretchable and morphing electronics
4.7. Edible electronics
4.8. Electronics as art
4.9. Origami electronics
4.10. The package becomes the delivery mechanism
4.11. Electronic release, dispensing and consumer information

5. BASIC HARDWARE PLATFORMS NEEDED BY THE MARKET
5.1. Winking image label
5.2. Talking label
5.3. Recording talking label
5.4. Scrolling text label
5.5. Timer
5.6. Self adjusting use by date
5.7. Other sensing electronics
5.8. Moving color picture label
5.9. Drug and cosmetic delivery system
5.10. Ultra low cost printed RFID/EAS label

6. PRECURSORS OF IMPENDING E-PACKAGING CAPABILITIES
6.1. Coming down market
6.2. T-Ink and all the senses

7. EXAMPLES OF E-PACKAGING
7.1. Examples of e-packaging and related uses with human interface
7.1.1. Printed electronics magazine cover - Blue Spark, NTERA, CalPoly, SiCal, Canvas and Ricoh
7.1.2. Printed electronic greeting cards - Tigerprint, PragmatIC, and Novalia
7.1.3. Cigarettes scrolling display - Kent
7.1.4. Talking pill compliance kit - MeadWestvaco
7.1.5. Monochrome reprogrammable phone decoration - Hitachi
7.1.6. Color reprogrammable phone decoration - Hewlett Packard and Kent Display
7.1.7. Rum winking segments - Coyopa
7.1.8. Talking pizza boxes - National Football League and Mangia Media
7.1.9. Batteries with integral battery tester - Duracell
7.1.10. Point of Sale Material - News Corporation and T-Ink
7.1.11. Place mats - McDonalds
7.1.12. Animation and sound - Westpoint Stevens
7.1.13. Board games become animated - Hasbro and Character Visions
7.1.14. Interactive tablecloth - Hallmark
7.1.15. Compliance monitoring blisterpack - National Institutes of Health/Fisher Scientific
7.1.16. Compliance monitoring blisterpack laminate - Novartis/Compliers Group/DCM
7.1.17. Smart blisterpack dispenser - Bang & Olufsen Medicom
7.1.18. Winking sign - ACREO
7.1.19. Compliance monitoring plastic bottle - Aardex
7.1.20. Talking medicine - CVS and other US pharmacies
7.1.21. Talking prizes - Coca-Cola
7.1.22. Beer package game - VTT Technology
7.1.23. Electronic cosmetic pack - Procter and Gamble
7.1.24. Cookie heater pack - T-Ink
7.1.25. Sata Airlines - Ynvisible
7.2. Examples of e-packaging without human interface
7.2.1. Time temperature label - Findus Bioett
7.2.2. Anti-theft - Wal-Mart/Tyco ADT
7.2.3. Time temperature recorders - Healthcare shippers/KSW Microtec
7.2.4. Fly seeking spray - Reckitt Benkiser
7.2.5. RFID for tracking - Tesco & Metro/Alien Technology
7.2.6. Blisterpack with electronic feedback buttons - Kuopio University Hospital
7.2.7. Trizivir - AstraZeneca
7.2.8. Oxycontin - Purdue Pharma
7.2.9. Viagra - Pfizer
7.2.10. Theft detection - Swedish Postal Service and Deutsche Post
7.2.11. Blood - Massachusetts General Hospital
7.2.12. Real time locating systems - Jackson Healthcare Hospitals/Awarepoint

8. THE TOOLKIT OF ELECTRONIC COMPONENTS FOR E-PACKAGING
8.1. Challenges of traditional components
8.2. Printed and potentially printed electronics
8.2.1. Successes so far
8.2.2. Materials employed
8.2.3. Printing technology employed
8.2.4. Multiple film then components printed on top of each other
8.3. Paper vs plastic substrates vs direct printing onto packaging
8.3.1. Paper vs plastic substrates
8.3.2. Electronic displays that can be printed on any surface
8.4. Transistors and memory inorganic
8.4.1. Nanosilicon ink
8.4.2. Zinc oxide based ink
8.5. Transistors and memory organic
8.6. Displays
8.6.1. Electrophoretic
8.6.2. Thermochromic
8.6.3. Electrochromic
8.6.4. Printed LCD
8.6.5. OLED
8.6.6. Electrowetting
8.7. Energy harvesting for packaging
8.7.1. Photovoltaics
8.7.2. Other
8.8. Batteries
8.8.1. Single use laminar batteries
8.8.2. Rechargeable laminar batteries
8.8.3. New shapes - laminar and flexible batteries
8.9. Transparent batteries and photovoltaics - NEC, Waseda University, AIST
8.10. Other important flexible components now available
8.10.1. Capacitors and supercapacitors
8.10.2. Applications for supercapacitors
8.10.3. Resistors
8.10.4. Conductive patterns for antennas, identification, keyboards etc.
8.10.5. Programming at manufacturer, purchaser or end user
8.11. New types of component - thin and flexible
8.11.1. Memristors
8.11.2. Metamaterials
8.11.3. Thin film lasers, supercabatteries, fuel cells

9. SUPPLIER AND DEVELOPER PROFILES
9.1. ACREO, Sweden
9.2. BASF, Germany
9.3. Blue Spark Technologies, USA
9.4. Canatu, Finland
9.5. CapXX, Australia
9.6. Cymbet, USA
9.7. E-Ink
9.8. Enfucell, Finland
9.9. Excellatron, USA
9.10. Fraunhofer Institute for Electronic Nano Systems (ENAS), Germany
9.11. Front Edge Technology, USA
9.12. Holst Centre, Netherlands
9.13. Infinite Power Solutions USA
9.14. Infratab, USA
9.15. Institute of Bioengineering and Nanotechnology (A*Star), Singapore
9.16. ISORG, France
9.17. Kovio, USA
9.18. Massachusetts Institute of Technology USA
9.19. MWV, USA
9.20. NEC, Japan
9.21. New University of Lisbon, Portugal
9.22. Novalia, UK
9.23. Plastic Logic, UK
9.24. PolyIC, Germany
9.25. PragmatIC Printing, UK
9.26. Printechnologics, Germany
9.27. PST Sensor, South Africa
9.28. Solarmer, USA
9.29. Soligie, USA
9.30. Thin Film Electronics, Norway
9.31. T-Ink
9.32. VTT, Finland

10. MARKET FORECASTS 2013-2023
10.1. How printed electronics is being applied
10.2. Surprisingly poor progress with low cost electronics so far
10.3. Ultimate market potential
10.4. E-packaging market 2013-2023
10.5. Beyond brand enhancement
10.6. Printed electronics market
10.7. Battery market for small devices
10.8. Printed electronics needs new design rules
10.9. The emerging value chain is unbalanced

APPENDIX 1: GLOSSARY
APPENDIX 2: IDTECHEX PUBLICATIONS AND CONSULTANCY

List of Tables

NA

List of Figures


NA

Upcoming Reports:

Primary Progressive Multiple Sclerosis Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2014 - 2020
By - Transparency Market Research
Multiple sclerosis (MS), which is also referred as disseminated sclerosis, is an inflammatory disease of the nervous system. It is mainly characterized by the disruption of the nerve cells of the spinal cord and the brain of an affected individual, which results in the loss of ability to communicate along with various other physical, mental as well as psychiatric problems. Primary progressive multiple sclerosis (PPMS) is a type of MS in which the neurological functioning steadily deteriorates with no distinct relapses (also known as attacks or exacerbations) or fixed period of remissions....
Crude Oil Carriers Market - Global Industry Analysis, Market Size, Share, Growth, Trends And Forecast, 2013 - 2019
By - Transparency Market Research
Crude oil carriers are generally referred to as oil tankers that transport crude oil from one place to another. Oil tankers are designed for the bulk transport of oil. Crude tankers transport unrefined crude oil from extraction location to the refineries. Tanker shipping provides a convenient way of transporting bulk liquid for international seaborne trade. Transportation rates in the shipping industry are determined by time charter equivalent. Oil tankers have become an integral part of the transportation process. Crude oil carriers are typically classified on the basis of Dead...
Angina Pectoris Market - Global Industry Size, Market Share, Trends, Analysis And Forecasts 2012 - 2018
By - Transparency Market Research
Angina pectoris market is expected to grow at the CAGR of 3.5% and reach the value of $12,707.4 million by the year 2018. This growth is primarily driven by the increase in number of patients undergoing treatment for angina pectoris and likely approval of new therapies like varespladib and Generx that are in late stage of clinical development. If approved, these products are expected to contribute in the growth of angina pectoris industry as they will be marketed at premium price by their inventor companies. Innovative mechanism of action of these products will lead to...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

Food Imported by the U.S. Under Scanner
Nov 27, 2014  
The U.S. Food and Drug Administration and the U.S. Department of Homeland Security have joined forces to address a major issue of national security - food supply. Given the fact that 15% of the country’s food supply is being imported from overseas, it has become imperative to monitor from where the food is coming in. FDA officers recently inspected a plant in Carson, checking...
iPhone 6 Consistently Best Smartphone: Japan
Nov 27, 2014  
BCN, one of the tracking websites in Japan, has tracked the sales of multiple consumer devices on a weekly and monthly basis. Their results show that the iPhone has held the top positions in all its segments for the past three months. The months of October saw Apple’s iPhone 6 in dominion by holding the top six positions for smartphone sales. Of the 14, it held 9 places after...
Renewable Energy Supersedes Nuclear Power in Scotland
Nov 27, 2014  
Reports by BusinessGreen show that clean energy in Scotland has produced more power than coal, gas, or nuclear. This is the first time it has happened in the first half of 2014.  New industry figures will also show on Thursday, how renewable energy through hydro power plants, wind farms, and other clean technologies in Scotland provides as the single largest source of electricity...
World Cup Stadium at Qatar to be Renovated for 2022 FIFA World Cup
Nov 26, 2014  
The design for renovation of the Khalifa International Stadium will soon be unveiled by the organization that is responsible for building the infrastructure and stadiums for the 2022 FIFA World Cup Qatar. The main construction work on the stadium is being looked into by two prominent construction companies. The joint venture is between Six Construct and Midmac Contracting. Six Construct is a...
DOD Spending Low, Corps Look for More Work in Alaska
Nov 24, 2014  
Military construction across Alaska continues to decline. Government contractors expect to keep busy for the time being with work delegated by other federal agencies. The United States Army Corps of Engineers expects to have more than US$410 million worth of work available on at least 400 projects in the 2015 fiscal year. Chris Tew, the Alaska Contracting Division chief said that is...