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Slovakias Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : May 2014

Category :

Banking

No. of Pages : 97 Pages

Synopsis

The report provides top-level market analysis, information and insights on Slovakia\'s cards and payments industry, including:
  • Current and forecast values for each category of Slovakia\'s cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Slovakia\'s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • The competitive landscape of Slovakia\'s cards and payments industry

Executive summary

  • The Slovak economy remained resilient to the European sovereign debt crisis due to a sound banking system and prudent government spending. Ongoing government reforms in education, training, the labor market, taxation and infrastructure are likely to spur economic growth over the forecast period (2014–2019), which will have a direct impact on the Slovak cards and payments industry.
  • In terms of overall payment channels, credit transfers held the highest channel share of 85.3% in 2013, followed by direct debits with 12.4%. With consumers shifting to modern electronic payment systems, the channel share of card transactions increased from 1.4% in 2009 to 2.2% in 2013.
  • The Slovak card payments channel grew both in terms of volume and value during the review period (2009–2013). In terms of the number of cards in circulation, the channel increased from 5.1 million in 2009 to 5.7 million in 2013, during the review period at a compound annual growth rate (CAGR) of 2.83%. Over the forecast period, the card payments channel is anticipated to register a CAGR of 2.37% to reach 6.5 million cards by the end of 2018.
  • In terms of transaction value, the card payments channel posted a review-period CAGR of 6.32%, rising from EUR16.5 billion (US$22.9 billion) in 2009 to EUR21.0 billion (US$27.9 billion) in 2013. The channel is expected to post a forecast-period CAGR of 3.97%, increasing EUR22.1 billion (US$29.8 billion) in 2014 to EUR25.8 billion (US$36.3 billion) in 2018.
  • While debit cards remained the preferred payment channel during the review period, the economic crisis and high levels of unemployment opened doors for alternative channels such as charge and prepaid cards. Charge cards are popular among Slovak businesses and are used to meet temporary credit requirements. Moreover, firms can benefit from an interest-free credit period by paying outstanding amounts at the end of the due date. It is anticipated that charge cards will continue to be popular with businesses over the forecast period.

Scope

  • This report provides a comprehensive analysis of Slovakia\'s cards and payments industry.
  • It provides current values for Slovakia\'s cards and payments industry for 2013, and forecast figures for 2018.
  • It details the different economic, infrastructural and business drivers affecting Slovakia\'s cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in Slovakia\'s cards and payments industry.

Reasons to buy

  • Make strategic business decisions using top-level historic and forecast market data related to Slovakia\'s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Slovakia\'s cards and payments industry.
  • Assess the competitive dynamics in Slovakia\'s cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in Slovakia.
  • Gain insights into key regulations governing Slovakia\'s cards and payments industry.

Key highlights

  • The Slovak card payments channel grew both in terms of volume and value during the review period (2009–2013). In terms of the number of cards in circulation, the channel increased from 5.1 million in 2009 to 5.7 million in 2013, during the review period at a compound annual growth rate (CAGR) of 2.83%. Over the forecast period, the card payments channel is anticipated to register a CAGR of 2.37% to reach 6.5 million cards by the end of 2018.
  • In terms of transaction value, the card payments channel posted a review-period CAGR of 6.32%, rising from EUR16.5 billion (US$22.9 billion) in 2009 to EUR21.0 billion (US$27.9 billion) in 2013. The channel is expected to post a forecast-period CAGR of 3.97%, increasing EUR22.1 billion (US$29.8 billion) in 2014 to EUR25.8 billion (US$36.3 billion) in 2018.
  • While debit cards remained the preferred payment channel during the review period, the economic crisis and high levels of unemployment opened doors for alternative channels such as charge and prepaid cards. Charge cards are popular among Slovak businesses and are used to meet temporary credit requirements. Moreover, firms can benefit from an interest-free credit period by paying outstanding amounts at the end of the due date. It is anticipated that charge cards will continue to be popular with businesses over the forecast period.
  • Slovak consumers are generally quick to adopt new payment technologies, and with the introduction of mobile contactless payments by MasterCard in 2008, the value of mobile payments (m-payments) grew to reach EUR26.2 million (US$34.7 million) in 2013. With their popularity still growing, m-payments are anticipated to record a CAGR of 74.48% to reach EUR402.0 million (US$566.3 million) in 2018..
  • E-commerce in Slovakia is growing as a result of improvements in telecommunications infrastructure and payment and security systems, as well as increased consumer willingness and awareness towards online shopping. Rising internet penetration was a key driver behind online retail sales in the country, and the evolution of the modern retail sector also significantly impacted the purchasing decisions of consumers. E-commerce registered a review-period CAGR of 28.35%, rising from EUR218.0 million (US$302.9 million) in 2009 to EUR591.7 million (US$784.4 million) in 2013.
Table of Contents

1 Executive Summary

2 Analysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Rising internet penetration
2.1.2 Growing mobile payments
2.1.3 Automated teller machines (ATMs)
2.1.4 Point-of-sale (POS) terminals
2.1.5 Adoption of EMV infrastructure
2.2 Business Drivers
2.2.1 Growth in retail industry
2.2.2 Growth in e-commerce
2.3 Economic Drivers
2.3.1 GDP growth
2.3.2 GDP per capita
2.3.3 Inflation

3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Credit transfers
3.1.2 Direct debit
3.1.3 Card transactions
3.1.4 Check payments

4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Overview
4.1.2 SEPA cards framework
4.1.3 Anti-Money Laundering (AML) and Combating the Financing of Terrorism (CFT)
4.1.4 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Lost or stolen card
4.2.3 Counterfeit card fraud
4.2.4 Card ID theft

5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending

6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by number of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Segment Size and Forecast
7.3.1 Analysis by number of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Segment Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by number of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by number of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Segment Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.4 Commercial Charge Cards Segment Size and Forecast
9.4.1 Analysis by number of cards in circulation
9.4.2 Analysis by transaction value
9.4.3 Analysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Analysis by number of cards in circulation
10.1.2 Analysis by transaction value

11 Merchant Acquiring

12 Company Profiles of Card Issuers
12.1 Tatra Banka
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Slovenská sporiteľňa
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 ÄŒeskoslovenská Obchodní Banka (ÄŒSOB)
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Sberbank Slovakia
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 VUB Banka
12.5.1 Key financials
12.5.2 Card portfolio
12.5.3 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer

List of Table

Table 1: Slovak Payment Channels (EUR Billion), 2009–2013
Table 2: Market Entry Strategies of Foreign Banks
Table 3: Slovak Card Fraud (EUR Thousand), 2009–2013
Table 4: Slovak Cards for High-Income Customers, 2014
Table 5: Slovak Virtual Cards by Bank, 2014
Table 6: Slovak Cards Offered to Spending-Cautious Customers by Bank, 2014
Table 7: Slovakia Cards Offered to Students and Young Population by Bank, 2014
Table 8: Slovak Cards Offered for SMEs and Entrepreneurs by Bank, 2014
Table 9: Slovak Card Payments Channel by Card Category (Thousand), 2009–2018
Table 10: Slovak Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Table 11: Slovak Card Payments Channel Size by Transaction Value (EUR Billion), 2009–2018
Table 12: Slovak Card Payments Channel Size by Transaction Value (US$ Billion), 2009–2018
Table 13: Slovak Credit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 14: Slovak Credit Cards Category Size by Transaction Value (EUR Million), 2009–2018
Table 15: Slovak Credit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 16: Slovak Credit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 17: Slovak Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 18: Slovak Personal Credit Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 19: Slovak Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2009–2018
Table 20: Slovak Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 21: Slovak Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 22: Slovak Commercial Credit Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 23: Slovak Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 24: Slovak Commercial Credit Cards Segment Size by Transaction Volume (Thousand), 2009–2018
Table 25: Slovak Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Table 26: Slovak Debit Cards Category Size by Transaction Value (EUR Billion), 2009–2018
Table 27: Slovak Debit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 28: Slovak Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 29: Slovak Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 30: Slovak Charge Cards Category Size by Transaction Value (EUR Million), 2009–2018
Table 31: Slovak Charge Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 32: Slovak Charge Cards Category Size by Transaction Volume (Thousand), 2009–2018
Table 33: Slovak Personal Charge Cards Segment Size by Volume of Cards, 2009–2018
Table 34: Slovak Personal Charge Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 35: Slovak Personal Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 36: Slovak Personal Charge Cards Segment Size by Transaction Volume (Thousand), 2009–2018
Table 37: Slovak Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 38: Slovak Commercial Charge Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 39: Slovak Commercial Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 40: Slovak Commercial Charge Cards Segment Size by Transaction Volume (Thousand), 2009–2018
Table 41: Slovak Prepaid Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 42: Slovak Prepaid Cards Category Size by Transaction Value (EUR Million), 2009–2018
Table 43: Slovak Prepaid Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 44: Tatra Banka – Key Financial Indicators (EUR Million), Year Ending December, 2011–2012
Table 45: Tatra Banka – Card Portfolio and Key Features
Table 46: Slovenská sporiteľňa Key Financial Indicators (EUR Million), Year Ending December, 2012–2013
Table 47: Slovenská sporiteľňa – Card Portfolio and Key Features
Table 48: ÄŒSOB Key Financial Indicators (EUR Million), Year Ending December, 2012–2013
Table 49: ÄŒSOB – Card Portfolio and Key Features
Table 50: Sberbank Slovakia Key Financial Indicators (EUR Million), Year Ending December, 2012–2013
Table 51: Sberbank Slovakia – Card Portfolio and Key Features
Table 52: VÚB Banka – Key Financial Indicators (EUR Million), Year Ending December, 2012–2013
Table 53: VÚB Banka – Card Portfolio and Key Features
Table 54: Key Definitions

List of Chart

Figure 1: Benchmarking the Slovak Card Payments Channel Against Other European Markets
Figure 2: Slovak Growth of Various Card Categories (%), 2009–2018
Figure 3: Slovak Internet Penetration (Internet Users per 100 Inhabitants), 2009–2018
Figure 4: Slovak Value of M-Payments (EUR Million), 2010–2018
Figure 5: Slovak ATM Penetration, 2009–2018
Figure 6: Slovak POS Penetration, 2009–2018
Figure 7: EMV Card Volume in Slovakia (Thousand), 2009–2013
Figure 8: Slovak Value of Retail Sales (EUR Billion), 2009–2018
Figure 9: Slovak E-commerce Value (EUR Million), 2009–2013
Figure 10: Slovak Real GDP Growth (%), 2009–2018
Figure 11: Slovak Nominal GDP Per Capita (US$), 2009–2018
Figure 12: Slovak Inflation (Consumer Price Inflation) Rate (%), 2009–2018
Figure 13: Slovak Shares of Different Payment Channels (%), 2009 and 2013
Figure 14: Slovak Card Fraud (%), 2009 and 2013
Figure 15: Slovak Card-Not-Present Fraud Value (EUR Thousand), 2009–2013
Figure 16: Slovak Lost or Stolen Card Fraud Value (EUR Thousand), 2009–2013
Figure 17: Slovak Counterfeit Card Fraud Value (EUR Thousand), 2009–2013
Figure 18: Slovak Card ID Theft Value (EUR Thousand), 2009–2013
Figure 19: Slovak Cards and Payments Industry Segmentation by Card Type, 2014
Figure 20: Slovak Volume of Outbound Business Trips (Thousand), 2009–2018
Figure 21: Slovak Volume of Outbound Tourist Trips (Thousand), 2009–2018
Figure 22: Slovak Outbound Tourist Spending (EUR Million), 2009–2018
Figure 23: Slovak Card Payments Channel by Card Category (%), 2009–2018
Figure 24: Slovak Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Figure 25: Slovak Card Payments Channel Size by Transaction Value (EUR Billion), 2009–2018
Figure 26: Slovak Credit Cards Category Volume and Penetration, 2009–2018
Figure 27: Slovak Credit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 28: Slovak Credit Cards Category Size by Transaction Value (EUR Million), 2009–2018
Figure 29: Slovak Credit Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 30: Slovak Credit Cards Transaction Value Share Analysis by Channel (EUR Million), 2009–2018
Figure 31: Slovak Credit Cards Transaction Volume Share Analysis by Channel (Million), 2009–2018
Figure 32: Slovak Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 33: Slovak Personal Credit Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 34: Slovak Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 35: Slovak Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 36: Slovak Commercial Credit Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 37: Slovak Commercial Credit Cards Segment Size by Transaction Volume (Thousand), 2009–2018
Figure 38: Slovak Credit Cards Category Share by Scheme (%), 2013
Figure 39: Slovak Credit Cards Category Share by Issuer (%), 2013
Figure 40: Slovak Debit Cards Category Volume and Penetration, 2009–2018
Figure 41: Slovak Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 42: Slovak Debit Cards Category Size by Transaction Value (EUR Billion), 2009–2018
Figure 43: Slovak Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 44: Slovak Debit Cards Transaction Value Share Analysis by Channel (EUR Billion), 2009–2018
Figure 45: Slovak Debit Cards Transaction Volume Share Analysis by Channel (Million), 2009–2018
Figure 46: Slovak Debit Cards Category Share by Scheme (%), 2013
Figure 47: Slovak Debit Cards Category Share by Issuer (%), 2013
Figure 48: Slovak Charge Cards Category Volume and Penetration, 2009–2018
Figure 49: Slovak Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 50: Slovak Charge Cards Category Size by Transaction Value (EUR Million), 2009–2018
Figure 51: Slovak Charge Cards Category Size by Transaction Volume (Thousand), 2009–2018
Figure 52: Slovak Charge Cards Transaction Value Share Analysis by Channel (EUR Million), 2009–2018
Figure 53: Slovak Charge Cards Transaction Volume Share Analysis by Channel (Thousand), 2009–2018
Figure 54: Slovak Personal Charge Cards Segment Size by Volume of Cards, 2009–2018
Figure 55: Slovak Personal Charge Cards Segment Size by Transaction Value (EUR Thousand), 2009–2018
Figure 56: Slovak Personal Charge Cards Segment Size by Transaction Volume (Thousand), 2009–2018
Figure 57: Slovak Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 58: Slovak Commercial Charge Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 59: Slovak Commercial Charge Cards Segment Size by Transaction Volume (Thousand), 2009–2018
Figure 60: Slovak Charge Cards Category Share by Scheme (%), 2013
Figure 61: Slovak Prepaid Cards Category Volume and Penetration, 2011–2018
Figure 62: Slovak Prepaid Cards Category Size by Volume of Cards (Thousand), 2011–2018
Figure 63: Slovak Prepaid Cards Category Size by Transaction Value (EUR Million), 2011–2018
Figure 64: Slovak Merchant Acquirer POS Terminals Market Share (%), 2013

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