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Published on : Mar 14, 2016

ALBANY, New York, March 14, 2016 - ResearchMoz has added a new report to its repertoire on the worldwide media industry. The report is titled “Social Media Messaging: Market Shares, Strategy, and Forecasts, Worldwide, 2016 to 2022.” It performs accurate analyses on market share and forecasts for a wide array of government and commercial media outlets that use social networking. The data presented in the report is vital in understanding how this media channel can be used more efficiently and how the market itself is being influenced by internal and external dynamics.

According to the report, the global social media messaging market is expected to reach US$27.2 bn before the end of 2022. The market was valued at US$8.6 bn in the latest 2016 analysis. To explain this growth rate, the report offers a detailed analysis that shows the clients that are contributing to the growth in revenue of the market, as well as the clients that are not showing any significant contributions. The report states that the latter segment is substantially larger than the former.

The global social media messaging market is analyzed through its major segments of e-commerce, video, games, and texting. Using this segmented analysis, the report describes the global social media messaging market in terms of its players and their successful business strategies, along with the challenges they have faced so far and their involvement in each segment as well as sub-segment.

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The report explains that the global social media messaging market is dependent on the level of engagement in each app, as well as the amount of openings the app makes available for engagement. Within the media industry, messaging apps are the most popular ones across the world. Over the years, social media has transformed from a simple tool for communication, to a platform that encompasses other types of media, gaming, transport services, online payment, and e-commerce avenues. The amount and types of data being exchanged over globally popular mobile messaging platforms is constantly increasing with time.

The report also provides details on the topmost players in the global social media messaging market, including Tencent Holdings Ltd., and Facebook. Tencent owns WeChat, one of the most popular apps in social media messaging. It is currently used by more than 500,000 people and is available on iOS as well as Android. The app holds multiple capabilities such as message broadcast and group chat.

Facebook has consistently been at the top of the global social media messaging market. One of the most profitable moves made by Facebook was to explore avenues in mobile services. The advent of smartphones made the company integrate their social messaging and social media services with the growing number of people using smartphones for messaging apps. WhatsApp and Instagram, two of the most popular apps in the global social media messaging market, are both subsidiaries of Facebook.

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