Published on : Jul 14, 2016
ALBANY, New York, July 14, 2016: Medical tourism has gained momentum in the Asia Pacific region owing to the affordable cost of healthcare facilities, advancements in medical technology, qualified doctors, favorable economy, and the presence of medical expertise. Segments including oral care, cosmetic surgery, fertility treatment, cardiac surgery, and cardiology are the major promoters of global medical tourism.
The oral care market has been a rapidly growing in the global medical tourism industry. In recent years, Asia Pacific led the oral care market with many large-size and medium-size companies operating across India, China, and Japan. However, the entry of new local vendors and the rising pool of international companies is expected to drive the oral care market in APAC. Leading players such as Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, and Unilever compete with each other in terms of innovation, pricing, and quality of oral care products. Some of the other manufacturers expected to launch new oral care products are Dabur, Dr. Fresh, Himalaya, KAO, Lion Corp., LG, Patanjali, and Supersmile.
The aforementioned are some of the findings of a new report on the oral care market in APAC, added by ResearchMoz.us to its growing repository of market intelligence. The study focuses on the Asia Pacific oral care market and its growth route over the next five years. The report, titled ‘Oral Care Market in APAC 2016-2020,’ presents a historical overview of the market and predicts its future by studying its changing trends and new product launches.
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As per the findings of the research, the oral care market in APAC is projected to exhibit a 5.10% CAGR from 2016 to 2021. New product launches and product innovations are two of the major factors responsible for the growing demand for oral care products in Asia Pacific. Leading players operating in Asia Pacific are concentrating on participating in international trade of new oral care products with an intention to maintain their dominance. Going forward, customization of oral care products will benefit the market in APAC, predict the analysts.
Oral care has become an integral part of personal hygiene and is expected to become one of the most opportunistic markets in the global personal and beauty care market. For a detailed analysis, the report segments oral care market in APAC on the basis of product and country. The products segment is classified into primary and secondary hygiene products. Toothpaste, replacement heads, and toothbrushes are some of the primary oral care products.
Secondary hygiene products comprise teeth whiteners, dental floss, mouthwashes, mouth fresheners, and denture care products. Currently, the toothpaste segment dominates the oral care market in APAC owing to the consistently growing demand for multipurpose toothpaste. The toothpaste segment is predicted to maintain its dominance by 2020 owing to new product launches.
The launch of new products is a commonly used strategy by leading players to maintain their dominance throughout the forecast period. The oral care market in APAC is projected to be highly competitive with the entry of new companies, mergers and partnerships, and product launches. Going forward, the demand for new oral care products is expected to increase due to the price-discounting strategy adopted by leading companies.
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