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Published on : Jul 27, 2016

ALBANY, New York, July 27, 2016: ResearchMoz.us announces the inclusion of a new market research study to its comprehensive collection of research reports. The 43-page research study, titled “OTT Video in Latin America: Demand for Local Exclusive Content Drives Competition among SVoD Platforms,” offers an in-depth analysis of the market, focusing on the factors that are projected to influence the demand and supply dynamics in the overall market. The key drivers, opportunities, and challenges in the OTT video market in Latin America have thus been discussed in the research study.

The research study presents a clear picture of the Latin America over-the-top (OTT) video market, presenting insights into the business models, pricing strategies, and the competitive landscape prevalent in the market. The insightful inputs given by industry specialists are expected to help pay-TV operators, media companies, OTT players, IT vendors, broadcasters, regulators, and telecom network operators in developing effective long-term OTT strategies.  

According to the research study, Latin America is projected to witness several growth opportunities for paid OTT video throughout the forecast period. Argentina, Brazil, and Mexico are some of the key regions that are estimated to contribute extensively towards the growth of the OTT video market in Latin America in the next few years. In addition, the introduction of linear content as a part of the subscription VOD (SVoD) packages is estimated to generate potential opportunities for SVoD service providers in Latin America in the coming years.

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The Latin America OTT video market is comparatively diverse in terms of socioeconomic and demographic lines. The key countries with a high rate of adoption of fixed broadband, pay-TV, and mobile broadband are expected to incorporate the most innovative OTT ecosystems in the next few years. The introduction of Netflix in 2011 has also encouraged the launch of several SVoD initiatives across Latin America. 

In the next few years, an increased number of consumers from lower-income demographics are estimated to get connected with the OTT video services in Latin America. Thus, the leading players, telecom, and pay-TV operators are expected to focus on launching a standalone, low-cost, and mobile-focused OTT video service to expand their consumer base and strengthen their position in the market. The research study further throws light on the challenges faced by these operators and provides inputs and recommendations that are expected to help them in formulating effective business strategies. 

The research report has analyzed the leading players in the OTT video market in Latin America. A comprehensive analysis of these players has been presented in the scope of the research study, focusing on the key strategies adopted by them to lead the overall market. Some of the players mentioned in the research study are Movistar Play, Blim, and Nextel. 

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