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Published on : Apr 17, 2017

Albany, New York, April 17, 2017: The report, titled ‘Russia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses,’ examines every aspect of the Russia market for digital media to provide a comprehensive overview of the market’s competitive and economic dynamics. The report examines the extent of each digital medium in the Russian market and provides a granular, segmented view of each market. 

The Russia telecoms, mobile, broadband, and digital media market is one of the most important in the world and the largest in Europe. The large population of Russia is the primary factor responsible for this, as the Russia market still lags behind Western European markets when it comes to technological advancements. However, sanctions set following the political disturbance regarding Crimea have had an adverse impact on the Russia telecoms, mobile, broadband, and digital media market in recent years.

Telcos in the Russia telecoms, mobile, broadband, and digital media market have been relentless in the advancement of fixed-line networks. Improved broadband services and high-quality IP content has been a constant demand from Russian customers and telcos have been quick to address it. Tele2 Russia is one of the country’s key mobile and broadband service providers and launched mobile services in the vital Moscow market in 2015. This is likely to further consolidate Tele2 Russia’s position in the Russia telecoms, mobile, broadband, and digital media market, following its acquisition of Rostelecom’s mobile business in December 2013.

The Russian government has also taken a proactive role in the growth of the telecoms, mobile, broadband, and digital media market in the country; a government-backed 200,000-km broadband cabling project has recently been contracted to Rostelecom. This project will deliver broadband connectivity (planned at 10 MB/s) to several underserved regions. 

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As a result of the government-backed push for large-scale installation of fiber networks, Russia has emerged as a promising market for fiber-based broadband. This is likely to have a positive impact on the Russia telecoms, mobile, broadband, and digital media market in the coming years.

Western Russia is the key contributor to the Russia telecoms, mobile, broadband, and digital media market. Many of Russia’s major cities, including the capital, Moscow, St. Petersburg, Nizhny Novgorod, and Kazan, are located in Western Russia and the region is by far the most densely populated in Russia. Due to this, Western Russia is likely to remain the key regional contributor to the Russia telecoms, mobile, broadband, and digital media market in the coming years. 

Deployment of LTE infrastructure has also picked up speed in Russia in recent years. 5G services are likely to be rolled out in Russia in the coming years, with trials expected at the 2018 FIFA World Cup, which is to be held in Russia. This has also prepared the Russia telecoms, mobile, broadband, and digital media for an LTE-dominated future. 

The report describes the Russia telecoms, mobile, broadband, and digital media market within the context of the regulatory framework affecting the industry in Russia and current events within the industry. This makes the report a must-have accessory for interested observers in the Russia telecoms, mobile, broadband, and digital media market. 

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