The research Russian market of m-commerce 2012 is dedicated to the analysis and development prospects of a comparatively new and promising market of m-commerce in Russia.
The research is exclusive and unique because the m-commerce market is professionally analyzed for the first time in Russia. Particular attention is paid to assessment of penetration level of mobile devices, in particular, smartphones and tablets. Use of mobile Internet in Russia is analyzed.
The research contains the analysis of preferences, behavioristic and socio-demographic characteristics of Russians who made purchases via mobile devices, broken down by their living geography, including estimations of the number of Russians who made purchases via smartphones and tablets. Their socio-demographic portrait is given. The rating of the most popular goods and services, bought via mobile devices, is given.
The review contains data on frequency and maximal sum of mobile purchases, made via smartphones and tablets. Main reasons to make mobile purchases are analyzed.
The leading Russian m-commerce market players are identified: the rating of the most popular mobile sites and mobile applications of e-shops based of the share of their customers is given.
Finally, particular attention is paid to the estimation of the Russian m-commerce market volume, comparison of the Russian m-commerce market with the markets of USA and the largest Western European countries.
- The research was carried out in August October 2012.
- The report is on 84 pages.
- The report contains 19 tables and 79 graphs and diagrams.
- The report is written in Russian.
- Sample size 4842 respondents.
Table of Content
SOME OF THE COMPANIES, CONSIDERED IN THE RESEARCH 4
RESEARCH METHODOLOGY 5
Purpose and objectives of the research 5
Information collection method 5
Polling conditions 6
Sample Characteristic 6
Sample size and structure 6
Socio-demographic portrait of respondents 7
OPINIONS OF EXPERTS AND PLAYERS REGARDING M-COMMERCE IN RUSSIA 12
SHORT ANALYSIS OF M-COMMERCE MARKET SITUATION IN USA AND EUROPE 14
M-COMMERCE MARKET IN RUSSIA DEVELOPMENT PREREQUISITES 23
Use of mobile devices in Russia 23
Mobile Internet use in Russia 28
Mobile Internet penetration in Russia 28
Mobile Internet audience in Russia 29
RUSSIAN M-COMMERCE MARKET SITUATION 31
Most demanded functions of mobile devices 32
Shares of Russians, who made purchases via mobile devices 36
Socio-demographic portrait of Russians, who made purchases via mobile devices 38
Rating of goods and services bought through mobile devices 44
Russia 100 thsd. + 46
Moscow Moscow oblast 48
St.- Petersburg 50
Million-strong cities (except Moscow and St.- Petersburg) 52
Cities with the population from 500 thsd. to 1 mln persons 54
Cities with the population from 100 thsd. to 500 thsd. persons 56
Maximal sum of purchase made via mobile devices 58
Frequency of buying of goods and services via mobile devices 61
Rating of the most popular mobile sites and mobile applications of e-shops 65
Russia 100 thsd. + 66
Moscow and Moscow oblast 68
St.- Petersburg 70
Million-strong cities (except Moscow and St.- Petersburg) 72
Cities with the population from 500 thsd. to 1 mln persons 74
Cities with the population from 100 thsd. to 500 thsd. persons 76
Methods of payment for purchases made via mobile devices 78
Reasons for making purchases via mobile devices 82
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