Published on : Mar 08, 2016
ALBANY, New York, Mar 08, 2016: The mobile virtual network operator (MVNO) market in Asia has been witnessing considerable growth in the recent years with regulators in several Asian countries liberalizing mobile markets in the hopes of encouraging competition, inspiring innovation in product design, and reducing tariffs. ResearchMoz.us announces the addition of a new report, titled “MVNOs in Emerging Asia: Choosing the Right Business Model and Partners are Key to Success,” which presents a detailed overview of the MVNO market in the emerging countries of Asia.
This 44-page publication studies the business models of different mobile virtual network operators, the marketing approach adopted by them, and the evolving landscape of micro and macro trends in the adoption and investment of mobile virtual network operators. The role of various players and components such as regulators and mobile network operators has been assessed in relation to this expanding opportunity.
While China dominates the Asia mobile virtual network operator market in terms of number of subscriptions, countries such as Malaysia, the Philippines, and Thailand have also been witnessing strong growth owing to the rise in virtual operators. The growing use of mobile data can be attributed to the increasing deployment of 3G and 4G spectrum, the rising penetration of smartphones, growing efforts by regulators to set up specific frameworks for mobile virtual network operators, and a favorable economic environment. The mobile virtual network operator market in these regions has also received tremendous support from regulators introducing MVNO legislations and regulations such as the reduction of mobile termination rates (MTR) and the introduction of mobile number portability (MNP). While Malaysia and China have already passed a number of MVNO-specific laws, Myanmar, Thailand, and the Philippines are in the process of doing so.
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Most mobile virtual network operators in Asia prefer the niche business model, with 29% of the operators making this the model of choice. This segment caters to immigrants, health enthusiasts, youth, and students alike, making it the dominant business model. The business and retail models of mobile virtual network operators respectively account for a share of 18% and 16% in the overall market. Roaming business and M2M are the least preferred models in the region.
The research report is divided into four parts, each dealing with a specific section of the mobile virtual network operator market. The introductory section covers the taxonomy of MVNOs so as to offer clients a conceptual structure of the market and present before them the perspective of the mobile operators in the region. The market context section takes a look at the global mobile virtual network operator market, the various ongoing trends, and most prevalent business models in operation. The case studies in the report discuss four prominent MVNOs in Asia and their promotional and sales strategies, offerings, and alliances. The concluding segment presents key recommendations and findings.
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