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Published on : Jul 14, 2016

ALBANY, New York, July 14, 2016: Recently, Nomads, a Los Angeles-based software engineering company, disclosed the launch of NomadTV, an OTT-as-a-service platform. This NomadTV allows content owners to launch their Netflix-like applications for the web, connected devices, and mobiles, with support for OTT (over the top) business models. The introduction of such new OTT services will boost other media companies, pay-TV providers, and mobile operators to work on their product launches. These are the findings of a new research report added to the expanding portfolio of ResearchMoz.us. 

The research studies all factors that are playing an important role in driving the demand for OTT video in Europe. The report, titled ‘OTT Video in Europe: Focus on Domestic Content and Local Languages to Boost Take Up of Services,’ analyzes the current state of the market by profiling leading companies and their changing trends. 

According to the report, the rising popularity of over the top (OTT) content services and the introduction of new OTT services are motivating many mobile operators to partner with OTT companies to expand their product arena. The popularity of OTT services is increasing among mobile operators, broadcasters, pay-TV providers, and media companies. Many media companies are engaged in introducing their own set of OTT services. Partnerships with leading OTT service providers is expected to assist broadcasters and pay-TV providers in expanding their product arena, state the report's authors. 

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As per the findings of the research, the majority of European markets are offering a suitable environment, high connection speeds, and pay-TV penetrations for the growth of OTT video. Currently, in Central and Eastern Europe, the market for OTT video is dominated by AVoD. In Western Europe, the SVoD segment is expected to gain grip in coming five years. 

The report highlights various OTT services offered by leading broadcasters, mobile operators, and pay-TV operators. Leading mobile operator Deutsche Telekom offers OTT services such as video load. Broadcaster CME is known for its OTT services such as Voyo. Recently, Cyfrowy Polsat, a leading pay-TV operator based in Poland launched its new OTT service Ipla in Poland. ProSiebenSat.1 Media, a prominent media company based in Germany, launched maxdome in all German-speaking countries. The increasing penetration of various connected devices in Europe is expected to motivate leading OTT service companies to offer their services on multiple platforms. Currently, OTT service providers are targeting platforms such as smart TVs, smartphones, tablets, and game consoles.  

Of the two regions namely, Western Europe and the Central Eastern Europe, Western Europe is expected to be more opportunistic owing to the rising penetration of SVoD OTT subscriptions. The rising demand for OTT video in Europe is projected to propel telecom operators, media companies, and broadcasters. With this, they aim to acquire a maximum share in the competitive market for OTT video in Europe. 

The linguistic differences in Europe is a challenge that OTT video service providers will have to face in the next five years. However, the adoption of DSM strategy by European commission is expected to benefit the OTT providers, predict the analysts.    

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