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Slovenia Beer Market Insights 2012

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Published Date : Sep 2012

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No. of Pages : 58 Pages

Product Synopsis

A detailed market research report on the Slovenia beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Slovenia beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
After the positive development in the first half of 2011, when GDP growth was driven by the export industry,GDP contracted in the second half of 2011 and Slovenia landed in a recession again by the end of the year. Consumer confidence remained low, with some oscillations reducing the consumer propensity to buy.

What are the key drivers behind recent market changes?
Retailers recognised the attractiveness of this segment, launching beer mixes under their Private Labels. Mercator even found a contract bottler abroad to copy the taste of the most popular local beer mix flavour in the market.

What makes this report unique and essential to read?
The Slovenia Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Slovenia Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
  • Slovenia landed in a recession again by the end of the year. Consumer confidence remained low, with some oscillations reducing the consumer propensity to buy.
  • At the beginning of the new century beer consumption started to decline, threatened by increased softdrinks consumption and the trend towards healthier life styles.
  • Beer experienced decline again with the outbreak of the economic crisis in 2009.
  • The increase of an excise duty in April 2012 could have a further negative effect on consumption.
  • Consumers, producers and retailers will be facing an exceptionally challenging year in 2012. A moderate contraction of beer consumption is expected, as consumers are likely to remain cautious in their buying habits, threatened by another wave of the economic crisis and declining purchasing power.

Key Highlights
  • In 2011, beer recorded gains of 1.5%, driven by a boost in Radler (beer mixes) consumption.
  • Other positive drivers were a long and hot summer and the marketing activities of major breweries, while difficult economic conditions and low consumer confidence continued.
  • Radler flavours, which were introduced in 2010 and 2011, made the segment vibrant, while the traditional lemon flavour remained low in volume.
  • Beer is increasingly consumed by the younger and middle aged generations in traditional wine areas.
  • However, beer fared quite well. After two consecutive years of contraction, beer consumption edged forward by 1.5%, stimulated by an extraordinary long period of hot and warm weather.
Table of Content

Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1991-2014F
East Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
East Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
East Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
East Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Updates
Beer Key Facts
Market Size
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table3.4.1 - Leading Retail Groups For Soft Drinks - Number/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer, 2011
Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8B Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 2000-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles
Pivovarna Lasko Brand Volumes, 2007-2011
Pivovarna Union Brand Volumes, 2007-2011
Smaller Brewers/Importers

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