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Republic of Ireland Cider Market Insights 2013

Published By :

Canadean

Published Date : Aug 2013

Category :

Alcoholic Beverages

No. of Pages : 46 Pages


Product Synopsis

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.

Introduction and Landscape

Why was the report written?
The 2013 Republic of Ireland Cider Market Insights report is a high level market research report on the ROI cider industry. Published by Canadean, this report provides an excellent way of gaining an in-depth understanding of the dynamics and structure of the market. The report covers total market (on- and off-premise) and includes valuable insight and analysis on cider market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The cider market suffered over a 3% decline in consumption in 2012. The trend away from the on-premise channel continued during the year with more consumption at home as consumers cut down pub footfall in a bid to save money. 

What are the key drivers behind recent market changes?
The unseasonably bad weather in March and April coupled with a not so good summer period took its toll on sales. The current economic conditions prevailing in Ireland also had some effect. In December 2012 the Irish government raised excise duty on cider as part of the 2013 Budget measures, much to the dismay of producers and distributors, and this will have some impact in 2013.

What makes this report unique and essential to read?
The Republic of Ireland Cider Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the cider market. The report provides a much more granular and detailed data set than our competitors.

Key Features and Benefits

  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Republic of Ireland cider market.
  • This report provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
  • This report provides an analysis of industry structure, reports on company volumes and contains producer profiles for four major and five smaller producers.
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.

Key Market Issues

  • In December 2012 the Irish government raised excise duty on cider as part of the 2013 Budget measures, much to the dismay of producers and distributors, and this will have some impact in 2013. 
  • The persistent poor economic conditions hampered consumption.
  • As a result of innovation, cider is now more appealing to a younger demographic than before through a wider choice of products.
  • The unseasonably bad weather in March and April coupled with a not so good summer period took its toll on sales.
  • Rising costs of ingredients used in manufacturing are likely to continue in the near future, as are packaging and transportation outgoings; manufacturers will seek to keep prices as low as possible by reducing costs through light-weighting measures in packaging and other cost-reduction techniques.

Key Highlights

  • Relative newcomers, such as Kepplers and Rosie's Cider, which have competitive prices may attract cash-strapped cider consumers, especially through the supermarket channel where 200cl PET bottles are popular. 
  • Despite Bulmers Light performing very well in 2012, the light cider segment remains under developed at present in the Irish cider market.
  • With apple cider leading, pear variants are vulnerable to the growing trend in other flavored cider.
  • Bulmers' performance in 2012 is indicative of the strong brand loyalty which it enjoys in Ireland. The fact that it is an Irish brand also carries some weight among Irish consumers who like to support domestic products. 
  • Glass packaging has come under pressure from the growth of can in recent years due to trend towards in home consumption.
Table of Content

Section 1 Market Update 

KEY FACTS 

  • Market Size 
  • Growth 
  • Market Value 
  • Distribution 2012 

MARKET COMMENTARY 

  • Current and Emerging Trends 
  • Outlook 
  • Imports and Exports 
  • Segmentation 

BRANDS 

  • Top 10 Cider Brands - Volume, 2010-2012 
  • Top 10 International Premium and Super premium Cider Brands - Volume, 2010-2012 
  • Brand Analysis 
  • Private Label/Private Label Producers 
  • New Products Activity 

INDUSTRY STRUCTURE 

  • Chart - Leading Brewers/Importers, 2012 
  • Market Structure 
  • Cider Producers/Importers 

PACKAGING 

  • Chart - Consumption by Pack Material/Type, 2012 
  • Packaging Trends 

CHANNEL ANALYSIS 

  • Chart - Distribution by Channel, 2012 
  • Chart - Consumption by Price Segment, 2012 
  • Market Valuation and Pricing 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Distribution Trends 

LEGISLATION AND TAXATION TABLES 

  • Table 1.2.1 - Taxation Base 
  • Table 1.2.2 - Historical Excise Rates of Cider 
  • Table 1.2.3 - Legal Controls on Cider 

PRICING TABLES 

  • Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2011-2013 
  • Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2011-2013 

DATA TABLES 

  • Commercial Beverage Consumption - per Capita - Litres, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - % Share, 2002-2013F 
  • Commercial Beverage Consumption - per Capita - Growth, 2002-2012 
  • Commercial Beverage Consumption - Million Litres, 2002-2013F 
  • Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F 
  • Cider Production/Trade/Consumption - Growth, 2006-2013F 
  • Consumption of FABs and Cider, 2002-2013F 
  • Cider Market Valuation (Local Currency), 2011-2013F 
  • Cider Consumption by Local Definition, 2009-2013F 
  • Cider Consumption by Standard Price Segmentation, 2009-2013F 
  • Cider Consumption by Alcoholic Strength, 2009-2013F 
  • Cider Consumption by Type, 2009-2013F 
  • Cider Consumption by Geographic Scope, 2009-2013F 
  • Cider All Trademarks, 2008-2012 
  • Cider Brands by Local Definition, 2008-2012 
  • Cider Brands by Standard Price Segment, 2008-2012 
  • Cider Brands by Alcoholic Strength, 2008-2012 
  • Cider Brands by Type, 2008-2012 
  • Cider Imported Brands by Origin, 2008-2012 
  • Cider Private Label Brands, 2008-2012 
  • Cider Trademark Owners, 2008-2012 
  • Cider Local Operators, 2008-2012 
  • Cider Leading Brewers/Importers, 2008-2012 
  • Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2009-2013F 
  • Cider Distribution: On vs. Off Premise, 2009-2013F 

Section 2 Brewer Profiles 

BREWER PROFILES 

  • BULMERS IRELAND (CandC IRELAND) 
  • CandC Group Brand Volumes, 2008-2012 
  • GLEESON GROUP 
  • Gleeson Group Brand Volumes, 2008-2012 

MINI PROFILES 

  • COMANS WHOLESALE LTD 
  • Comans Wholesale Ltd Brand Volumes, 2008-2012 
  • RICHMOND MARKETING 
  • Richmond Marketing Brand Volumes, 2008-2012 
  • DIAGEO IRELAND 
  • Diageo Ireland Brand Volumes, 2008-2012 
  • HEINEKEN IRELAND 
  • Heineken Ireland Brand Volumes, 2008-2012 

Methodology 

  • Beer and Cider Attributes Definitions 
  • Product Definitions 
  • Packaging Definitions 
  • Glossary 
  • Map

List of Table


Table 1: Cider Key Facts
Table 2: Top 10 Cider Brands - Volume, 2010-2012
Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, 2010-2012
Table 4: Cider Market Valuation (Local Currency), 2011-2013F
Table 5: - Taxation Base
Table 6: - Historical Excise Rates of Cider .
Table 7:. - Legal controls on Cider
Table 8- Tax Burden on Cider
Table 9: Selected Consumer Cider Prices: Off-Premise, 2011-2013
Table 10: Selected Consumer Cider Prices: On-Premise, 2011-2013
Table 11: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 12: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 13: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 14: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 15: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 16: Cider Production/Trade/Consumption, 2005-2013F
Table 17: Cider Production/Trade/Consumption - Growth, 2005-2013F
Table 18: Consumption of FABs and Cider, 2002-2013F
Table 19: Cider Market Valuation (Local Currency), 2011-2013F
Table 20: Cider Consumption by Local Definition, 2009-2013F
Table 21: Cider Consumption by Standard Price Segmentation, 2009-2013F
Table 22: Cider Consumption by Alcoholic Strength, 2009-2013F
Table 23: Cider Consumption by Type, 2009-2013F
Table 24: Cider Consumption by Geographic Scope, 2009-2013F
Table 25: Cider All Trademarks, 2008-2012
Table 26: Cider Brands by Local Definition, 2008-2012
Table 27: Cider Brands by Standard Price Segment, 2008-2012
Table 28: Cider Brands by Alcoholic Strength, 2008-2012
Table 29: Cider Brands by Type, 2008-2012
Table 30: Imported Brands by Origin, 2008-2012
Table 31: Cider Private Label Brands, 2008-2012
Table 32: Cider Trademark Owners, 2008-2012
Table 33: Cider Local Operators, 2008-2012
Table 34: Cider leading Brewers/Importers, 2008-2012
Table 35: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 36: Cider Distribution: On vs Off Premise, 2009-2013F
Table 37: Bulmers Ireland Full Cider Brand List .
Table 38: CandC (Ireland) Brand Volumes 2008-2012
Table 39: Barry Fitzwilliam Maxxium Brand Volumes 2008-2009
Table 40: Gleeson Group Full Cider Brand List
Table 41: Gleeson Group Brand Volumes 2008-2012
Table 42: Company COMANS WHOLESALE LTD
Table 43: Company RICHMOND MARKETING
Table 44: Company DIAGEO IRELAND
Table 45: Company HEINEKEN IRELAND

List of Chart


Figure 1: Cider Leading Brewers/Importers, 2012
Figure 2: Cider Consumption by Pack Material/Type, 2012
Figure 3: Cider Distribution by Channel, 2012
Figure 4: Cider Consumption by Price Segment, 2012

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