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Published on : Jun 16, 2016

ALBANY, New York, June 16, 2016: A new market research report, titled “Japan: Operators Focus on Core Service Convergence; Diversify Revenue Through New Business Lines,” is now featured on ResearchMoz.us. The report analyzes the market by stating its current value, size, and market performance and statistics. The report is an in-depth study of the key dynamics of the telecommunications market in Japan. According to the report, the revenue from telecommunications services in Japan is expected to rise to US$129.5 bn by 2020, from US$119.6 bn in 2016, expanding at a 1.7% CAGR between 2015 and 2020. The growth in the telecommunications market in Japan is expected to be driven majorly by the mobile and fixed data segments. 

According to the report, mobile revenue will account for 60.04% of the total telecom revenue by 2020. The mobile data services segment is the fastest growing segment, exhibiting a 7.2% CAGR from 2015 to 2020. The pay-TV segment is expanding at a 2.2% CAGR. To compensate for the decline of conventional fixed and mobile voice and messaging revenue, operators are concentrating on driving fixed broadband uptake by offering bundled offerings and mobile data via data intensive mobile value-added services and mobile broadband. The continued investments in network improvements and advanced 5G technology will enable operators to support bandwidth-intensive value-added services such as mobile TV and e-commerce apps, mobile money, and OTT. Operators are aiming to diversify their revenue streams by expanding their offerings in IoT/M2M and enterprise markets.

The contribution of internet access on fixed services revenue is expected to increase from 43% in 2016 to 49% in 2020 owing to the up-sell approach of the operators. The Japanese telecom market is expected to be conquered by NTT, followed by KDDI and SoftBank. Due to the market saturation and declining traditional service revenues, the focus of the operator will shift to multi-play services and innovative bundled offerings. Moreover, to ensure a competitive edge, operators are likely to invest in LTE expansion, 8K ultra-HD technology, 5G, and IoT/M2M technology. 

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The report describes the economic, political, and demographic context of the Japan telecommunications market. The report contains the regulatory environment and trends for the next 18 to 24 months. It also includes details of the relevant developments regarding national broadband plans, spectrum licensing, and number portability. It contains a detailed overview of the service evolution wherein changes in the fixed and mobile sectors from 2013 to 2020 have been included. 

An in-depth analysis of broadband, fixed telephony, pay-TV, and mobile voice and mobile data has been included in the report. The competitive landscape of the key trends in competition is given. An analysis of the key telecom players in the market and their strategies adopted to earn profits have been given in the report to enable existing and new entrants to make informed decisions regarding investments in the market. 

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