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Russian market of m-commerce 2012

RBC.Market Research
Published Date » 2012-12-21
No. Of Pages » 84
   
 The research Russian market of m-commerce 2012 is dedicated to the analysis and development prospects of a comparatively new and promising market of m-commerce in Russia.  
   
 The research is exclusive and unique because the m-commerce market is professionally analyzed for the first time in Russia. Particular attention is paid to assessment of penetration level of mobile devices, in particular, smartphones and tablets. Use of mobile Internet in Russia is analyzed. 
 
   
 The research contains the analysis of preferences, behavioristic and socio-demographic characteristics of Russians who made purchases via mobile devices, broken down by their living geography, including estimations of the number of Russians who made purchases via smartphones and tablets. Their...
Table of Content

ANNOTATION 2

SOME OF THE COMPANIES, CONSIDERED IN THE RESEARCH 4

RESEARCH METHODOLOGY 5
Purpose and objectives of the research 5
Information collection method 5
Polling conditions 6
Sample Characteristic 6
Sample size and structure 6
Socio-demographic portrait of respondents 7

OPINIONS OF EXPERTS AND PLAYERS REGARDING M-COMMERCE IN RUSSIA 12

SHORT ANALYSIS OF M-COMMERCE MARKET SITUATION IN USA AND EUROPE 14
USA 14

Europe 19

M-COMMERCE MARKET IN RUSSIA DEVELOPMENT PREREQUISITES 23
Use of mobile devices in Russia 23
Mobile Internet use in Russia 28
Mobile Internet penetration in Russia 28
Mobile Internet audience in Russia 29

RUSSIAN M-COMMERCE MARKET SITUATION 31
Most demanded functions of mobile devices 32
Shares of Russians, who made purchases via mobile devices 36
Socio-demographic portrait of Russians, who made purchases via mobile devices 38
Smartphones 39
Tablets 41
Rating of goods and services bought through mobile devices 44
Russia 100 thsd. + 46
Moscow Moscow oblast 48
St.- Petersburg 50
Million-strong cities (except Moscow and St.- Petersburg) 52
Cities with the population from 500 thsd. to 1 mln persons 54
Cities with the population from 100 thsd. to 500 thsd. persons 56
Maximal sum of purchase made via mobile devices 58
Smartphones 58
Tablets 60
Frequency of buying of goods and services via mobile devices 61
Smartphones 61
Tablets 63
Rating of the most popular mobile sites and mobile applications of e-shops 65
Russia 100 thsd. + 66
Moscow and Moscow oblast 68
St.- Petersburg 70
Million-strong cities (except Moscow and St.- Petersburg) 72
Cities with the population from 500 thsd. to 1 mln persons 74
Cities with the population from 100 thsd. to 500 thsd. persons 76
Methods of payment for purchases made via mobile devices 78
Reasons for making purchases via mobile devices 82

List of Tables

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List of Figures

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