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Published on : Mar 01, 2017

ALBANY, NY, March 01, 2017: Marketing automation software is an integrated platform for streamlining, scheduling, segmenting, and tracking marketing campaigns. It helps to do away with the repetitive tasks related with marketing such as sending emails, social media feeds, and other website actions and allows companies to devote more energy to core operations. Marketing automation software also facilitates data collections, storage, and analysis. On account of so many advantages, it helps organizations to reap higher returns on investments.

The report, titled, “Global Marketing Automation Software Market 2017-2021,” estimates the global marketing automation software market to expand at a CAGR of 8.22% from 2017 to 2021. Factors catalyzing the robust growth rate are a pressing need for better customer digital experience, for lead nurturing, and for improved regulatory compliance on software licenses. Besides, by improving efficiency, a marketing automation software also helps to push up return on investment.

Countering the growth in the market are interoperability problems and dearth of appropriate integration strategies, data breaches, concerns about privacy, and the expensiveness of marketing automation software. Some of the noticeable trends in the global market for marketing automation software are the swift leveraging of omnichannel marketing model, rise of location-based marketing, and increased need for better visibility of marketing assets. 

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Having discussed growth drivers, restraints, and trends in the global market for marketing automation software, the report goes on to segment it based on deployment models into on-premise and cloud-based. Among the two, the cloud-based deployment model accounts for a leading share in the market due to its cost-effectiveness and role in boosting operational efficiency. The report also segments the market depending upon end-users.

Geographically, the key segments of the market are the Americas, Asia Pacific, and the Middle East and Africa. Of these, the Americas lead the market by dint of grossing maximum revenue. This is mainly because of the increased thrust by companies in the U.S., Canada, and Mexico on bettering customer experience and acquiring more customers. In the near future, this will further push take-up of marketing automation software in the region.

The report leverages market-leading analytical tools such as Porter’s Five Forces to gauge the competitive dynamics in the global market for marketing automation software. The competition is intense in the market with vendors trying to outsmart one another on the basis of price, effective solutions, and additional features. The report profiles leading companies operating in the market and discusses their services, shares and prospects. Some such leading players are Marketo, Adobe Systems, HubSpot, Infusionsoft, Salesforce.com, Oracle, and IBM.  Other important companies that find a mention in the report are Cognizant Technology Solutions (CTS), SAP, Hatchbuck, Teradata, LeadSquared, and eTrigue.

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