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Published on : Jul 04, 2016

ALBANY, New York, July 04, 2016: A recent research report added to the collection of ResearchMoz.us offers insights into the consumer attitude and online retail dynamics in Poland. The report, titled “Consumer Attitudes and Online Retail Dynamics in Poland, 2015-2020,” provides an in-depth analysis of the latest trends in online consumer shopping. It identifies the various factors impacting the online retail industry in Poland. Sales through the online and offline retail channels have been compared to project the growth of the online retail market during the period between 2015 and 2020. The report analyzes the performance of the online and offline retail channels across various product categories. The profiles of some of the leading online retailers in Poland have been included in the report. 
 
According to the World Bank, Poland is the eighth largest economy in the European Union in terms of GDP. The private sector in the country is witnessing robust growth owing to the presence of a number of international export-oriented companies. The country’s economy has grown at its fastest pace in four years in 2015. All these factors have propelled the growth of the online retail industry in Poland. 

The report states that despite the internet penetration not being too high in Poland compared to the rest of the European Union, increased usage of smartphones is expected to boost the mobile commerce in the country. The mobile broadband services are high in demand compared to fixed broadband services. The report projects that the growing usage of smartphones will lead to a surge in the internet shopping in the country. In the coming years, the country’s online retail industry is expected to witness intense competition among the domestic and foreign e-retailers. The e-retailers are focusing on well-integrated multichannel retailing strategies. 

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The report studies the online retail industry in Poland in terms of various product categories such as music, video, and entertainment software; food and grocery; electrical and electronics; book, news, and stationary; apparel, accessories, luggage, and leather goods; sports and leisure equipment; health and beauty; home and garden; and furniture and floor coverings. The online sales across each of these product categories have been analyzed in the report. In 2015, the apparel, accessories, luggage, and leather goods segment was the largest product segment in the online retail industry in Poland. The segment accounted for 42.5% of the overall online retail industry in the country. 

To study the competition prevailing in the online retail industry in Poland, the report profiles some of the major online retailers such as RTV Euro AGD, AliExpress Poland, and Empik. The report compares these online retailers in terms of site experience and innovative marketing strtategies such as Empik’s one-click shopping and AliExpress Poland’s customer-centric pricing strategies. 

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