Published on : Apr 03, 2017
Albany, New York, April 03, 2017: This 111-page research report studies the uptake of sports and action cameras in various applications and discusses the many trends influencing purchasing decisions. One of the most significant factors driving the demand for sports and action cameras across the globe is growing use of social networking sites such as Instagram, Facebook, Twitter, and YouTube. The demand for high-quality videos and images in the field of sports is also a key influencer as professional athletes need superior quality and powerful action cameras to study their performance on the field.
By product, the sports and action cameras market is segmented into over 12 megapixel, 8-12 megapixel, 5-8 megapixel, and under 5 megapixel. Based on application, the market can be categorized into commercial applications, personal entertainment, military applications, and others. The casual user is perhaps one of the most significant users of cameras owing to the ongoing trend of capturing pictures and sharing it on various social networking websites. High-definition and ultra-high-definition action cameras are used in large-scale sporting events such as cricket and football World Cups and the Olympics.
Geographically, the report on the sports and action cameras market covers Europe, North America, Japan, China, India, and Southeast Asia. North America accounts for a major share owing to the greater spending power of the consumers, particularly the U.S. The growth of the regional sports and action cameras market is also attributed by the fact that it is one of the early adopters of action cameras and that most of the vendors are headquartered in this region. Increasing customer demand is slated to propel the market in Asia, mainly in countries such as China, Japan, and India.
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Some of the leading players in the global sports and action cameras market are Ricoh, Kaiser Baas, SHIMANO, PLR Ecommerce, LLC, AEE, GoPro, Amkov, Rollei, ISAW Camera, Garmin, Sony, Sioeye, JK IMAGING, Dazzne, Drift, Veho, TomTom, Xiaomi, and Panasonic. Considering that this is a rapidly growing market, there has been an increased presence of suppliers, making the market even more competitive. Players have been trying to keep up with changing consumer preferences, rapid technological advancements, and intense competition in the sports and action cameras market and are focusing on offering innovative products that are easily available, cost much less, and offer high-quality pictures.
The quantitative and qualitative insights offered in this publication are based on thorough primary and secondary research. The report is designed to aid readers in not just identifying the opportunities available in the sports and action cameras market but also capitalizing on these lucrative options. The publication offers the latest trend analysis and competitive intelligence to help clients formulate the most strategic and profitable decisions.
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