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Russian Market of Fitness Services Marketing Research

Published By :

IndexBox Marketing Ltd

Published Date : Dec 2010

Category :

Advertising and Marketing

No. of Pages : N/A


The number of fitness clubs in the country is more than 2 thousand, about one third of which are located in the capital. With a population of 12 - 13 million people, in Moscow the level of penetration of fitness services amounts to only 3%. The world average for large cities is about 6 - 16%. Until 2008, the Russian market for fitness services had been continuously growing at a very high pace - at least 20% growth per year. But the crisis somewhat slowed down this growth and in 2009 there was even a reduction in services. However, 2010 is characterized by positive trends. Experts predict that by 2011 the market will have already recovered to the pre-crisis volumes.
Table of Content

1. Executive Summary

2. Research Design

3. Research Subject

4. Development of the Market of Fitness Services in Russia

5. Characteristics of the Russian market of paid sport services
5.1. Volume and dynamics of the Russian market of paid sport services in 2005 - 2009
5.2. Volume and dynamics of the Russian market of paid sport services in 2010

6. Characteristics of the market of fitness services
6.1. Volume and dynamics of the Russian market of fitness services in 2003 - 2009
7. Structure of the market of fitness services by price categories

8. Characteristics of the demand on the market of fitness services

9. Profile of the customers of the Russian market of fitness services

10. Main market participants 10.1.Competition on the market 10.2.Characteristics of the main participants in the Russian market of fitness services
10.2.1. Russian Fitness Group 10.2.2. “Planet Fitness” (Ïëàíåòà Ôèòíåñà)
10.2.3. Strata Partner 10.2.4. “IKS-FIT” (ÈÊÑ-ÔÈÒ)
10.2.5. “Sport Land” (ÑïîðòËýíä)

11. Regional structure of the market
11.1.The market of fitness services in Moscow
11.2.The market of fitness services in Saint Petersburg
11.3.The market of fitness services in Kazan
11.4.The market of fitness services in Yekaterinburg
11.5.The market of fitness services in Nizhniy Novgorod
11.6.The market of fitness services in Rostov-na-Donu
11.7.The market of fitness services in Krasnoyarsk 11.8.The market of fitness services in Samara
11.9.The market of fitness services in Novosibirsk

12. Factors, influencing the development of the market of fitness services

13. Price forming on the market of fitness services

14. Perspectives for development of the fitness services in Russia

List of Table


Table 1 Annual average cost for being a fitness club member in a few countries
Table 2 Volume of the paid sport services in 2005 - 2009, in millions of RUR
Table 3 Volume of the paid sport services per person in 2005 - 2009, in RUR
Table 4 Comparative dynamics of the growth (decline) temps of the physical volume of paid services and sport services in 2008 - 2010 (in comparative price, in % to the previous year)
Table 5 Growth (decline) temps of the physical volume of paid services and sport services in 2010, in millions of RUR
Table 6 Volume of the Russian market of fitness services in 2003 - 2009, in millions of USD
Table 7 Volume of fitness clubs in Russia in 2006 - 2009, in units
Table 8 Structure of the market of fitness services by price categories in 2010
Table 9 Distribution of the population of the Russian Federation by gender and age groups on 1 January 2010, in thousands of people
Table
Table 10 Characteristics of the largest players on the Russian market of fitness services
Table 11 The most visited fitness clubs in Moscow with a membership price between 50 000 and 100 000 RUR per year, in 2010
Table 12 The most visited fitness clubs in Moscow with a membership price between 30 000 and 50 000 RUR per year, in 2010
Table 13 The most visited fitness clubs in Moscow with a membership price of less than 30 000 RUR per year, in 2010
Table 14 Segmentation of the market of fitness services in Moscow by the club class
Table 16 The most visited fitness clubs in Saint Petersburg in 2010
Table 17 Segmentation of the market of fitness services in Saint Petersburh by the club class
Table 18 The largest fitness clubs in Kazan in 2010
Table 19 The largest fitness clubs in Kazan by useful area
Table 20 The largest fitness clubs and fitness centers in Yekaterinburg in 2010
Table 22 The leading fitness clubs in Nizhniy Novgorod by useful area
Table 23 Segmentation of the market of fitness services in Nizhniy Novgorod by the club class
Table 28 Segmentation of the market of fitness services in Krasnoyarsk by the club class
Table 29 Average cost of the annual membership card in the main participants in the fitness market in Samara in 2010
Table 30 Segmentation of the market of fitness services in Samara by the club class
Table 31 The most visited fitness centers from the average segment in Novosibirsk in 2010
Table 32 The most visited fitness centers from the premium segment in Novosibirsk in 2010
Table 33 The largest fitness clubs in Novosibirsk by useful area

List of Chart


Fig. 1 Structure of the distribution of sport services by Federal Regions in 2005 - 2009, in millions of RUR
Fig. 2 Dynamics of the volume of paid sport services in 2005 - 2009, in millions of RUR
Fig. 3 Structure of the distribution of paid sport services in 2009, in millions of RUR
Fig. 4 Dynamics of the volume of paid sport services in 2010, in millions of RUR
Fig. 5 Dynamics of the volume of the market of fitness services in 2003 - 2009, in millions of USD
Fig. 6 Quantity of fitness clubs in Russia in 2006 - 2009, in units
Fig. 7 Structure of the Russian residents, interested in sports
Fig.
Fig. 8 Age-sex composition of the population of the Russian Federation on 1 January 2010
Fig. 9 Age structure of the population of Moscow on 1 January 2010
Fig. 10 Structure of the market of fitness services in Saint Petersburg
Fig. 11 Age structure of the population of Saint Petersburh on 1 January 2010
Fig. 12 Age structure of the population of the Republic of Tatarstan on 1 January 2010
Fig. 13 Age structure of the population of Sverdlovsk District on 1 January 2010
Fig. 14 Age structure of the population of Nizhgorodsk District on 1 January 2010
Fig. 15 Age structure of the population of Rostov District on 1 January 2010
Fig. 16 Age structure of the population of Krasnoyarsk District on 1 January 2010
Fig. 17 Age structure of the population of Samara District on 1 January 2010
Fig. 19 Age structure of the population of Novosibirsk District on 1 January 2010

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