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Report on Chinas Pet Food Market Competition

BOABC
Published Date » 2013-03-30
No. Of Pages » 80

In 1993, Pedigree dog food and Whiskas cat food produced by Mars entered into China, opening the curtain of China's professional pet food market, signifying the birth of China's pet food industry and also driving the rapid development of China's entire pet industry. In March, 2001, Chengdu Care-Pet Food Co., Ltd., a subsidiary of Tongwei Group, was established and the production of its first bag of pet food signifies that China's local pet food brand begins to enter into the pet food industry. In a decade, China's pet food industry has experienced great China's from the initial OEM production in small workshop to the current large-scale operation of famous brands. China's local pet food enterprises completed the upgrading and developed four types of products, including dry food, wet food, snack food and nutrient for pets. The sales revenue has exceeded 1.5 billion Yuan, and market scale is still increasing by over 15% on average each year, which is far above the global average growth rate of 4%.

As a whole, China's pet food market is still on its initial development stage compared with that of the foreign market, but the market prospect is positive. China's urbanization is still on rapid development, and the feeding of pets has become a new hot field of urban residentsᅡメ consumption. The current age constitution of China's population and its development trend shows that in the future decades of years, the proportion of elderly people in China's population will increase as the family planning policy since 1970s has been adopted for over 30 years. Therefore, the consumer group of pet food will continue to increase and the prospect of China's pet food industry will become more prosperous.
However, with the increase of pet food producers in China and the constant increase of production cost, circulation cost and marketing cost, the competition in China's pet food market will become fiercer. To face such a condition, it is important to have a thorough understanding and commanding of the market condition of the industry, such as the trend of national policies and regulations for the industry, the development history of China's pet food market and the future growth space, the characteristics of pet food consumption and purchasing performance of consumers in major areas, the circulation channels and circulation cost of China's pet food, the market concentration degree of China's pet food industry, the competition between foreign brands and domestic brands, their respective market orientation and strategy, as well as the investment value of each kinds of pet food enterprises, etc.

This report will conduct a detailed analysis of the above problems, aiming to make a detailed and objective analysis of China's pet food market development trend. The data in this report mainly comes from national authoritative departments such as National Bureau of Statistics, the competent authority in charge of pet feed from the Ministry of Agriculture, the Bureau of Animal Husbandry and Veterinary and animal disease control departments, pet feed branch of China Feed Industry Association, General Administration of Customs, Dog Industry Branch of China Animal Agriculture Association, each pet association, major pet feed online shops and each industry associations and institutions. Some of the data come from the accumulation of BOABC in 16 years and field investigation, and are therefore systematic, scientific and far-sighted. BOABC believes that this report will be an important reference for the strategic decision-making of pet food processing enterprises, industry associations, research institutions, pet feeding enterprises, pet food traders and investors willing to enter into the pet food industry both at home and abroad.
Table of Content

1External Environment of China's Pet Food Market
1.1Overview of China's Pet Keeping
1.1.1China's Pet Dog Keeping and Development Trend
1.1.2 China's Pet Cat Keeping and Development Trend
1.1.3China's Pet Keeping Policy and Its Impact on Pet Food Market
1.2Policy Environment of China's Pet Food Market
1.2.1China's Animal-Source Feed Raw Material Policy (including production, and import & export, etc.)
1.2.2China's Pet Food Production Policy(including production license and condition, etc.)
1.2.3China's Pet Food Circulation Policy and Market Regulation Policy
1.2.4China's Pet Food Import & Export Policy
1.3Status Quo of Foreign Pet Food Market, mainly including:
1.3.1 Status Quo of Foreign Pet Food Industry
1.3.2Analysis of Foreign Pet Food Development Stage
1.4Other External Environment of China's Pet Food Market and Comprehensive Evaluation

2China's Pet Food Production
2.1Constitution of China's Pet Industry and the Position of Pet Food in China's Pet Industry
2.2 Constitution of China's Pet Food Production Enterprises (including the numbers of producers and changing trend, and distribution)
2.3 China's Pet Food Output and China's (including output distribution and China's)
2.4 China's Pet Food Sub-Products Supply and Development Trend
2.4.1 According to product nature (including the proportion and output of dry food, wet food, snacks and nutrients)
2.4.2According to animals (including the proportion and output of products for dogs and cats)
2.5 Raw Material Supply to China's Pet Food Production
2.5.1Types/ Features/Scope of Major Plant Protein (such as soybean meal, wheat meal, etc.)
2.5.2 Types/ Features/Scope of Major Animal Protein (such as fish meal, meat meal, bone meal and chicken by-product meal, etc.)
2.5.3China's Supply Capability, Major Supply Area and Price China's of the Above Raw Material

3 China's Pet Food Trade
3.1China's Pet Food Import
3.1.1China's Pet Food Import Volume/Import Price China's (including the import volume and price of sub-products, such as canned food, 2009-2012).
3.1.2 Source Country and Volume of China's Pet Food Import in 2012
3.1.3 China's Pet Food Import Volume and Proportion by Province and by Custom in 2012
3.1.4 China's Pet Food Import Enterprises and Ranking of Their Import Volume in 2012
3.2 China's Pet Food Export
3.2.1 China's Pet Food Export Volume/Export Price China's (including the Export volume and price of sub-products, such as canned food, 2009-2012).
3.2.2 Target Country and Volume of China's Pet Food Export in 2012
3.2.3 China's Pet Food Export Volume and Proportion by Province and by Custom in 2012
3.2.4 China's Pet Food Export Enterprises and Ranking of Their Import Volume in 2012

4China's Pet Food Circulation Research
4.1Circulation Method of China's Pet Food
4.2Analysis of China's Pet Food Marketing Channels
4.3Research into the Profit Distribution of China's Pet Food Circulation
4.3.1The Marketing Pattern and Cost Structure of General Agent
4.3.2 The Marketing Pattern and Cost Structure of Regional Agent
4.3.3 The Marketing Pattern and Cost Structure of Flower and Pet Market
4.3.4 The Marketing Pattern and Cost Structure of Supermarket
4.3.5 The Marketing Pattern and Cost Structure of Pet Hospital
4.3.6 The Marketing Pattern and Cost Structure of Pet Products Shop
4.3.7 The Marketing Pattern and Cost Structure of Online Shop
4.3.8 The Marketing Pattern and Cost Structure of Online Sellers
4.4Analysis of Consumers' Performance in China's Different Pet Food Marketing Channels
4.4.1Analysis and Features of Consumers/Purchasers in Supermarket
4.4.2 Analysis and Features of Consumers/Purchasers in Flower and Pet Market
4.4.3 Analysis and Features of Consumers/Purchasers in Pet Hospital
4.4.4 Analysis and Features of Consumers/Purchasers in Pet Products Shop
4.4.5 Analysis and Features of Online Consumers/Purchasers

5 Research of Major Participants in China's Pet Food Market
5.1Mars
5.1.1Company Profile and Development History of Its Pet Business
5.1.2Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.1.3Analysis of Major Pet Food Products
5.1.3.1 Representative Products of Dry Dog Food
5.1.3.2 Representative Products of Wet Dog Food
5.1.3.3 Representative Products of Dry Cat Food
5.1.3.4 Representative Products of Wet Dog Food
5.1.4Analysis of Major Sales Regions
5.1.5Analysis of Enterprise Sales Channels
5.1.6 Analysis of Brand Orientation and Strategy
5.2Nestle Purina
5.2.1 Company Profile and Development History of Its Pet Business
5.2.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.2.3 Analysis of Major Pet Food Products
5.2.3.1 Representative Products of Dry Dog Food
5.2.3.2 Representative Products of Wet Dog Food
5.2.3.3 Representative Products of Dry Cat Food
5.2.3.4 Representative Products of Wet Dog Food
5.2.4Analysis of Major Sales Regions
5.2.5Analysis of Enterprise Sales Channels
5.2.6 Analysis of Brand Orientation and Strategy
5.3French Royal-Canin
5.3.1 Company Profile and Development History of Its Pet Business
5.3.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.3.3 Analysis of Major Pet Food Products
5.3.3.1 Representative Products of Dry Dog Food
5.3.3.2 Representative Products of Wet Dog Food
5.3.3.3 Representative Products of Dry Cat Food
5.3.3.4 Representative Products of Wet Dog Food
5.3.4Analysis of Major Sales Regions
5.3.5Analysis of Enterprise Sales Channels
5.3.6 Analysis of Brand Orientation and Strategy
5.4 Chengdu Care-Pet
5.4.1 Company Profile and Development History of Its Pet Business
5.4.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.4.3 Analysis of Major Pet Food Products
5.4.3.1 Representative Products of Dry Dog Food
5.4.3.2 Representative Products of Wet Dog Food
5.4.3.3 Representative Products of Dry Cat Food
5.4.3.4 Representative Products of Wet Dog Food
5.4.4Analysis of Major Sales Regions
5.4.5Analysis of Enterprise Sales Channels
5.4.6 Analysis of Brand Orientation and Strategy
5.5 P&G / Colgate-Palmolive Co
5.5.1 Company Profile and Development History of Its Pet Business
5.5.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.5.3 Analysis of Major Pet Food Products
5.5.3.1 Representative Products of Dry Dog Food
5.5.3.2 Representative Products of Wet Dog Food
5.5.3.3 Representative Products of Dry Cat Food
5.5.3.4 Representative Products of Wet Dog Food
5.5.4Analysis of Major Sales Regions
5.5.5Analysis of Enterprise Sales Channels
5.5.6 Analysis of Brand Orientation and Strategy
5.6 Shanghai Nory Pet
5.6.1 Company Profile and Development History of Its Pet Business
5.6.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.6.3 Analysis of Major Pet Food Products
5.6.3.1 Representative Products of Dry Dog Food
5.6.3.2 Representative Products of Wet Dog Food
5.6.3.3 Representative Products of Dry Cat Food
5.6.3.4 Representative Products of Wet Dog Food
5.6.4Analysis of Major Sales Regions
5.6.5Analysis of Enterprise Sales Channels
5.6.6 Analysis of Brand Orientation and Strategy
5.7 Tianjin Ken-Canpo Animal Medicament Health Product Co., Ltd
5.7.1 Company Profile and Development History of Its Pet Business
5.7.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.7.3 Analysis of Major Pet Food Products
5.7.3.1 Representative Products of Dry Dog Food
5.7.3.2 Representative Products of Wet Dog Food
5.7.3.3 Representative Products of Dry Cat Food
5.7.3.4 Representative Products of Wet Dog Food
5.7.4Analysis of Major Sales Regions
5.7.5Analysis of Enterprise Sales Channels
5.7.6 Analysis of Brand Orientation and Strategy
5.8 Heibei Rongxi
5.8.1 Company Profile and Development History of Its Pet Business
5.8.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.8.3 Analysis of Major Pet Food Products
5.8.3.1 Representative Products of Dry Dog Food
5.8.3.2 Representative Products of Wet Dog Food
5.8.3.3 Representative Products of Dry Cat Food
5.8.3.4 Representative Products of Wet Dog Food
5.8.4Analysis of Major Sales Regions
5.8.5Analysis of Enterprise Sales Channels
5.8.6 Analysis of Brand Orientation and Strategy
5.9 Shanghai Fullpet
5.9.1 Company Profile and Development History of Its Pet Business
5.9.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.9.3 Analysis of Major Pet Food Products
5.9.3.1 Representative Products of Dry Dog Food
5.9.3.2 Representative Products of Wet Dog Food
5.9.3.3 Representative Products of Dry Cat Food
5.9.3.4 Representative Products of Wet Dog Food
5.9.4Analysis of Major Sales Regions
5.9.5Analysis of Enterprise Sales Channels
5.9.6 Analysis of Brand Orientation and Strategy
5.10 Yantai China Pet Foods Group Co., Ltd.
5.10.1 Company Profile and Development History of Its Pet Business
5.10.2 Production of Pet Food (Including production capacity, and output of pet food in 2008-2011)
5.10.3 Analysis of Major Pet Food Products
5.10.3.1 Representative Products of Dry Dog Food
5.10.3.2 Representative Products of Wet Dog Food
5.10.3.3 Representative Products of Dry Cat Food
5.10.3.4 Representative Products of Wet Dog Food
5.10.4Analysis of Major Sales Regions
5.10.5Analysis of Enterprise Sales Channels
5.10.6 Analysis of Brand Orientation and Strategy

6 Summary of China Pet Food Market Competition
6.1 Analysis of China's Pet Food Industry Market Space
6.2 Concentration Degree of China's Pet Food Industry
6.3 Market Share of China's Major Pet Food Producers
6.4Analysis of the Advantage and Disadvantage of Major Competitors in China's Pet Food Market
6.5 Overall Judgment on China Pet Food Market Opportunities

List of Tables

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List of Figures

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