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Published on : Mar 10, 2016

ALBANY, New York, March 10, 2016: A new market research report has been recently added by ResearchMoz to its huge database of research studies. The research report, titled “P2P Lending: Responding to Disruption,” provides a detailed analysis of P2P lending platforms across the globe, emphasizing on the market overview, current market trends, product segmentation, major geographical segments, market drivers and barriers, and competitive landscape of the market. The study also provides recommendations and inputs by industry experts so as to guide readers in designing business strategies effectively.  

The research study helps the readers in identifying consumer trends in learning tactics regarding re-orientating business and lending. In addition, it helps in studying the threats faced by P2P consumer lending platforms in individual regional markets. The strengths of P2P lending platforms are discussed in the scope of the study, along with how these platforms are able to provide the customers with a better experience on the basis of ease of access and cost. It assists in formulating the strategies and changes that can be incorporated for banks and business operations. It also provides insights into the positioning of P2P consumer lending platforms for the growth of their business in the next few years. 

In recent years, P2P platforms have gained immense popularity. These platforms are competing directly with the customer bases of several banks owing to their speed, superior customer experience, and cost of credit. P2P lending platforms around the globe are not taking any efforts to serve the existing underserved segment of the market; however, their focus is on the lucrative creditworthy borrowers. The major competitive advantage of P2P lending platforms is to provide alternative credit risk models, which allows the low-priced cost of credit over accurate default risk assessment. According to the study, the more customers P2P lending platforms acquire, the more refined their credit risk models will be.

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According to the research study, P2P lending platforms have around 400 to 425 advantage points in comparison with traditional banks in terms of loan origination. The retention of customers who have previously used P2P platforms is quite high and around 75% of them are considering approaching P2P platforms when they require a loan.

Furthermore, the research study talks about the competitive landscape of the P2P lending platforms scenario across the globe, emphasizing on the company profile, contact information, inception details, company policies, business strategies, financial overview, and recent developments such as mergers and acquisitions if any. The SWOT analysis included in the research study helps in determining the growth factors and threats faced by the major players in the market. Some of the prominent players operating in the P2P lending platforms are Citi, RateSetter, Lending Club, Prosper, Metro Bank, Giff Gaff, Banc Alliance, Zopa, and Kiva.

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