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Russia Beer Market Insights 2013

Published By :

Canadean

Published Date : Jul 2013

Category :

Beer

No. of Pages : 150 Pages

Product Synopsis

A detailed market research report on the Russia beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the Russia beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. 

What is the current market landscape and what is changing?

In 2012, consumption of beer in Russia continued to stagnate (with a slight decline). Meanwhile, production of beer in Russia reduced by almost 4% compared to the previous year

What are the key drivers behind recent market changes?

The decline in consumption was caused by pressure of a hostile regulatory environment and further increase of the excise tax burden. The reduction in brewing production was due to pre stocking by leading retail networks and wholesalers because of expectations of an increase in excise tax.

What makes this report unique and essential to read?

The Russian Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Russia Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
  • This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

  • The rise in VAT in 2012 (a 20% increase) led to the decline in the market. 
  • New legislation which banned beer advertising through digital media, internet, outdoor and on vehicles caused the market to stagnate.
  • There were restrictions imposed on sales of beer during night hours and via small-sized retail outlets with retail area less than 50 sqm, which includes kiosks and street pavilions. In recent years kiosks were selling over 20% of off-premise volume of beer and even partial restriction of sales of beer in the second half of 2012 impacted negatively on overall beer consumption for the year
  • Despite the low level of inflation registered in 2012, average prices of beer increased above 10% under pressure of higher excise taxation and production costs, boosted by salary increases and higher prices of ingredients. 
  • Middle class and wealthy consumers drove up consumption of premium and super premium brands including imported brands.

Key Highlights

  • For 2012, stagnation of beer consumption was accompanied in Russia by gradual migration of low and medium-income consumers from low alcohol content beverages (including beer and wine) to spirits, which boosted production of vodka (by 13%) and other strong spirits (by 20%).
  • Overall consumption of imported beer brands in 2012 increased by 26%, driven mainly by a significant increase of shipments of beer brands from Belarus, with Krinitsa and Alivaria brands in the lead 
  • The ban on advertising brands has been an advantage to PL which saw its volumes double.
  • The advertising ban has helped microbreweries which previously had to compete with extensive advertising efforts of the big players. They have also been creative with creating on-premise establishments which partially substituting the kiosk format.
  • The current legislation and expected legislation is forecast to lead to declines of 2013 and potentially double-digit decline in 2014.
TABLE OF CONTENT

Canadean Russia Beer Market Insights Report 2013

Executive Summary

Section 1 Market Context

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES
Table - Population Size and Growth, 1992-2015F
Table - East Europe Population Size and Growth, 2002-2013F
Table - Economic Indicators, 2004-2014F
Table - East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table - East Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table - East Europe Beverage Consumption Per Capita, Growth, 2003-2013F

LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International

Section 3 Market Update

MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2012
Packaging Trends
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends

DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2008-2012
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2008-2012
Table 3.5.2 - Leading Retail Groups For Beer - By Total Turnover/% Share, 2008-2012
Table 3.8 - Leading Importers and Distributors, 2012
Table 3.9 - Trade Margin Build-Up Model
Table 3.10 - Beer Consumption by Region, 2009-2013F
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2011-2013

DATA TABLES
Commercial Beverage Consumption Per Capita, Liters, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Liters, 2002-2013F
Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 1999-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F

Section 4 Brewer Profiles

BREWER PROFILES

BALTIKA BREWERIES (BBH RUSSIA)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - BBH Full Brand List, ABV%, Pack Type
Table - BBH Russia Brand Volumes, 2008-2012
EFES RUSSIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Efes Full Brand List, ABV%, Pack Type
Table - Efes Russia Brand Volumes, 2008-2012

HEINEKEN BREWERY (RUSSIA)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Heineken Full Brand List, ABV%, Pack Type
Table - Heineken Brewery (Russia) Brand Volumes, 2008-2012

OCHAKOVO
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Ochakovo Full Brand List, ABV%, Pack Type
Table - Ochakovo Brand Volumes, 2008-2012

SABMILLER RUS
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - SABMiller Full Brand List, ABV%, Pack Type
Table - SABMiller RUS Brand Volumes, 2008-2012

SUN INBEV
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Sun InBev Full Brand List, ABV%, Pack Type
Table - Sun InBev Russia Brand Volumes, 2008-2012

SMALLER BREWERIES

AFANASIY PIVO
AJAN
BARNAULSKIY BEER PLANT
BUKET CHUVASHYI
MOSCOW BREWERY
TAPI
TOMSKOE PIVO
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Table

Table - Population Size and Growth, 1992-2015F
Table -East Europe Population Size and Growth, 2002-2013F
Table - Economic Indicators, 2004-2014F
Table - EastEurope Commercial Beverage Consumption - Per Capita, 2002-2013F
Table - EastEurope Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table -East Europe Beverage Consumption Per Capita, Growth, 2003-2013F
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2008-2012
Table 3.5.2 - Leading Retail Groups for Beer - 2012
Table 3.8 - Leading Importers and Distributors, 2012
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F

List of Chart

Chart - Leading Brewers/Importer, 2012
Chart - Consumption by Pack Material/Type, 2012
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012

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