Published on : Oct 17, 2016
ALBANY, NY, Oct 17, 2016: The global premium denim jeans market has been studied from four main perspectives – distribution channel, end user, type, and geography. The report provides a comprehensive competitive analysis, including the market share of key players in 2015 and information regarding their recent developments. The report also includes information regarding leading and declining segments and sub-segments. According to the report, the global premium denim jeans market is expected to exhibit a healthy 8.09% CAGR over the period from 2016 to 2020. The revenue generated from the retail sales of premium denim jeans to individual customers globally has been taken into consideration while calculating the market size.
According to the report, the key driver of the global premium denim jeans market is the growing popularity of recycled jeans made from plastic and other materials. A rise in the disposable income of the consumers is leading to higher sales of premium denim jeans. This is especially true for Asia Pacific, where an increase in the demand for luxury goods is aiding the growth of the market. The popularity of jeans as a fashion item among teenagers is high and this is boosting the market. Jeans are donned by both men and women and also by children and thus, their demand is expected to continue to remain stable through the forecast period.
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One of the factors acting as a challenge for key players in the global premium denim jeans market is difficulty in stock management due to changing fashion trends. Inventory management is another concern for vendors in the industry. The perspectives and rules of stocking need to be adapted to as per the latest shopping trends of consumers, recommends an analyst. The preferences of consumers are changing fast and this will speed up the inventory turnover requirements. The report states that athleisure jeans will emerge as a trend in the coming years. Among different types of jeans, skinny jeans are currently the most popular among consumers. Skinny jeans allow flexibility in terms of movement and are made from comfortable material, thus driving their demand.
As per the report, the global premium denim jeans market is marked by the presence of a wide range of brands, which appeals to different consumers, as per their style, fit, and quality. Key players such as VF, LVMH, Kering, PVH, Levi Strauss, and Gap are focusing on enhancing their product range and competing against each other in terms of price and features offered. Players are concentrating more on the developing markets of Asia Pacific and Central and South America in the global premium denim jeans market. By geography, Asia Pacific is anticipated to emerge as the fastest-growing segment.
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