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Russian Market of Clothing, Shoes, and Accessories Luxury Class (RUSSIAN LANGUAGE)

Published By :

IndexBox Marketing Ltd

Published Date : Jan 2010

Category :

Apparel

No. of Pages : N/A


Countries covered: Russia

The aim of the research is to describe the Russian clothing, shoes, and accessories luxury class market and to give a forecast about its development in the post-crisis period.

Main objectives of the research of the clothing, shoes, and accessories market:

  • To describe the size, structure, and dynamics of the market
  • To describe the geography of distribution of the luxury goods in Russia
  • To evaluate the influence of the crisis on the market dynamics and structure
  • To evaluate the change of solvent demand and consumer behavior under the influence of the crisis
  • To describe the main market distribution channels
  • To give a detailed characteristics of each channel
  • To create a rating of sales by the main brands of the luxury class in Moscow
  • To describe the volume of sales and peculiarities of distribution of the main luxury brands in Russia

Research methodology:

  • Expert interviews with market participants. RMR specialists carried out a series of interviews with consulting salesmen, managers, store managers from the following market-leader companies (“Mercury”, “Bosco di Ciliegi”, “Podium”, “Crocus Group”, “Landau Fashion Group”), separate mono-brand stores (“Prada”, “Dolce&Gabbana”, “Giorgio Armani”, “Gucci”, “YSL”, “Balenciaga”, “Jil Sander”, “Burberry”, etc.), representatives of foreign companies (“LVMH”, “Christian Dior Group”, “Chanel”). All in all - more than 30 interviews.
  • Analysis of secondary data - articles and analytical reports, annual and quarter reports of the market participants

The report on the marketing research of the clothing, shoes, and accessories market includes data about the volume of sales of 40 foreign brands from the luxury class in Russia: “Dolce&Gabbana”, “Gucci”, “Louis Vuitton”, “Prada”, “Chanel”, “Christian Dior”, “Giorgio Armani”, “Etro”, “J. Mendel”, “Ralph Lauren”, “Bottega Veneta”, “Hermes”, “Kenzo”, “Max Mara”, “Yves Saint Laurent”, “Moschino”, “Christian Louboutin”, “Loewe”, “Celine”, “Burberry”, “Marc Jacobs”, “Balenciaga”, “Diane Von Furstenberg”, “Jil Sander”, “Agent Provocateur”, “Maison Martin Margiela”, “Oscar de la Renta”, “Cesare Paciotti”, “Ermanno Scervino”, “Francesco Smalto”, “Marina Rinaldi”, “Corneliani”, “Emporio Armani”, “Jean Paul Gaultier”, “Alexander McQueen”, “Antonio Marras”, “Stella McCartney”, “Costume National”, “La Perla”.
Table of Content

This report is in RUSSIAN

1. About RMR (a division of “IndexBox”)

2. Methodology

3. Market size

4. Influence of the crisis on the luxury market: results of 2009:
4.1 Demand of luxury goods in 2009
4.2 Procurement budget in 2009 of the largest market operators
4.3 Changes in consumer behavior in the crisis

5. Geography and consumption of luxury goods in Russia:
5.1 Moscow
5.2 St. Petersburg
5.3 Ekaterinburg
5.4 Novosibirsk

6. Structure of the procurement season collections:
6.1 Autumn / winter
6.2 Spring / Summer

7. Distribution Channels:
7.1 Structure of sales channels
7.2 Structure of sales by major market operators
7.3 Trends in the changes of distribution structure

8. Shopping streets:
8.1 Kutuzovsky street
8.2 Tretyakovski street
8.3 Stoleshnikov street
8.4 Petrovka
8.5 Kuznetsk bridge

9. Trade centers:
9.1 Crocus City Mall
9.2 Seasons
9.3 Barvikha Luxury Village
9.4 Spring
9.5 Petrovsky Passage
9.6 Lotte Plaza

10. Department Stores:
10.1 TSUM
10.2 GUM
11. Discount Centers, Outlets

12. Showrooms

13. Mercury:
13.1 Portfolio of stores and brands
13.2 Sales volume and financial results

14. Bosco di Ciliegi:
14.1. Portfolio of stores and brands
14.2. Sales volume and financial results

15. Crocus Group:
15.1. Portfolio of stores and brands
15.2. Sales volume and financial results

16. Podium Fashion Group:
16.1. Portfolio of stores and brands
16.2. Sales volume and financial results

17. Jamilco:
17.1. Portfolio of stores and brands
17.2. Sales volume and financial results

18. Global brands on the Russian market: distribution and sales volume in 2009:
18.1 TOP-15 luxury brands in terms of sales in Moscow in 2009
18.2 Dolce&Gabbana
18.3 Gucci Group
18.3.1 Gucci
18.3.2 Yves Saint Laurent
18.3.3 Balenciaga
18.3.4 Bottega Veneta
18.4 Louis Vuitton Moet Hennesy
18.4.1 Louis Vuitton
18.4.2 Fendi
18.4.3 Celine
18.4.4 Marc Jacobs
18.4.5 Loewe
18.4.6 Kenzo
18.5 Prada Group
18.6 Chanel
18.7 Christian Dior Group
18.8 Armani Group
18.8.1 Giorgio Armani
18.8.2 Emporio Armani
18.9 Etro
18.10 J. Mendel
18.11 Ralph Lauren
18.12 Hermes Group
18.13 Max Mara
18.14 Moschino
18.15 Christian Louboutin
18.16 Burberry Group
18.17 Diane Von Furstenberg
18.18 Jil Sander
18.19 Agent Provocateur
18.20 Maison Martin Margiela
18.21 Oscar de la Renta
18.22 Cesare Paciotti
18.23 Antonio Marras
18.24 Ermanno Scervino
18.25 Francesco Smalto
18.26 Marina Rinaldi
18.27 Corneliani
18.28 Jean Paul Gaultier
18.29 Costume National
18.30 La Perla
18.31 Escada

List of Table


Table 1 Net profit of “Crocus Group” in 2003-2008
Table 2 Sales volume of clothing, footwear, and accessories of the luxury class in mono-brand stores in Moscow in 2008-2009, in millions of EUR

List of Chart


Fig. 1 Volume and structure of the luxury market in Russia in 2009, in millions of USD
Fig. 2 Dynamics of the luxury market in 2007-2009
Fig. 3 Volume reduction in purchases for 2009, in %, compared with 2008
Fig. 4 Consumption of luxury goods in the cities of Russia in 2008, in millions of USD
Fig. 5 Average income of Moscow residents in high-income and low-income groups per month, in thousands of RUR
Fig. 6 Average income of residents of St. Petersburg in high-income and low-income groups per month, in thousands of RUR
Fig. 7 Mid structure of the purchase (sale-mix) of women\'s Collection Fall / Winter in 2008
Fig. 8 Mid structure of the purchase (sale-mix) of men\'s collection Autumn / Winter in 2008
Fig. 9 Mid structure of the purchase (sale-mix) of women\'s Spring / Summer in 2008
Fig. 10 Mid structure of the purchase (sale-mix) of men\'s Spring / Summer in 2008
Fig. 11 Sales volume of the largest operators on the luxury market in Russia in 2008, in millions of USD
Fig. 12 Revenues of “Mercury” company in 2004-2008
Fig. 13 Sales volume of clothing, footwear and accessories of the luxury company “Mercury” in 2008, in millions of USD
Fig. 14 Revenues of “Bosco di Ciliegi” company in 2004-2008
Fig. 15 Sales volume of clothing, footwear and accessories of the luxury company “Bosco di Ciliegi” in 2008, in millions of USD
Fig. 16 Revenues of “Crocus Group” in 2004-2008
Fig. 17 Sales volume of clothing, footwear and accessories of the luxury company “Crocus Group” in 2008, in millions of USD
Fig. 18 Revenues of “Podium” company in 2006-2008
Fig. 19 Sales volume of clothing, footwear and accessories of the luxury company “Podium” in 2008, in millions of USD
Fig. 20 Revenues of “Jamilco” in 2004-2008
Fig. 21 Sales volume of clothing, footwear and accessories of the luxury company “Jamilco” in 2008, in millions of USD
Fig. 22 TOP-15 selling clothing, shoes and accessories companies in luxury mono-brand stores in Moscow in 2009, in millions of EUR

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